:

Listen To My Latest Podcast Episode:

Is Guest Speaking Wasting My Time? [My 2020 Speaking Recap] - Ep #68

 

What do you do when you feel like you've been doing a lot of work to put yourself out there speaking, but it's not actually driving leads? I recently got a question around whether or not guest speaking was a big fat waste of time.  Today, I answer this question head on and share insights on what I learned in 2020 (including how many guest speaking events I did in 2020). Plus share specific questions to help you troubleshoot when you feel stuck.

Episode Highlights

MYTH: Speaking has to equate to sales

I believe that speaking is far more than sales (though you DO want to ensure you have a clear path between speaking and revenue generating activity). But speaking is also about IMPACT.

You do not have to sell from the stage for a speaking event to be impactful, you don’t need 500 opt-ins for a guest lecture to be a success.  The beautiful part of running your own businesses is YOU define success. 

Speaking isn't always about directly driving leads,...

Continue Reading...

4 Things to Do NOW to Prepare for Pitching in 2021 - Ep#64

 

What actions can you be taking right now to build momentum for pitching events in 2020? Today I'm sharing with you four specific actions to intentionally lay the tracks for visibility next year. We’re talking about your business, your message and your relationships. So if you want to pitch and land big stages next year (like podcasts interview, virtual summits and guest lectures) this one’s for you.

 

Episode Highlights


4 Things you can do now to get your name out there and position yourself as an authority

 

1.  Create your stage wishlist with intention. (12:29)

Don't just randomly see something online and have just your go-to shows that you want to be a guest on. Don't make it a passive dreaming thing. You need to be clear. Here's what you can do:

  • Have an active session to make a list of the kinds of shows that (1) excite you, (2) share your ideal audience, the people that you actually want to connect with and serve with your...
Continue Reading...

5 Ways To Be Featured As A Guest Speaker - Ep #61

 

When you picture a “speaker”, I bet you picture a conference with a big stage. Well, besides the fact that conferences are a no-go in a pandemic, even if the live event world were open for business, you’d still have choices for sharing your message.

Today, I’m sharing with you 5 kinds of stages that you could be speaking on as a guest speaker to grow your authority.

 

Episode Highlights

Before you jump to opportunities, make sure you have your strategy. Here’s a few questions to help:

  • Are you speaking to grow your business? 
  • Are you speaking to grow your list? Are you speaking to grow your authority?
  • Are you just looking to grow your confidence so that you can show up on stages with more confidence?

For more on developing your speaking strategy, grab my 5 step roadmap for speaking on stages here.

 

The power of positioning yourself as an expert

(03:40) I do think there's something to be said about identifying with this expert...

Continue Reading...

Authentic Selling On & Off Social with Nikki Rausch - Ep #59

 

As online entrepreneurs, selling often starts on social media, but many forget to include it in their selling strategy (or even have a strategy at all!) Let’s change that.

I had the pleasure of interviewing sales expert, Nikki Rausch, who teaches how to be authentic when it comes to selling using a step by step process.

In this episode, she teaches you how to guide someone from uninterested or unaware of your services, down the pathway to selling with ease.

Topics Discussed in this episode:

  • What is Authentic Selling and why is it so important to have a selling process?
  • How to talk 'with' people instead of 'at' them on your social media platforms
  • Creating curiosity on social so you can begin moving people to the next step of your selling process
  • How to invite someone to that next step when they show interest
  • Phrases to avoid using because they can come off as condescending when you're really trying to build rapport

About my guest:

After 25 years of experience...

Continue Reading...

How to Position Your Offer to Serve Corporate with RJ Connell - Ep #56

 

Have you ever wondered how some coaches and consultants land 5 to 6 figure corporate contracts?

Meanwhile, you might be sitting over here trying to up your prices or figure out how to make that little baby nugget offer work.

But what if YOUR offer could work for a corporate client?

Or what companies were looking for workshop speakers to teach on the EXACT topic that you are the expert in?

Open up your google docs and get ready to take ALLTHENOTES because this week’s guest is bringing the FIRE.

Meet RJ Connell.

She’s the CEO of RJC Consulting –– a corporate consulting firm that provides training for BIPOC entrepreneurs and allies to help them land their first, next, or biggest corporate contract. They teach scalable business systems, using research-based sales and business techniques, equipping entrepreneurs with the tools they need to navigate entrepreneurship successfully through a corporate lens.

 

When I met RJ last year I knew immediately...

Continue Reading...

