3 Ways to Monetize Free Speaking Gigs (without selling from the stage) - Ep #116Sep 27, 2021
Hooray! You’ve booked yourself on a podcast, virtual summit or other speaking event! Most likely you’re not collecting a fee for this work, instead hoping the visibility will pay off on the back end.
Today, I’m sharing three specific ways you can monetize (aka get paid) from that free speaking gig without feeling like a slimy sales schmuck.
Inside this episode you’ll learn:
- Getting more visible doesn’t necessarily equate with growing your audience
- Being an INTENTIONAL entrepreneur
- Three specific things on how you can monetize your free speaking (without selling from the stage) plus quick tips you can adopt for your business.
Getting more visible doesn’t necessarily equate with growing your audience
We know theoretically that the more we get visible, the more we get eyes on our business and with this whole case around us we kind of operate with this belief that if we get on stages, be guests on podcasts, if we do all of these—it is going to pay off, right?
Well, real talk, friend. That could be true, and that could be not true. I know of many examples of people who do barely any speaking or visibility efforts and their audience is growing like crazy! And then there's people who do a ton of interviews but can't seem to actually get traction on their business.
Being an INTENTIONAL entrepreneur (instead of the “ever present” entrepreneur)
This is a hard thing to really adopt in this online space when we're on social media all the time and everything is glaring in our faces. The people that we admire seem to be everywhere so we feel like that we have to be everywhere too and be the "ever present" entrepreneur. That's what we think we have to be and in order for us to get successful, we’re trying to accomplish all the things. But you have to get real present and remember that a lot of those people batch work and it's their teams showing up on all those platforms.
But why not shift your focus? And instead of this pursuit of being omnipresent, think about being an intentional entrepreneur and go with the pursuit of making an impact and being profitable. The mission is not to be popular. It's to be profitable.
Three specific things that you can do to monetize a free speaking gig (without selling from the stage)
1. Capture Emails and nurture into a promotion
If you're talking about a freebie, how do you take them from the freebie into the paid promotion? Think through the logical sequence here. You can draw it out on a whiteboard then go from there. Remember that the goal is to capture emails and then nurture it into a promotion.
🔥 Quick Tip: On crafting an effective lead magnet, have something that is highly valuable and relevant as a whole and not generic.
For example, if you're talking on a podcast about live streaming and how to get more comfortable around this and then you share this awesome freebie around five steps for getting started on speaking on stages to grow your audience and make an impact, yes, they go together but it's a little bit of a stretch.
It needs to be specific that drives your audience to hell yes, give me that thing! So it would be better to have an opt-in that is relevant specifically to your talk topic, like an easy check list or the tools that you use when doing live streaming.
2. Spin off work (gigs / clients)
This is a huge part of how you can monetize free speaking because it's very likely that you'll have people in the audience reach out to you for a one on one work. Allow yourself the opportunity to go, it's not just about list building and leads. It could be all about spinoff work with higher ticket clients. Start a conversation and typically that will lead to an organic conversation into a sale.
🔥 Quick Tip: Make a follow up with your audience when you do guest speakings. You can connect with them on Instagram and chat for a moment. Open up the path to get transparency around what they're thinking
❗ Word of Caution: Do NOT sell from stages or be blatantly pitching people unless you have explicit permission from the event host. You need to know the game you're playing in before you get on that stage.
3. Create collaboration / JV with host or host becomes client
Consider collaborations, affiliate, or joint venture partnership with the host. Use some follow up questions and talk about your expertise and pitching some kind of ideas to work together. It's okay for you to pitch yourself to the host as long as it's organic and it comes up naturally and you can do it with heart. There might be some really big, beautiful opportunities for you to work at a higher level with people who are in the audience or they might refer you to people they know in the audience.
🔥 Quick Tip: Do a "custom webinar" where you take your existing webinar and teach it inside their group and you do an affiliate relationship. If people joined your program, that person gets a cut since they're giving you access to their audience for the specialized training with a captive audience of people who have opted in.
LISTEN to the full AUDIO of this episode:
Subscribe to Heather’s YouTube Channel here.
