It's that word that seems so immeasurable—trust.

When growing your audience and authority online, building trust with others is a requirement.

But trust is slippery because in the online space, we are SKEPTICAL of things on the internet!

So how do you get strangers on the internet to TRUST you?

Shift your focus from trying to get others to trust you to elevating your trustworthiness..

What exactly is trustworthiness? And how do you go about elevating it in this skeptical online space?

Cue my expert guest, Andrea Howe.

She’s the Founder of the Get Real Project and co-author of the Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust.

I first met Andrea almost a decade ago when I hired her to come into my former company to run a workshop with our team on building trust based relationships.

She was so effective we brought her back again and again.

When I was creating a 3 part series on the “know, like and trust factor”, I knew...

This is Part 2 of a 3 part series on building the “know, like & trust factor” with your online audience. Listen to part 1 with Bobby Klinck here.

There's something about a podcast that's different than any other kind of stage.

Building a relationship through the earbuds of your audience is one of the most effective ways to create that know, like and trust factor. The auditory connection is unlike any other form of content. 

You feel like you actually know the person you spend an hour or more with each and every week.

If you’ve been thinking about jumping into the world of podcasting or are early in your journey behind the mic, this episode is for you.

Podcasting expert and host of The Proffitt Podcast,Krystal Proffitt joins me to break down the mystery of this world behind the mic.

Krystal shares “anyone who’s looking to establish credibility or authority within their space, a podcast is perfect for you because it gives you the...

**This is Part 1 of a 3 part series on building the “know, like & trust factor” with your online audience.**

You can infuse your personality into a presentation, podcast or video, but if your emails resemble dry toast, you won’t keep your audience.

In business, every single touch point you have with someone is your chance to strengthen or weaken their perception of your brand.

What’s your current email relationship status?

If you’re like many online entrepreneurs, who aren’t copywriters, chances are it’s complicated. 

Maybe you dread writing that weekly newsletter to your list or have lackluster engagement with the emails you DO send.

Whatever your email “complicated status” situation is, I’d like to play matchmaker.

Meet Bobby Klinck.

A Harvard Law Grad turned online entrepreneur—but he’s NOT your typical lawyer. He doesn't do suits, he hates legalese more than you do, and has a tendency to...

_{Disclosure: This post contains an affiliate link for the streaming tool: StreamYard. You can use the service completely free, however if you choose to upgrade to a paid plan using my link, you’ll get a $10 credit and I’ll receive a small commission (no additional cost to you). You do not need a streaming service to apply many of the strategies we cover in this episode.}

When it comes to content, video is the PRINCESS and live video is the QUEEN. 

I’m sure you’ve heard that videos are gold on social media, but did you know that LIVE videos get SIX times more engagement than a regular video?

Maybe you’ve been thinking about video for your business, but your perfectionistic side has been holding you back.

Or maybe it’s the tech.

Maybe you’re terrified of the camera or have no clue what you’d talk about.

But here’s the thing: 

“Live video is a great way to create that authentic connection with...

I’ve established a pretty solid work-from-home routine this last year, keeping my kids in daycare 4 days a week so I can run my online business.

But then…March 2020 happened. 

Quarantine and kids are home 24/7.

What’s the right way to feel right now?

Lucky for being able to be home with my kids and still make money?

Guilty because others have had their world turned upside down and I’m still standing?

Annoyed for playing Candyland for the 97th time with my 5 year old when what I want to be doing is write?

Guilty again for thinking and writing the above?

Lonely because even though my inner circle is small, and I don’t see them often (#introvert) the thought of NOT being able to is quite depressing.

There's no right way to run a business through a pandemic. However you’re feeling, try to give yourself a heavy dose of grace.

Just focus on the things that are most important to you.

As we each figure out this new way to work, I...

Let’s pretend for a moment that you weren’t confined to your house.

With an afternoon to yourself and a hair appointment across town, you grab a triple venti white mocha from INSIDE of a Starbucks, then speed down the highway.

Tapping the wheel to a Lizzo beat, you start dreaming about the novel you’ll devour in those sweet 90 kid free minutes.

You see brake taps.

As you round the bend, you’re forced to an abrupt STOP in a sea of red tail lights.

This is more than afternoon traffic.

You hug the left left as far as you can to peek ahead…

ROAD CLOSED.

What in the actual hell? Maps didn’t say ANYTHING about a road closure?!

Construction? An accident?

You can’t tell, but you’re certainly no longer taking this route.

But do you scream F this! I’m out! And turn around and go home?

HELL to the NO. You want need your roots done!

Siri, find me a new route.

Because when something is important and obstacles come, you reroute.

Maya Angelou said that “if you don’t like something, change it. If you can’t change it, change your attitude.” 

But how do you keep a positive attitude and outlook through hardship?

I bet you’ve done your share of personal development work over the years. You’ve focused on elevating your thoughts, drawing focus to solutions instead of problems, managing the spiraling rollercoaster of entrepreneurships that’s filled with many dips of fear, self doubt and uncertainty.

Whether it’s a failed launch, a client dry spell, a bad break up or heart wrenching loss, or an unforeseeable and catastrophic event, like a global economic crisis.

It's these moments that your thoughts become more powerful than ever and your attitude will change everything.

Today I’m sharing with you 5 Strategies to Protect and Maintain Your Headspace through challenging times. These are the tangible strategies that have helped me through difficult...

It’s more important now than ever for us to come together.

Connecting as people, we have to learn to communicate with others who have differing beliefs and opinions, without an agenda to persuade or convince that we are “in the right”.

What if we led with compassion and kindness?

Today I’m sharing with you 4 principals I’ve learned that have helped me show up and connect with others through challenging times.  While these may be common sense, they are often not practiced, especially when it comes to communication in our virtual world.

1. Assume good intent.
2. Listen to understand and connect. 
3. Follow the golden rule 
4. Ask yourself “What opportunity does this create?”

May these simple, yet powerful principals remind us to lead with compassion.

Links Mentioned:

// Miracle Morning by Hal Elrod 

// Find Brandon Dawson on Instagram 

// Brooke Castillo Podcast 

If you’re ready to play...

Think back to an interaction you had with someone this last week that didn’t go as well as you’d hoped for.  Maybe your kiddo left their legos on the hallway floor (again) and you lost your cool. You and your partner fought about money,  your VA missed a date on an email campaign or a customer gave you some tough feedback.

Whatever the conversation, there’s a high chance that you didn’t show up in those moments as the best version of yourself and there are things you could have done differently.

You can’t change the past, but of course, you can learn from it.

Connection with others is the richness to our lives and business, so today I’m giving you some tools to help you show up in these critical conversations with more intentionality so that you can nurture the relationships that matter most.

I’ll introduce to you my framework for snapping out of the trance of the daily autopilot to engage in richer, more aligned...

When it comes to business (and life), the question we should continually be asking ourselves is:

Where am I going and how am I growing?

Now, I’m not shy about talking about how important personal development is to your business and I highly encourage my students and clients to invest in their development by attending live events. 

To give you a little taste of just how transformational these experiences can be, I’m sharing about my experience at Brendon Burchard’s live event, HPX (High Performance Experience). Specifically, the 7 insights that resonated most with me that I think will do the same for you.

1. Going through the motions is the death of high performance.
2. Evaluate your practice is not your personhood. 
3. People at the highest level strategically release (let it go).
4. It doesn't matter how many people say no to you, as long as you say yes to yourself.
5. A person's gratitude for life is most demonstrated in their time at management.
6. Bring...