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Listen To My Latest Podcast Episode:

When You Struggle to Own Your Expert Status - Ep #114

A lot of times as we're growing in our businesses or in our careers, we have a tendency to shy Have you ever felt uncomfortable calling yourself an “expert”? On one hand, you have incredible experience and knowledge with your topic, but on the other, it feels there are so many more people who are qualified. Leaving you with the question, who am I to… 

...speak on that stage. 

… Post that video. 

… Create that program.

… call myself an expert.

It’s likely you’ve felt this before. You know that you have a great deal of expertise and know that your experience is valuable that it can help and teach others, BUT you still second guess yourself at almost every turn. 

So the question is, do true “experts” feel this way? Is it possible to own your authority AND feel like you’re not qualified enough?

We dive into this today in a real, unscripted conversation where I share my perspective on why calling...

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How to Raise Your Speaking Fee (even if it's currently zero) - Ep #111

So you’d like to start charging (or charge more) for speaking gigs, but aren’t feeling confident with how to approach this with potential clients.

Today I’ll walk you through the main factors to consider when choosing your speaking fees plus tips for confidently presenting on speaking inquiry calls.

Inside this episode (or check out the full transcript below), you’ll learn:

  • Whether or not to charge for speaking
  • Factors that influence your speaking fee
  • How to confidently choose a rate you’re excited about
  • Tips to navigating an effective speaking inquiry call 
  • What to do when they say no to your rate

 

Episode Highlights

How much should I charge? 

This is one of the most common questions I get. The truth is that there is no rule around it and obviously there are many value factors you have to consider for choosing your fee. 

 

A good rule of thumb for appropriate pricing

 Dorie Clark, author and pro speaker has written a...

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3 Things Influential Entrepreneurs Do When Talking To Their Audience - Ep #105

Have you noticed how the mentors you follow online seem to have this magnetic pull? That podcaster in your ears has become a trusted biz bestie that you rely on each week, you find yourself saying the phrases of your fav business coach, you jump at the chance (or at least pay attention) when you see that they’re speaking at an upcoming virtual summit even if you’ve heard them speak many times.

Whether that’s Brendon Burchard, Amy Porterfield, Lewis Howes, Anthony Trucks, Rachel Rogers, Brene Brown, Gary V, or whoever is on your online mentor list, it seems that whenever they open their mouth, it’s pure gold.  Each has their own distinct personality, communication style and many different business models. So the question is - was there some kind of unicorn magic passed to them in utero? Or are there commonalities that we can use as a road map for becoming more influential?

Today I’m going to share with you 3 distinct behaviors adopted by the highly...

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Zach Spuckler: Using a Challenge for Your Next Launch - Ep #102

If you're feeling burned out (or super intimidated) with live webinars and are looking for a way to engage with your audience and launch your program to a group of engaged and excited buyers, listen in to my conversation with challenge pro, Zack Spuckler.

A 6-year online marketing veteran, who's generated over a million dollars from a launch-based business, he's been featured on top podcasts like EO Fire, The Online Marketing Made Easy Podcast, The Mind Your Business Podcast, and The Art of Paid Traffic Podcast.

And today, Zach is sharing his insights with you.

Not only do we talk about how live challenges create quick wins and momentum to sales, we get real talking about transitioning from revenue-based goals to ones of impact.

 

Episode Highlights

  • Zack shares a 3 Step recipe to host your next challenge launch
  • Why the idea of higher price point means higher commitment is a bogus concept
  • What "value" truly means and how to keep your audience at the center for your business...
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The #1 Reason Your Message Isn't Attracting Your Ideal Client - Ep #101

Do you find yourself wondering if what you're putting out online is working? Are you constantly searching for the next course or swipe to figure out the right phrasing to click with your ideal customer, but are starting to feel frustrated. You know your messaging is off, but not entirely sure why or how to fix it.

Today we’re going to dive into one of the top messaging mistakes that I see so many entrepreneurs making and more importantly, how to correct it. This is a topic I'm deeply passionate about and I hope the insights and strategies you'll learn in this episode will empower you to start doing more thinking for yourself and your business.