Previous episode mentioned:
Practice Makes Perfect? Think again. - Ep #115
FULL TRANSCRIPT BELOW
Well, hey, friend, welcome back to another episode. I am thrilled to chat with you today about how we can monetize your message. This is a juicy topic. It's one that's often talked to in secret because the entrepreneurs they work with, they, they want to serve, they want to show up and they really want to make an impact in the world and that's what they lead with. And they also want to make money, but there's a little bit of a like, oh, if we lead with the money-making piece inherently, we know that like, that just doesn't feel good.
So we're going to talk about today, how we actually lead with heart but we also need to make money as business owners. So we're going to get in and talk about the idea of free speaking and free speaking with guests on podcasts or doing guest interviews on people's Facebook live shows, or a guest speaking in masterminds, or as bonuses in courses or speaking at virtual events or live events or hybrid events, all those things. There's kind of a bad rap around like, oh, free speaking, like I want to get to the paid stuff. You know, I gotta be honest with you. I used to have a like, ugh, I'm not going to do stuff for free which sounds so jerky to say that but my relationship with it has completely changed as I started growing my online business. And I, if you've been hanging around with me for any amount of time, you know, that I look as speaking as one of the marketing pathways that actually create traffic towards my offers and my business so speaking is a tactic, if you will. It is a strategy for how I create relationships with people and point them back to my business so we're going to talk about that. We also should talk about the elephant in the room.
If you miss last week's episode, all about practicing and being brave and getting yourself out there on stages even before you feel ready which by the way that one was a fire episode, was it not? I talk about how I lost my voice over the weekend and I'm recording these episodes back to back and I sound so sexy, right? Oh my gosh. You can start having coffee and fit. That's what it is, but you got to show up anyway, so here I am. You get two episodes back to back with me in this sexy sultry voice. Let's just pretend that I dunno, I'm like, I don't know. I feel like a real bad-ass with like a scrappy voice. I don't know what character it is, but anyways, we're going with it, but we have so much to talk about today and this one's going to be packed. So this is one of those episodes that I, I want you to grab a notepad and what I actually do when I listened to episodes is I have Google docs on my phone and I have a like an inspiration document that I have starred, so it's always at the top of my Google docs, and you might just want to jot some notes down today not because everything that I'm going to say is going to be so mind blowing and you need to write down everything I say. That's not what it is, but what I find in these style episodes what's going to happen is I'm going to say something and you are going to have an idea, and you're going to want to write that idea down. Anytime you're listening to this show, I don't want you like religiously writing down, like, oh my gosh, Heather's words are gospel. It's not about the strategies, is not even about what I say. It's about the ideas it creates in you because oftentimes what happens is when you're listening to a podcast, you have all these ideas floating out in your head, all this stuff you've been absorbing and content, and then someone says something and you have a brilliant idea, and if you don't capture it, you're probably going to forget about it. Actually, now that I just said that I had, I brilliant idea when I was going to bed last night and I was like, no, I won't forget it, and that I did forget it until I just said that and that was a word. I'm not gonna go on that rabbit hole now, but I just wrote that. It happens. It's this is about the ideas that you create when we're together in this time. This is what the show is about that I hope to obviously bring incredible ideas. I think my ideas are pretty awesome, but it's more about creating space for you to be like, oh, your ideas, because your ideas are the ones that are magical. Mine are just the, like, I dunno, they're just the, like the match, but you're the spark. Oh, my gosh, that was so cheesy and I don't even know if that made sense, but you and me, baby, the match, the spark, let's make some fire. Okay.
