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[Conference Debrief] Craft + Commerce Takeaways & What to Know About Live Events Post Pandemic - Ep #158

Live events are slowly making their return and business owners are also slowly integrating back in— but if you’re like me, you’re craving to be back in person to feel the electrifying energy and connection of a conference.

So the question is— are they still that? What’s changed with live events since the pandemic, what should you keep in mind when choosing events moving forward?

This week, I’m joined by my friend Emily Hall of E+M Creative (who attended the event with me) to answer these questions and share our biggest takeaways and insights from our first in person conference in TWO years– ConvertKit’s Craft+Commerce.

If you want to attend live events in the next year (or host your own!) this episode is for you :)

Episode Highlights:

  • A full debrief on Craft + Commerce Conference speakers, workshops and experience  
  • Smaller, curated events versus the giant conference— which is better for your biz?
  • How to choose and...
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Why to NOT batch your weekly content (and what to do instead) - Ep #157

You've most likely heard of the concept of batching (doing similar tasks together to free up time) and love the idea.  But if you can’t seem to make batching work in your biz, here's the secret spoiler – I discovered that NOT batching like the gurus glorified led to the most amazing momentum.

Curious to know more about this? Tune in to find out why I actually recommend you do not batch (especially when you're newer in your business) and what you should do instead. We're gonna dig into that in today’s episode and I’m sure you're gonna LOVE this one. 

 

Episode Highlights:

  • What is batching and why it’s valuable in some areas of your business
  • Things to be aware of when you do decide to batch
  • When batching can hurt your momentum and growth 
  • Plus what you can do instead to leverage batching in a way that works with your season and style

 

What is batching and why it’s important?

Essentially, batching is taking similar tasks...

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How to Make Showing Up for Your Brand More Fun - Ep #156

Ok let’s get real this week— does visibility sometimes feel like a chore in your biz? Showing up consistently can start to feel draining and a lot of business owners are publicly sharing how “over” they are with social media, but the harsh truth is that if you’re feeling burned out or annoyed by “having to show up” for your business— your audience is going to pick up on your vibes.

Instead of fighting it— let’s make it ENJOYABLE. I’ll help you navigate just how inside this episode. These are reminders that I need to keep revisiting (and I need this message probably just as much as you do!). So it’s time to shake things up and get that magnetic groove back so that you can bring creativity in your business and inspire your audience. 

 

Episode Highlights:

  • How you can attract more people by showing up more vibrantly (and  how do you do so when it doesn't feel so fun)
  • What you can do if you’re...
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How to Gracefully Handle Unsolicited Feedback - Ep #155

When others have an opinion about the way you should be running your business, you might find yourself overwhelmed with feedback — both good and bad.  The question is what do you do with it, how do you handle these feelings and the weight of it when you're trying to grow a business? 

Whether it’s feedback about a presentation, a random internet stranger commenting on your content or a well intentioned family member offering ideas… knowing what to say and how to emotionally navigate these moments is a critical skill that you must master as a leader in your business. 

Tune in to this candid conversation and learn the four steps that you can apply to  filter out feedback to be able to determine if this is helpful or not so you can focus more on the work and less on the distractions.

 

Episode Highlights:

  • The why’s of unsolicited feedback
  • Anticipating and handling negative feedback
  • Being mindful around things that we allow into our life...
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Powerful Messaging Secret to Attract Clients You Actually Want to Work With - Ep #154

What if I told you that one overarching shift in your messaging could change the quality of the customers you attracted?

If you’ve ever found yourself frustrated because you’ve attracted freebie seekers, looky-loos or clients that are super draining— today’s conversation will be a game-changer. 

This episode is short and sweet - so tune in to hear this one thing that has made not only a tremendous difference in my business (and my career) and get ready there's going to be some Sager rants.

Episode Highlights & Key Takeaways:

  • How are you contributing to the conversation in your content
  • Stepping up and owning your role as a leader
  • Your audience is a reflection of you
  • Leaning into your positivity to inspire your audience
  • Plus the Confidence Challenge that I highly encourage you to do

 

LISTEN to the full AUDIO of this episode:

 


Subscribe to Heather’s YouTube Channel here.

