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Zafira Rajan: Bringing Personality Through Your Voice (even if you're an introvert)

Listen To My Latest Podcast Episode: Zafira Rajan: Bringing Personality Through Your Voice (even if you're an introvert)

6 Tips for Getting Started on YouTube with Expert Tasha Cochran - Ep #79

Recently my 6 year old has decided he wants to become a YouTuber.

He turns on an old flip cam he found in our junk drawer and talks to “his fans” about… randomness.

The other day he showed off a “cool trick” he did with a connect four game and said “give me a thumbs up and be sure to subscribe if you think that was super cool”.

To be clear… he does not actually have a YouTube channel, he just thinks all videos just magically appear on there.

Unlike my kindergartner, I’m still working on boarding the YouTube train, but I love the idea that my content can be searched and found when convenient to business owners who need it, and by just posting on social (or even hosting an audio podcast), I’m missing a big opportunity to serve.

So enter 2021 being the year I consistently show up on YouTube as my next virtual stage.

But since I’m a total novice on the platform, I brought in my friend, client YouTube go-to, Tasha Cochran from One Big Happy Life to share 6 essential tips for getting started. We cover things like using YouTube for lead generation, tweaking your core content over time, repurposing content on various platforms, best practices for titling videos, plus the simple strategies to get started.

You can listen to the full audio interview here, or read the full transcript below.

 

 
About my guest, Tasha Cochran

Tasha is a lawyer, wealth coach, and founder of One Big Happy Life, where she helps people take control of their money and create guilt-free spending plans so that they can build wealth while enjoying life along the way.

Connect with Tasha on YouTube | Instagram | Facebook | Twitter

Get Tasha's 7-Days to Youtube Success:  https://onebighappylife/youtube

 


HEY! Are you an online entrepreneur ready to nail your message on podcasts, live streams and other virtual stages?
Join me on my FREE training: How to Fill Your Programs Through Speaking WITHOUT Needing a Big Audience or Second Guessing What You Say

 

EPISODE TRANSCRIPT

2:11 Heather Sager:

Hey, friends, welcome back to another episode of the Heather Sager Show. I am super thrilled about today's episode because I have my good friend, Tasha Cochran, from One Big Happy Life. We're talking about YouTube, which selfishly speaking, I'm really excited to talk about this because this is an area I have not explored much. So Tasha, welcome to the show.

2:31 TashaCochran:

Hey, Heather, thank you so much for having me and I'm really excited to chat all things, YouTube. 

2:31 Heather Sager: All things YouTube. I think a lot of people listen to the show, most people listen because they have some kind of interest in growing their skills and speaking but we have a lot of service providers and coaches who are just really more interested in the online business. 

It's funny looking back, nearing 80 episodes when this airs, we've never talked about YouTube. It is an incredible stage for people to speak on and share their message but I think the video thing and the the way that YouTube gets so much like street cred for it being such a big search engine, I think it's a little intimidating for people so I'm excited to break it down today. 

Before we go into that, let's talk a little bit about you and your business because you have an incredible YouTube channel. Why don't you share a little bit about One Big Happy Life and what your business is and what you and your team do? 

One Big Happy Life

03:26 Tasha Cochran:

Sure, so with one big happy life, we are all about helping people create lives that they absolutely love while also building wealth along the way. We teach on building wealth, personal finance, financial management, but also lifestyle design because we believe that you shouldn't be making financial decisions separately from your life decisions and you should be using your money to facilitate your best version of your life. And also when we have issues in our lives, we typically turn to money to solve them which then creates money problems, so we create that sort of holistic lifestyle design and wealth-building brand where we share tips with people to help them really transform their lives.

04:10 Heather Sager:

I love this. You and your partner Joseph, you guys, do a lot together on YouTube. I love watching the two of you in interview. Side note, I'm gonna link to a couple of my favorite YouTube episodes that you guys talk about in the show notes. I love how you guys each have a different perspective. You talk very transparently around your own personal financial life to pave the way for your audience. It's not about you know, a lot of financial people talk about, I don't know these inflated figures and talk theory. You guys actually showcase and share your numbers. Was that part of your strategy from the beginning just to open book your life?

