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Get More Out of Your Podcast Interviews with Christina Lenkowski - #133

 One of the best ways to connect with your ideal customers is by becoming a guest on podcasts. But the big question is how do you find shows and get the host to say yes to YOU as a guest? That’s exactly what we’re diving into on today’s episode with podcast pitching expert and PR agency owner, Christina Lenkowski.

Inside this episode, Christina and I are talking about...

  • why pitching the “big shows” is a waste of your time
  • a simple strategy to find podcasts aligned with your ideal customer 
  • the dreaded podcast one night stand 
  • what step in the pitching process is more important than the pitch itself
  • Plus so much more!

LISTEN to the full AUDIO of this episode:

 

 

About My Guest:

Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries...

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What it Really Means to Niche Down with Jessica Osborn - Ep #130

Can narrowing your focus really create more opportunity? The term “niche” has become common lingo in online marketing, but surprisingly many business owners still resist, thinking, if I get too specific I’ll turn people away.  So to debunk myths around niching, I brought in business growth strategist for female consultant coaches and service providers, Jessica Osborn. 

In this episode we’ll help you navigate how to make a huge shift in how you approach the “niche” conversation. She'll break down the three specific parts of what makes a great niche, and help you avoid the pitfalls of not inching down. 

I couldn’t think of a better way to start the new year. So if you want to get clearer and be more specific with your marketing strategy while serving your people best and want to niche down in the right way, this is the episode for you! 

 

Episode Highlights:

  • What is a niche and why is it important? 
  • What happens...
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3 Cues That Tell You It’s Time to Level Up - Ep #129

As we round out the year, you’re most likely thinking about next year's goals and ways that you want to grow. I’m this episode I’ll share my take on three specific cues to point to where you might want to focus on for your next level up. 

Enjoy this week’s episode and hope it gets you right to the edge ready to jump and spark one little action that can ignite a huge moment of progress for you!

Ps.. we’re taking a break the last week of the year! So we’ll see you back on January 3– Happy Holidays!

 

Episode Highlights & Key Takeaways (full transcript below):

  • Leveling up is a way of being
  • The reason why you have not broken through that next level
  • Life is what it is and you get to create your own experience within it. 
  • Questioning your own dialogue with yourself, the conversations you're participating and the types of content you're consuming
  • The discomfort and pain of leveling up for your life and business
  • 3 signs you...
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Bonus Training: How to Get Eyes on Your Business in 2022 - Ep #128

As you pause and reflect this time of year (as many of us do), I bet showing up in a more magnetic way is one of those aspirational goals you've set for yourself.

And here’s the thing you need to know for next year:

Pitching and guest speaking will never be an urgent task on your list.

But they will continue to be one of the most effective ways to reach cold-to-you- audiences that warm quickly through the credibility the host gives you.

Getting seen isn't just about booking podcast interviews. It's about having a strategic plan to speak on the right platforms, to the right audience with the right message. 

Let 2022 be the year you consistently show up and share your message to grow your audience and authority. Tune in to this bonus episode from my final live training of this year to learn my strategy for INTENTIONAL VISIBILITY to help you save time and get results right out of the gate in the new year.

In this episode, you'll learn:

  • What is visibility in the real context...
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Braden Drake: Ditch the Jargon and Just Be Yourself - Ep #127

In today’s episode I invited Braden Drake, an attorney and tax pro who helps creative entrepreneurs, his take on making his technical topics engaging (and fun)!

In this unscripted conversation about business building, Braden shares how he’s used his voice and personality to build his brand. 

We talk about  breaking the mold in the industry and how to show up for your people as your true self.

If you ever wonder how to find the balance between figuring out your online business structure and infusing your personality with your marketing tactics, this is an episode I think you’ll really enjoy.

 

Episode Highlights:

  • How to talk about things that are technical in a fun and engaging way. 
  • How Braden “divorces himself” from industry standard jargon and committed to showing up as himself.  
  • Picking up on social cue elements when people are not engaging (ie., jumping out of webinars or  walking out of your live talk) and how...
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Cara Chace: Creating Evergreen Traffic with Pinterest - Ep #125

This article may include affiliate links which means that if you choose to purchase using my link, I'll receive a commission. Thanks for supporting my small business!

