What do you do when podcast interviews and other visibility efforts just aren’t driving leads?

You might wonder if you’re doing something wrong, or wonder if all that time and energy is actually paying off?  Maybe you’ve considered that podcasting or being a guest on other platforms doesn't work for your business...

Today, I answer these questions head on and share the three specific reasons that I see business owners get stuck and share the shifts to approach visibility and guess speaking in a way that actually drives results for your business. 

In this episode we’ll dive into…

• The top visibility missteps that derail your visibility efforts driving leads
• actionable tips to implement to be more magnetic with your voice online
• real-life scenarios/examples so you can put this into practice for your business

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The term “boundaries” has become common vernacular in the entrepreneurial world, but its meaning and implementation often get muddy. “Boundaries” are often declared at a breaking point of resentment and frustration when client communication steamrolls the schedule for far too long, resulting in a highly uncomfortable (and often avoided) conversation.

In today's episode, you’ll learn how to have this conversation confidently. We’ll discuss not only how to set boundaries that work for your life and business (and why you should have them in place), but more importantly how to communicate them in a way that builds client trust.

In this episode, we'll dive into...

• what are boundaries and why we need to set them
• how to be explicitly clear with your boundaries
• how to be a stronger leader and communicate your boundaries in a way that influences other people for good
• how to reinforce your boundaries in a proactive and positive way
• real-life...

Before jumping on the PR/Media blitz train that promises piles of leads, exposure and the coveted “AS SEEN ON” section for your website, slow down and set your strategy.  In this episode, I’m sharing 3 essential questions to consider BEFORE chasing media opportunities.

Ensure the energy and effort you're putting into growing your online business is pointed at the things that matter to you and will get you the results you’re after. So if you have ever asked the question: do I really need those “as seen on” logos on my website? Or “does being featured on TV or publications actually drive sales?”, this episode is for you.

Subscribe to Heather’s YouTube Channel here.

Should I script my videos? That's a question I hear often followed with…should I use a teleprompter? 

People think that there is just a yes or no, it's black and white, either your script or you totally go off the cuff and word vomit on video. We think that some people have this miraculous, natural talent for speaking off the cuff. But the truth is, they’re good because they’ve had experience.

Today, you’ll learn that there’s actually quite a gradient when it comes to scripting, you don’t have to choose one side. 

In this episode, I’ll share my take on teleprompters then walk you through five levels of scripting to help you find the best way for your current skill set, brand voice and personality.

LISTEN to the AUDIO of this episode:

In this episode we’ll dive into...

• Understanding that not all video is the same and therefore requires different approaches
• 5 levels of scripting, so you have more choices than off the cuff...

The words “selling” and “persuasion” illicit a visceral response from many.

When I looked up the definition on ye ole google months back, the Oxford dictionary defined it as: 

• cause (someone) to do something through reasoning or argument
• cause (someone) to believe something, especially after sustained effort;
• convince.

I don’t know about you, but I don’t love the idea of being on the receiving end of that.

I’m reminded of the numerous political social media arguments between strangers who want others to believe what they believe so they scream louder with all caps.

Sustained effort.

Like if we just keep talking and pushing, we’ll wear someone down.

So when it comes to selling and persuading others to take action in our business, it’s no wonder that many shy away from it.

But what if I were to tell you that persuasion can be a good thing? That what I described below is actually a form of hubris and manipulation?...

What do you do when you feel like you've been doing a lot of work to put yourself out there speaking, but it's not actually driving leads? I recently got a question around whether or not guest speaking was a big fat waste of time.  Today, I answer this question head on and share insights on what I learned in 2020 (including how many guest speaking events I did in 2020). Plus share specific questions to help you troubleshoot when you feel stuck.

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MYTH: Speaking has to equate to sales

I believe that speaking is far more than sales (though you DO want to ensure you have a clear path between speaking and revenue generating activity). But speaking is also about IMPACT.

You do not have to sell from the stage for a speaking event to be impactful, you don’t need 500 opt-ins for a guest lecture to be a success.  The beautiful part of running your own businesses is YOU define success. 

Speaking isn't always about directly driving leads,...

In today's episode, I'm going to teach you four levers that you can adjust to become a better speaker. Pinpointing exactly where to focus will allow you to self-evaluate so you can make quick progress with your development. I believe that when you are more intentional with your message, speaking can become your best marketing tool. 

Episode Highlights

4 C's - Four Levers That Will Help You Become A Better Speaker

1. Clarity

Have you ever started talking and realized that you’re not entirely sure what point you’re trying to make? So you keep talking, thinking… it will become clear!

This is completely fine for everyday conversation (I mean, we all do it!), but when it comes to speaking on behalf of your brand clarity is critical.

Donald Miller, Author of Story Brand, says “When you confuse, you lose.” 

This is especially true with speaking.

Clarity is making sure that whenever you speak to an audience or a...

When people make a shift in their careers or in their business, typically, they aren't scared of the big goal they set out for themselves. They aren't scared of success. People are scared of starting off and being seen as small. <—- Brendon Burchard shared something similar to this last week during a training event and it really got me thinking about where many of my clients and students get stuck.

So in this raw, unplugged episode, I’m sharing tangible actions to take to stop the self sabotaging head game that happens when you start leveling up (especially when getting more visible).

This is a must listen for any Entrepreneur who’s working on a big level up in the next 12 months.

Episode Highlights

“People aren't scared of success. They’re scared of starting off and being seen as small.” Brendon Burchard

This is a reality. It's no wonder we think like this because in the Facebook groups and the programs we're in, we see the...

What actions can you be taking right now to build momentum for pitching events in 2020? Today I'm sharing with you four specific actions to intentionally lay the tracks for visibility next year. We’re talking about your business, your message and your relationships. So if you want to pitch and land big stages next year (like podcasts interview, virtual summits and guest lectures) this one’s for you.

Episode Highlights

4 Things you can do now to get your name out there and position yourself as an authority

1.  Create your stage wishlist with intention. (12:29)

Don't just randomly see something online and have just your go-to shows that you want to be a guest on. Don't make it a passive dreaming thing. You need to be clear. Here's what you can do:

• Have an active session to make a list of the kinds of shows that (1) excite you, (2) share your ideal audience, the people that you actually want to connect with and serve with your...

In today's episode, I'm sharing with you my interview on the Power Your Purpose podcast with Megan Accardo. I share some of my best speaking tips, strategies and insights. Plus we get personal talking about my hearing loss and how that's affected my career, and core elements of my signature talk.

Here’s a sneak peek at some of the topics we cover:

• Why setting your intention before any important conversation will guide you toward greater success in communicating your message
• How to use video to accelerate relationships, especially in this virtual working world (and how to get out of your own way and not focus on your own fears and insecurities while using said video)
• The importance of practicing conversations, but why you should NOT write actual scripts (hint: use only bullet points!)
• Why using storytelling is an incredibly important tool to show possibility and evoke emotion in those you are speaking to
• And so, so much more!

My hope in sharing this conversation is...