Why Selling from the Stage feels schmucky (and what to do instead) - Ep #43

 

What is it about selling that makes many sweaty and uncomfortable? 

What’s even more unnerving? Selling from the stage.

In this episode, I speak candidly around the concept of selling from the stage. 

Because if you've been around with me for any amount of time, you know that I'm not really a fan of it. I do think there’s a place for it in business, but I am not a big believer that it should be your core strategy for monetizing speaking (it should instead be a facet of it).

I want to give you some prompts to explore how the topic jives with you so you can determine if and how you’ll embrace it in your business.

Episode Highlights:

How to create scarcity and urgency to have people take advantage of your offers without being schmucky?

(12:24) It could be having a really killer session where you deliver this tremendous insight and value and provoke new ways of thinking. And then for the people who are really excited and jiving, it's offering them...

Continue Reading...

5 Steps to Starting a Podcast with Krystal Proffitt - Ep #36

 

This is Part 2 of a 3 part series on building the “know, like & trust factor” with your online audience. Listen to part 1 with Bobby Klinck here.

There's something about a podcast that's different than any other kind of stage.

Building a relationship through the earbuds of your audience is one of the most effective ways to create that know, like and trust factor. The auditory connection is unlike any other form of content. 

You feel like you actually know the person you spend an hour or more with each and every week.

If you’ve been thinking about jumping into the world of podcasting or are early in your journey behind the mic, this episode is for you.

Podcasting expert and host of The Proffitt Podcast,Krystal Proffitt joins me to break down the mystery of this world behind the mic.

Krystal shares “anyone who’s looking to establish credibility or authority within their space, a podcast is perfect for you because it gives you the...
Continue Reading...

Get Visible - Start Before You're Ready with Tarzan Kay - Ep #24

 

A perk of running your online business is taking zoom calls in your sweats. But those big goals you’ve set aren't going to happen from behind your laptop.

To grow your audience (and your programs), you’ve got to get more eyeballs on your business, which means stepping into the spotlight to get noticed.

But the big question for many entrepreneurs is: when’s the right time to start speaking on podcasts and stages?

The answer? Much sooner than you think.

Joining me in a conversation on visibility and getting started before you feel ready, is my good friend, mentor and client, the legendary Tarzan Kay.

Tarzan shares the story of the first time she ever spoke on a stage. It happened to be Amy Porterfield’s and she was in a line up alongside Jasmine Star and Marie Forleo. Listen in to hear what happened when she stepped off.

Tarzan reminds us that “if you have no audience, you have no business” and generously shares tangible tips...

Continue Reading...

Embrace these 4 Pitching Truths to Land Your Next YES - Ep #23

 

Let’s talk pitching. Getting your name, your face and your content out into the world by becoming a GUEST on other people’s platforms. Maybe that’s a stage at a live event, a virtual masterclass or an interview on a podcast… get ready for my 4 Pitching Truths that will help you land Your Next YES. 

I believe that when you change perspective with how we traditionally approach pitching, you’ll run toward more opportunity, not shy away from it.

// Today’s episode is brought to you by my brand new free guide that I created to help you make speaking on stages a “now kinda thing”, not a “someday dream” 

Get the Entrepreneur's Roadmap to Speaking on Stages: 5 steps to get started so that you can grow your Authority & Audience.

// Ready for more? Hit that SUBSCRIBE button so you don't miss the next FYIF episode.

// I can't wait to hear your favorite nugget from this episode. Take a screenshot...

Continue Reading...

Nail Your Topic: 5 Tips for Choosing Your Signature Talk Concept - Ep #22

 

When it comes to delivering a talk to your ideal audience - your topic matters. It’s how you stand out in a sea of pitches and jump out from a lineup of a bunch of other talks. Sure, your content and delivery will make you shine, but it all begins with the topic you choose. 

**Download the cheat sheet for today’s episode to put into ACTION what you learn*

Here’s what we’ll cover:

  1. Clarifying the type of stage
  2. Choosing the right type of talk
  3. Solving your audience’s pain point
  4. Staying on brand
  5. Embrace immediate feedback

Whether you have people seeking you out to speak or are just dipping a toe in the water - let 2020 be the year that you clarify a topic you (and your audience) are passionate about!

Links Mentioned:

// Cheat Sheet - heathersager.com/topicideas

// Speak Up to Level Up Waitlist: heathersager.com/jointhewaitlist

// I can't wait to hear your favorite nugget from this episode. Take a screenshot and post to IG...

Continue Reading...
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.