04:48 Tasha Cochran:

Yeah, absolutely because in personal finance, first of all, it's like you mentioned often very standoff-ish who are giving this financial advice or information. They're not sharing what their own lives look like. They're not sharing how they're making real world decisions. It's so easy to tell someone Well, you know, just don't live your life and go ahead and pay off all your debt but that person doesn't have to live that life. 

What we wanted to do was show people that money can be easy, that it can be fun, that it can be joyful, that you don't need to be in a rush to reach your financial goals, that you can just thrive in your daily life and still build wealth along the way. We really wanted to show them, not just teach them the financial principles, but show them in action in a real-life, real-world family because, again, you're getting this financial information but do you actually want to live that life. What does that life look like? What does it feel like? Well with us, you can see what the life looks like and feels like. It also helps take a lot of the stigma away from talking about finances and also especially having debt because we have loads of debt. Don't have a problem with it, happy to share it, and ready to take all the shame away from any of these finance conversations.

6:11 Heather Sager:

I'd love the fact that you said like don't be in a rush to hit your financial goals. Don't be in a rush. I think especially in the world we live in when we can see so many things flashed in our faces literally on social media all the time, it's easy to get this FOMO factor that we're all wanting things and we want them right now everything is on demand, get it now, overnight shipping, like instant download. There's this instant thing that we put on our goals. I love the fact, the whole name of your brand, around One Big Happy Life. It is fully inclusive. You share your lives, both on YouTube but also the behind the scenes on Instagram stories. 

Just side note plug, be sure you're following Tasha on Instagram because she's got really good Instagram stories so if you could actually do the crossover of kind of behind the scenes of YouTube and all the other things that you guys do, but let's go back a bit because I want to break it down. For those listening who are thinking about exploring YouTube, I hear a lot of people go, let's just repurpose stuff on YouTube and just expand and throw it on there. I don't know that it's actually that easy. Selfishly speaking, I know YouTube is one of those areas that I want to venture more into in 2021. Tell us a little bit about how you got started with Youtube, why you chose that platform and then we'll get into some of the like specifics around what are people  want to think about.

Tasha’s YouTube Journey

07:31 Tasha Cochran:

What's really interesting about my journey is that I chose to just start making videos on YouTube. I didn't choose to start a business. I didn't see myself as an online entrepreneur. In fact, I actually really hated social media. I didn't have an Instagram account, barely posted on my personal Facebook page and was definitely one of those people that if I have not met you in person, we will not be Facebook friends. That was me.

07:58 Heather Sager:

I still kinda feel that, I still feel that totally.

8:02 Tasha Cochran:

And I still do too, even though now I do so much networking in the online business space. I'm still like if we've never actually met or connected in a significant way, do not friend me. I don't want DMs about your program. But so I started YouTube to make videos on YouTube, I was just doing it for fun. It really came about because back in 2013, I decided to cut off all of my relaxed hair and go natural. Just wear my natural curls versus my chemically straightened hair because my daughter was having an identity crisis around her curly hair and no one else around her having curly hair. 

I went on YouTube to figure out how to do this because I had had chemically straightened hair since I was five years old so I have no idea how to handle natural curly hair, how to even transition from relaxed to natural. So naturally, as I go on YouTube, and I learned from the YouTube videos, I said, well, you know what, I'll just throw my video up there, me cutting off my hair to pay it forward because I was inspired by all of these videos so I'll just throw mine out there. 

Well, fast forward three years later, I was working in a job that I absolutely needed, searching for a new job. I'm a banking and finance attorney, by the way, so searching for a new job. Joseph is like look in your passion project, you need something to take your mind off of this because I was miserable and making him miserable, too. 

At that same time, right around that time I got $100 check from YouTube because that one video I had made years ago was a massive $5 here and there and it finally reached the $100 payout threshold. And so I'm like okay, well I'll just start making YouTube videos. If you look at those early videos, you'll see a couple more hair videos because now my hair had grown out significantly over the course of those three years. You will also see job hunt videos because that's how much I didn't give an F. I was so mad at that job, not the job itself, but the people that I was working for that I completely documented my job hunt on YouTube while I was still working there.  I secured my dream job with the Consumer Financial Protection Bureau but I discovered I loved making videos. 

The wonderful thing about my meandering approach to starting on YouTube was that I didn't have any intentions or expectations behind it. I let myself do whatever I felt like doing. I made videos about hair, I made videos about money, I made videos about the spicy noodle challenge and family vlogs. We just did it for fun and a business grew out of that so then we started to be more intentional about the things that we were creating.

