Listen To My Latest Podcast Episode:
4 Ways to Use Story to Connect in your Marketing with Lindsay Rogers - Ep #76
Listen To My Latest Podcast Episode: 4 Ways to Use Story to Connect in your Marketing with Lindsay Rogers - Ep #76
What actions can you be taking right now to build momentum for pitching events in 2020? Today I'm sharing with you four specific actions to intentionally lay the tracks for visibility next year. We’re talking about your business, your message and your relationships. So if you want to pitch and land big stages next year (like podcasts interview, virtual summits and guest lectures) this one’s for you.
Don't just randomly see something online and have just your go-to shows that you want to be a guest on. Don't make it a passive dreaming thing. You need to be clear. Here's what you can do:
Now the easiest ones to get started with, our podcasts. You can go to iTunes right now or your podcast app and scroll down in whatever niche you're in. Look at all of the podcasts in that category and might I recommend just skimming right through the top 100 and looking at those ranked 100 to 200. Those are great shows to put on your list.
Gut check yourself around the way that you want to do business and start asking these questions:
And then actively engage in a giving relationship. There's a lot of introspection and quality thinking that happens in the fourth quarter and this would be a great time to get on people's radar and just be a light in their inbox and share with them how their content has resonated with you. You never know where it's going to go, but at minimum, you can start building this reputation of someone who gifts, someone who serves, someone who goes out of their way to make others feel heard and appreciated and valued with their content.
When you have this mindset, you will be so surprised around how karma comes back to you in the most beautiful way. I think that what you give, you will get back. It might not be from that person, but something will come back and create beautiful opportunities in your life.
When somebody hears you talking about something on a podcast or somebody shares your content, if they go look at your profile right now, do they want to stay?
If you share aspects of your life in social media, you want to make sure that it is peppered in with the actual thing that you want to be known for.
Make sure that when people visit your website, or your landing page or your social media, make sure that they're sticky because if you start putting your name out there and you do not have your homebase taken care of, opportunities and the people you want to serve are falling through because you don't have that stickiness set up at your homebase.
When I talk about messaging, we're talking about how you talk about your business, your core content, your audience - their beliefs, wants and desire, and how you convey that content to another audience. That's your messaging.
A lot of business owners are confused with their own content because while they know how to teach the processes of the ‘how-to’, they don't know how to speak to get people excited about the ‘how-to’. This is a really great season for you to start asking yourself these questions:
You are the ambassador for your brand. Your ability to articulate what you do, who you do it for, why it matters, what your processes are - if you can't talk about those things, you can't sell those things!
And this is the time to start practicing these things because you want to make sure that you have a message that is going to serve and you do it with the confidence of knowing that your message is going to nail. There's huge things coming your way next year. You just got to be ready for them.
>>> Are you an online entrepreneur wanting to speak on live or virtual stages?