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Emily & Heather - The Making of Our Partnership - Ep #166

I finally get to introduce you to my new business partner, Emily Hall! She’s a THREE time guest of the show, but this is the first official appearance since announcing The Speaker Co this summer.

If you’re like me– super curious and intrigued by what other business owners think about– then you’re going to LOVE this unscripted convo where we take you behind the scenes to how we got here, where we’re going next and what YOU can expect moving forward.

Episode Highlights:

  • Why Emily and I decided to jump into a business bed together
  • How our communication differences work together (and how we’ve adjusted) 
  • The extremely unique superpower we share that most think would be a disadvantage
  • The 3 Cs that are fundamental to our business
  • Our Business Building Values
  • And what you can expect from The Speaker Co moving forward

 

LISTEN to the full AUDIO of this episode:

 

LISTEN TO THIS EPISODE ON APPLE PODCASTS / SPOTIFY / STITCHER

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The 5 things I’d Do If I Had to Start Over (Speaking Edition) - Ep #165

Speaking on stages is something that can happen much sooner than you think as there are more virtual stages available to business owners than ever. Podcast interviews, live streams, virtual summits, etc.

So the question is — where do you start?

If I were to start today from scratch building my online business through speaking there are FIVE core areas I’d focus on and I’m sharing them with you. 

So whether you’re just getting started with crafting your message or you’re looking to be more effective when you show up— today's episode will help you: 

  • intentionally get on the RIGHT stages
  • put yourself in front of your ideal customers
  • gain credibility & position yourself as an authority
  • build an engaged audience who wants to work with you.

 

Episode Highlights:

  • The top mistakes to avoid when choosing your speaking topic
  • Where to focus to increase your effectiveness when finding stages
  • Swipe my DM pitch script to book your first or...
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Let's Talk About Stage Performance, Storytelling & All Things Speaking with Mike Ganino - Ep #163

This week you’re getting TWO speaking coaches in one episode! For the first time EVER on the show, I’m sharing my mic with my “competitor” to bring you the most amazing conversation on all things speaking, storytelling and the five stage languages YOU must master to become magnetic on stage.

You’re going to be obsessed with today’s guest: speaking coach, storytelling and communication expert— Mike Ganino.  So whether you're a first time-speaker or a seasoned speaker, this episode is going to make you laugh… and take ALL the notes. I’m advance— you’re so welcome ;)

 

Episode Highlights:

  • The ‘unexpected, but now it totally makes sense’ journey on how Mike became a speaking coach
  • Discover this big contributor to boring talks (and how to fix it) 
  • How to balance stories and facts in your content
  • The recipe for more powerful stories 
  • The Five Stage Languages to master to be more memorable...
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How to Nail Your First (or Next) Podcast Interview - Ep #159

Wooooo! You landed a podcast interview—congratulations! Whether this is your first podcast appearance or your 20th, you're probably wondering what you can do to maximize your ‘onstage’ moment and ensure you sound good in the interview! 

Or maybe you’re seriously freaking out with nerves wondering how you can gracefully cancel ← that’s totally normal if this is your first time, but don’t you dare decline that invite because I’ve got you covered!

Get ready for this masterclass of an episode! 

I’m sharing EXACTLY what to do before, during, and after every podcast interview to fully leverage this opportunity for your business (or at least calm your nerves so you can show up and deliver mildly coherent sentences)

 

GRAB THE FREE PODCAST PREP GUIDE

This episode is so value packed, but don’t worry about taking notes, we created a PDF resource so you have a checklist to use to rock every podcast episode from here on...

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Make this Shift With Your Language to Operate Like 7 Figure CEO - Ep #152

What if I told you that the difference between business owners who create BIG impact and those who struggle to get traction, comes down to the specific language they use? Both in communicating with others, but more importantly, the words they use with THEMSELVES– out loud and IN their head. 

And if I could teach you EXACTLY what to say to change your outcomes, would you be open to getting a smidge uncomfortable?

Buckle up. Today’s episode will FIRE you up, as I walk you through how to shift from the employee mindset, into the role of a digital CEO with your WORDS (because your current vocabulary might be the very thing keeping you stuck). 