10:44 Heather Sager: 

Okay, I had never heard that full story from you before. You and I know each other now for a year and a half. I've never heard that story. I didn't realize your first video was for your daughter. I think that's incredible. Side note, that makes me think about that bond between mom and daughter and making that be something that other people can think about. I mean, that's incredible and the fact that you there was no like, strategy, or intention, or mission for it. I love that. I actually think that's how most good things start, so thank you for sharing that. 

I'm curious. At what point in time did you, so you got that check for 100 bucks which sound so funny because it's such a small dollar amount but also that's huge, a $100 to get paid for a video online. How did you make the shift because you ran that other job, the second job that you've got? How did you finally make the decision to say, you know why I'm gonna go full time in this business, making YouTube videos but also doing a variety of other things?

In shifting full time doing YouTube

11:42 Tasha Cochran:

Well, I definitely made the decision that One Big Happy Life was going to become a company and I had to decide what that company looked like, what kind of company was I building. Initially, because I was just doing YouTube for fun, I had defaulted to a media company/publisher/influencer style model that's really based on volume. So getting a lot of people to consume your free content so that you're paid using advertising because YouTube will display advertising before your videos, and during your videos, and on your videos and you'll get a small portion of that revenue, and also some amount of affiliate revenue by recommending products that people can click through go to Amazon, that kind of thing. 

I just realized that that was a lot of work. By nature, I personally don't love being the center of attention and striving and feeling like I need to gather a whole big group of people to watch me. That is not what lights me up. I like creating meaningful, valuable content that's changing people's lives and that's what I enjoy. 

Trend + Fun vs. Valuable + Meaningful Content

With YouTube, oftentimes, those two things might conflict where you feel tempted to go with trends and do things for fun, versus going with the things that feel meaningful to you that you want to talk about. For me, I chose to go for a business where I could create meaningful topics and create a company that was near and dear to my own heart that helped people change their lives and so I had to offer my own programs and services in order to make enough money to justify leaving my banking and finance attorney career which I loved so that I could jump all in my business because for me finances are important, the lifestyle that I want to live is important and so the work that I do is important, but it's got to also facilitate that life. 

Basically, I had to grow a business that was going to pay me what I needed to be paid to feel like I was comfortable transitioning for my career so that's exactly what I did. I thought about what programs I wanted to offer. I thought about what specific areas in people's lives I wanted to help them transform and I built my business around that.

Youtube as a powerful lead generation tool

14:00 Heather Sager:

So for you is YouTube your primary lead generation tool? Is that where most of your new traffic, whether it's email list subscribers or social media followers, is that where most of it comes from?

14:14 Tasha Cochran:

Yes, yes, 100%. YouTube is incredibly powerful for that. Even as we are looking to branch out into other areas, I have started an Instagram account, which you mentioned, but I don't post on it that often. Our Youtube is still definitely our primary platform, but we're looking to grow into the other platforms as well but maybe not Clubhouse just yet. I just can't.

14:39 Heather Sager:

Thinking about, I think this is one of those interesting stories that we all have to think about as entrepreneurs. We stumble into doing the thing we do, we figure it out, and then we go back and teach people. If we had to do it again, what would we do? 

I'm curious, you had started with YouTube with low expectations for yourself, right? It wasn't a business. You were just kind of tinkering, having some fun, and then you got serious about it. If anyone's listening right now, they most likely already have a business. What are some recommendations you make for how an existing business owner who has objectives, they have goals but I would imagine they can't put that big of pressure on themselves starting with YouTube? How do you navigate that conversation around how somebody expands to using YouTube without having a lot of pressure to get results right away?

How Business Owners expands to using Youtube in their business without the pressure

15:22 Tasha Cochran:

Repurposing Youtube Video

Well, I think the great thing about YouTube and video is just how easy it is to repurpose. I really think too that people naturally, there are most people don't have a problem talking through with it, right, because we are so used to talking. 

One of the things that I love about my YouTube videos is that I can bullet out a thing, a topic. Let's say there are five bullet points that I want to cover. I can sit there and I can record a YouTube video, let's say over the course of an hour because you don't have to, you can start and stop when you're shooting videos. 