Let's get into the episode today around how to monetize your free speaking gigs without selling from the stage. There's a time and place for that. But if y'all have been hanging around with me, you know, I, I'm not a huge fan of selling from the stage. There's specific instances where it's okay, like a webinar or if you are hosting your own event and you're selling a mastermind, although, I have a lot of thoughts around the way that people do it and it just, anyways, we're not going down that rabbit hole. But specifically I'm going to share with you a few ways that you can actually monetize, free speaking gigs that you have, which you might already have speaking gigs, right? So you might be speaking on podcasts, doing guests inside of other people's groups, whether it's in a mastermind or somebody asked you to come in and talk to their students and their coaching program, or record a bonus for them. We all know, okay, we know theoretically that the more we get in front of people, the more our audiences will grow, right? This whole case around, get more visible, get more eyes on your business, how I talk about this all the time, and we believe, we kind of operate with this belief that all of this is going to pay off, right? Like if we do the thing that Heather says, if we get on the podcast, if we get on the stages, if we do this, this is all going to pay you off, right? If I get in front of more people my audience will grow. Okay. Real talk, friend, real talk. You and me right now. If I get in front of more people, my audience will grow. That could be true. That could not be true. I want to break it down because I know of many examples of people who do barely any speaking or visibility efforts and their audience is growing like weeds in my backyard like good weeds, not like bad weeds. There's no good weeds in my backyard, but meaning their audience is growing like crazy like wildfire.There's examples of that, right, and they use other strategies so it can work. You can establish your thought leadership in other ways if you really don't want to do speaking. This is not the only path and I'm not going to pretend that it is, that would be just silly count.
So there's examples of that, of little speaking, big results. There's people who do a ton of interviews but can't seem to actually get traction on their business. I know, I know business owners who have done a ton of podcasts interviews in the last year and still their business is not any larger than it was 18 months ago. It is a sad fact. So what's the problem? What's the difference? Like, why? What we have to do is we really got to get present. Is it really about getting our stuff in front of more people for the sake of more people knowing about our stuff, knowing that, oh, our audience will grow, more awareness. Sure, but you have heard me say this before and I'm going to preach this all day long, and this is hard to really adopt in this online space when we're on social media all the time and everything is glaring in our faces, but front, the mission is not to be popular. It's to be profitable. It's not about popularity. It's about profitability. Real talk.
We're going to talk about how we'd make fat shift today in a world where it feels like we have to be everywhere because the people we admire seem to be everywhere, but you got to get real present and remember that a lot of those people batch work and it's their teams showing up on all those platforms, meaning social media is what I'm talking about, like, they're on stories, they're on reels, they're on this, they're on that. They're sending emails. They have these funnels and it's like the ever present entrepreneur. Oh, my gosh. Don't you dare steal that because I'm going to be using that in my marketing from now on, the ever-present entrepreneur. That's what we think we have to be and in order for us to get there, we think we have to be doing all the things. Just shift your focus instead of this pursuit of being omnipresent, I want you to think about, we're going to go with the pursuit of making an impact and being profitable, the intentional entrepreneur. That's what I want you thinking about because the people that I work with similar to me, I have a heart of service and it sounds so cheesy to say, but growing up when I was a kid y'all know this, I was the youngest of six kids. My mom was a stay-at-home mom who started her own business. She was a seamstress. She worked out of off our dining room table with her sewing machine in our house and people would come over and they'd bring their clothes and she would hem pants that were too long or tailor suits or, what she, I loved watching was when brides would come over with their wedding dresses and my mama taylor that. Also really fun, fun, very side tangent, Sager side tangent. Here we go. My favorite memory was when, one of my birthdays, I think it was my 13th birthday or 14th? No, I was a little older, 14 to 16, somewhere in there. My mom, okay. So we were really religious family growing up. I grew up Mormon. I'm not anymore. I haven't been since I was 18, but growing up so my mom was very Mormon and one of her clients, she tried to see this client when we were at school, so we wouldn't know about it, but one of her clients was a Chippendale dancer, Chippendale dancer, like a male stripper. And he would bring over his costumes, like the firefighter costume or the cop of costume or what I was the only two I can think of them and she would rip the seams out of the sides and saw in velcro so that he could perform, like, that was one of her clients. I thought it was really, really hilarious, but I love, this is one of my mom memories. Y'all know how I lost my mom when I was a teenager. So I, anytime I can reminisce on memories of her that made me laugh and smile, I'm going to do it so thanks for coming along on that. But one of the big things I remember about my mom was she used those skills to make some money to pay for her hobbies, but she also used those skills for, for good. My mom had the biggest heart and she was always contributing to mission projects and service projects. I remember growing up, we would always make quilts for, for babies and send them to other countries. We would be, we would make a quilts and clothes and, burp cloths, and she was always making things. She would can, like canning in jars, canning a bunch of food to donate to food shelters. And she was always thinking about, we didn't have a lot growing up. It was six kids in a house. My dad was a truck driver, like we did not have a lot of money but my mom always wanted to serve and help other people.
