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Listen To My Latest Podcast Episode:

How to Improve When You’re Already a Good Speaker with Krystal Proffitt - Ep #139

In today's episode, I'm welcoming back to the show one my dear friends, Krystal Proffitt for a revealing discussion on how she has leveraged the skill of speaking to grow her brand and land every single stage on her dream list for 2021. 

In previous episodes, we’ve talked about the fear of public speaking, but what about the business owners who love speaking and have never been one to shy away from an audience?

Enter Krystal. She’s sharing how her natural strengths in communication were actually holding her back in a way that she didn't expect, plus what she specifically worked on to reach her goals.

This interview kicks off a new segment on the show where I feature other entrepreneurs leveraging their voice to make an impact.

 

A few of my favorite episode Highlights

Krystal shares her big scary goals back in 2020 and what happened to these goals when the whole world shutdown (i.e. physical stages weren't a thing anymore)

"I had this energy around, 'oh my...

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Is Your Message Being Ignored? Make This One Change to Stand Out and Resonate with Your Ideal Person - Ep #138

I don’t have to tell you that getting your message noticed in this era of CONTENT OVERLOAD takes work.

But did you know that you could actually be causing your ideal client to pass right by your amazing tips and juicy insights?

It doesn’t matter how deep your experience or good your results, if your ideal client never hears, what chance do you have for them to love it, sign up for your free guide or join your program?

In today’s episode, I’ll share with you one of the top mistakes I help my clients correct when speaking to their ideal person. More importantly, I’ll teach you how to FIX IT so that your message will get heard and get them into action.

 

Episode Highlights & Key Takeaways:

  • The number one mistake people do with their content
  • Why speaking in general language hurts your business 
  • What IS specificity and why it makes your storytelling SO effective
  • How can you bring more specificity into your language to pull your audience more ...
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How to Boost Your Authority and Become the Go-To in Your Industry - Ep #137

When you position yourself as an industry authority, opportunities will come to YOU. You attract clients, get more recognition and get paid, very well. But in a world full of competition and endless marketing messages, how do you stand out and why would someone choose YOU?

Today’s episode will show you the 4 drivers that define every industry authority and how to leverage them for your brand. You’ll learn how to be more sophisticated when talking about what it is you do, where to focus your efforts and how to evaluable your own credibility.

 

Episode Highlights & Key Takeaways:

  • What exactly IS authority and how do you get it?
  • Competency - the nuance that you really need to embrace 
  • What is it that makes industry power-players the go-to? (and how YOU can become one of them?)
  • How communication impacts your authority status
  • The 4 Authority Drivers (with reflection questions)

 

LISTEN to the full AUDIO of this episode:

 

Subscribe to ...

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The difference between good, great and exceptional speaking (and why you should care) - Ep #136

Do you consider yourself a good presenter? Maybe you’ve worked hard at it— or maybe you were born with natural talent.

Maybe you wouldn’t classify yourself as “good” when it comes to speaking to audiences (but you’d like to).

Either way, the important question to ask yourself  is— what measuring stick are you using to make that evaluation? Chances are it’s all just— feeling.

And while emotion is critical when it comes to speaking, it isn’t the best assessment tool ;)

Truth is — it’s difficult to measure our own skill of speaking when there isn’t always numerical data to pull from. I mean, sure, when we use speaking for growing our online businesses, core metrics like leads and sales will tell us if we’re on track.

But if you are “off track”, how do you self correct to know exactly WHAT to work on?

Speaking is a SKILL. 

And in this episode, you’re going to learn how to...

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Designing Effective & Attractive Slides with Emily Hall - Ep #135

Are slides necessary in a presentation? Does virtual versus in person change that answer? And what do you do if you don’t have a great eye for design?

Slides reinforce what you're saying and to help with understanding.  And when used well, they’re a powerful tool for delivering your message more effectively. 

Not to worry. In today's episode, my guest Emily Hall, founder and lead creator at E + M Creative (an amazing agency that does presentations and design for speakers and online entrepreneurs) joins us to talk about how you can structure your slides in a more sexy and effective way for your audience and your business.

She’s breaking down the top mistakes presenters make with their slides, how you can correct them and how to adapt your visuals for different environments (including virtual presentations). Stick with us until the end and you’ll learn her three C’s for more effective slides.  I hope you’ll enjoy listening and...

