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Steal 4 Pro Secrets from My Conversion Copywriter, Sara Vartanian - Ep #177

When you think of writing copy for your launch or your newsletter, how does it feel? Light and east? Fun? Heavy and total chore?

How how do you feel when you sit down to write promotional emails or *gulp* a sales page?

 Whether or not you signed up to “be a writer” when you started your business, the truth is that clearly communicating your ideas through great copy is a requirement.

Between newsletters, blog posts, video descriptions, captions, lead magnets, promotional emails, sales and check out pages  (those last 3 are the money makers btw)  writing is part of building an online brand.

But what if you don’t consider yourself a great writer? 

What if you struggle to come up with ideas or “get into flow” when you sit down to type? 

And even if you can write great content, what if persuasive selling in copy seems like an unsolvable rubik’s cube? 

Today's episode will help you step into the role of writer and become...

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Planning Guest Speaking & Visibility for 2023 - Ep #176

I bet reaching more people and creating a meaningful impact is one of your aspirational goals. 

And as an online business owners, you’re trying to blend marketing strategies designed to reach the masses with a more personable, relationship focused approach.

So the question is: how can you truly connect with people through relationships AND grow at the speed you want? And if people don’t know who you are or what services you offer, how can you expect them to pay attention and to trust you? 

In this week’s episode, we’re looking in the rearview mirror to help you reflect on your visibility efforts and determine a strategy you can implement next yearone that is aligned, more intentional and will create a bigger impact in your business. Whether you've been doing visibility for a while but you haven't gotten much traction or you put it on the backburner, this episode is a must listen.

In this episode, we dig into…

  • Building relationships...
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What To Do When Your Confidence Gets Shaky - Ep #175

When was the last time your confidence took a hit? Maybe a failed launch, or not getting enough views on your Instagram stories? How about unsubscribes from your list? Or a negative review.

Shaky confidence happens to everyone, especially entrepreneurs building businesses. 

Think about it. You’re quite literally building something you’ve never done before, constantly learning new skills,tech and tactics. Of course you’ll question yourself, feel like a fake or consider burning it all down, every now and then.

But what you do in those moments matters. Do you get back up quickly? Do you spiral out? Do you look to others for validation? Or push through reciting affirmations?

Confidence seems “fluffy and intangible, but often shows up in a physical manifestation. On today’s episode we’re talking about how confidence impacts your business, how to recognize the symptoms of lost confidence and what to do when it inevitably shakes.  

Episode...

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One Ridiculously Simple Strategy To Increase Sales Before The End of the Year - Ep #174

It’s no secret that you wear a lot of hats running a business, and if you’re anything like most online business owners, the majority of your time is spent on content creation, admin and other behind the scenes work.

But how can you expect to make money in your business if you spend the majority of your time on things that aren’t directly tied to sales or designed to make sales down the road (and the road keeps getting longer)?

In today’s episode, I’ll share with you my ridiculously simple strategy that’s going to help you generate more sales. So if you are not quite on track with where you want to be this year or are looking for a cash boost, this episode will be the fire to get you moving.

Episode Highlights:

  • The four traps that keep business owners stuck with sales
  • My go-to strategy to generate sales
  • The tough love, real talk advice you didn’t realize you needed to end the year
  • Plus tips you can do to time audit yourself + your goals and...
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Make Better First Impressions Through Your Style with Kristina Pernfors - Ep #173

As an online entrepreneur, we are often the face of our companies. Everything about us speaks, from the way we groom ourselves to the way that we physically show up AKA our appearance—all these things matter. It is an extension and enhancement of our brand which sends a message to our prospects and our audience (whether we like it or not!)

But the question is, are you happy with the message that's being shared? And if you're not feeling extremely confident where you're not getting the reception that you desire and not attracting the quality clients you're after, this might be an area that you really can step up in your game. 

Today's guest, Kristina Pernforns, an Image and Interior style specialist is going to help you understand exactly how your personal style reflects how you want to be seen. And if you want to build trust and credibility with your audience, you have to look the part.

This is one of my favorite interviews I've done in quite a while and I’m sure...