So coming back to it, my whole life being a helper, I'm an Enneagram two which shocked the hell out of me, but I am a helper. I want to, I want to be of service and help other people and those are typically the people that I attract, the people who say, yeah, I want to make the money. I mean, I want to make the money, but at the end of the day if I had to pick between the two, I want to do it in a way that I actually help other people. Impact for me is my lead, income is secondary. That's what we're going for.
And so what I really want to make sure that we're clear on is when we talk about monetization strategies, when I talk about you getting paid for what you do, getting a pay off. You're a business owner, make the money. Know that I'm saying that knowing that the big mission is to help. But here's the thing you've started a business, not a nonprofit, been down that road. It's a wonderful road to go down. You've chosen to do a business. And as a business, you have, you have a fiduciary role. There's a big world where there you have a duty to make money because if you're not making money, what's the point of it all, like start of 5 0 1 3 C, 5 0 3 C 1, whatever that's called. It's a nonprofit tax code. Anyways, start that, but you're in business and it's okay for you to own the fact that you want to make good money and you can make a big impact so, so know that. So if you hear me and you're like, oh, money ma. Get over it. I know you want to make money. It's okay for you to say money, to make money. And here's the thing, if you don't want to make money, this is probably not the place for you to hang out because I'm always going to push you to say, we're going to help you make some dang money, but we're going to do it with heart. We're going to do it ethically and we're going to do it by making an impact beyond just selling a product or a course. That's what we do around here.
So we're going to talk about specifically how do we make these free speaking gigs. This is your time, right? You're going out. You're guesting on podcasts. You are potentially doing these guest speaking gigs here and there. The question is like, when is this gonna pay off? Well, you have to have a plan to make it pay off because it doesn't just happened unlike what other people tell you online, you don't just like, it's not the field of dreams. You can't just build a funnel and the people will come magically sales coming in. It doesn't work like that, like you have to make it work, but you got to go in with a strategy. You got to have a strategy for how this is going to work. I talk about this all the time, which side note, if you haven't taken my free training that I have right now at heathersager.com/speak, where I walk through the different strategies for speaking, how to get started, what it really takes to grow your authority, jump into that free training so that you can see the map of what it looks like and you actually will experience what it is to have a funnel like selling in non-schmucky way. That is my evergreen funnel, where you learn my approaches of how I teach you how to do it, and you get to see what it looks like inside of Speak up to Level Up my program. Does it mean to you to go in and buy it? No, like if it's not the right fit for you, don't worry about it. But if you want to see non-schmucky selling firsthand and see how this all works, jump into that training, friend, but first let's get back to you.
Okay. So as you're thinking about this idea, okay, Heather, I get it. Speaking. Yes. I do want to make money, but maybe you're fighting with the idea of what I just said, like, I just don't want to be schmucky and pushy the idea of on a free speaking gig of like nudge, nudge, buy my thing, like, it's just not you. You want to help people. I get it. I just went off a tangent around that one service. What I really want to challenge you to think about is if you are having a hard time with charging people or this idea of selling your stuff, I want you to ask the question is, is it true that if you sell someone something that you're no longer serving them? Is that a true statement for you? And I just, I'm not going to have your right and wrong answer, but you need to understand what your answer like, how you answer that will determine how successful you are because if you truly believe that if you were to sell something, something, sell someone something and that means that you are no longer in service, we have a problem. Personally, for me, the best way that I can serve you is if you like, if it's a right fit, right, when you join my program because that's where I show up and I'll coach you, and I'll give you feedback around your origin story and how you introduce yourself and the stories that you create of your people to include in podcast interviews and on signature talks and how to design a signature talk in a way that drives demand and desire that's highly valuable and not schmucky like, that's why I'm gonna serve you best because that's where I spend the most of my time and energy.