 

Episode Highlights

  • The number one reason why your messaging isn't attracting your ideal clients
  • Getting clear on your strategy and understanding how this exactly connects with your main objective
  • How often should you talk about your program or product (is there such a thing as too much?)
  • What's the block that is keeping most...
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Jill Stanton: Be Unapologetically You - Ep #100

Putting yourself out there can feel HARD. And being completely real, BOLD and opinionated? It can  be terrifying (what will people think?!). So while many say they WANT to stand out, they choose instead to blend in.

But not today’s guest.

I wanted episode 100 to be special, so I sat down with the incredible Jill Stanton of Screw the Nine to Five for a real talk convo about life, business, being a mom and making noise. 

In this episode, Jill opens up and shares her struggle of self-doubt, how she stays future focused and positive by changing her thoughts, and of course, we’ll talk about how Jill approaches speaking on a stage. 

 

Episode Highlights
  • How to switch that default mode of worrying to being willing
  • Being conscious with your disempowering beliefs (and how you’re not aware you’re playing the victim)
  • How to have better thoughts and upgrade your thinking
  • What to do when you find yourself spinning again in this destructive thought...
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How To Come Up With A Bank Of Story Ideas For Your Content - Ep #58

 

As the popular marketing saying goes: facts tell, stories sell.  

Stories are incredible for connection and engagement, but what if you just don’t have any good ones? Or everytime you need one, you go blank? 

You need a bank of stories to pull from that you can use over and over again. In this episode, I give you my 3 step process for documenting and organizing stories so you’re never caught trying to think of one on the fly, or worse, omitting it all together.

Storytelling should be fun, not stressful. Get ready to add more personality and power to podcast interviews, weekly content, emails and more.

Episode Highlights

MYTH: Your life is boring and you have no stories.

(04:46) How we see the world is based around our own beliefs. If you tell yourself you have no stories, you're going to make that truth.

The reality is our whole life is a story. Every memory we have from our childhood, from our work experiences, waiting in line at the coffee...

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4 Confidence Boosting Secrets for Live Streaming - Ep #51

 

I often say that a stage is simply a platform to share your message. In this online world, especially during the pandemic, most have been surprised to learn just how many stages are readily available and are ready to start exploring.

Today we’re talking about live streaming, however the secrets I share are absolutely relevant to pre-recorded video or any other stage that you find yourself speaking.

Before we dive in, if fear of the camera is something that you’re struggling with, grab my Confidence Booster: 5 Hacks to Shake Your Fear & Kickstart Your Confidence. It’s a simple PDF guide to help you press LIVE, plus you’ll also get access to my recommended tech list, including the cameras, tripods, lights, streaming software and other misc tech I share with my clients and students. Grab it here.

Making the decision to start showing up on live stages can often be an emotional decision rooted in FEAR.

What will others think of me?

What if I make a...

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Make Fear Your Homeboy with Judi Holler - Ep #44

 

Sometimes fear is obvious: fear of heights, public speaking, spiders.  

Sometimes fear is complicated: fear of success, loss, failure. 

Sometimes we don’t even realize that fear is even present, but masked as something else: impostor syndrome, procrastination, doubt.

When it comes to chasing big goals you can count on FEAR being present (or acknowledge that your goals aren’t big enough).

But how do we embrace this fear, listen to it and use it as fuel to accomplish our dreams? Enter this week’s guest, the #FearBoss Queen herself, Judi Holler

Judi’s a professional keynote speaker and creative CEO. A professionally trained improviser and alumni of the Second City Training Center’s Conservatory in Chicago, Judi just celebrated the one year birthday of her best selling book, Fear is My Homeboy.

This just might be my favorite interview I’ve ever done, partly because Judi’s energy is so electrifying, but also...

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5 Essential Truths for Crafting Your Signature Story - Ep#42

 

What do you need to know when it comes to crafting a signature story that inspires and connects the dots for your audience?

Wait, what the heck is a signature story and do you need one?

Short answer yes, because like many entrepreneurs you’re probably making this rookie marketing mistake:

When talking about yourself and your background you rample a laundry list of experiences, resembling more of a resume than a journey an audience can relate to. The no-no is that you think you’re telling your “story”.

It’s ok if you’ve done this. Truthfully, me too.

I mean, it's hard NOT to when someone asks you “how did you end up in this line of work”, or “tell me a bit about your background”.

But here’s the most important thing to understand when it comes to your role as a marketer using story:

The story that matters most is the quiet one unfolding within your listener as they hear you tell yours.

 

 

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