Have you noticed how the mentors you follow online seem to have this magnetic pull? That podcaster in your ears has become a trusted biz bestie that you rely on each week, you find yourself saying the phrases of your fav business coach, you jump at the chance (or at least pay attention) when you see that they’re speaking at an upcoming virtual summit even if you’ve heard them speak many times.

Whether that’s Brendon Burchard, Amy Porterfield, Lewis Howes, Anthony Trucks, Rachel Rogers, Brene Brown, Gary V, or whoever is on your online mentor list, it seems that whenever they open their mouth, it’s pure gold.  Each has their own distinct personality, communication style and many different business models. So the question is - was there some kind of unicorn magic passed to them in utero? Or are there commonalities that we can use as a road map for becoming more influential?

Today I’m going to share with you 3 distinct behaviors adopted by the highly...

There's a shift happening in the online business space as consumers are becoming increasingly turned off by overt selling tactics. So how can entrepreneurs adapt to the new way of selling online? This is a question that today's guest and Sales Enablement Strategist, Luis Báez will answer (plus a whole lot more).

With over 14 years in Sales & Marketing, Luis brings a breadth of knowledge and experience that spans across Digital Advertising, Software-as-a-Service, and Sustainability — with a revenue impact of over $500 Million to date. This was one of the most practical and inspiring interviews I’ve had on the show. Luis spoke from his heart, and his truth from living in poverty to being an out gay Latino sales executive and how each experience has shaped how he teaches others to show up, serve well and stand out.

Since leaving his corporate sales life, Luis has dedicated his work to empowering and enabling underrepresented entrepreneurs and online businesses...

What the heck is 75 Hard? Why did 2 moms + business owners with already busy schedules commit to making their lives intentionally harder? And what happened when we followed the program for 75 intense days?

This episode is for those feeling the need for a kick in the pants. Maybe you’ve been in a rut or are just craving a level up with your habits, health, productivity or mental resilience. I recently sat down with my friend, Frannie Wilson, co-founder of Ampersand Studios, a commercial photography studio specializing in creating photo and video content for brands. to talk about our individual experiences completing the 75 Hard challenge. 

Spoiler - Frannie was the one who inspired me to do this intense challenge when she shared her journey on Instagram..

Don’t worry, we’re not going to convince you to do the challenge yourself, unless you want to of course. Our hope is to inspire you to kick your excuses to the curb and start building trust with yourself in...

If you're feeling burned out (or super intimidated) with live webinars and are looking for a way to engage with your audience and launch your program to a group of engaged and excited buyers, listen in to my conversation with challenge pro, Zack Spuckler.

A 6-year online marketing veteran, who's generated over a million dollars from a launch-based business, he's been featured on top podcasts like EO Fire, The Online Marketing Made Easy Podcast, The Mind Your Business Podcast, and The Art of Paid Traffic Podcast.

And today, Zach is sharing his insights with you.

Not only do we talk about how live challenges create quick wins and momentum to sales, we get real talking about transitioning from revenue-based goals to ones of impact.

Episode Highlights

• Zack shares a 3 Step recipe to host your next challenge launch
• Why the idea of higher price point means higher commitment is a bogus concept
• What "value" truly means and how to keep your audience at the center for your business...

Do you find yourself wondering if what you're putting out online is working? Are you constantly searching for the next course or swipe to figure out the right phrasing to click with your ideal customer, but are starting to feel frustrated. You know your messaging is off, but not entirely sure why or how to fix it.

Today we’re going to dive into one of the top messaging mistakes that I see so many entrepreneurs making and more importantly, how to correct it. This is a topic I'm deeply passionate about and I hope the insights and strategies you'll learn in this episode will empower you to start doing more thinking for yourself and your business.

Episode Highlights

• The number one reason why your messaging isn't attracting your ideal clients
• Getting clear on your strategy and understanding how this exactly connects with your main objective
• How often should you talk about your program or product (is there such a thing as too much?)
• What's the block that is keeping most...