So for me to not sell, Speak up to Level up would actually be doing a disservice for you. I fully believe that, but you have to believe that to be true for yourself with your products and programs. But if you're grappling with that, stop hiding from it. You need to actually do some work and journal on it to see how could you make that be a reality for you. But maybe you're sitting here going okay, but Heather, but like, what if I'm actually not sure what I'm selling so I'm having a hard time with the, I'm just doing podcast interviews or I'm getting out there speaking on stages. Eventually, it's going to pay off, but I actually don't even know what I'm selling. Here's the thing. You probably have some kind of offer in progress, maybe you're doing one-on-one work, or you have an idea for one-on-one work, or you're thinking about a group coaching program. If it's in progress, it's good enough. You just have to commit to going, okay, I know, I know what I'm about to sell and I am committed to following through with it. It's the, when you get stuck in that, in between the brainstorm mode, IE, go back and listen to episode 115 and that'll help you with that. You gotta push through it. Okay. And last thing that you might be thinking then yes, what I'm doing right now is I'm addressing some of the objections you might be having to what I'm about to teach you. But you might be thinking like Heather, I'm still not ready to speak on big stages, like I still don't feel ready yet for that and the good news is that's awesome 'cause chances are, you're probably not going to book one of those big stages right now. We are still in a pandemic and events at that nature are kind of starting to come back, but it's probably harder to get on those stages. And it's probably terrible to say but here's the thing. You don't have to do the big stages, micro stages, like podcast interviews, virtual events, guestings in other people's programs. Those are of great place to start and honestly, I find that those can actually be even more profitable for you because they have curated audiences, people who are highly motivated to take action, so it's a good thing for you. So listen up, let's talk about, we're going to go through these quick. Three specific things that you can do to monetize a free speaking gig including if you're on a podcast interview.
Okay. Number one, this one's going to feel really simple, but I want you to think about how this works. Well, number one, capturing emails and nurturing them into a promotion. So we're going to start with this one because it's most likely the most well-known one. What I mean by this is you having some kind of a lead magnet that you're talking about either on the podcast or on the stage. Something that is highly valuable and highly relevant. For example, if you are okay, so let me give you an example of mine. If I'm talking on a podcast about live streaming and getting more comfortable with live streaming and how to get started, what to talk about, like how to make eye contact. It's all about live streaming and then all the sudden I share at the end, like, oh, and I have this awesome freebie around five steps for getting started speaking on stages to grow your audience and make an impact. It's kind of a stretch. I wasn't there talking about how speaking can grow your online business. I was there talking specifically about how the tool of live streaming, like how to get more comfortable making googly eyes with a camera and connecting with your audience. They go together, but it's a little bit of a stretch.
So what, instead, if I'm talking about live streaming, I would then go, oh, next thing. Hey, you want to know, like a lot of people ask me about tech. You want to know the, exactly the tools that I use, the microphone, the camera, like all these things I put together, an easy checklist for you and a tech list and my recommended resources along with my five minute routine for prepping. You're probably sitting right here and going, how do I get that, baby? It's relevant. So what I want you thinking about the opt-in, when you do an opt-in, it needs to be something that's highly relevant as a whole, yes, I want that. That is the big mistake that people make is they have a generic, opt-in a generic lead magnet and then some kind of talk and they're trying to wonder, like, why are people not opting in. Well, it's because it's not a hell yes, give me that thing.
So you gotta think about what is the thing that you're offering to them. Now, if it's a presentation, it could be a, you can be offering them a template to make it faster or easier to do what you just taught. It could be a swipe file. It could be a case study. It could be, maybe a, I don't love slide decks with a lot of detail, but if you have some detail or a complimentary resource, it could be that the sky's the limit here around what you can do for your opt-in. But what I want you to think about is the goal is to capture your emails, capture emails, and then nurture it into a promotion.
So, let me pause here and just point out the obvious. If you capture emails from an event, they download it and then they never hear from you again until six months later you decide you're finally gonna do your live launch, how likely is it those people are going to pay attention? I mean, or open up your emails? Probably not. So when I say capture emails and nurture into a promotion, this is where you really need to be thinking about and don't overanalyze it and be like, oh my gosh, I don't have a welcome sequence so I can't speak. Just get started and build the plane as you fly. But you want to think about this, like, if you want to truly monetize these into your online business, which is most likely selling coaching programs through live launches or evergreen, you need to have a connect the dots between capturing emails and nurturing them into promotion. That's number one, that's the most logical way that people do it. However, they kind of forget the in between.. If you're talking about a freebie, how do you take them from the freebie into the paid promotion? So just think through that, draw it out on a whiteboard and go what's the logical sequence here and then go from there.