 

Episode Highlights & Key Takeaways:

  • How we only see the tip of the iceberg ie. the surface-level things in business and not the messy middle (and why should we start thinking in a different way)
  • Valuable insights that transformed the way that I operate in life and business (and hope it does the same for you too!)
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How a Phone Call Changed Everything: Building a 8 Figure Business with James Wedmore - Ep #151

In this week's episode, I asked my Business Coach, James Wedmore, to share the real behind-the-scenes stories of building an 8 figure online business.

James has been teaching ambitious online entrepreneurs how to skyrocket their businesses for the past 15 years—and doing it himself for even longer (you’ll hear how he really got started in business inside the interview) 

We explore parts of James’s story that he rarely talks about publicly, geek out of communication and how to show up more effectively as an online brand, plus dig into…

  • The bomb he dropped in the first 30 seconds of the interview that SHOCKED me about his past
  • A specific, tactical activity you can do TODAY to kickstart your breakthrough
  • Why we should stop referencing impostor syndrome (and how to view it instead)
  • The two core things all entrepreneurs need beyond strategy 
  • The #1 mistake business owners make that keep them on the content creation hamster wheel (and how to fix it)!
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How to Boost Your Authority and Become the Go-To in Your Industry - Ep #137

When you position yourself as an industry authority, opportunities will come to YOU. You attract clients, get more recognition and get paid, very well. But in a world full of competition and endless marketing messages, how do you stand out and why would someone choose YOU?

Today’s episode will show you the 4 drivers that define every industry authority and how to leverage them for your brand. You’ll learn how to be more sophisticated when talking about what it is you do, where to focus your efforts and how to evaluable your own credibility.

 

Episode Highlights & Key Takeaways:

  • What exactly IS authority and how do you get it?
  • Competency - the nuance that you really need to embrace 
  • What is it that makes industry power-players the go-to? (and how YOU can become one of them?)
  • How communication impacts your authority status
  • The 4 Authority Drivers (with reflection questions)

 

LISTEN to the full AUDIO of this episode:

 

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My 5 Best On Camera Speaking Tips - Ep #121

Over the years I’ve learned many tips and strategies for speaking on stages and today I’m sharing my absolute best tips for on-camera speaking. 

I’ll share with you 5 tangible and tactical ways to be more engaging, effective and entertaining when you hit record.

LISTEN to the full AUDIO of this episode:


 

Subscribe to Heather’s YouTube Channel here.


 

5 Tangible and Tactical Ways to Show Up Best on Video

 1. Preparation

Preparation means a lot of things to a lot of different people but what quality preparation is, it is essentially this idea of doing your homework and your research. It is actually more about getting relevant information to equip you to be in the moment so that you'll be prepared to be able to have quality conversations.

Your version of preparation might look different from mine so you need to define what that looks like for you and know what's your comfort zone. Be intentional with your planning and ask yourself, ...

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How to Get Eyes on your Biz When You Don't Have a Following - Ep #120

There's this idea that you have to have a certain number of "leads" on your email list before you can launch a successful product or program. If you're feeling like you do not have a large enough email list or a big enough following on whatever social media platform you're on, this episode is a must-listen.

Today we're digging into the question: how do I get more eyes on my business if I don't have a following? 

Inside I'll share with you 5 ways that you can get in front of your ideal customers, plus how to reframe outreach if you feel awkward pitching yourself. 

 

Episode Highlights 
  • Defining your and knowing what your audience size is
  • Importance of keeping track of the numbers in your business
  • Recognizing and honoring the idea of pitching yourself to someone else
  • 5 Places to look at  to get in front of your ideal customers plus ways on how to approach this

 

Let’s anchor down and define your audience

When I talk about your audience, I'm...

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Creating Powerful Presence - Ep #119

Have you ever been around someone with incredible energy that you just want to be around? I call it magnetic presence and it goes far beyond the words they say. The question is: are some people just born with it? Or can you cultivate the skill of presence?

 Today I want to expand our typical conversation about speaking to a broader talk around how we show up in business AND life. Because creating a magnetic presence will not only help you attract your ideal customers, it will enrich your personal relationships.

 This episode is about awareness and intention for how to show up as your best.

 

 Episode Highlights 

  • The 7-38-55 Rule of  Communication
  • Speaking is more than just our words
  • How video / voice messaging can quickly elevate how you speak to people
  • “Presence Challenge” you can try to create inspired actions to help you take ownership of your presence and how you show up

 

Speaking: It's more than just our words

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