I think people forget this. YouTube videos are not live unless you don't want them to be so you can take your time and say things the right way. And then once you have that video, you can hand it off to an editor. The editor will clean it all up for you. You can hand off that. Put that video on YouTube and then hand it off to your team to repurpose into a blog post, into snippets on Instagram, into posts on Facebook. Pull quotes from it because you're actually speaking and you probably said something really amazing, that's very quotable.  

I think people really underestimate just how useful it can be a longer form piece of content that's really easy to repurpose across platforms. You can also strip the audio and turn it into a podcast. That's why I love starting with pre-recorded video as your primary piece of content versus starting with say, a long form or written piece of content.

16:54 Heather Sager: 

I totally agree with this. I think it comes down, people have different comfort zones, right? When you talk about being able to record a video and chop it down, I laugh because for me, I like the live best. 

This is a weird tangent but I don't speak perfectly when I talk. I word flub. I don't use the best, most smart words, my sentences aren't even grammatically correct but I rely on my delivery. We were talking about this earlier before we hit record. My hand gestures are crazy, my pace is crazy, I'm kind of all over the map, I bring a different level of energy and for me, that's reliant on live video. 

If anyone were ever read a transcript, which, by the way, I have those in the show notes. But the transcripts of my shows are horrible, because it's not like full constructed sentences. That's I think been my biggest block mentally with YouTube is,  I'm going to say it. I don't feel that I'm polished enough for YouTube. 

Let's dive into that because I actually think if I remember correctly from our work together. For you, it's been a little bit of the opposite of that journey, right? Unpack that a little bit for me. Tell me your perspective on that.

18:04 Tasha Cochran:

First of all, I think it's important to recognize that you get better at things over time if you choose to. It's okay to say, well, this is the way I speak and to show up authentically as yourself. I think YouTube is a platform that people expect that they need to be more polished than they actually are but there is room for a wide variety of content creators. 

Perfect example, our YouTube videos, especially the videos when it's Joseph and I, Joseph and me. Joseph and I can play off of each other when one person is talking, the other person is thinking and so we will have 15 minute videos with one cut because that was all we needed or no cuts even and that's great. 

But you know, we don't have lots of fancy B-roll shots coming in from all over the place. We don't have like call outs and graphics flying in all over the place. That was a decision that we made because I'm like, look, that takes too much work. I'm not doing that and I don't think the ROI is there for that extra bit of you know, quote-unquote polish. And guess what, 200,000 subscribers later, 17 million views later turned out, people don't care.

19:26 Heather Sager:

We're not gonna breeze right over that, 200,000 subscribers and 17 million views. Tasha knows what she's talking about, everyone.

19:34 Tasha Cochran:

I think that we put too much pressure on ourselves to show up in a certain way. I think show up the way that you are. If you look at our old videos, I'm way better on YouTube than I used to be and I'm pretty good right now on YouTube.

But I also experienced what you mentioned, Heather, which is that when we tried to do snippets. I'm like, wait a minute, we didn't actually introduce that properly. It's actually kind of hard to make a snippet here because we didn't use complete sentences and the first half of that thought was like two, three minutes ago and I'm trying to get a two minute snippet for Instagram. What that does though, is now you have a transcript. It's so much easier for someone on your team or even you yourself, when you've got that first rough like, you know, hoopy draft, right? You know that  term. Using that and then you form it into something that only takes a minute for you to deliver direct to camera, you know exactly what you're going to say and so it's so easy to even repurpose, create a real, create a little one or two minute Facebook video that you can turn into a Facebook ad to grow your leads with paid advertising. 

It's just so much easier once you get over that first video hurdle. Also, you can make the same video again. Give it a different title, say all the things you wish you had said like but do it like in another six months. It's a really powerful thing to be able to redo the same things over and over and make it better over time.

20:57 Heather Sager:

Yes, I love I love, love, love that you brought up that piece around, sometimes videos. Even if you are prepped for it, even if you practice when you do it, it really is a crappy rough draft as what I viewed. Giving talks, giving presentations, doing videos, I never view them as a final product. I view it as my next draft. I think exactly what you said there is sometimes just getting the transcript out so you can look at it and then go okay, how could I have said that better? That insight, you can't get that unless you would have hit record on the video so I love that piece like brilliant. Brilliant.