Okay. Number two, the second way to monetize free speaking gigs, this one might be a little unexpected. So the second way to monetize your free speaking is spinoff work. Spinoff work through booking more gigs or, or clients from this. Okay. Let me clarify what I mean by this. Whenever I talk to any professional speakers and we, and we kind of jam around, big question that everyone asks, how do I get more speaking gigs? Time and time again, it's you book more speaking gigs by speaking because some of the audience sees you and is like, oh my gosh, will you come talk to my group? It's like this really organic referral process so this is more of a longer term play and it's not like a funnel where you can measure and track how many people saw it and converted, and it's my professor marketing voice. But spinoff working gigs, this is a huge part of how you can monetize free speaking because there are people in the audience that we'll want to work with you and they actually will, might well, want to work with you one-on-one. So side note for me, when I do guest speaking to masterminds, I almost always book at least one high ticket client from those. Not because I talk about it, but it's because I have some kind of follow-up like, I connect with them on Instagram. We chat for a moment. They share with me what their challenge was. We talk and then I ended up booking a client from that. So there's a little bit of hustle and work from that. Some people have a negative connotation of hustle. I'm a fan of hustle. It just means like show up and do the work, not exhaust yourself in the process, but last week I talked about my soccer analogy. For me, I learned how to hustle in soccer which means that if you're going to run a line, you run the line and you don't have to ask it. That for me is what hustle is. So I don't have to ask anything.
So coming back to it, spin off work, what this means for monetization is if somebody sees in the audience and they're like, Ooh, ah, I really love what you do, like, do you do this one-on-one, like you could book one-on-one clients and, or direct clients from the event. It does not mean that you're going to be like, hello, book my services. Side note, do not sell from stages or be blatantly like pitching people unless you have explicit permission from the event host. In fact, if you're speaking at events, most events are like, hell no, to even lead magnets. So side note, you got to know the game you're playing in before you get on that stage. But if you're doing like guest speaking inside masterminds or people's programs, typically talking about your program and doing a lead magnet is their game. There's your little white crash course on that. So coming back off of spinoff work, it's very likely that you'll have people reach out to you. Now here's the thing. When somebody reaches out to you on Instagram or via email after the event and says, thank you so much, your talk was so great instead of you just going, thanks so much and ending it, if they're taking the time to reach out, you then need to nurture. So what you need to think about is if you have a sales process, right, where you do discovery calls with people or you typically have some conversations, people. I would create a conversation and so replying back like, oh, I love it, like tell me a little bit about your business. Well, tell me a little bit how you see this fit in or, hey, what does speaking look like for you or where do you see the opportunity with this? Open up the path to get transparency around what they're thinking. Start a conversation and typically that will lead to an organic conversation into a sale. So allow yourself the opportunity to go, it's not just about list building and leads. It could be all about spinoff work with higher ticket clients.
Let's move into number three. There's a lot other strategies in this. These are just the three I chose to focus on today. Number three, this one might be a little bit outside the box, but I want you to think of. Number three way to monetize your free speaking gigs without selling from the stage. Consider collaborations, or affiliate, or joint venture partnership with the host. Ooh, wait, where are we going with this? Here's what I find to be true. When you guest speak inside of other people's groups and you blow the socks off of the host of that group, they might be like, ooh, I hadn't thought about that way before. I, oh, what about me? I'm curious. So this could usually come in two ways. One, a lot of times the host actually becomes the client where they're wanting to then hire you for that done for you service or to work with you on like an intensive session, or do a little consulting on your work. Here, let me give you. Shout out to Luis who came on the show, if you, within the last couple of months where he talked about sales and I'll tag to his episode. Oh my gosh, Luis was amazing. We talked about sales. We talked about VideoAsk. It was so awesome. I loved what he talked about so much. I then booked a call with him and said, let's explore how we can do VideoAsk in my business. Perfect example of this. So for you, it can be the same. If you're an expert in using reels and you have a conversation with someone and that host is like, Hey, I've really been wanting to reels. You using some follow questions and talk about that and pitching some kind of idea to work together. It's okay for you to pitch yourself to the host as long as it's organic and it comes up naturally and you can do it with heart, right? Typically after I've been speaking, I have follow-up conversations with the host of who I'm talking with. So sometimes they become a client or we talk about if, if the topic that I covered really resonated with their audience and they seemed hungry for more, then we talk about collaborations. So what I mean by that is that could be very simple of me doing a, for lack of a better term, I'll just call it a custom webinar. I'm air quoting. We're on audio so you can't tell me I'm air quoting, but custom webinar, right, where I take my existing webinar and I teach it to their group and we do an affiliate relationship for if people joined my program, that person gets a cut because they're giving me access to their audience for the specialized training with a captive audience of people who have opted in. It's a really fast way for me to tell you it. But the idea is what often happens right now, we're thinking of free speaking of like immediate payoff, get the leads. You know, there might be some really big, beautiful opportunities for you to work at a higher level with people who are in the audience or they might refer you to people they know in the audience.
