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Listen To My Latest Podcast Episode:

Make this Shift With Your Language to Operate Like 7 Figure CEO - Ep #152

What if I told you that the difference between business owners who create BIG impact and those who struggle to get traction, comes down to the specific language they use? Both in communicating with others, but more importantly, the words they use with THEMSELVES– out loud and IN their head. 

And if I could teach you EXACTLY what to say to change your outcomes, would you be open to getting a smidge uncomfortable?

Buckle up. Today’s episode will FIRE you up, as I walk you through how to shift from the employee mindset, into the role of a digital CEO with your WORDS (because your current vocabulary might be the very thing keeping you stuck). 

 

Episode Highlights & Key Takeaways:

  • How we only see the tip of the iceberg ie. the surface-level things in business and not the messy middle (and why should we start thinking in a different way)
  • Valuable insights that transformed the way that I operate in life and business (and hope it does the same for you too!)
  • ...
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How a Phone Call Changed Everything: Building a 8 Figure Business with James Wedmore - Ep #151

In this week's episode, I asked my Business Coach, James Wedmore, to share the real behind-the-scenes stories of building an 8 figure online business.

James has been teaching ambitious online entrepreneurs how to skyrocket their businesses for the past 15 years—and doing it himself for even longer (you’ll hear how he really got started in business inside the interview) 

We explore parts of James’s story that he rarely talks about publicly, geek out of communication and how to show up more effectively as an online brand, plus dig into…

  • The bomb he dropped in the first 30 seconds of the interview that SHOCKED me about his past
  • A specific, tactical activity you can do TODAY to kickstart your breakthrough
  • Why we should stop referencing impostor syndrome (and how to view it instead)
  • The two core things all entrepreneurs need beyond strategy 
  • The #1 mistake business owners make that keep them on the content creation hamster wheel (and how to fix it)!
...
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How to Boost Your Authority and Become the Go-To in Your Industry - Ep #137

When you position yourself as an industry authority, opportunities will come to YOU. You attract clients, get more recognition and get paid, very well. But in a world full of competition and endless marketing messages, how do you stand out and why would someone choose YOU?

Today’s episode will show you the 4 drivers that define every industry authority and how to leverage them for your brand. You’ll learn how to be more sophisticated when talking about what it is you do, where to focus your efforts and how to evaluable your own credibility.

 

Episode Highlights & Key Takeaways:

  • What exactly IS authority and how do you get it?
  • Competency - the nuance that you really need to embrace 
  • What is it that makes industry power-players the go-to? (and how YOU can become one of them?)
  • How communication impacts your authority status
  • The 4 Authority Drivers (with reflection questions)

 

LISTEN to the full AUDIO of this episode:

 

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My 5 Best On Camera Speaking Tips - Ep #121

Over the years I’ve learned many tips and strategies for speaking on stages and today I’m sharing my absolute best tips for on-camera speaking. 

I’ll share with you 5 tangible and tactical ways to be more engaging, effective and entertaining when you hit record.

LISTEN to the full AUDIO of this episode:


 

Subscribe to Heather’s YouTube Channel here.


 

5 Tangible and Tactical Ways to Show Up Best on Video

 1. Preparation

Preparation means a lot of things to a lot of different people but what quality preparation is, it is essentially this idea of doing your homework and your research. It is actually more about getting relevant information to equip you to be in the moment so that you'll be prepared to be able to have quality conversations.

Your version of preparation might look different from mine so you need to define what that looks like for you and know what's your comfort zone. Be intentional with your planning and ask yourself, ...

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How to Get Eyes on your Biz When You Don't Have a Following - Ep #120

There's this idea that you have to have a certain number of "leads" on your email list before you can launch a successful product or program. If you're feeling like you do not have a large enough email list or a big enough following on whatever social media platform you're on, this episode is a must-listen.

Today we're digging into the question: how do I get more eyes on my business if I don't have a following? 

Inside I'll share with you 5 ways that you can get in front of your ideal customers, plus how to reframe outreach if you feel awkward pitching yourself. 

 

Episode Highlights 
  • Defining your and knowing what your audience size is
  • Importance of keeping track of the numbers in your business
  • Recognizing and honoring the idea of pitching yourself to someone else
  • 5 Places to look at  to get in front of your ideal customers plus ways on how to approach this

 

Let’s anchor down and define your audience

When I talk about your audience, I'm...

