Listen To My Latest Podcast Episode:
I don’t have to tell you that getting your message noticed in this era of CONTENT OVERLOAD takes work.
But did you know that you could actually be causing your ideal client to pass right by your amazing tips and juicy insights?
It doesn’t matter how deep your experience or good your results, if your ideal client never hears, what chance do you have for them to love it, sign up for your free guide or join your program?
In today’s episode, I’ll share with you one of the top mistakes I help my clients correct when speaking to their ideal person. More importantly, I’ll teach you how to FIX IT so that your message will get heard and get them into action.
When you position yourself as an industry authority, opportunities will come to YOU. You attract clients, get more recognition and get paid, very well. But in a world full of competition and endless marketing messages, how do you stand out and why would someone choose YOU?
Today’s episode will show you the 4 drivers that define every industry authority and how to leverage them for your brand. You’ll learn how to be more sophisticated when talking about what it is you do, where to focus your efforts and how to evaluable your own credibility.
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Do you consider yourself a good presenter? Maybe you’ve worked hard at it— or maybe you were born with natural talent.
Maybe you wouldn’t classify yourself as “good” when it comes to speaking to audiences (but you’d like to).
Either way, the important question to ask yourself is— what measuring stick are you using to make that evaluation? Chances are it’s all just— feeling.
And while emotion is critical when it comes to speaking, it isn’t the best assessment tool ;)
Truth is — it’s difficult to measure our own skill of speaking when there isn’t always numerical data to pull from. I mean, sure, when we use speaking for growing our online businesses, core metrics like leads and sales will tell us if we’re on track.
But if you are “off track”, how do you self correct to know exactly WHAT to work on?
Speaking is a SKILL.
And in this episode, you’re going to learn how to...
Are slides necessary in a presentation? Does virtual versus in person change that answer? And what do you do if you don’t have a great eye for design?
Slides reinforce what you're saying and to help with understanding. And when used well, they’re a powerful tool for delivering your message more effectively.
Not to worry. In today's episode, my guest Emily Hall, founder and lead creator at E + M Creative (an amazing agency that does presentations and design for speakers and online entrepreneurs) joins us to talk about how you can structure your slides in a more sexy and effective way for your audience and your business.
She’s breaking down the top mistakes presenters make with their slides, how you can correct them and how to adapt your visuals for different environments (including virtual presentations). Stick with us until the end and you’ll learn her three C’s for more effective slides. I hope you’ll enjoy listening and...
When you sell online courses or coaching programs, you can outsource a lot of the tasks in your business– from your sales page to your emails, even your content creation! But there is ONE thing that cannot be outsourced for personal brand based businesses and how you approach this one thing will make or break your launch.
Whether that’s on a live stream during a challenge launch, a webinar or workshop series, your ability to communicate effectively will determine the success of your launch.
And if what you say doesn't make sense or resonate with your ideal person, they will NOT buy from you.
Your message must be clear and speak to a specific person's problem, but if delivered in a mediocre or super fumbly way (like with a ton of filler words or robotic on camera), the person that you’re trying to connect to won’t see you as an authority who can help them.
Confidence sells. And...
One of the best ways to connect with your ideal customers is by becoming a guest on podcasts. But the big question is how do you find shows and get the host to say yes to YOU as a guest? That’s exactly what we’re diving into on today’s episode with podcast pitching expert and PR agency owner, Christina Lenkowski.
Inside this episode, Christina and I are talking about...
LISTEN to the full AUDIO of this episode:
About My Guest:
Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries...
Join the WAITLIST for the Speaking Workshops: https://www.heathersager.com/speakingworkshops
SURPRISE! It’s a podcast TAKEOVER!
My friend Milan, who you might remember from episode 63, has graciously taken the mic while I rest and recover from being sick (you can laugh at the Reel we created about it here!)
Milan is an alumn from my program, Speak Up to Level Up (or SULU as we call it). He runs an agency based in NYC that has been a huge asset to Team HS. Last year, when I wanted to up my video presence online, he was the first person I called and helped us grow our YouTube audience.
So when it comes to helping YOU become more confident and effective on camera, there’s no one I trust more. This episode is for you if you have a complicated relationships with video :)
I hope you enjoy this special edition take over, I’ll be back next week.
>>> Ready to level up your speaking skills? The Speaking Workshops are coming! Grab your seat or get on the waitlist right here! <<<
In an effort to be more concrete, more valuable and stand out from the “fluffy crap” online, far too many struggling entrepreneurs focus on packing “how to” content into their marketing.
It makes sense, on the surface, we’re all tired of the fluffy training disguised as “mindset” work, so we set out to share tangible, practical information that can truly serve our ideal customers.
But I don’t have to tell you that a plethora of free, “how to” content already exists on the internet. So if your audience truly wanted that information, they’d have it by now.
So the question is: if “how to” content isn’t the answer, but neither is the fluffy stuff…how do you attract clients with your content?
The answer? INFLUENCE. You must...
Can narrowing your focus really create more opportunity? The term “niche” has become common lingo in online marketing, but surprisingly many business owners still resist, thinking, if I get too specific I’ll turn people away. So to debunk myths around niching, I brought in business growth strategist for female consultant coaches and service providers, Jessica Osborn.
In this episode we’ll help you navigate how to make a huge shift in how you approach the “niche” conversation. She'll break down the three specific parts of what makes a great niche, and help you avoid the pitfalls of not inching down.
I couldn’t think of a better way to start the new year. So if you want to get clearer and be more specific with your marketing strategy while serving your people best and want to niche down in the right way, this is the episode for you!
As we round out the year, you’re most likely thinking about next year's goals and ways that you want to grow. I’m this episode I’ll share my take on three specific cues to point to where you might want to focus on for your next level up.
Enjoy this week’s episode and hope it gets you right to the edge ready to jump and spark one little action that can ignite a huge moment of progress for you!
Ps.. we’re taking a break the last week of the year! So we’ll see you back on January 3– Happy Holidays!