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Is there a right or wrong way to structure an online program? Most the ideas business owners come up with are based on what other people have done… and many of them are the same strategies on rinse and repeat.
Today I’m sharing with you exactly how (and WHY) I’ve structured my six-figure program with three unique engagement strategies that you can leverage for your own business.
In this episode we’ll dive into…
Speak Up to Level Up (SULU) Evolution (to give you some context around structural changes I made)
When we first launched SULU, we launched it as a group coaching program. It was 10 weeks long but we just...
What do you do when podcast interviews and other visibility efforts just aren’t driving leads?
You might wonder if you’re doing something wrong, or wonder if all that time and energy is actually paying off? Maybe you’ve considered that podcasting or being a guest on other platforms doesn't work for your business...
Today, I answer these questions head on and share the three specific reasons that I see business owners get stuck and share the shifts to approach visibility and guess speaking in a way that actually drives results for your business.
In this episode we’ll dive into…
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The term “boundaries” has become common vernacular in the entrepreneurial world, but its meaning and implementation often get muddy. “Boundaries” are often declared at a breaking point of resentment and frustration when client communication steamrolls the schedule for far too long, resulting in a highly uncomfortable (and often avoided) conversation.
In today's episode, you’ll learn how to have this conversation confidently. We’ll discuss not only how to set boundaries that work for your life and business (and why you should have them in place), but more importantly how to communicate them in a way that builds client trust.
In this episode, we'll dive into...
Before jumping on the PR/Media blitz train that promises piles of leads, exposure and the coveted “AS SEEN ON” section for your website, slow down and set your strategy. In this episode, I’m sharing 3 essential questions to consider BEFORE chasing media opportunities.
Ensure the energy and effort you're putting into growing your online business is pointed at the things that matter to you and will get you the results you’re after. So if you have ever asked the question: do I really need those “as seen on” logos on my website? Or “does being featured on TV or publications actually drive sales?”, this episode is for you.
Subscribe to Heather’s YouTube Channel here.
HEY! Are you an online entrepreneur ready to nail your message on podcasts, live streams and other virtual stages? Join me on my FREE training: How to Fill Your Programs Through Speaking WITHOUT Needing a Big Audience or Second Guessing What You Say
Should I script my videos? That's a question I hear often followed with…should I use a teleprompter?
People think that there is just a yes or no, it's black and white, either your script or you totally go off the cuff and word vomit on video. We think that some people have this miraculous, natural talent for speaking off the cuff. But the truth is, they’re good because they’ve had experience.
Today, you’ll learn that there’s actually quite a gradient when it comes to scripting, you don’t have to choose one side.
In this episode, I’ll share my take on teleprompters then walk you through five levels of scripting to help you find the best way for your current skill set, brand voice and personality.
LISTEN to the AUDIO of this episode:
In this episode we’ll dive into...
The words “selling” and “persuasion” illicit a visceral response from many.
When I looked up the definition on ye ole google months back, the Oxford dictionary defined it as:
I don’t know about you, but I don’t love the idea of being on the receiving end of that.
I’m reminded of the numerous political social media arguments between strangers who want others to believe what they believe so they scream louder with all caps.
Like if we just keep talking and pushing, we’ll wear someone down.
So when it comes to selling and persuading others to take action in our business, it’s no wonder that many shy away from it.
But what if I were to tell you that persuasion can be a good thing? That what I described below is actually a form of hubris and manipulation?...
What do you do when you feel like you've been doing a lot of work to put yourself out there speaking, but it's not actually driving leads? I recently got a question around whether or not guest speaking was a big fat waste of time. Today, I answer this question head on and share insights on what I learned in 2020 (including how many guest speaking events I did in 2020). Plus share specific questions to help you troubleshoot when you feel stuck.
I believe that speaking is far more than sales (though you DO want to ensure you have a clear path between speaking and revenue generating activity). But speaking is also about IMPACT.
You do not have to sell from the stage for a speaking event to be impactful, you don’t need 500 opt-ins for a guest lecture to be a success. The beautiful part of running your own businesses is YOU define success.
Speaking isn't always about directly driving leads,...
In today's episode, I'm going to teach you four levers that you can adjust to become a better speaker. Pinpointing exactly where to focus will allow you to self-evaluate so you can make quick progress with your development. I believe that when you are more intentional with your message, speaking can become your best marketing tool.
Have you ever started talking and realized that you’re not entirely sure what point you’re trying to make? So you keep talking, thinking… it will become clear!
This is completely fine for everyday conversation (I mean, we all do it!), but when it comes to speaking on behalf of your brand clarity is critical.
Donald Miller, Author of Story Brand, says “When you confuse, you lose.”
This is especially true with speaking.
Clarity is making sure that whenever you speak to an audience or a...
When people make a shift in their careers or in their business, typically, they aren't scared of the big goal they set out for themselves. They aren't scared of success. People are scared of starting off and being seen as small. <—- Brendon Burchard shared something similar to this last week during a training event and it really got me thinking about where many of my clients and students get stuck.
So in this raw, unplugged episode, I’m sharing tangible actions to take to stop the self sabotaging head game that happens when you start leveling up (especially when getting more visible).
This is a must listen for any Entrepreneur who’s working on a big level up in the next 12 months.
“People aren't scared of success. They’re scared of starting off and being seen as small.” Brendon Burchard
This is a reality. It's no wonder we think like this because in the Facebook groups and the programs we're in, we see the...
What actions can you be taking right now to build momentum for pitching events in 2020? Today I'm sharing with you four specific actions to intentionally lay the tracks for visibility next year. We’re talking about your business, your message and your relationships. So if you want to pitch and land big stages next year (like podcasts interview, virtual summits and guest lectures) this one’s for you.
Don't just randomly see something online and have just your go-to shows that you want to be a guest on. Don't make it a passive dreaming thing. You need to be clear. Here's what you can do: