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I believe that the secret to finding and rocking your IT FACTOR stems from the inner work we do on ourselves.
When you’re clear on who you are and continually strive to become the best version of yourself, the law of attraction kicks in and others are drawn to you like a magnet.
If you’re a fan of personal development like me, listening to podcasts, books and taking online courses, you’ve most likely experienced the high that comes when you get inspired to dream and hope.
You’ve also most likely experienced the overflow of information, drinking from the fire hose of inspirational how-tos, chasing the next motivational hit, never stopping long enough to allow information to transform into knowledge.
Today I’m challenging you to consider the level of intentionality you place on your learning: are you growing in the right areas?
And secondly, do you have the capacity for the information you consume to become knowledge? Are you giving...
What is it about selling that makes many sweaty and uncomfortable?
What’s even more unnerving? Selling from the stage.
In this episode, I speak candidly around the concept of selling from the stage.
Because if you've been around with me for any amount of time, you know that I'm not really a fan of it. I do think there’s a place for it in business, but I am not a big believer that it should be your core strategy for monetizing speaking (it should instead be a facet of it).
I want to give you some prompts to explore how the topic jives with you so you can determine if and how you’ll embrace it in your business.
How to create scarcity and urgency to have people take advantage of your offers without being schmucky?
(12:24) It could be having a really killer session where you deliver this tremendous insight and value and provoke new ways of thinking. And then for the people who are really excited and jiving, it's offering them...
What do you need to know when it comes to crafting a signature story that inspires and connects the dots for your audience?
Wait, what the heck is a signature story and do you need one?
Short answer yes, because like many entrepreneurs you’re probably making this rookie marketing mistake:
When talking about yourself and your background you rample a laundry list of experiences, resembling more of a resume than a journey an audience can relate to. The no-no is that you think you’re telling your “story”.
It’s ok if you’ve done this. Truthfully, me too.
I mean, it's hard NOT to when someone asks you “how did you end up in this line of work”, or “tell me a bit about your background”.
But here’s the most important thing to understand when it comes to your role as a marketer using story:
The story that matters most is the quiet one unfolding within your listener as they hear you tell yours.
You already know you should tell more stories. What you might not know is telling them isn’t enough. This week I’m sharing with you my interview in the Power of Story virtual summit about the art of strategic storytelling and what you need to know to deliver stories in a compelling way.
In this interview with Adrienne Dyer, I share:
I encourage you to not only take notes on the storytelling strategies in this episode, but since I’m also in an interview format (ie on a stage), take note on HOW I show up and deliver my content. This is another chance for you to see me model my speaking strategies in real (erm virtual) life.
On my start to storytelling in business
(11:41) I learned that...
When I started my online business, I noticed right away that there were some people in the industry who were clearly “the authority”. They were the magnetic ones that seemed to be everywhere.
I saw videos of them on stages at industry events, they were running facebook ads and did the circuit of podcasts. They had their funnels dialed and seemed to be connected to everyone.
I’d find myself in Facebook groups filled with more breakthrough stories of other entrepreneurs with big launches, media spots and big wins.
It was exciting, inspiring. But also, left a bit to an internal struggle. Because of every success story, I’d see 20 more of entrepreneurs frustrated or stuck (which is how I felt).
I wondered: what was it that helped some entrepreneurs break through the noise and find success while others continued to struggle in the hamster wheel of content, not making much progress?
Was it tactics or strategies that separated those who broke through from...
Today I’m sharing the audio of this virtual session with you for two reasons:
1. I’m sure you have similar questions around leveraging the power of video in your business, specifically how to show up more confidently and eloquently. The idea of putting your face on camera can feel a little overwhelming. In this session, I help demystify that for business owners who want to do video work.
2. I want you to hear what a live, engaging and effective presentation sounds like. Even if the topic doesn't resonate with you, pay attention because this is VERY meta. You get to hear a virtually speaking coach… speak virtually!
Pay attention to my engagement techniques, the nuggets of credibility and the overall flow and my energy. This is your shot to experience one of my live sessions firsthand (and for free).
In this episode we cover:
I’ve established a pretty solid work-from-home routine this last year, keeping my kids in daycare 4 days a week so I can run my online business.
But then…March 2020 happened.
Quarantine and kids are home 24/7.
What’s the right way to feel right now?
Lucky for being able to be home with my kids and still make money?
Guilty because others have had their world turned upside down and I’m still standing?
Annoyed for playing Candyland for the 97th time with my 5 year old when what I want to be doing is write?
Guilty again for thinking and writing the above?
Lonely because even though my inner circle is small, and I don’t see them often (#introvert) the thought of NOT being able to is quite depressing.
There's no right way to run a business through a pandemic. However you’re feeling, try to give yourself a heavy dose of grace.
Just focus on the things that are most important to you.
As we each figure out this new way to work, I...
Let’s pretend for a moment that you weren’t confined to your house.
With an afternoon to yourself and a hair appointment across town, you grab a triple venti white mocha from INSIDE of a Starbucks, then speed down the highway.
Tapping the wheel to a Lizzo beat, you start dreaming about the novel you’ll devour in those sweet 90 kid free minutes.
You see brake taps.
As you round the bend, you’re forced to an abrupt STOP in a sea of red tail lights.
This is more than afternoon traffic.
You hug the left left as far as you can to peek ahead…
What in the actual hell? Maps didn’t say ANYTHING about a road closure?!
Construction? An accident?
You can’t tell, but you’re certainly no longer taking this route.
But do you scream F this! I’m out! And turn around and go home?
HELL to the NO. You want need your roots done!
Siri, find me a new route.
Because when something is important and obstacles come, you reroute....
Maya Angelou said that “if you don’t like something, change it. If you can’t change it, change your attitude.”
But how do you keep a positive attitude and outlook through hardship?
I bet you’ve done your share of personal development work over the years. You’ve focused on elevating your thoughts, drawing focus to solutions instead of problems, managing the spiraling rollercoaster of entrepreneurships that’s filled with many dips of fear, self doubt and uncertainty.
Whether it’s a failed launch, a client dry spell, a bad break up or heart wrenching loss, or an unforeseeable and catastrophic event, like a global economic crisis.
It's these moments that your thoughts become more powerful than ever and your attitude will change everything.
Today I’m sharing with you 5 Strategies to Protect and Maintain Your Headspace through challenging times. These are the tangible strategies that have helped me through difficult...
It’s more important now than ever for us to come together.
Connecting as people, we have to learn to communicate with others who have differing beliefs and opinions, without an agenda to persuade or convince that we are “in the right”.
What if we led with compassion and kindness?
Today I’m sharing with you 4 principals I’ve learned that have helped me show up and connect with others through challenging times. While these may be common sense, they are often not practiced, especially when it comes to communication in our virtual world.
May these simple, yet powerful principals remind us to lead with compassion.
// Miracle Morning by Hal Elrod
// Find Brandon Dawson on Instagram
// Brooke Castillo Podcast
If you’re ready to play...