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When I started my online business, I noticed right away that there were some people in the industry who were clearly “the authority”. They were the magnetic ones that seemed to be everywhere.
I saw videos of them on stages at industry events, they were running facebook ads and did the circuit of podcasts. They had their funnels dialed and seemed to be connected to everyone.
I’d find myself in Facebook groups filled with more breakthrough stories of other entrepreneurs with big launches, media spots and big wins.
It was exciting, inspiring. But also, left a bit to an internal struggle. Because of every success story, I’d see 20 more of entrepreneurs frustrated or stuck (which is how I felt).
I wondered: what was it that helped some entrepreneurs break through the noise and find success while others continued to struggle in the hamster wheel of content, not making much progress?
Was it tactics or strategies that separated those who broke through from...
Today I’m sharing the audio of this virtual session with you for two reasons:
1. I’m sure you have similar questions around leveraging the power of video in your business, specifically how to show up more confidently and eloquently. The idea of putting your face on camera can feel a little overwhelming. In this session, I help demystify that for business owners who want to do video work.
2. I want you to hear what a live, engaging and effective presentation sounds like. Even if the topic doesn't resonate with you, pay attention because this is VERY meta. You get to hear a virtually speaking coach… speak virtually!
Pay attention to my engagement techniques, the nuggets of credibility and the overall flow and my energy. This is your shot to experience one of my live sessions firsthand (and for free).
In this episode we cover:
It's that word that seems so immeasurable—trust.
When growing your audience and authority online, building trust with others is a requirement.
But trust is slippery because in the online space, we are SKEPTICAL of things on the internet!
So how do you get strangers on the internet to TRUST you?
What exactly is trustworthiness? And how do you go about elevating it in this skeptical online space?
Cue my expert guest, Andrea Howe.
She’s the Founder of the Get Real Project and co-author of the Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust.
I first met Andrea almost a decade ago when I hired her to come into my former company to run a workshop with our team on building trust based relationships.
She was so effective we brought her back again and again.
When I was creating a 3 part series on the “know, like and trust factor”, I knew...
This is Part 2 of a 3 part series on building the “know, like & trust factor” with your online audience. Listen to part 1 with Bobby Klinck here.
Building a relationship through the earbuds of your audience is one of the most effective ways to create that know, like and trust factor. The auditory connection is unlike any other form of content.
You feel like you actually know the person you spend an hour or more with each and every week.
If you’ve been thinking about jumping into the world of podcasting or are early in your journey behind the mic, this episode is for you.
Podcasting expert and host of The Proffitt Podcast,Krystal Proffitt joins me to break down the mystery of this world behind the mic.
**This is Part 1 of a 3 part series on building the “know, like & trust factor” with your online audience.**
You can infuse your personality into a presentation, podcast or video, but if your emails resemble dry toast, you won’t keep your audience.
In business, every single touch point you have with someone is your chance to strengthen or weaken their perception of your brand.
What’s your current email relationship status?
If you’re like many online entrepreneurs, who aren’t copywriters, chances are it’s complicated.
Maybe you dread writing that weekly newsletter to your list or have lackluster engagement with the emails you DO send.
Whatever your email “complicated status” situation is, I’d like to play matchmaker.
Meet Bobby Klinck.
A Harvard Law Grad turned online entrepreneur—but he’s NOT your typical lawyer. He doesn't do suits, he hates legalese more than you do, and has a tendency to...
Disclosure: This post contains an affiliate link for the streaming tool: StreamYard. You can use the service completely free, however if you choose to upgrade to a paid plan using my link, you’ll get a $10 credit and I’ll receive a small commission (no additional cost to you). You do not need a streaming service to apply many of the strategies we cover in this episode.
I’m sure you’ve heard that videos are gold on social media, but did you know that LIVE videos get SIX times more engagement than a regular video?
Maybe you’ve been thinking about video for your business, but your perfectionistic side has been holding you back.
Or maybe it’s the tech.
Maybe you’re terrified of the camera or have no clue what you’d talk about.
But here’s the thing:
“Live video is a great way to create that authentic connection with...
I’ve established a pretty solid work-from-home routine this last year, keeping my kids in daycare 4 days a week so I can run my online business.
But then…March 2020 happened.
Quarantine and kids are home 24/7.
What’s the right way to feel right now?
Lucky for being able to be home with my kids and still make money?
Guilty because others have had their world turned upside down and I’m still standing?
Annoyed for playing Candyland for the 97th time with my 5 year old when what I want to be doing is write?
Guilty again for thinking and writing the above?
Lonely because even though my inner circle is small, and I don’t see them often (#introvert) the thought of NOT being able to is quite depressing.
There's no right way to run a business through a pandemic. However you’re feeling, try to give yourself a heavy dose of grace.
Just focus on the things that are most important to you.
As we each figure out this new way to work, I...
Let’s pretend for a moment that you weren’t confined to your house.
With an afternoon to yourself and a hair appointment across town, you grab a triple venti white mocha from INSIDE of a Starbucks, then speed down the highway.
Tapping the wheel to a Lizzo beat, you start dreaming about the novel you’ll devour in those sweet 90 kid free minutes.
You see brake taps.
As you round the bend, you’re forced to an abrupt STOP in a sea of red tail lights.
This is more than afternoon traffic.
You hug the left left as far as you can to peek ahead…
What in the actual hell? Maps didn’t say ANYTHING about a road closure?!
Construction? An accident?
You can’t tell, but you’re certainly no longer taking this route.
But do you scream F this! I’m out! And turn around and go home?
HELL to the NO. You want need your roots done!
Siri, find me a new route.
Because when something is important and obstacles come, you reroute....
Maya Angelou said that “if you don’t like something, change it. If you can’t change it, change your attitude.”
But how do you keep a positive attitude and outlook through hardship?
I bet you’ve done your share of personal development work over the years. You’ve focused on elevating your thoughts, drawing focus to solutions instead of problems, managing the spiraling rollercoaster of entrepreneurships that’s filled with many dips of fear, self doubt and uncertainty.
Whether it’s a failed launch, a client dry spell, a bad break up or heart wrenching loss, or an unforeseeable and catastrophic event, like a global economic crisis.
It's these moments that your thoughts become more powerful than ever and your attitude will change everything.
Today I’m sharing with you 5 Strategies to Protect and Maintain Your Headspace through challenging times. These are the tangible strategies that have helped me through difficult...
It’s more important now than ever for us to come together.
Connecting as people, we have to learn to communicate with others who have differing beliefs and opinions, without an agenda to persuade or convince that we are “in the right”.
What if we led with compassion and kindness?
Today I’m sharing with you 4 principals I’ve learned that have helped me show up and connect with others through challenging times. While these may be common sense, they are often not practiced, especially when it comes to communication in our virtual world.
May these simple, yet powerful principals remind us to lead with compassion.
// Miracle Morning by Hal Elrod
// Find Brandon Dawson on Instagram
// Brooke Castillo Podcast
If you’re ready to play...