Listen To My Latest Podcast Episode:
Have you found yourself saying something that doesn't sound like you and you've literally never said before then you have a moment where you realized that you were talking just like your mentor or someone else that you follow?
We all tend to mimic gestures of the people we like and are influenced by the voices of the people around us (it’s a proven sales tactic for professionals!) But it might become problematic if you don’t realize that you’ve lost your own unique voice in exchange for industry jargon and just regurgitated words.
Today we're going to dive into one of the traps that I see happening a lot in the online space—the MARKETING PARROT TRAP. Listen to this episode and give yourself the gift of uniqueness to ensure that when you do show up, it is truly YOU coming out.
Most marketing gurus tell you to nail your messaging you have to know exactly who you’re talking to. And they’re not wrong, but what if your audience doesn’t sound like you, look like you, or even live on the same continent?
You’re about to meet Meera Kothand, a digital marketing strategist and Amazon best-selling author who built her successful online business working with clients on the other side of the world. She helps solopreneurs and small business owners go from sub-zero when they're just starting out to getting to that first milestone of making a full-time income from their online business.
Get ready for a refreshing, insightful and tactical conversation on elevating your brand voice and connecting with your audience on another level.
As a speaking coach, I’m good with words.
I used to feel weird saying that, like I was being braggadocious, but now I’m confident in my skills (I mean, if we can’t own the skills we’ve worked hard to master, how can we expect others to believe in us?!)
Seriously. Pass me a mic and I’ll deliver an inspirational pep that will make you laugh, tear up with emotion and teach you something that will stick with you.
BUT, give me a blank piece of paper, or empty google doc and ask me to write a paragraph of inspiration?
I’ll take my seat on the struggle bus.
I’ve learned that it’s one thing to speak words and another to write them.
The former comes naturally for me, the later… I’ve had to develop.
I’ve also learned that it’s the opposite for many… with writing feeling more natural and controlled and speaking… total deer in headlights!
Take my client Zafira Rajan.
She’s literally a professional...
Have you noticed how the mentors you follow online seem to have this magnetic pull? That podcaster in your ears has become a trusted biz bestie that you rely on each week, you find yourself saying the phrases of your fav business coach, you jump at the chance (or at least pay attention) when you see that they’re speaking at an upcoming virtual summit even if you’ve heard them speak many times.
Whether that’s Brendon Burchard, Amy Porterfield, Lewis Howes, Anthony Trucks, Rachel Rogers, Brene Brown, Gary V, or whoever is on your online mentor list, it seems that whenever they open their mouth, it’s pure gold. Each has their own distinct personality, communication style and many different business models. So the question is - was there some kind of unicorn magic passed to them in utero? Or are there commonalities that we can use as a road map for becoming more influential?
Today I’m going to share with you 3 distinct behaviors adopted by the highly...
There's a shift happening in the online business space as consumers are becoming increasingly turned off by overt selling tactics. So how can entrepreneurs adapt to the new way of selling online? This is a question that today's guest and Sales Enablement Strategist, Luis Báez will answer (plus a whole lot more).
With over 14 years in Sales & Marketing, Luis brings a breadth of knowledge and experience that spans across Digital Advertising, Software-as-a-Service, and Sustainability — with a revenue impact of over $500 Million to date. This was one of the most practical and inspiring interviews I’ve had on the show. Luis spoke from his heart, and his truth from living in poverty to being an out gay Latino sales executive and how each experience has shaped how he teaches others to show up, serve well and stand out.
Since leaving his corporate sales life, Luis has dedicated his work to empowering and enabling underrepresented entrepreneurs and online businesses...
What the heck is 75 Hard? Why did 2 moms + business owners with already busy schedules commit to making their lives intentionally harder? And what happened when we followed the program for 75 intense days?
This episode is for those feeling the need for a kick in the pants. Maybe you’ve been in a rut or are just craving a level up with your habits, health, productivity or mental resilience. I recently sat down with my friend, Frannie Wilson, co-founder of Ampersand Studios, a commercial photography studio specializing in creating photo and video content for brands. to talk about our individual experiences completing the 75 Hard challenge.
Spoiler - Frannie was the one who inspired me to do this intense challenge when she shared her journey on Instagram..
Don’t worry, we’re not going to convince you to do the challenge yourself, unless you want to of course. Our hope is to inspire you to kick your excuses to the curb and start building trust with yourself in...
If you're feeling burned out (or super intimidated) with live webinars and are looking for a way to engage with your audience and launch your program to a group of engaged and excited buyers, listen in to my conversation with challenge pro, Zack Spuckler.
A 6-year online marketing veteran, who's generated over a million dollars from a launch-based business, he's been featured on top podcasts like EO Fire, The Online Marketing Made Easy Podcast, The Mind Your Business Podcast, and The Art of Paid Traffic Podcast.
And today, Zach is sharing his insights with you.
Not only do we talk about how live challenges create quick wins and momentum to sales, we get real talking about transitioning from revenue-based goals to ones of impact.
Do you find yourself wondering if what you're putting out online is working? Are you constantly searching for the next course or swipe to figure out the right phrasing to click with your ideal customer, but are starting to feel frustrated. You know your messaging is off, but not entirely sure why or how to fix it.
Today we’re going to dive into one of the top messaging mistakes that I see so many entrepreneurs making and more importantly, how to correct it. This is a topic I'm deeply passionate about and I hope the insights and strategies you'll learn in this episode will empower you to start doing more thinking for yourself and your business.
Putting yourself out there can feel HARD. And being completely real, BOLD and opinionated? It can be terrifying (what will people think?!). So while many say they WANT to stand out, they choose instead to blend in.
But not today’s guest.
I wanted episode 100 to be special, so I sat down with the incredible Jill Stanton of Screw the Nine to Five for a real talk convo about life, business, being a mom and making noise.
In this episode, Jill opens up and shares her struggle of self-doubt, how she stays future focused and positive by changing her thoughts, and of course, we’ll talk about how Jill approaches speaking on a stage.
I just wrapped up the 75 Hard Program where I fully committed to my health, growth and development for the last 75 days. And I've gotten lots of questions around, how do you do all these things and still show up consistently?
Join me today on my morning walk as I share a quick conversation around the idea of letting go of this vision of needing to get everything perfect and just go get things done to move your business and life forward.