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Let's Talk Money: Confidently Handling Your Business Financials with my CFO, Serena Shoup - Ep #172

Whether you’re just getting started as a business owner or you’ve been at it for years, it’s essential to have a firm grasp and a complete understanding of your business financials. 

Part of being confident in your brand is also understanding your finances—and there’s no one I trust more when it comes to this than my CFO, Serena Shoup.

I ask Serena, who you might remember from episode 140, has graciously taken the mic while I rest and recover my voice.

Serena is a founding member from our program, The Speaker Society. She is a CPA who runs  a virtual bookkeeping business dedicated to helping course creators and online experts manage their cash and make informed decisions based on their numbers when it comes to launching, growing, and scaling.

This episode is short and sweet but is filled with tangible tips that will help you become more profit conscious and be more comfortable around your money.  

I hope you enjoy this special...

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Don't Let This Powerful Entrepreneurial Trait Sabotage Your Progress - Ep #171

How many ideas do you have on any given day? How often do you sit down and dream about the different revenue plans for your business, the different offers that you create, the different types of podcast episodes you can do or the different tactics for marketing you can try? 

As business owners, what a beautiful gift it is to have the opportunity to create things from nothing and build them out into the world to help other people. We’re full of innovative ideas, wanting to always do new things and start taking action on them.  

But what happens when you start taking action on all of these things and you don't actually stick to one thing long enough to make it work? 

If you won’t be careful, this same gift can also be your biggest liability as to why you’re not making any progress in your business and you find yourself stuck in the mud and you can't seem to get out. 

I want to challenge you today to ask yourself, have I really committed to...

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Emily & Heather - The Making of Our Partnership - Ep #166

I finally get to introduce you to my new business partner, Emily Hall! She’s a THREE time guest of the show, but this is the first official appearance since announcing The Speaker Co this summer.

If you’re like me– super curious and intrigued by what other business owners think about– then you’re going to LOVE this unscripted convo where we take you behind the scenes to how we got here, where we’re going next and what YOU can expect moving forward.

Episode Highlights:

  • Why Emily and I decided to jump into a business bed together
  • How our communication differences work together (and how we’ve adjusted) 
  • The extremely unique superpower we share that most think would be a disadvantage
  • The 3 Cs that are fundamental to our business
  • Our Business Building Values
  • And what you can expect from The Speaker Co moving forward

 

LISTEN to the full AUDIO of this episode:

 

LISTEN TO THIS EPISODE ON APPLE PODCASTS / SPOTIFY / STITCHER

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5 Ways That Live Video Will Turn You Into A Better Speaker - Ep #164

One of the best ways to get better at public speaking is to do it. But most people only practice when they are in front of a live audience (or are too terrified to get started). Wouldn't it be great if you could practice more often? Or find a low stakes way to build your confidence? Cue: live video.

Live video on social media is an unexpectedly useful tool for developing confidence and skill with public speaking. Not to mention video a fire strategy that connects you with your audience.

That is why in today’s episode I’m sharing with you the five ways that will help you redefine your leverage live video to become a magnetic speaker on any stage. 

Episode Highlights:

  • Why going live is the best move for any kind of speaker
  • How video accelerate your on stage skills
  • The difference between live video as a strategy versus a tactic for your business
  • Five specific ways live video can help you become a magnetic speaker (plus some tips to uplevel your speaking skills)

...

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What Visibility Means and Why It's Important for Your Online Business - Ep #162

Understanding the importance of visibility is crucial for an online business because it allows you to be found by people who are looking for the services you provide.

I’m sure that you want to get more eyes on your offers because you have something in this world that can help other people and you know that is up to you to be the advocate for that and to shout loud and clear to tell people about what it is that you do so that you can help them.

Episode Highlights:

  •  What exactly is Visibility 
  •  Does it really make a difference in your online business (aka should it be on your priority list?)
  •  WHY is showing up difficult for so many people?
  •  How personal do you need to get when you show up as a personal brand?
  •  Plus where should you start to gain some traction with it (check out my ORE Challenge)
 

LISTEN TO THIS EPISODE ON APPLE PODCASTS / SPOTIFY / STITCHER

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