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Trish Taylor: Style is an Inside Out Job - Ep #113

Your style is something that makes you unique. A big part of this is how you show up, what you're wearing and how you're styled. They all come together and create a story. That’s why I brought in this week's guest, Trish Taylor, a stylist and a brand embodiment coach who helps online entrepreneurs grow their brand and confidence and show up authentically.

We talk about practical styling tips and how your style can help bring your brand to life in photos and video. We also take a little woo woo turn and talk about how to move past mental blocks when it comes to being seen using tools like meditation and journaling and even EFT tapping.

Not into the woo? No sweat, we approach this in a way that will fuel your soul to help you confidently show up for your brand, whether you're nervous getting on video or terrified of putting yourself out there on podcasts. So if you've ever struggled with that a bit, this episode is definitely for you. 

 

Episode Highlights

  • How Trish...
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How to Raise Your Speaking Fee (even if it's currently zero) - Ep #111

So you’d like to start charging (or charge more) for speaking gigs, but aren’t feeling confident with how to approach this with potential clients.

Today I’ll walk you through the main factors to consider when choosing your speaking fees plus tips for confidently presenting on speaking inquiry calls.

Inside this episode (or check out the full transcript below), you’ll learn:

  • Whether or not to charge for speaking
  • Factors that influence your speaking fee
  • How to confidently choose a rate you’re excited about
  • Tips to navigating an effective speaking inquiry call 
  • What to do when they say no to your rate

 

Episode Highlights

How much should I charge? 

This is one of the most common questions I get. The truth is that there is no rule around it and obviously there are many value factors you have to consider for choosing your fee. 

 

A good rule of thumb for appropriate pricing

 Dorie Clark, author and pro speaker has written a...

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Masterminds: Help or Hype? [w/ Jen Argue] - Ep# - 110

Are masterminds all hype or all help? Are they really that transformational? What’s the difference between a coaching program and a mastermind? Why do they cost so dang much??

These questions and more will be discussed in this episode featuring my guest, Jen Argue, CEO and head mastermind facilitator. Find out exactly what a mastermind is, what it’s not and decide if this kind of community just might be what you’re missing in your business.

Inside this episode, you’ll learn:

  • What is a mastermind and the difference does it make?
  • Do you actually need a mastermind for your type of business?
  • When's the right time to invest in a mastermind and where should you start?
  • What you should be looking for if you're going to invest your time and money for a mastermind?
  • What’s the difference between a free and paid mastermind?
  • How do you get the most value in a peer mastermind?  

LISTEN to the full AUDIO of this episode:

 

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How to Audit & Improve Guest Speaking Results - Ep #109

How do I find opportunities to speak? How do I get noticed and chosen to be a guest on the right podcasts and events?

These are some of the questions I hear most often, entrepreneurs who understand that guest speaking on other people’s platforms is one of the best ways to quickly grow an engaged audience.

But the question is, is it really about finding MORE opportunities?

Sometimes yes, but what I find is that many business owners grossly underutilize the opportunities they already have, missing out on previous connections (and results).

Maybe you’re here because you’ve been doing the work to put yourself out there.

You’ve identified a topic or two that you’re pitching to podcast hosts. You’ve most likely already taught a workshop or webinar, you’ve pushed past the fear or speaking in front of groups (mostly) because you’ve accepted that getting visible and putting yourself out there is part of growing your online business.

You are...

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How to Stop Mimicking Your Mentors - Ep #108

Have you found yourself saying something that doesn't sound like you and you've literally never said before then you have a moment where you realized that you were talking just like your mentor or someone else that you follow?

We all tend to mimic gestures of the people we like and are influenced by the voices of the people around us (it’s a proven sales tactic for professionals!) But it might become problematic if you don’t realize that you’ve lost your own unique voice in exchange for industry jargon and just regurgitated words.

Today we're going to dive into one of the traps that I see happening a lot in the online space—the MARKETING PARROT TRAP. Listen to this episode and give yourself the gift of uniqueness to ensure that when you do show up, it is truly YOU coming out. 

 

Episode Highlights (full transcript below):

  • What exactly is Marketing PARROT Trap?
  • Why do we continue to mimic and parrot other people? (even if we're aware and we don't...
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Meera Kothand: Speaking to an Audience That Doesn't Look Like You - Ep #107

Most marketing gurus tell you to nail your messaging you have to know exactly who you’re talking to. And they’re not wrong, but what if your audience doesn’t sound like you, look like you, or even live on the same continent?

