Listen To My Latest Podcast Episode:

Is Your Message Being Ignored? Make This One Change to Stand Out and Resonate with Your Ideal Person - Ep #138

I don’t have to tell you that getting your message noticed in this era of CONTENT OVERLOAD takes work.

But did you know that you could actually be causing your ideal client to pass right by your amazing tips and juicy insights?

It doesn’t matter how deep your experience or good your results, if your ideal client never hears, what chance do you have for them to love it, sign up for your free guide or join your program?

In today’s episode, I’ll share with you one of the top mistakes I help my clients correct when speaking to their ideal person. More importantly, I’ll teach you how to FIX IT so that your message will get heard and get them into action.


Episode Highlights & Key Takeaways:

  • The number one mistake people do with their content
  • Why speaking in general language hurts your business 
  • What IS specificity and why it makes your storytelling SO effective
  • How can you bring more specificity into your language to pull your audience more (plus tips on how to approach this when you have two different audiences)


Real talk — are you using general language in your content with the hope of having more people resonate and see themselves with it? There's nothing wrong with it but in this era where standing out from the digital crowd is such a struggleyou might be unknowingly hurting your business.

One of the things that I notice we do as an entrepreneur is we have a tendency to generalize experiences to make it relevant. 

We’re trying to categorize all these specific scenarios of our ideal audience. So we’re putting a ‘label,’ for lack of a better term. Thinking if I ‘label’ it then the more people can resonate without realizing that when we do this it's easy for our ideal audience to pass right by it. 

If you put the responsibility on your audience to come and ask you questions of what kind of service or product you offer,  you're turning away business.

Specific, meaningful content are the ones that are going to resonate with your ideal audience. 

And so you need to not only pay attention to who you serve but also learn how to capture their interest and pull them in.

Don’t limit your content to generalities and passive statements, instead be more specific with your language. It piques the interest of your audience and gets them listening through.


Tune in to the full episode as I walk you through how to make this change so you can be more effective at attracting and converting clients.


LISTEN to the full AUDIO of this episode:


Subscribe to Heather’s YouTube Channel here.


Books Mentioned in the Episode:

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business, Kindra Hall

Choose Your Story, Change Your Life: Silence Your Inner Critic and Rewrite Your Life from the Inside Out, Kindra Hall

Previous Episodes mentioned:

What it Really Means to Niche Down with Jessica Osborn - Ep #130


Did you enjoy this episode?  Here is some related content that you may be interested in:


Make your onstage moments grow your business 👉19 Magnetic Phrases to say on stages, podcasts & live video to send your ideal customer running to your opt-in 👈Grab this actionable, fill-in-the-blank style guide with swipe worthy examples to attract leads like a magnet (without sounding scripted or schmucky). 

>> If you’re ready to elevate your speaking skills and attract your ideal customers like a magnet, Join the Speaking Workshops right here.  It’s my 3 Part Live Training Series created for the online entrepreneur who wants their message to attract clients magnetically without the pushy sales tactics. It’s happening soon, so grab your ticket asap!


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.