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Listen To My Latest Podcast Episode:

I launched a new business - Ep #161

 

 

LISTEN TO THIS EPISODE ON APPLE PODCASTS / SPOTIFY / STITCHER

 


A year ago I connected with a presentation designer on Instagram. She had a successful design agency offering done-for-you webinars, keynotes and courses. We were both expanding our referral network and quickly realized that…

We lived just FIFTEEN MINUTES apart and shared the same “get out of the house and work in a cafe” spot. So obvi, we met up IRL!

We talked “Talk” shop and instantly connected over our shared path from corporate healthcare.

We both planned big ass conferences and seminars.

We both transitioned to creating stage content for those events.

Emily doubled down as a ninja designing presentations that got results.

And I stepped into the spotlight and became magnetic with a mic (you know how that’s been going )

At the risk of sounding super dramatic…

ONE FRIDAY BRUNCH CHANGED. IT. ALL.

...

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Why your email list isn't growing (and how to use speaking to accelerate it) - Ep #160

We know that building our email list is important but let’s be real—growing it is never as easy as we'd like it to be especially when we’re trying to grow organically. 

Tune in on today’s episode as I uncover four specific reasons why your list isn’t growing (and what you should do to get more traction). So if yours is growing painfully slow or worse, it’s been crickets on your list, it could be because you’re making one or more of these mistakes.

I hope you enjoy this week’s quick but tangible conversation to help you be more intentional with your strategy and get you results.

 

Episode Takeaways and Key Highlights:

  • Why having an email list and growing it is important
  • The difference between audience engagement and list growth (and where you might be stuck)
  • The trap many entrepreneurs fall into when they get excited about learning about business growth (and how it negatively impacts your audience growth
  • Why focusing on your...
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How to Nail Your First (or Next) Podcast Interview - Ep #159

Wooooo! You landed a podcast interview—congratulations! Whether this is your first podcast appearance or your 20th, you're probably wondering what you can do to maximize your ‘onstage’ moment and ensure you sound good in the interview! 

Or maybe you’re seriously freaking out with nerves wondering how you can gracefully cancel ← that’s totally normal if this is your first time, but don’t you dare decline that invite because I’ve got you covered!

Get ready for this masterclass of an episode! 

I’m sharing EXACTLY what to do before, during, and after every podcast interview to fully leverage this opportunity for your business (or at least calm your nerves so you can show up and deliver mildly coherent sentences)

 

GRAB THE FREE PODCAST PREP GUIDE

This episode is so value packed, but don’t worry about taking notes, we created a PDF resource so you have a checklist to use to rock every podcast episode from here on...

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[Conference Debrief] Craft + Commerce Takeaways & What to Know About Live Events Post Pandemic - Ep #158

Live events are slowly making their return and business owners are also slowly integrating back in— but if you’re like me, you’re craving to be back in person to feel the electrifying energy and connection of a conference.

So the question is— are they still that? What’s changed with live events since the pandemic, what should you keep in mind when choosing events moving forward?

This week, I’m joined by my friend Emily Hall of E+M Creative (who attended the event with me) to answer these questions and share our biggest takeaways and insights from our first in person conference in TWO years– ConvertKit’s Craft+Commerce.

If you want to attend live events in the next year (or host your own!) this episode is for you :)

Episode Highlights:

  • A full debrief on Craft + Commerce Conference speakers, workshops and experience  
  • Smaller, curated events versus the giant conference— which is better for your biz?
  • How to choose and...
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Why to NOT batch your weekly content (and what to do instead) - Ep #157

You've most likely heard of the concept of batching (doing similar tasks together to free up time) and love the idea.  But if you can’t seem to make batching work in your biz, here's the secret spoiler – I discovered that NOT batching like the gurus glorified led to the most amazing momentum.

Curious to know more about this? Tune in to find out why I actually recommend you do not batch (especially when you're newer in your business) and what you should do instead. We're gonna dig into that in today’s episode and I’m sure you're gonna LOVE this one. 

 

Episode Highlights:

  • What is batching and why it’s valuable in some areas of your business
  • Things to be aware of when you do decide to batch
  • When batching can hurt your momentum and growth 
  • Plus what you can do instead to leverage batching in a way that works with your season and style

 

What is batching and why it’s important?