Youtube vs. Live videos

21:29 Tasha Cochran:

Yeah. And you know, I understand the energy that you get from a live but the thing is, lives are not super fun to rewatch because they are done with the current audience in mind. And so watching someone say, yeah, so and so like you said that totally get that. You don't get the same, because you're you feel like you're missing out. 

Well, I can't see what they said even if you repeat the exact comment that the person said. There's still a loss there versus when you deliver something direct to camera. You are talking to them, especially you make sure that you use the singular so you're looking at the camera. They're looking at, you're looking at each other in your eyes, like eye to eye. Making eye contact and you're saying yeah, you really should consider doing this because it will help improve your life so much. 

You create that level of connection, where there's a little bit of disconnect if you're just repurposing a live video. What I recommend is you do both. If you did your live video, you've done it once. Now you just take your talking points and deliver it direct to camera or you deliver it direct to camera and then you do a live where you're talking about you know, I just made this video yesterday and you know, this is what I was talking about, did you guys watch it? What do you think? And so you get the best of both worlds and you repurposing your content.

22:50 Heather Sager: 

Yeah, with that piece is the repetition of it. I think it's right up in my wheelhouse, right? We tell people, the more that you speak especially about the same topic, the better you'll get at articulating that topic which I would imagine is your area of expertise so you should get better speaking at it so that repetition, it's not a like, the thing about YouTube, when you said, do the same video over again. Just rerecord it and call it something different. That is brilliant. 

I think a lot of times we get caught up thinking, well, I already talked about, for me, I already talked about hand gestures so they already got that video, they don't need that. There's so many different ways that you can talk about it and I would imagine different ways that people search for it. So how do you decide what pieces of content to redo like that? If you have one topic, how do you decide to circle back and talk about it again?

How to Decide What Pieces of Content to Repeat

23:36 Tasha Cochran 

Well, so first of all, certain topics are just cyclical, right? We always do, for example, habits things at the beginning of the year and we talk about wealth building so it's going to be financial habits for you to implement in your life this year. I also think that repetition, like you were saying, is actually the key to helping people master things. We forget about the basics and we just need reminders about hey, remember, you need to drink water, like how many of us are actually drinking our eight ounces of water, eight ounce glasses of water a day and getting our eight hours of sleep? How often do we need reminders to do those things? Those are things that we've been trying to do our whole thinking lives. Or flossing, right? 

I just think of it as regular maintenance, reminding our people do these things but you make it fresh by talking about what's going on in the world right now, or, you know, hopefully, you're always learning as an entrepreneur so you've got some new insights to add into it. 

I can do, generally, how to create a debt payoff plan that works and then I could do another video that's about creating a debt payoff plan that works but adding in more of the mindset work, or adding in some objections, or questions that people have when I created that first video, making it even better and taking a different a slightly different micro angle. So instead of seven steps to help you pay off debt, it could be things like five things that are stopping you from paying off debt, three habits that you want to start now if you want to pay off debt, why paying off debt actually doesn't matter, you know, to take a counterpoint to that. 

There are lots of ways that you can tackle the same topics, but just changing it a little bit and adding a bit more information to help people really internalize it and also to help the people who didn't quite get it the way you explained it the first time.

25:30 Heather Sager:

Yeah, I'd love that. It just rolls right off your tongue, like the examples of titling things which goes to show do you do this. You've been doing this for a while, right? I think somebody hearing that going, oh, my gosh, I need to rewind and write those down because all of those are good titles. I want to hit on that.We're gonna geek out on that one thing for a moment. What was the process of you getting good titling things? I know, that's such a funny question. But that is, I think something that trips up a lot of people are like, what do I call this thing? And I think that might even prevent people from hitting record because they don't actually know one, what's the topic and two, what the heck would they call it.

Simple Process on Titling Things

26:03 Tasha Cochran:

Yeah. So what's funny is I actually think that I'm not great at coming up with titles because I see other people's titles and I'm like, Oh, that's so clever. How can they think of these things? And so the answer is, I really just look at what other people are doing. This is not something that comes natural to me. Marketing is not something that comes natural to me. I will not be the person that originates a new form of marketing, like a new marketing strategy, that is not me. 