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Creating Powerful Presence - Ep #119

Have you ever been around someone with incredible energy that you just want to be around? I call it magnetic presence and it goes far beyond the words they say. The question is: are some people just born with it? Or can you cultivate the skill of presence?

 Today I want to expand our typical conversation about speaking to a broader talk around how we show up in business AND life. Because creating a magnetic presence will not only help you attract your ideal customers, it will enrich your personal relationships.

 This episode is about awareness and intention for how to show up as your best.

 

 Episode Highlights 

  • The 7-38-55 Rule of  Communication
  • Speaking is more than just our words
  • How video / voice messaging can quickly elevate how you speak to people
  • “Presence Challenge” you can try to create inspired actions to help you take ownership of your presence and how you show up

 

Speaking: It's more than just our words

When it comes to...

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When You Struggle to Own Your Expert Status - Ep #114

A lot of times as we're growing in our businesses or in our careers, we have a tendency to shy Have you ever felt uncomfortable calling yourself an “expert”? On one hand, you have incredible experience and knowledge with your topic, but on the other, it feels there are so many more people who are qualified. Leaving you with the question, who am I to… 

...speak on that stage. 

… Post that video. 

… Create that program.

… call myself an expert.

It’s likely you’ve felt this before. You know that you have a great deal of expertise and know that your experience is valuable that it can help and teach others, BUT you still second guess yourself at almost every turn. 

So the question is, do true “experts” feel this way? Is it possible to own your authority AND feel like you’re not qualified enough?

We dive into this today in a real, unscripted conversation where I share my perspective on why calling...

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How to Raise Your Speaking Fee (even if it's currently zero) - Ep #111

So you’d like to start charging (or charge more) for speaking gigs, but aren’t feeling confident with how to approach this with potential clients.

Today I’ll walk you through the main factors to consider when choosing your speaking fees plus tips for confidently presenting on speaking inquiry calls.

Inside this episode (or check out the full transcript below), you’ll learn:

  • Whether or not to charge for speaking
  • Factors that influence your speaking fee
  • How to confidently choose a rate you’re excited about
  • Tips to navigating an effective speaking inquiry call 
  • What to do when they say no to your rate

 

Episode Highlights

How much should I charge? 

This is one of the most common questions I get. The truth is that there is no rule around it and obviously there are many value factors you have to consider for choosing your fee. 

 

A good rule of thumb for appropriate pricing

 Dorie Clark, author and pro speaker has written a...

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3 Things Influential Entrepreneurs Do When Talking To Their Audience - Ep #105

Have you noticed how the mentors you follow online seem to have this magnetic pull? That podcaster in your ears has become a trusted biz bestie that you rely on each week, you find yourself saying the phrases of your fav business coach, you jump at the chance (or at least pay attention) when you see that they’re speaking at an upcoming virtual summit even if you’ve heard them speak many times.

Whether that’s Brendon Burchard, Amy Porterfield, Lewis Howes, Anthony Trucks, Rachel Rogers, Brene Brown, Gary V, or whoever is on your online mentor list, it seems that whenever they open their mouth, it’s pure gold.  Each has their own distinct personality, communication style and many different business models. So the question is - was there some kind of unicorn magic passed to them in utero? Or are there commonalities that we can use as a road map for becoming more influential?

Today I’m going to share with you 3 distinct behaviors adopted by the highly...

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Zach Spuckler: Using a Challenge for Your Next Launch - Ep #102

If you're feeling burned out (or super intimidated) with live webinars and are looking for a way to engage with your audience and launch your program to a group of engaged and excited buyers, listen in to my conversation with challenge pro, Zack Spuckler.

A 6-year online marketing veteran, who's generated over a million dollars from a launch-based business, he's been featured on top podcasts like EO Fire, The Online Marketing Made Easy Podcast, The Mind Your Business Podcast, and The Art of Paid Traffic Podcast.

And today, Zach is sharing his insights with you.

Not only do we talk about how live challenges create quick wins and momentum to sales, we get real talking about transitioning from revenue-based goals to ones of impact.

 

Episode Highlights

  • Zack shares a 3 Step recipe to host your next challenge launch
  • Why the idea of higher price point means higher commitment is a bogus concept
  • What "value" truly means and how to keep your audience at the center for your business...
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