Listen To My Latest Podcast Episode:

Signature Story Case Study with Jono Petrohilos

Listen To My Latest Podcast Episode: Signature Story Case Study with Jono Petrohilos

Signature Story Case Study with Jono Petrohilos - Ep #126

We’re back with another exciting interview from a million dollar course creator, Jono Petrohilos.

I had the pleasure of being a guest on Jono’s podcast, Course Creator Community Podcast: Craft Your SIgnature Talk with Heather Sager.

Jono’s storytelling ability and strong communication skills impressed me from the start. When I heard him share his signature story (from being ranked as the worst fitness bootcamp instructor to creating a million dollar digital course business TEACHING other fitness instructors), I knew I had to have him on the show.

In this episode we’re doing something a little different. Instead of digging into Jono’s expertise on building a digital course business (though he drops some great gems in the episode), our conversation was designed to be a case study for crafting a strong Signature Story.

You’ll hear Jono share his story (like he would from a stage), then we have a candid conversation around why it worked, what process...

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Cara Chace: Creating Evergreen Traffic with Pinterest - Ep #125

I use Pinterest to save recipes, holiday decor ideas and design inspiration, so whenever I hear someone preach “you should be using Pinterest for business”, I roll my eyes thinking, “who searches for business content on that platform”? 

Turns out, a lot of people directly on the platform and indirectly through Google (which pulls straight from Pinterest).

If you’re looking to drive more traffic to your website, drop everything and listen to this conversation with Pinterest Pro, Cara Chace, who helped me understand Pinterest as an evergreen traffic source— versus the daily turn of social media.

As the creator of Pin Power Method, Cara teaches entrepreneurs how to use Pinterest effectively in their business and in this episode she shares how you can put Pinterest to use for your online business without spending countless hours each week.

 

Episode Highlight:

  • How Cara went from being a special agent to Pinterest guru
  • Pinterest isn’t...
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Trish Taylor: Style is an Inside Out Job - Ep #113

Your style is something that makes you unique. A big part of this is how you show up, what you're wearing and how you're styled. They all come together and create a story. That’s why I brought in this week's guest, Trish Taylor, a stylist and a brand embodiment coach who helps online entrepreneurs grow their brand and confidence and show up authentically.

We talk about practical styling tips and how your style can help bring your brand to life in photos and video. We also take a little woo woo turn and talk about how to move past mental blocks when it comes to being seen using tools like meditation and journaling and even EFT tapping.

Not into the woo? No sweat, we approach this in a way that will fuel your soul to help you confidently show up for your brand, whether you're nervous getting on video or terrified of putting yourself out there on podcasts. So if you've ever struggled with that a bit, this episode is definitely for you. 

 

Episode Highlights

  • How Trish...
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Katie Wussow: Project Planning to End Your Year Strong - Ep #112

As we think about entering this next quarter with the end of the year coming into view, it might feel tempting to coast for the next few months. Today is a reminder that you have big goals and NOW is the time to make them happen.

Today's guest, business coach Katie Wussow will help you create a strategic plan for the fourth quarter and will share some mistakes people make when it comes to the planning process, specifically goal setting and how you could avoid them (hint: if you’re a dreamer who loves coming up with the ideas, but falls short on following through with the actual steps to make it happen, pay close attention). This conversation is a must-listen if you want to level up your approach in your business and to create more flexibility and freedom to do the things you want.

Inside this episode, you’ll learn:

  • If your current plan is actually a plan or a glorified “to-do” list
  • How to set a strategic priority for the quarter (and why it will be a...
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Masterminds: Help or Hype? [w/ Jen Argue] - Ep# - 110

Are masterminds all hype or all help? Are they really that transformational? What’s the difference between a coaching program and a mastermind? Why do they cost so dang much??

These questions and more will be discussed in this episode featuring my guest, Jen Argue, CEO and head mastermind facilitator. Find out exactly what a mastermind is, what it’s not and decide if this kind of community just might be what you’re missing in your business.

Inside this episode, you’ll learn:

  • What is a mastermind and the difference does it make?
  • Do you actually need a mastermind for your type of business?
  • When's the right time to invest in a mastermind and where should you start?
  • What you should be looking for if you're going to invest your time and money for a mastermind?
  • What’s the difference between a free and paid mastermind?
  • How do you get the most value in a peer mastermind?  