Okay. So let me recap these three ways again for monetizing free speaking gigs. Number one, capture emails and nurture them into a promotion, whether that's evergreen or alive, but the key operative on here is captured your emails with a highly valuable and relevant lead magnet and then second nurture them. So whether that's through a welcome sequence, whether that's through them just get it onto your normal newsletter, you just need to be nurturing them frequently. Side note, one of the questions I get all this all the time is Heather, do I have to have a custom opt in for every single event? Oh, hell no. That would be a lot of work. A lot of work. So no, you'll put them back to your normal whatever lead magnet page. However I would say is if you wanted to have a custom URL so that you can track the effectiveness of it, that might be a good thing. So side note, I do that sometimes, especially if I book a larger stage and I really just want to see that metrics for that pathway. You can do that, but you do not have to do a custom one every time. You did not have to do a custom nurture sequence. It can all just come back to your general lead magnet that hopefully is aligned. Okay, that was, it was a longer summary that I attended. Okay. Number two was spin off work. So thinking about booking additional speaking opportunities and additional clients directly from the audience. So ensure that you're comfortable having those conversations after. I love doing that in Instagram direct messages so we can voice message back and forth. And then number three is create collaborations. So continue to conversation with the host to figure out, Hey, I like you, you like me. This seems like we got something jive in here. How could we figure out how to make money together? Opening up that conversation can turn in some, to really turn into some really beautiful and organic opportunities that you may not have otherwise thought about.
Okay. That's it. That's three ways that you can monetize those free speaking gigs to make sure that you're not just showing up to be popular and get in front of eyeballs, but you're actually leading them back to things in your business that you can love up and serve on your people really well and get paid well for it.
Just a reminder, if this is something that you're excited to jump into to start really thinking about, not just making a splash, not just getting more visible, but thinking about the long-term of how you position your brand in a way that attracts the kind of clients that you really want to work with, make a bigger impact and get paid for what you do. Remember that speaking is a strategy and it starts with a skill of speaking to being confident, speaking on any kind of stage that you step on, whether that's speaking to your group, setting up on sales calls, talking about lives, but ultimately speaking on stages where you're seen as a thought leader and an authority, that's what we jam out all day long inside of Speak up to Level up. That's why we have office hours twice a month where we answer any questions that you have. We troubleshoot how do you pick a better lead magnet we role play? How do you make the ask at the end of a presentation without sounding like a pushy schmuck? How do you tell your story in a more captivated way that connects? We do that in office hours and we practice every single month. In addition, you get access to all of the best practice trading that I have developed over the last 20 years of speaking in front of groups. You get access to all of it, but before you figure out whether or not it's a good fit for you. The best place to start is to take a trial run at my free training, where I teach you my strategy for speaking and how I've grown my online business by speaking on stages. You can grab that right now at heathersager.com/speak. And I hope to see you real soon, joining us inside of Speak up to Level up. Otherwise, you keep showing up here every single week. Hopefully next week I will have a voice and my way to go about it is to continue to show up, love up on you every single week regardless of whether or not you're in my program because this place is my favorite place to hang out. I'll be here next week with another message from the heart to help you get paid for what you do. All right, friends. We'll see you again.