You’re about to meet Meera Kothand, a digital marketing strategist and Amazon best-selling author who built her successful online business working with clients on the other side of the world. She helps solopreneurs and small business owners go from sub-zero when they're just starting out to getting to that first milestone of making a full-time income from their online business.

Get ready for a refreshing, insightful and tactical conversation on elevating your brand voice and connecting with your audience on another level.

 

Episode Highlights

  • What is a brand voice and the role of this for business owners when it comes to attracting the right people?
  • Your brand voice as a manifestation of your brand's personality
  • How to craft a...
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Zafira Rajan: Bringing Personality Through Your Voice (even if you're an introvert) - Ep #106

As a speaking coach, I’m good with words.

I used to feel weird saying that, like I was being braggadocious, but now I’m confident in my skills (I mean, if we can’t own the skills we’ve worked hard to master, how can we expect others to believe in us?!)

Seriously. Pass me a mic and I’ll deliver an inspirational pep that will make you laugh, tear up with emotion and teach you something that will stick with you.

BUT, give me a blank piece of paper, or empty google doc and ask me to write a paragraph of inspiration? 

I’ll take my seat on the struggle bus.

I’ve learned that it’s one thing to speak words and another to write them.

The former comes naturally for me, the later… I’ve had to develop.

I’ve also learned that it’s the opposite for many… with writing feeling more natural and controlled and speaking… total deer in headlights!

Take my client Zafira Rajan.

She’s literally a professional...

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3 Things Influential Entrepreneurs Do When Talking To Their Audience - Ep #105

Have you noticed how the mentors you follow online seem to have this magnetic pull? That podcaster in your ears has become a trusted biz bestie that you rely on each week, you find yourself saying the phrases of your fav business coach, you jump at the chance (or at least pay attention) when you see that they’re speaking at an upcoming virtual summit even if you’ve heard them speak many times.

Whether that’s Brendon Burchard, Amy Porterfield, Lewis Howes, Anthony Trucks, Rachel Rogers, Brene Brown, Gary V, or whoever is on your online mentor list, it seems that whenever they open their mouth, it’s pure gold.  Each has their own distinct personality, communication style and many different business models. So the question is - was there some kind of unicorn magic passed to them in utero? Or are there commonalities that we can use as a road map for becoming more influential?

Today I’m going to share with you 3 distinct behaviors adopted by the highly...

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Luis Báez: The New Way of Selling Online - Ep #104

There's a shift happening in the online business space as consumers are becoming increasingly turned off by overt selling tactics. So how can entrepreneurs adapt to the new way of selling online? This is a question that today's guest and Sales Enablement Strategist, Luis Báez will answer (plus a whole lot more).

With over 14 years in Sales & Marketing, Luis brings a breadth of knowledge and experience that spans across Digital Advertising, Software-as-a-Service, and Sustainability — with a revenue impact of over $500 Million to date. This was one of the most practical and inspiring interviews I’ve had on the show. Luis spoke from his heart, and his truth from living in poverty to being an out gay Latino sales executive and how each experience has shaped how he teaches others to show up, serve well and stand out.

Since leaving his corporate sales life, Luis has dedicated his work to empowering and enabling underrepresented entrepreneurs and online businesses...

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Zach Spuckler: Using a Challenge for Your Next Launch - Ep #102

If you're feeling burned out (or super intimidated) with live webinars and are looking for a way to engage with your audience and launch your program to a group of engaged and excited buyers, listen in to my conversation with challenge pro, Zack Spuckler.

A 6-year online marketing veteran, who's generated over a million dollars from a launch-based business, he's been featured on top podcasts like EO Fire, The Online Marketing Made Easy Podcast, The Mind Your Business Podcast, and The Art of Paid Traffic Podcast.

And today, Zach is sharing his insights with you.

Not only do we talk about how live challenges create quick wins and momentum to sales, we get real talking about transitioning from revenue-based goals to ones of impact.

 

Episode Highlights

  • Zack shares a 3 Step recipe to host your next challenge launch
  • Why the idea of higher price point means higher commitment is a bogus concept
  • What "value" truly means and how to keep your audience at the center for your business...
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