But what I do, do well is just looking at everything that is out there, pulling in the things that call to me, and looking at why they called me and finding the patterns. I love collecting headlines and looking at what's consistent and then working off of templates to then create your content. 

And it's also what people are used to, right? If we want to get too fancy, it will confuse people like what is that even about? Yeah, BuzzFeed-style articles, like you won't believe what he did next. We're all used to those things so we all anticipate that we're going to get some fun, interesting plot twist if we click on that particular article. I think there's nothing wrong with walking the paths that have been blazed by other people and just figuring out well, what's a different spin that I can use in my particular niche. That comes from understanding your people, too.

27:36 Heather Sager:

I agree. I am so glad I asked that question because the fact that you just laid out a roadmap for other people to get better at something. I think we take for granted sometimes where when we do things, people are like, Oh, you're so naturally good at that. And it's like, Whoa, whoa, whoa, whoa, no. 

Let's be clear here. Something I'm good at it, it's just here's what I do to get better. I'm glad that you, side note, go back and listen to that, the last minute. You just gave a roadmap of exactly how somebody can get content ideas or name their stuff whether it's a blog post or YouTube title. Let's talk a little bit about, Tasha, about speaking. So I know when we met, you and I met, I think officially at Entrepreneur Experience, year and a half.

28:13 Tasha Cochran: 

It was fall of 2019.

28:16 Heather Sager:

That was a fun event. Tasha and I stayed up really late eating ice cream together at the hotel on the very last night and we instantly bonded over sweet treats and an Uber ride. We knew we were gonna become friends and we've stayed in contact since. 

When I met you, I knew hands down, you're an exceptional communicator. As somebody professionally who speaks, you're a lawyer or you've been a lawyer for your career, that articulation is a really strong suit. Has speaking always come natural for you? Talk a little bit about how you use your voice professionally and how that's evolved for you as an entrepreneur?

28:50 Tasha Cochran:

I would say that it has not because again I'm not someone that in the past has enjoyed being the center of attention. That is something that I am working on. You know, the tendency to not want to be seen and that's one of really one of the things that drew me to lock if you could be truly excellent at the work that you do and you know, up there in your field, but notoriety is not a thing that happens to lawyers, right? But it is a thing that happens when you have a large audience of people. 

I would say that, you know, being a lawyer has really helped me with clarity but trying to be an engaging speaker for video has really changed how I communicate and working with you has really changed how I communicate like I used to be very RBF like so just sitting there with like, sort of like a deadpan look because I didn't realize that what came across in video. 

I mean, I'm naturally a person that does emote in real life but there's something about looking at a camera that you have to learn to give it more, right, to give it more of yourself and what you're feeling and give it those facial expressions. So you know, it's something that I'm working on. I don't think that it's something that you're ever done with, like you mentioned earlier.

Reviewing your videos ‘Checklist’

But one of the things that I do is I rewatch my videos. I used to do this because I was the one editing my videos but now even  I don't edit my own videos, I will still watch, rewatch them two and three times and look at how I came across, look at my word choices and really think about well, how would I like to see that next time? Because the truth is we do repeat ourselves over and over as business owners as online marketers.  I'm always on a quest to improve my communication.

30:40 Heather Sager:

Yes,  I think it's so important we think about whether you're in doing YouTube, or you do podcast interviews, or you show up on Instagram stories, whatever platform that looks like. We constantly should be getting better, as I stumble over my words, but getting better describing what we do, better connecting with our audiences, coming across closer to how we want to be perceived. 

I love that you just gave a little checklist, if you will, for how you review your videos, what you're watching for. Let's dig on that for a moment. Talk about how that process has been for you. Because I would imagine, when you started reviewing your interviews, the narrative was a little bit different. How has your resiliency and your self confidence evolved as you go back and watch your videos?

31:21 Tasha Cochran:

You know, it's it's funny. I got used to sitting down with someone else and recording because for a long time, it was me and Joseph. Both of us were working full time. This was our thing that we were doing and yeah, it was largely me driving it because Joseph is not entrepreneurial in spirit, right? He's just someone that luckily can roll with my crazy, right? He was incredibly supportive, went about it. 