Essentially, batching is taking similar tasks...

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How to Make Showing Up for Your Brand More Fun - Ep #156

Ok let’s get real this week— does visibility sometimes feel like a chore in your biz? Showing up consistently can start to feel draining and a lot of business owners are publicly sharing how “over” they are with social media, but the harsh truth is that if you’re feeling burned out or annoyed by “having to show up” for your business— your audience is going to pick up on your vibes.

Instead of fighting it— let’s make it ENJOYABLE. I’ll help you navigate just how inside this episode. These are reminders that I need to keep revisiting (and I need this message probably just as much as you do!). So it’s time to shake things up and get that magnetic groove back so that you can bring creativity in your business and inspire your audience. 

 

Episode Highlights:

  • How you can attract more people by showing up more vibrantly (and  how do you do so when it doesn't feel so fun)
  • What you can do if you’re...
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How to Gracefully Handle Unsolicited Feedback - Ep #155

When others have an opinion about the way you should be running your business, you might find yourself overwhelmed with feedback — both good and bad.  The question is what do you do with it, how do you handle these feelings and the weight of it when you're trying to grow a business? 

Whether it’s feedback about a presentation, a random internet stranger commenting on your content or a well intentioned family member offering ideas… knowing what to say and how to emotionally navigate these moments is a critical skill that you must master as a leader in your business. 

Tune in to this candid conversation and learn the four steps that you can apply to  filter out feedback to be able to determine if this is helpful or not so you can focus more on the work and less on the distractions.

 

Episode Highlights:

  • The why’s of unsolicited feedback
  • Anticipating and handling negative feedback
  • Being mindful around things that we allow into our life...
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Powerful Messaging Secret to Attract Clients You Actually Want to Work With - Ep #154

What if I told you that one overarching shift in your messaging could change the quality of the customers you attracted?

If you’ve ever found yourself frustrated because you’ve attracted freebie seekers, looky-loos or clients that are super draining— today’s conversation will be a game-changer. 

This episode is short and sweet - so tune in to hear this one thing that has made not only a tremendous difference in my business (and my career) and get ready there's going to be some Sager rants.

Episode Highlights & Key Takeaways:

  • How are you contributing to the conversation in your content
  • Stepping up and owning your role as a leader
  • Your audience is a reflection of you
  • Leaning into your positivity to inspire your audience
  • Plus the Confidence Challenge that I highly encourage you to do

 

LISTEN to the full AUDIO of this episode:

 


Subscribe to Heather’s YouTube Channel here.

 


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Optimizing Your Launches with Copywriter Nicola Moors - Ep #153

You are going to LOVE today’s conversation! I sat down with journalist-turned-copywriter Nicola Moors for a fascinating and insightful chat about all things copy and launching.

We dig into how copywriting is a DATA driven process (which surprised me because I think of writing as a creative thing). 

Writing copy that converts was one of the most intimidating tasks in my business when I started marketing digital programs and I immediately wanted to outsource… maybe that’s you too? 

If so,  you might be surprised by Nicola’s recommendation. She helps coaches and course creators have profitable launches fuelled by data and research. Her data-approach to messaging and funnels has won her clients above-industry-average results.

 

In this episode, we dig into…

  • The things you should consider before hiring a copywriter in your business
  • The importance of knowing your numbers (and why a lot of people would shy away from that)
  • The real...
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Make this Shift With Your Language to Operate Like 7 Figure CEO - Ep #152

What if I told you that the difference between business owners who create BIG impact and those who struggle to get traction, comes down to the specific language they use? Both in communicating with others, but more importantly, the words they use with THEMSELVES– out loud and IN their head. 

And if I could teach you EXACTLY what to say to change your outcomes, would you be open to getting a smidge uncomfortable?

Buckle up. Today’s episode will FIRE you up, as I walk you through how to shift from the employee mindset, into the role of a digital CEO with your WORDS (because your current vocabulary might be the very thing keeping you stuck). 

 

Episode Highlights & Key Takeaways:

  • How we only see the tip of the iceberg ie. the surface-level things in business and not the messy middle (and why should we start thinking in a different way)
  • Valuable insights that transformed the way that I operate in life and business (and hope it does the same for you too!)
  • ...
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