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The #1 Ingredient of ANY Successful Launch - Ep #134

When you sell online courses or coaching programs, you can outsource a lot of the tasks in your business– from your sales page to your emails, even your content creation! But there is ONE thing that cannot be outsourced for personal brand based businesses and how you approach this one thing will make or break your launch. 

You cannot outsource your verbal communication with your ideal customer.

Whether that’s on a live stream during a challenge launch, a webinar or workshop series, your ability to communicate effectively will determine the success of your launch.

And if what you say doesn't make sense or resonate with your ideal person, they will NOT buy from you.

 Your message must be clear and speak to a specific person's problem, but if delivered in a mediocre or super fumbly way (like with a ton of filler words or robotic on camera), the person that you’re trying to connect to won’t see you as an authority who can help them.

Confidence sells. And...

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Your Perception of Fluffy Content Is Sabotaging Sales -Ep #131

>>> Ready to level up your speaking skills? The Speaking Workshops are coming! Grab your seat or get on the waitlist right here! <<<


 

In an effort to be more concrete, more valuable and stand out from the “fluffy crap” online, far too many struggling entrepreneurs focus on packing “how to” content into their marketing. 

It makes sense, on the surface, we’re all tired of the fluffy training disguised as “mindset” work, so we set out to share tangible, practical information that can truly serve our ideal customers.

But I don’t have to tell you that a plethora of free, “how to” content already exists on the internet.  So if your audience truly wanted that information, they’d have it by now.

So the question is: if “how to” content isn’t the answer, but neither is the fluffy stuff…how do you attract clients with your content?

The answer? INFLUENCE. You must...

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3 Cues That Tell You It’s Time to Level Up - Ep #129

As we round out the year, you’re most likely thinking about next year's goals and ways that you want to grow. I’m this episode I’ll share my take on three specific cues to point to where you might want to focus on for your next level up. 

Enjoy this week’s episode and hope it gets you right to the edge ready to jump and spark one little action that can ignite a huge moment of progress for you!

Ps.. we’re taking a break the last week of the year! So we’ll see you back on January 3– Happy Holidays!

 

Episode Highlights & Key Takeaways (full transcript below):

  • Leveling up is a way of being
  • The reason why you have not broken through that next level
  • Life is what it is and you get to create your own experience within it. 
  • Questioning your own dialogue with yourself, the conversations you're participating and the types of content you're consuming
  • The discomfort and pain of leveling up for your life and business
  • 3 signs you...
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Bonus Training: How to Get Eyes on Your Business in 2022 - Ep #128

As you pause and reflect this time of year (as many of us do), I bet showing up in a more magnetic way is one of those aspirational goals you've set for yourself.

And here’s the thing you need to know for next year:

Pitching and guest speaking will never be an urgent task on your list.

But they will continue to be one of the most effective ways to reach cold-to-you- audiences that warm quickly through the credibility the host gives you.

Getting seen isn't just about booking podcast interviews. It's about having a strategic plan to speak on the right platforms, to the right audience with the right message. 

Let 2022 be the year you consistently show up and share your message to grow your audience and authority. Tune in to this bonus episode from my final live training of this year to learn my strategy for INTENTIONAL VISIBILITY to help you save time and get results right out of the gate in the new year.

In this episode, you'll learn:

  • What is visibility in the real context...
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Signature Story Case Study with Jono Petrohilos - Ep #126

We’re back with another exciting interview from a million dollar course creator, Jono Petrohilos.

I had the pleasure of being a guest on Jono’s podcast, Course Creator Community Podcast: Craft Your SIgnature Talk with Heather Sager.

Jono’s storytelling ability and strong communication skills impressed me from the start. When I heard him share his signature story (from being ranked as the worst fitness bootcamp instructor to creating a million dollar digital course business TEACHING other fitness instructors), I knew I had to have him on the show.

In this episode we’re doing something a little different. Instead of digging into Jono’s expertise on building a digital course business (though he drops some great gems in the episode), our conversation was designed to be a case study for crafting a strong Signature Story.

You’ll hear Jono share his story (like he would from a stage), then we have a candid conversation around why it worked, what process...

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