But then when I quit my job, and I was doing it full time, he's like, alright, you got this, it's yours. Then I was faced with having to do this by myself. There was no time for me to sit here and think about what I'm going to say next because someone else is speaking. I need to speak and then I need to speak again. That has been a challenge learning how to do that and it's caused me having to do that and feeling nervous about it has added in filler language in what I say. I'll find myself saying, you know, or uhm, or right, to give myself time to think of the next thing instead of just letting silence be there.That's something that I am learning how to do. 

In the beginning, it was just about how do we get this content across, especially personal finance content that can be so nuanced and just the wrong word can change the whole meaning of what we just said and so that was what we would think about in the beginning. But now I think more about the marketing and the marketing messages and what our brand stands for and to make sure that we're communicating in a way that communicates our brand message, that communicates our marketing message, that is increasing retention and engagement on the video, which is a whole different level of things that we're trying to fit in now.

33:13 Heather Sager:

Yeah, okay, that piece there of like, when you first get started, the what you focus on, it drastically changes in just a matter of weeks or months. I think about this random example, anyone who's listening most likely has an email list and they're growing their email list. Think back to when you were like, how the heck do I start an email list and you're googling like email service providers, who do I use? What's the form? Figuring out those things of how clunky and weird it feels and then fast forward even just a matter of weeks or months, you don't think twice about those things when you write your weekly newsletter. 

I think the same thing happens with what you're talking about, whether it's learning the ins and outs of recording video, or editing video, or watching yourself on video. Just know it's drastically going to be different in a matter of weeks or months. Did you find, specific on the filler words, I found that editing my own videos was the best way to be hyper aware of filler words in the moment? Did that help with you on getting rid of those? 

34:13 Tasha Cochran:

Really just watching them back because I didn't edit out the filler words, I would leave them in even when I would have my editor do it. For me just watching it back and it is a work in progress because I'm only one year into doing so many solo videos and it was a COVID year so we're making a lot fewer videos than we used to.We used to make three a week and now it's down to one a week and I'm trying to get it back up to three a week but it's hard when you've got kids at home so.

34:48 Heather Sager:

Yes, yes it is. I want to do like a fire round of give me some of your best tips and strategies for those who are like oh, I want to know, I want to explore YouTube. What would be a few of your best tips or insights you would give an entrepreneur listening who's thinking about venturing into YouTube, or they're on like me, they're on. They have 96 subscribers. Please come subscribe to me on YouTube. But they're like, what do I do now. What are some fundamental tips or strategies you would give?

6 Fundamental Tips for Getting Started on YouTube

35:16 Tasha Cochran:

TIP #1 - Make it as easy for yourself as possible to create those videos. 

Let's just say that you're not on YouTube at all. Let's start from there. You're trying to get started making videos. Make it as easy for yourself as possible to create those videos. Invest in, if you need a better computer, invest in that. Invest in an attractive looking set, like what I have going on by me here. This is not my main YouTube set. But I tell you what, it is really nice to just be able to sit down at my desk, turn on my camera and have a good looking setup that I can just shoot in and I don't have to think about rearranging things. It's just set up and ready for me to shoot. 

TIP #2 - Constantly look for ideas and batch your outlines.

Also, constantly look for ideas. Don't sit down and try to shoot a YouTube video and you didn't have any ideas to pull from. Batch your ideation. Batch your outline so that you can sit there and shoot, let's say two videos at a time and then you don't have to think about it again, for maybe another week or two and then it's time for you to shoot two more. Eventually, getting to the point where maybe you can shoot four so you're only doing it once a month in order to get one video out a week. 

TIP #3 - Practice

The other thing that I would do is just practice, just practice doing it. The truth is you can record a whole video and no one ever has to see it. Even if you mess up, you can just say the whole thing over again. Just take that pressure off of yourself to be perfect the first time around and just recognize that it's going to be a learning curve. 

TIP #4 - Understand your customer journey and start with an intention.

Lastly, I would start YouTube, unlike myself, start YouTube with an intention. Understand your customer journey, who you're trying to attract, where you're trying to take them, so that you can start attracting those people right away because you don't need millions of views to have a successful business.  

I have personally, I can attest to the fact that having billions of views doesn't mean that it's easy for you to create a million dollar business. And so the way though that you make every single one of those views count is that you make sure that you're making content that really pulls in your ideal person, and let them know how they can take that next step with you. Don't just give them informational content. 

TIP #5 - Talk about your program or business and say it in every single video.

