Are webinars still relevant? Do they actually work in today's environment? What’s the balance between teaching without over delivering, while also selling without pitching your face off? Can you host webinars without the schmucky tactics?

If you're curious about the answers to these questions (and you have plans to host webinars within the next year), I created a 3 part series to teach you how to create a webinar that feels good, provides value to your audience without compromising sales. I’ll also share scripting secrets you can use for crafting authentic and effective webinars.

In the first episode, you’ll learn:

• the real definition of a webinar 
• why ‘swipe, copy and paste’ culture is hurting your brand
• 4 distinct shits to start making now to make your webinars less fluffy and more effective 

 LISTEN to the full AUDIO of this episode:

Subscribe to Heather’s YouTube Channel here.

Episode Highlights

What...

Over the years I’ve learned many tips and strategies for speaking on stages and today I’m sharing my absolute best tips for on-camera speaking. 

I’ll share with you 5 tangible and tactical ways to be more engaging, effective and entertaining when you hit record.

LISTEN to the full AUDIO of this episode:

Subscribe to Heather’s YouTube Channel here.

5 Tangible and Tactical Ways to Show Up Best on Video

 1. Preparation

Preparation means a lot of things to a lot of different people but what quality preparation is, it is essentially this idea of doing your homework and your research. It is actually more about getting relevant information to equip you to be in the moment so that you'll be prepared to be able to have quality conversations.

Your version of preparation might look different from mine so you need to define what that looks like for you and know what's your comfort zone. Be intentional with your planning and ask yourself, ...

There's this idea that you have to have a certain number of "leads" on your email list before you can launch a successful product or program. If you're feeling like you do not have a large enough email list or a big enough following on whatever social media platform you're on, this episode is a must-listen.

Today we're digging into the question: how do I get more eyes on my business if I don't have a following? 

Inside I'll share with you 5 ways that you can get in front of your ideal customers, plus how to reframe outreach if you feel awkward pitching yourself. 

Episode Highlights 

• Defining your and knowing what your audience size is
• Importance of keeping track of the numbers in your business
• Recognizing and honoring the idea of pitching yourself to someone else
• 5 Places to look at  to get in front of your ideal customers plus ways on how to approach this

Let’s anchor down and define your audience

When I talk about your audience, I'm...

Have you ever been around someone with incredible energy that you just want to be around? I call it magnetic presence and it goes far beyond the words they say. The question is: are some people just born with it? Or can you cultivate the skill of presence?

 Today I want to expand our typical conversation about speaking to a broader talk around how we show up in business AND life. Because creating a magnetic presence will not only help you attract your ideal customers, it will enrich your personal relationships.

 This episode is about awareness and intention for how to show up as your best.

 Episode Highlights 

• The 7-38-55 Rule of  Communication
• Speaking is more than just our words
• How video / voice messaging can quickly elevate how you speak to people
• “Presence Challenge” you can try to create inspired actions to help you take ownership of your presence and how you show up

Speaking: It's more than just our words

When it comes to...

How do I niche down and figure out my area of expertise, make it specific and still resonate but not abandon the wealth of knowledge and experience I can bring to the table? How do I make hard decisions in my business?

These are some of the questions I hear most often. It's a constant battle most budding entrepreneurs are grappling with often early on in their business and even my students inside my program, Speak Up to Level Up, struggle with this too.

Today's theme that will become our mantra is this phrase: 

It's for now, not forever. 

We have this deep feeling that we're meant to do something bigger — a realization of how gifted and incredibly skilled we are and that we could help other people. 

But there comes a point where we doubt ourselves, get a little dramatic at times and think everything is important and feel permanent leaving us second guessing all our decisions. 

Chances are it’s likely you’ve felt this before. 

But what if we...

Confidence. It’s the word that I hear most when people tell me their goals related to speaking. People often consider it a feeling that you either have or must fake it until you magically do. How is it that we can be so confident in some areas, but insecure in others?

Today I’m sharing with you where confidence comes from and how you can consistently grow it for yourself. So if you’re struggling with confidence because you're venturing into something new or struggling with self doubt, this message today is for you. 

LISTEN to the full AUDIO of this episode:

Subscribe to Heather’s YouTube Channel here.

Links mentioned:

The original video Heather linked to no longer exists, but check out this version: https://www.facebook.com/watch/?v=581039669500146

Previous episode mentioned:

3 Ways to Monetize Free Speaking Gigs (without selling from the stage) - Ep #116

FULL TRANSCRIPT BELOW

Well, hey friend, welcome back to another episode. I am...

Hooray! You’ve booked yourself on a podcast, virtual summit or other speaking event! Most likely you’re not collecting a fee for this work, instead hoping the visibility will pay off on the back end.

Today, I’m sharing three specific ways you can monetize (aka get paid) from that free speaking gig without feeling like a slimy sales schmuck.

Inside this episode you’ll learn:

• Getting more visible doesn’t necessarily equate with growing your audience
• Being an INTENTIONAL entrepreneur 
• Three specific things on how you can monetize your free speaking (without selling from the stage) plus quick tips you can adopt for your business.

Episode Highlights

Getting more visible doesn’t necessarily equate with growing your audience

We know theoretically that the more we get visible, the more we get eyes on our business and with this whole case around us we kind of operate with this belief that if we get on stages, be guests on podcasts, if...

It is often said that practice is the key to attaining high levels of skills in any discipline. And while true, if spend all your time practicing without ever actually putting the skill into real situations— you won’t grow. This is particularly important when it comes to your voice. 

So today, I’m sharing with you exactly how to get results from practicing your speaking skills. 

Inside this episode you’ll learn:

• Why practicing on your own isn’t going to cut it
• The big challenge that happens when you’re practicing in a vacuum
• What are the benefits of starting to speaking now even before you’re ready
• How does one get better
• Building the resiliency in your speaking ‘muscle’ and trusting your own voice

Episode Highlights

Practice alone does not make perfect

It is often said that practice is the key to attaining high levels of skills in any discipline. We hear people say that the secret is you just need to practice...

A lot of times as we're growing in our businesses or in our careers, we have a tendency to shy Have you ever felt uncomfortable calling yourself an “expert”? On one hand, you have incredible experience and knowledge with your topic, but on the other, it feels there are so many more people who are qualified. Leaving you with the question, who am I to… 

...speak on that stage. 

… Post that video. 

… Create that program.

… call myself an expert.

It’s likely you’ve felt this before. You know that you have a great deal of expertise and know that your experience is valuable that it can help and teach others, BUT you still second guess yourself at almost every turn. 

So the question is, do true “experts” feel this way? Is it possible to own your authority AND feel like you’re not qualified enough?

We dive into this today in a real, unscripted conversation where I share my perspective on why calling...

Your style is something that makes you unique. A big part of this is how you show up, what you're wearing and how you're styled. They all come together and create a story. That’s why I brought in this week's guest, Trish Taylor, a stylist and a brand embodiment coach who helps online entrepreneurs grow their brand and confidence and show up authentically.

We talk about practical styling tips and how your style can help bring your brand to life in photos and video. We also take a little woo woo turn and talk about how to move past mental blocks when it comes to being seen using tools like meditation and journaling and even EFT tapping.

Not into the woo? No sweat, we approach this in a way that will fuel your soul to help you confidently show up for your brand, whether you're nervous getting on video or terrified of putting yourself out there on podcasts. So if you've ever struggled with that a bit, this episode is definitely for you. 

Episode Highlights

• How Trish...