Putting yourself out there can feel HARD. And being completely real, BOLD and opinionated? It can  be terrifying (what will people think?!). So while many say they WANT to stand out, they choose instead to blend in.

But not today’s guest.

I wanted episode 100 to be special, so I sat down with the incredible Jill Stanton of Screw the Nine to Five for a real talk convo about life, business, being a mom and making noise. 

In this episode, Jill opens up and shares her struggle of self-doubt, how she stays future focused and positive by changing her thoughts, and of course, we’ll talk about how Jill approaches speaking on a stage. 

Episode Highlights

• How to switch that default mode of worrying to being willing
• Being conscious with your disempowering beliefs (and how you’re not aware you’re playing the victim)
• How to have better thoughts and upgrade your thinking
• What to do when you find yourself spinning again in this destructive thought...

I just wrapped up the 75 Hard Program where I fully committed to my health, growth and development for the last 75 days. And I've gotten lots of questions around, how do you do all these things and still show up consistently?

Join me today on my morning walk as I share a quick conversation around the idea of letting go of this vision of needing to get everything perfect and just go get things done to move your business and life forward.

Shareworthy Insights:

• Let go of thinking that you need to do everything perfectly.
• Stop making your life difficult for no reason at all instead focus on what are the most critical things that need to get done to move your business and your life forward. 
• Get real with yourself and ask, do you really need to do all of these things? Make the conscious effort to only choose those that really matter and constantly let go of the things that are not.
• Know that there are so many productivity roadmaps and tools available to us but they're not...

You've most likely heard of the concept of batching (doing similar tasks together to free up time) and love the idea. But if you find it challenging to adopt the concept into your business, it might be because of the way that you work. For most content creators who come from corporate, teaching or other professions, what made them a "success" in those environments won't create the flexibility and freedom you seek as a business owner.

Enter my productivity obsessed guest today, Cara Harvey of A Purpose Driven Mom. In this episode we talk all things productivity for online entrepreneurs from making that mental shift in how we work, our take on hustle (which might surprise you), how to be intentional with your planning, content batching and overall time management to free you up for what matters most.

Episode Highlights:

• What is hustle culture and is the term "hustle" always bad?
• Embrace the concept of seasons of push, rest and planning.
• Understand that productivity isn't a...

Join me on my morning walk for a special edition of the Monday Motivator episode all about CONFIDENCE (chirping birds included). 

When most people come to work with me, one of their top goals is to grow their confidence. The challenge is, how do you grow such an intangible feeling? Today I give you a recipe to follow. 

Shareworthy Insights:

• Stop chasing the idea of finding more confidence instead figure out what skills do you need for you to be able to execute something. 
• Confidence isn’t the absence of fear.
• Preparation builds confidence.
• You do not have to master something to build your confidence.

LISTEN to the AUDIO of this episode:

Grab the full transcript here.

Subscribe to Heather’s YouTube Channel here.

>>> Are you an online entrepreneur wanting to attract dream clients?

Join me inside my FREE TRAINING where I'll teach you how to nail your message when speaking on podcasts, live video and other virtual stages to grow your online...

Leadership is defined simply as influence (John C Maxwell). If you want other people to look to you as an authority and listen to your message, you have to step up and be a leader for other people.

This week I’m sharing with you my interview on the Intentional Optimists Podcast where I share my experience leading teams for the last decade to help you show up as a leader for your audience. 

Shareworthy Insights:

• You have to first be able to lead and manage yourself before you can lead other people.
• Energy comes from within. You create and generate your own energy.
• Double-check your objective and make sure it's a service-oriented one, not a revenue-generated one. 
• Trust yourself and follow your gut even when you're gonna make somebody else uncomfortable. You have to step up and be that brave person.
• Be more intentional with the words that we use and how we communicate with other people.
• A leader has to be willing to be unliked.
• Set your intentions of how you want to...