I use Pinterest to save recipes, holiday décor ideas and design inspiration, so whenever I hear someone preach “you should be using Pinterest for business”, I roll my eyes thinking, “who searches for business content on that platform”? 

Turns out, a lot of people directly on the platform and indirectly through Google (which pulls straight from Pinterest).

If you’re looking to drive more traffic to your website, drop everything and listen to this conversation with Pinterest Pro, Cara Chace, who helped me understand Pinterest as an evergreen traffic source— versus the daily turn of social media.

As the creator of Pin Power Method, Cara teaches entrepreneurs how to use Pinterest effectively in their business and in this episode she shares how you can put Pinterest to use for...

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My Top 3 Scripting Secrets for Authentic and Effective Webinars - Ep #124

This is the last part of our 3 part series on webinars. Check out:

In this final episode of our 3 part series all about webinars, I’m addressing the topic of scripting.

It can be a powerful way to concisely get your point across, ensure you hit the essential talking points and mail your pitch— but scripting can also tank engagement and audience retention.

So join me inside this episode to learn my top 3 scripting secrets (hint: it's very limited and some very strategically).

In this episode, you'll learn:

  • What it means to use intentional scripting
  • How to script in a way that serves your audience (not yourself)
  • The 3 specific spots on a webinar to script so you get to the point faster and connect more effectively with your audience
  • Plus actionable tips on how you can apply this on...
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The Secret to High Converting Webinars (that Actually Deliver Value) - Ep #123

This is part 2 of our 3 part series on webinars. Check out part one *Make these 4 Shifts If You Plan on Hosting Webinars Next Year * right here.

A webinar is more than just a sales tool, it’s an opportunity to help your ideal customer understand the context of their problem, what it takes to get to a solution and make a decision. The biggest challenge most online entrepreneurs face with webinars is crafting one that actually gives value and converts.

If you want to better understand what it actually means to create valuable content on a webinar in a way that works for your niche and your audience, without the tired sales tactics, then this episode will teach you how. 

In the second episode, you'll learn:

  • what exactly you need your webinar to do
  • the over / under teaching dilemma 
  • how to sell without sounding schmucky or pushy
  • four specific things to help you challenge yourself to create tangible (non fluffy) content that converts

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Make these 4 Shifts If You Plan on Hosting Webinars Next Year [The Webinar Series Part 1] - Ep #122

Are webinars still relevant? Do they actually work in today's environment? What’s the balance between teaching without over delivering, while also selling without pitching your face off? Can you host webinars without the schmucky tactics?

If you're curious about the answers to these questions (and you have plans to host webinars within the next year), I created a 3 part series to teach you how to create a webinar that feels good, provides value to your audience without compromising sales. I’ll also share scripting secrets you can use for crafting authentic and effective webinars.

In the first episode, you’ll learn:

  • the real definition of a webinar 
  • why ‘swipe, copy and paste’ culture is hurting your brand
  • 4 distinct shits to start making now to make your webinars less fluffy and more effective 

 


 LISTEN to the full AUDIO of this episode:

 

Subscribe to Heather’s YouTube Channel here.


 

Episode Highlights

What...

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How to Get Eyes on your Biz When You Don't Have a Following - Ep #120

There's this idea that you have to have a certain number of "leads" on your email list before you can launch a successful product or program. If you're feeling like you do not have a large enough email list or a big enough following on whatever social media platform you're on, this episode is a must-listen.

Today we're digging into the question: how do I get more eyes on my business if I don't have a following? 

Inside I'll share with you 5 ways that you can get in front of your ideal customers, plus how to reframe outreach if you feel awkward pitching yourself. 

 

Episode Highlights 
  • Defining your and knowing what your audience size is
  • Importance of keeping track of the numbers in your business
  • Recognizing and honoring the idea of pitching yourself to someone else
  • 5 Places to look at  to get in front of your ideal customers plus ways on how to approach this

 

Let’s anchor down and define your audience

When I talk about your audience, I'm...

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