 


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Optimizing Your Launches with Copywriter Nicola Moors - Ep #153

You are going to LOVE today’s conversation! I sat down with journalist-turned-copywriter Nicola Moors for a fascinating and insightful chat about all things copy and launching.

We dig into how copywriting is a DATA driven process (which surprised me because I think of writing as a creative thing). 

Writing copy that converts was one of the most intimidating tasks in my business when I started marketing digital programs and I immediately wanted to outsource… maybe that’s you too? 

If so,  you might be surprised by Nicola’s recommendation. She helps coaches and course creators have profitable launches fuelled by data and research. Her data-approach to messaging and funnels has won her clients above-industry-average results.

 

In this episode, we dig into…

  • The things you should consider before hiring a copywriter in your business
  • The importance of knowing your numbers (and why a lot of people would shy away from that)
  • The real...
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Make this Shift With Your Language to Operate Like 7 Figure CEO - Ep #152

What if I told you that the difference between business owners who create BIG impact and those who struggle to get traction, comes down to the specific language they use? Both in communicating with others, but more importantly, the words they use with THEMSELVES– out loud and IN their head. 

And if I could teach you EXACTLY what to say to change your outcomes, would you be open to getting a smidge uncomfortable?

Buckle up. Today’s episode will FIRE you up, as I walk you through how to shift from the employee mindset, into the role of a digital CEO with your WORDS (because your current vocabulary might be the very thing keeping you stuck). 

 

Episode Highlights & Key Takeaways:

  • How we only see the tip of the iceberg ie. the surface-level things in business and not the messy middle (and why should we start thinking in a different way)
  • Valuable insights that transformed the way that I operate in life and business (and hope it does the same for you too!)
  • ...
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How a Phone Call Changed Everything: Building a 8 Figure Business with James Wedmore - Ep #151

In this week's episode, I asked my Business Coach, James Wedmore, to share the real behind-the-scenes stories of building an 8 figure online business.

James has been teaching ambitious online entrepreneurs how to skyrocket their businesses for the past 15 years—and doing it himself for even longer (you’ll hear how he really got started in business inside the interview) 

We explore parts of James’s story that he rarely talks about publicly, geek out of communication and how to show up more effectively as an online brand, plus dig into…

  • The bomb he dropped in the first 30 seconds of the interview that SHOCKED me about his past
  • A specific, tactical activity you can do TODAY to kickstart your breakthrough
  • Why we should stop referencing impostor syndrome (and how to view it instead)
  • The two core things all entrepreneurs need beyond strategy 
  • The #1 mistake business owners make that keep them on the content creation hamster wheel (and how to fix it)!
...
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The Best 3 things Entrepreneurship Can Give You (and it’s not money) - Ep #150

Part of becoming an entrepreneur and creating your own business is figuring out what you want life to look like, to feel like and then leaning into that without getting swept up in the success definitions of other people. 

This week’s episode is inspired by some reflections that I had recently where I had this big aha moment that got me thinking about what else has become possible for me specifically in the type of business I have today and how becoming a digital CEO changed my life beyond money. 

I’m sharing some insights with you today to provoke your thought process around how you're feeling in business and maybe what you want to get out of it. 

And if you've been feeling a little uninspired lately where you feel like things are just taking forever or it's not clicking or maybe you're feeling like why is everybody else doing it and you're not, know that these are things that we all have felt or actively feel in business – you're not alone. 

...

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What It Really Takes to Work Less and Earn More [Episode Takeover with James Wedmore] - Ep #149

This is a special episode takeover by my business coach, James Wedmore. Check out The Mind Your Business Podcast with James Wedmore

We’ve been conditioned to believe that the more we work, the more we earn. And often we use "busy" as a badge of honor – we equate success with working more hours and how hard we put effort into our work.

But I bet, there’s not a single person in the world who wouldn’t like to work less and make more money at the same time. And maybe like me, you probably started your business because you wanted to have ownership and control of how you spent your time. You do not have this dream to be chained to your desk all the time and work ridiculous hours.

So what does it really take to GROW YOUR INCOME and INCREASE YOUR RESULTS while actually WORKING LESS? And Is it really possible?

Listen to today’s episode – it’s a podcast takeover with my business coach, James Wedmore. He shares with us what it really takes to build a...

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