LISTEN to the full AUDIO of this episode:

 

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Meera Kothand: Speaking to an Audience That Doesn't Look Like You - Ep #107

Most marketing gurus tell you to nail your messaging you have to know exactly who you’re talking to. And they’re not wrong, but what if your audience doesn’t sound like you, look like you, or even live on the same continent?

You’re about to meet Meera Kothand, a digital marketing strategist and Amazon best-selling author who built her successful online business working with clients on the other side of the world. She helps solopreneurs and small business owners go from sub-zero when they're just starting out to getting to that first milestone of making a full-time income from their online business.

Get ready for a refreshing, insightful and tactical conversation on elevating your brand voice and connecting with your audience on another level.

 

Episode Highlights

  • What is a brand voice and the role of this for business owners when it comes to attracting the right people?
  • Your brand voice as a manifestation of your brand's personality
  • How to craft a...
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Zafira Rajan: Bringing Personality Through Your Voice (even if you're an introvert) - Ep #106

As a speaking coach, I’m good with words.

I used to feel weird saying that, like I was being braggadocious, but now I’m confident in my skills (I mean, if we can’t own the skills we’ve worked hard to master, how can we expect others to believe in us?!)

Seriously. Pass me a mic and I’ll deliver an inspirational pep that will make you laugh, tear up with emotion and teach you something that will stick with you.

BUT, give me a blank piece of paper, or empty google doc and ask me to write a paragraph of inspiration? 

I’ll take my seat on the struggle bus.

I’ve learned that it’s one thing to speak words and another to write them.

The former comes naturally for me, the later… I’ve had to develop.

I’ve also learned that it’s the opposite for many… with writing feeling more natural and controlled and speaking… total deer in headlights!

Take my client Zafira Rajan.

She’s literally a professional...

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Luis Báez: The New Way of Selling Online - Ep #104

There's a shift happening in the online business space as consumers are becoming increasingly turned off by overt selling tactics. So how can entrepreneurs adapt to the new way of selling online? This is a question that today's guest and Sales Enablement Strategist, Luis Báez will answer (plus a whole lot more).

With over 14 years in Sales & Marketing, Luis brings a breadth of knowledge and experience that spans across Digital Advertising, Software-as-a-Service, and Sustainability — with a revenue impact of over $500 Million to date. This was one of the most practical and inspiring interviews I’ve had on the show. Luis spoke from his heart, and his truth from living in poverty to being an out gay Latino sales executive and how each experience has shaped how he teaches others to show up, serve well and stand out.

Since leaving his corporate sales life, Luis has dedicated his work to empowering and enabling underrepresented entrepreneurs and online businesses...

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Keeping Promises: Our Experience with the #75HARD Challenge - Ep #103

What the heck is 75 Hard? Why did 2 moms + business owners with already busy schedules commit to making their lives intentionally harder? And what happened when we followed the program for 75 intense days?

This episode is for those feeling the need for a kick in the pants. Maybe you’ve been in a rut or are just craving a level up with your habits, health, productivity or mental resilience. I recently sat down with my friend, Frannie Wilson, co-founder of Ampersand Studios, a commercial photography studio specializing in creating photo and video content for brands. to talk about our individual experiences completing the 75 Hard challenge. 

Spoiler - Frannie was the one who inspired me to do this intense challenge when she shared her journey on Instagram..

Don’t worry, we’re not going to convince you to do the challenge yourself, unless you want to of course. Our hope is to inspire you to kick your excuses to the curb and start building trust with yourself in...

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Zach Spuckler: Using a Challenge for Your Next Launch - Ep #102

If you're feeling burned out (or super intimidated) with live webinars and are looking for a way to engage with your audience and launch your program to a group of engaged and excited buyers, listen in to my conversation with challenge pro, Zack Spuckler.

A 6-year online marketing veteran, who's generated over a million dollars from a launch-based business, he's been featured on top podcasts like EO Fire, The Online Marketing Made Easy Podcast, The Mind Your Business Podcast, and The Art of Paid Traffic Podcast.

And today, Zach is sharing his insights with you.

Not only do we talk about how live challenges create quick wins and momentum to sales, we get real talking about transitioning from revenue-based goals to ones of impact.

 

Episode Highlights

  • Zack shares a 3 Step recipe to host your next challenge launch
  • Why the idea of higher price point means higher commitment is a bogus concept
  • What "value" truly means and how to keep your audience at the center for your business...
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