Make sure you're talking about your programs, make sure you're talking about your clients, like make sure they understand that you are a business. You have what they need. You can help them. Say it in every single video because with YouTube, there's no going back. You want to make sure that every single video works hard for you so that as your channel grows and you have people that are trying to deep dive into your archives, that they will still go there and get value and become hopefully someone that joins your email list, someone that follows you elsewhere on social, and ultimately someone that becomes a customer.

37:53 Heather Sager:

Okay, I love I love, love, love this piece, especially that you're hitting on talk about your programs and your things. I think so many people shy away from it because I don't want to be pushy, but it's kind of expected because you have that one moment. Can you just touch on briefly the idea of YouTube being the platform that's a search engine versus Facebook videos get down like you don't see those years later unless it goes viral for some reason that people are sharing a random baby video from three years ago, but the video on YouTube actually works for you for a long time. Talk about that just briefly.

YouTube as an evergreen and a search engine

38:26 Tasha Cochran:

Yeah, video on YouTube can really be evergreen, I don't know what it is about the people who watch YouTube videos but one thing that I find is they like to go deep in the archives. They are going through all of your content and then they'll follow you over to wherever else you are so your website, your Instagram. 

I have no doubt in my mind that my Instagram following is as large as it is because I have said on enough of my videos, hey, are you following us over on Instagram? Because I only have 300 maybe, I think I'm up to 300 posts on Instagram and I have 26,000 followers on Instagram. It's definitely from YouTube. YouTube is just so powerful when it comes to evergreen. 

And yes, it is a search engine. It shows up on Google when you search for sure and your videos will show up when people search for things on YouTube. But I think the thing that people truly underestimate on YouTube is the way that it functions. For YouTube to be successful, it wants to constantly serve new content to people. Content that is similar to the content that they have consumed in the past. 

YouTube unlike any other platform has an incentive to just serve you anything and everything related to that thing regardless of when it actually happened so when that video was created, whereas other platforms are based on fresh content, YouTube is not based entirely on fresh content. They will serve up your videos from two years 10 years ago. How many times have you searched on YouTube and You found a video that was 5, 10 years old as one of the top things, and then your video could show up right after that video for the next thing for a person to watch. That's why I think YouTube is so incredibly powerful when it comes to deciding where you want to start creating content.

40:18 Heather Sager: 

Yes, okay, I love this and I think this piece of, we're creating content all the time and be mindful of how our content is going to serve our business and people in the future. That to me is  the number one attractive part of YouTube, not just from a lead generation piece, but when I think about my mission to impact the world by helping entrepreneurs get braver sharing their voices, I need my message to go further for a longer period of time. Out of necessity, I know I need to be more active on YouTube. 

Oh, my gosh, Tasha, this was so, so helpful today. I have, this is still old school. I literally have a clipboard in front of me with notes that I wrote down. Well, I hope those listening did the same. Where can people connect and follow you online? We've talked about a little bit but specifically, where can people learn more about learning from you all about YouTube?

41:08 Tasha Cochran:

We have a seven day get started quickly on YouTube challenge so you can grab that over at www.onebighappylife.com/youtube. That is the best place to learn about YouTube but you can find me at One Big Happy Life everywhere, including, of course, YouTube. 

41:26 Heather Sager:

Perfect. Okay, I'm gonna link to all of that in the show notes. Tasha, thank you so much for being here today. I'm excited to post this on YouTube so people can watch and see your beautiful set, see us in action but also, obviously hear us on the podcast. I appreciate you so much. If you were to give one last tip for entrepreneurs who are starting to get braver using their voices, what piece of encouragement or advice would you give? 

 

41:48 Tasha Cochran:

I would say lean into being yourself. That is the thing that is going to call your people to you so don't see this as a number.  See it as an opportunity to truly go deeper into who you are, figure out who you are, what you have to say because that is what's going to help you stand out.

42:06 Heather Sager:

I love it. I totally agree. Thank you. Thank you so much, Tasha, for being here. I appreciate you. And for all of you listening thanks again for tuning in to another episode. Be sure to like this, wherever you're watching this video. Be sure to subscribe to the podcast so you get our bonus episodes coming out in the coming weeks and for sure connect with us both on social (@theheathersager and @onebighappylife) . We'll see you next week.

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