Listen To My Latest Podcast Episode:
4 Ways to Use Story to Connect in your Marketing with Lindsay Rogers - Ep #76
Listen To My Latest Podcast Episode: 4 Ways to Use Story to Connect in your Marketing with Lindsay Rogers - Ep #76
When people make a shift in their careers or in their business, typically, they aren't scared of the big goal they set out for themselves. They aren't scared of success. People are scared of starting off and being seen as small. <—- Brendon Burchard shared something similar to this last week during a training event and it really got me thinking about where many of my clients and students get stuck.
So in this raw, unplugged episode, I’m sharing tangible actions to take to stop the self sabotaging head game that happens when you start leveling up (especially when getting more visible).
This is a must listen for any Entrepreneur who’s working on a big level up in the next 12 months.
“People aren't scared of success. They’re scared of starting off and being seen as small.” Brendon Burchard
This is a reality. It's no wonder we think like this because in the Facebook groups and the programs we're in, we see the...
Creativity is a gift as an entrepreneur.
But sometimes our creativity can overtake our decision making in business.
Like when we get a little too precious with that canva graphic, trying to make “just the right quote card” that perfectly blends our aesthetic while making a statement.
But it gets little to no engagement on Instagram.
Meanwhile, a screenshot of your notes app gets hearts for a week!
And let’s get real, sometimes we get a little too attached to our marketing creative and make emotional decisions, versus data driven ones.
That’s exactly why I brought on marketing strategist Dawn Foster to share her approach, which is rooted in data, helping you incorporate you and your WHY into your brand while being making strategic.
What actions can you be taking right now to build momentum for pitching events in 2020? Today I'm sharing with you four specific actions to intentionally lay the tracks for visibility next year. We’re talking about your business, your message and your relationships. So if you want to pitch and land big stages next year (like podcasts interview, virtual summits and guest lectures) this one’s for you.
Don't just randomly see something online and have just your go-to shows that you want to be a guest on. Don't make it a passive dreaming thing. You need to be clear. Here's what you can do:
With holiday season around us, many personal brands pull back over the holidays and lose traction on their visibility.
In this live session I share 3 specific things you can be doing over the next 6 weeks to boost your authority and start 2021 strong.
1. Commit to consistency.
Pick one platform and get really consistent with it and show up with the best version of you.
2. Share shoutouts.
If you want to be seen as a credible authority in your industry, you have to tell people you are! This means when people tell something nice about you, market yourself and tell people about it.
3. Book yourself a guest talk.
You don't have to be on a big stage or have a fancy talk all designed right now to book your first guest talk, you just need to lose your guest-speaking virginity and just start doing it! The more you demonstrate you're an authorty by speaking on stages, the more stages you will book.
And for online entrepreneurs looking to speak on...
In today's episode, you’ll hear from my Speak Up to Level client Milan Kowalewski, an online marketing strategist for aesthetic providers and MDs in New York City. As a marketer and podcast host, he has experience behind the mic, but found himself spending hours each week preparing notes before hitting record. He wanted to find a way to prepare more efficiently while feeling confident that his message would have high value to his audience.
Listen in to learn the exact steps he took and how his speaking style has evolved over the last few months as he’s leveled up his speaking skills.
“I came to this realization that I really plateaued in where I could take myself. It felt like I was not able to produce fast enough and I was always catching up. I wasn't able to batch anything. I wasn't able to grow in my own business...
In today's episode, I'm sharing with you my interview on the Power Your Purpose podcast with Megan Accardo. I share some of my best speaking tips, strategies and insights. Plus we get personal talking about my hearing loss and how that's affected my career, and core elements of my signature talk.
Here’s a sneak peek at some of the topics we cover:
My hope in sharing this conversation is to...
When you picture a “speaker”, I bet you picture a conference with a big stage. Well, besides the fact that conferences are a no-go in a pandemic, even if the live event world were open for business, you’d still have choices for sharing your message.
Today, I’m sharing with you 5 kinds of stages that you could be speaking on as a guest speaker to grow your authority.
Before you jump to opportunities, make sure you have your strategy. Here’s a few questions to help:
For more on developing your speaking strategy, grab my 5 step roadmap for speaking on stages here.
(03:40) I do think there's something to be said about identifying with this expert...
Do you ever feel like you’re talking to an empty room when you present virtually? You’re not alone, many speakers have found the transition from in person speaking to virtual stages a bit rocky, not anticipating the lack of audience engagement.
But is it really possible to get virtual engagement or should you have to just accept the lackluster zoom stares?
In this episode, I’ll show you that it is totally possible and teach you how to drive engagement from your virtual platform.
I often hear from aspiring speakers that they “thrive of off live engagement”, this made the transition pretty jarring when it came to transitioning to virtual.
Ultimately, you should never rely on your audience as your source of energy.
So it starts with ensuring that you cut ties with that above narrative, and replace it with “I BRING MY OWN ENERGY”.
As Brendon Burchard often says, a power plant has to GENERATE its own...
As online entrepreneurs, selling often starts on social media, but many forget to include it in their selling strategy (or even have a strategy at all!) Let’s change that.
I had the pleasure of interviewing sales expert, Nikki Rausch, who teaches how to be authentic when it comes to selling using a step by step process.
In this episode, she teaches you how to guide someone from uninterested or unaware of your services, down the pathway to selling with ease.
Topics Discussed in this episode:
After 25 years of experience selling...
As the popular marketing saying goes: facts tell, stories sell.
Stories are incredible for connection and engagement, but what if you just don’t have any good ones? Or everytime you need one, you go blank?
You need a bank of stories to pull from that you can use over and over again. In this episode, I give you my 3 step process for documenting and organizing stories so you’re never caught trying to think of one on the fly, or worse, omitting it all together.
Storytelling should be fun, not stressful. Get ready to add more personality and power to podcast interviews, weekly content, emails and more.
(04:46) How we see the world is based around our own beliefs. If you tell yourself you have no stories, you're going to make that truth.
The reality is our whole life is a story. Every memory we have from our childhood, from our work experiences, waiting in line at the coffee shop,...