Listen To My Latest Podcast Episode:
I don’t have to tell you that getting your message noticed in this era of CONTENT OVERLOAD takes work.
But did you know that you could actually be causing your ideal client to pass right by your amazing tips and juicy insights?
It doesn’t matter how deep your experience or good your results, if your ideal client never hears, what chance do you have for them to love it, sign up for your free guide or join your program?
In today’s episode, I’ll share with you one of the top mistakes I help my clients correct when speaking to their ideal person. More importantly, I’ll teach you how to FIX IT so that your message will get heard and get them into action.
When you position yourself as an industry authority, opportunities will come to YOU. You attract clients, get more recognition and get paid, very well. But in a world full of competition and endless marketing messages, how do you stand out and why would someone choose YOU?
Today’s episode will show you the 4 drivers that define every industry authority and how to leverage them for your brand. You’ll learn how to be more sophisticated when talking about what it is you do, where to focus your efforts and how to evaluable your own credibility.
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Do you consider yourself a good presenter? Maybe you’ve worked hard at it— or maybe you were born with natural talent.
Maybe you wouldn’t classify yourself as “good” when it comes to speaking to audiences (but you’d like to).
Either way, the important question to ask yourself is— what measuring stick are you using to make that evaluation? Chances are it’s all just— feeling.
And while emotion is critical when it comes to speaking, it isn’t the best assessment tool ;)
Truth is — it’s difficult to measure our own skill of speaking when there isn’t always numerical data to pull from. I mean, sure, when we use speaking for growing our online businesses, core metrics like leads and sales will tell us if we’re on track.
But if you are “off track”, how do you self correct to know exactly WHAT to work on?
Speaking is a SKILL.
And in this episode, you’re going to learn how to...
When you sell online courses or coaching programs, you can outsource a lot of the tasks in your business– from your sales page to your emails, even your content creation! But there is ONE thing that cannot be outsourced for personal brand based businesses and how you approach this one thing will make or break your launch.
Whether that’s on a live stream during a challenge launch, a webinar or workshop series, your ability to communicate effectively will determine the success of your launch.
And if what you say doesn't make sense or resonate with your ideal person, they will NOT buy from you.
Your message must be clear and speak to a specific person's problem, but if delivered in a mediocre or super fumbly way (like with a ton of filler words or robotic on camera), the person that you’re trying to connect to won’t see you as an authority who can help them.
Confidence sells. And...
>>> Ready to level up your speaking skills? The Speaking Workshops are coming! Grab your seat or get on the waitlist right here! <<<
In an effort to be more concrete, more valuable and stand out from the “fluffy crap” online, far too many struggling entrepreneurs focus on packing “how to” content into their marketing.
It makes sense, on the surface, we’re all tired of the fluffy training disguised as “mindset” work, so we set out to share tangible, practical information that can truly serve our ideal customers.
But I don’t have to tell you that a plethora of free, “how to” content already exists on the internet. So if your audience truly wanted that information, they’d have it by now.
So the question is: if “how to” content isn’t the answer, but neither is the fluffy stuff…how do you attract clients with your content?
The answer? INFLUENCE. You must...
Are webinars still relevant? Do they actually work in today's environment? What’s the balance between teaching without over delivering, while also selling without pitching your face off? Can you host webinars without the schmucky tactics?
If you're curious about the answers to these questions (and you have plans to host webinars within the next year), I created a 3 part series to teach you how to create a webinar that feels good, provides value to your audience without compromising sales. I’ll also share scripting secrets you can use for crafting authentic and effective webinars.
In the first episode, you’ll learn:
Subscribe to Heather’s YouTube Channel here.
Over the years I’ve learned many tips and strategies for speaking on stages and today I’m sharing my absolute best tips for on-camera speaking.
I’ll share with you 5 tangible and tactical ways to be more engaging, effective and entertaining when you hit record.
Subscribe to Heather’s YouTube Channel here.
Preparation means a lot of things to a lot of different people but what quality preparation is, it is essentially this idea of doing your homework and your research. It is actually more about getting relevant information to equip you to be in the moment so that you'll be prepared to be able to have quality conversations.
Your version of preparation might look different from mine so you need to define what that looks like for you and know what's your comfort zone. Be intentional with your planning and ask yourself, ...
There's this idea that you have to have a certain number of "leads" on your email list before you can launch a successful product or program. If you're feeling like you do not have a large enough email list or a big enough following on whatever social media platform you're on, this episode is a must-listen.
Today we're digging into the question: how do I get more eyes on my business if I don't have a following?
Inside I'll share with you 5 ways that you can get in front of your ideal customers, plus how to reframe outreach if you feel awkward pitching yourself.
When I talk about your audience, I'm...
Have you ever been around someone with incredible energy that you just want to be around? I call it magnetic presence and it goes far beyond the words they say. The question is: are some people just born with it? Or can you cultivate the skill of presence?
Today I want to expand our typical conversation about speaking to a broader talk around how we show up in business AND life. Because creating a magnetic presence will not only help you attract your ideal customers, it will enrich your personal relationships.
This episode is about awareness and intention for how to show up as your best.
When it comes to...
How do I niche down and figure out my area of expertise, make it specific and still resonate but not abandon the wealth of knowledge and experience I can bring to the table? How do I make hard decisions in my business?
These are some of the questions I hear most often. It's a constant battle most budding entrepreneurs are grappling with often early on in their business and even my students inside my program, Speak Up to Level Up, struggle with this too.
Today's theme that will become our mantra is this phrase:
It's for now, not forever.
We have this deep feeling that we're meant to do something bigger — a realization of how gifted and incredibly skilled we are and that we could help other people.
But there comes a point where we doubt ourselves, get a little dramatic at times and think everything is important and feel permanent leaving us second guessing all our decisions.
Chances are it’s likely you’ve felt this before.
But what if we...