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I love shiny objects. I love a little glitz, a little sparkle.
When things become hard (aka every day as an entrepreneur) it’s easy to lose focus and want to move on to the next shiny thing. Yes, THAT NEW THING will become the secret to our success.
We both know that pushing through the hard stuff leads to break throughs.
The question is, how do you actually determine if you're getting caught up in shiny object syndrome, or if it's actually an incredible opportunity that you should say yes to that is going to help you further along in your business?
You must have a filtering system to keep a clear head and not get caught up in the marketing hype.
Say no to FOMO and hello to real growth.
I do this with 5 simple, yet powerful questions. So simple, you might laugh.
But remember, all you need is a good prompt to get your brain and your gut working in sync.
Welcome to the Heather Sager Show! Yep, that’s right, new name, same great content & same terrible jokes ;)
Sometimes life serves up unexpected curve balls and you decide how you handle them. Today I’m sharing the WHY behind the podcast name change along with 4 secrets that I use to navigate twists like this in life and business (like a total re-brand in 36 hours).
It’s 2 weeks after you delivered your best presentation at a virtual summit. The high of the event is wearing off and you check your Kajabi dashboard to see your sales numbers.
You’re greeted with the stark realization that all the energy and time you put into your talk created ZERO real leads into your business.
You don’t understand.
You were charming, made them laugh, delivered some of your BEST tips.
Yet, barely anyone signed up for that freebie and those who DID aren’t converting into customers.
Sadly, I see this happen every day.
Passionate business owners muster up the courage to put themselves out there, just to be met with disappointment that their energy and effort isn’t paying off.
They know that a strong online marketing strategy should include a visibility plan. Theoretically, when you show up on podcasts or speak on virtual stages and get more eyes on your business, the revenue will...
Sometimes the best piece of business advice we need is simple.
Literally. That’s the advice: BE SIMPLE.
We have a tendency to over complicate things and unintentionally overwhelm a project before it ever sees the glow of a screen, especially in the online marketing world.
And if you keep finding yourself stuck writing to your email list or getting an offer out into the world, this episode of Finding Your It Factor is for you.
Meet Liz Wilcox, a serial entrepreneur who specializes in email marketing. She helps freelancers and professionals alike package up their magic and turn it into emails that convert.
While she's always been a freelancer, she found her way to the online space and fell in love with doing her own thing. Today, Liz teaches people how to build online relationships and make sales through email marketing.
Let me share with you a bit more of the Liz I know and why you want to hear our conversation.
I met Liz in a mastermind and...
It’s the “can I pick your brain” topic I get most.
It typically comes from someone looking to leave their 9-5 or take their business online. They want to know, how does this whole online business thing work? How did I do it? How could they do something similar?
Today I’m pulling back the curtain to share with you how I've structured my online business and how it's evolved over the last two years because just 18 months ago I was still working in corporate full time.
I’m a firm believer that when you have a clear pathway (ie menu of services) for how people work with you through different revenue streams, you make business easier on yourself and for others to work with you.
Inside this episode, I’ll share my 4 primary revenue streams:
Importance of having a strong business framework
(06:21) When you have a really clear pathway, like...
It's that word that seems so immeasurable—trust.
When growing your audience and authority online, building trust with others is a requirement.
But trust is slippery because in the online space, we are SKEPTICAL of things on the internet!
So how do you get strangers on the internet to TRUST you?
What exactly is trustworthiness? And how do you go about elevating it in this skeptical online space?
Cue my expert guest, Andrea Howe.
She’s the Founder of the Get Real Project and co-author of the Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust.
I first met Andrea almost a decade ago when I hired her to come into my former company to run a workshop with our team on building trust based relationships.
She was so effective we brought her back again and again.
When I was creating a 3 part series on the “know, like and trust factor”, I knew...
This is Part 2 of a 3 part series on building the “know, like & trust factor” with your online audience. Listen to part 1 with Bobby Klinck here.
Building a relationship through the earbuds of your audience is one of the most effective ways to create that know, like and trust factor. The auditory connection is unlike any other form of content.
You feel like you actually know the person you spend an hour or more with each and every week.
If you’ve been thinking about jumping into the world of podcasting or are early in your journey behind the mic, this episode is for you.
Podcasting expert and host of The Proffitt Podcast,Krystal Proffitt joins me to break down the mystery of this world behind the mic.
I’ve established a pretty solid work-from-home routine this last year, keeping my kids in daycare 4 days a week so I can run my online business.
But then…March 2020 happened.
Quarantine and kids are home 24/7.
What’s the right way to feel right now?
Lucky for being able to be home with my kids and still make money?
Guilty because others have had their world turned upside down and I’m still standing?
Annoyed for playing Candyland for the 97th time with my 5 year old when what I want to be doing is write?
Guilty again for thinking and writing the above?
Lonely because even though my inner circle is small, and I don’t see them often (#introvert) the thought of NOT being able to is quite depressing.
There's no right way to run a business through a pandemic. However you’re feeling, try to give yourself a heavy dose of grace.
Just focus on the things that are most important to you.
As we each figure out this new way to work, I...
Let’s pretend for a moment that you weren’t confined to your house.
With an afternoon to yourself and a hair appointment across town, you grab a triple venti white mocha from INSIDE of a Starbucks, then speed down the highway.
Tapping the wheel to a Lizzo beat, you start dreaming about the novel you’ll devour in those sweet 90 kid free minutes.
You see brake taps.
As you round the bend, you’re forced to an abrupt STOP in a sea of red tail lights.
This is more than afternoon traffic.
You hug the left left as far as you can to peek ahead…
What in the actual hell? Maps didn’t say ANYTHING about a road closure?!
Construction? An accident?
You can’t tell, but you’re certainly no longer taking this route.
But do you scream F this! I’m out! And turn around and go home?
HELL to the NO. You want need your roots done!
Siri, find me a new route.
Because when something is important and obstacles come, you reroute....
I get a lot of questions from business owners about personal branding in the online space, so when an expert on the topic reached out to ME to be a guest on her show, I immediately knew I had to turn the tables and get her on The Heather Sager Show.
My guest, Brittany Krystle shares what you need to know about building a personal brand online, got me rethinking how I viewed one of the most underutilized platforms online (pay attention here, friend) and sharing insights on showing up online with strong content that attracts your ideal customer.
Brittany is a personal brand and growth expert with almost a decade of experience in personal brand strategy and content development. Her sweet spot is empowering people to build influence online that allows them to create the future that they want. She’s worked with some of the biggest personal brands online to grow their influence – founders and entrepreneurs like Gary Vaynerchuk, Marie Forleo & Tom Bilyeu