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Get More Out of Your Podcast Interviews with Christina Lenkowski - #133

 One of the best ways to connect with your ideal customers is by becoming a guest on podcasts. But the big question is how do you find shows and get the host to say yes to YOU as a guest? That’s exactly what we’re diving into on today’s episode with podcast pitching expert and PR agency owner, Christina Lenkowski.

Inside this episode, Christina and I are talking about...

  • why pitching the “big shows” is a waste of your time
  • a simple strategy to find podcasts aligned with your ideal customer 
  • the dreaded podcast one night stand 
  • what step in the pitching process is more important than the pitch itself
  • Plus so much more!

LISTEN to the full AUDIO of this episode:

 

 

About My Guest:

Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries...

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Make Video Your Superpower with Milan Kowalewski - #132


Join the WAITLIST for the Speaking Workshops: https://www.heathersager.com/speakingworkshops


 

SURPRISE! It’s a podcast TAKEOVER!

My friend Milan, who you might remember from episode 63, has graciously taken the mic while I rest and recover from being sick (you can laugh at the Reel we created about it here!)

Milan is an alumn from my program, Speak Up to Level Up (or SULU as we call it).  He runs an agency based in NYC that has been a huge asset to Team HS.  Last year, when I wanted to up my video presence online, he was the first person I called and helped us grow our YouTube audience.

So when it comes to helping YOU become more confident and effective on camera, there’s no one I trust more. This episode is for you if you have a complicated relationships with video :)

I hope you enjoy this special edition take over, I’ll be back next week.

 





And please help me say thanks to Milan by giving him love on Instagram and check out his ...

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What it Really Means to Niche Down with Jessica Osborn - Ep #130

Can narrowing your focus really create more opportunity? The term “niche” has become common lingo in online marketing, but surprisingly many business owners still resist, thinking, if I get too specific I’ll turn people away.  So to debunk myths around niching, I brought in business growth strategist for female consultant coaches and service providers, Jessica Osborn. 

In this episode we’ll help you navigate how to make a huge shift in how you approach the “niche” conversation. She'll break down the three specific parts of what makes a great niche, and help you avoid the pitfalls of not inching down. 

I couldn’t think of a better way to start the new year. So if you want to get clearer and be more specific with your marketing strategy while serving your people best and want to niche down in the right way, this is the episode for you! 

 

Episode Highlights:

  • What is a niche and why is it important? 
  • What happens...
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Braden Drake: Ditch the Jargon and Just Be Yourself - Ep #127

In today’s episode I invited Braden Drake, an attorney and tax pro who helps creative entrepreneurs, his take on making his technical topics engaging (and fun)!

In this unscripted conversation about business building, Braden shares how he’s used his voice and personality to build his brand. 

We talk about  breaking the mold in the industry and how to show up for your people as your true self.

If you ever wonder how to find the balance between figuring out your online business structure and infusing your personality with your marketing tactics, this is an episode I think you’ll really enjoy.

 

Episode Highlights:

  • How to talk about things that are technical in a fun and engaging way. 
  • How Braden “divorces himself” from industry standard jargon and committed to showing up as himself.  
  • Picking up on social cue elements when people are not engaging (ie., jumping out of webinars or  walking out of your live talk) and how...
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Signature Story Case Study with Jono Petrohilos - Ep #126

We’re back with another exciting interview from a million dollar course creator, Jono Petrohilos.

I had the pleasure of being a guest on Jono’s podcast, Course Creator Community Podcast: Craft Your SIgnature Talk with Heather Sager.

Jono’s storytelling ability and strong communication skills impressed me from the start. When I heard him share his signature story (from being ranked as the worst fitness bootcamp instructor to creating a million dollar digital course business TEACHING other fitness instructors), I knew I had to have him on the show.

In this episode we’re doing something a little different. Instead of digging into Jono’s expertise on building a digital course business (though he drops some great gems in the episode), our conversation was designed to be a case study for crafting a strong Signature Story.

You’ll hear Jono share his story (like he would from a stage), then we have a candid conversation around why it worked, what process...

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Cara Chace: Creating Evergreen Traffic with Pinterest - Ep #125

This article may include affiliate links which means that if you choose to purchase using my link, I'll receive a commission. Thanks for supporting my small business!

I use Pinterest to save recipes, holiday décor ideas and design inspiration, so whenever I hear someone preach “you should be using Pinterest for business”, I roll my eyes thinking, “who searches for business content on that platform”? 

Turns out, a lot of people directly on the platform and indirectly through Google (which pulls straight from Pinterest).

If you’re looking to drive more traffic to your website, drop everything and listen to this conversation with Pinterest Pro, Cara Chace, who helped me understand Pinterest as an evergreen traffic source— versus the daily turn of social media.

As the creator of Pin Power Method, Cara teaches entrepreneurs how to use Pinterest effectively in their business and in this episode she shares how you can put Pinterest to use for...

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Trish Taylor: Style is an Inside Out Job - Ep #113

Your style is something that makes you unique. A big part of this is how you show up, what you're wearing and how you're styled. They all come together and create a story. That’s why I brought in this week's guest, Trish Taylor, a stylist and a brand embodiment coach who helps online entrepreneurs grow their brand and confidence and show up authentically.

We talk about practical styling tips and how your style can help bring your brand to life in photos and video. We also take a little woo woo turn and talk about how to move past mental blocks when it comes to being seen using tools like meditation and journaling and even EFT tapping.

Not into the woo? No sweat, we approach this in a way that will fuel your soul to help you confidently show up for your brand, whether you're nervous getting on video or terrified of putting yourself out there on podcasts. So if you've ever struggled with that a bit, this episode is definitely for you. 

 

Episode Highlights

  • How Trish...
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Katie Wussow: Project Planning to End Your Year Strong - Ep #112

As we think about entering this next quarter with the end of the year coming into view, it might feel tempting to coast for the next few months. Today is a reminder that you have big goals and NOW is the time to make them happen.

Today's guest, business coach Katie Wussow will help you create a strategic plan for the fourth quarter and will share some mistakes people make when it comes to the planning process, specifically goal setting and how you could avoid them (hint: if you’re a dreamer who loves coming up with the ideas, but falls short on following through with the actual steps to make it happen, pay close attention). This conversation is a must-listen if you want to level up your approach in your business and to create more flexibility and freedom to do the things you want.

Inside this episode, you’ll learn:

  • If your current plan is actually a plan or a glorified “to-do” list
  • How to set a strategic priority for the quarter (and why it will be a...
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Masterminds: Help or Hype? [w/ Jen Argue] - Ep# - 110

Are masterminds all hype or all help? Are they really that transformational? What’s the difference between a coaching program and a mastermind? Why do they cost so dang much??

These questions and more will be discussed in this episode featuring my guest, Jen Argue, CEO and head mastermind facilitator. Find out exactly what a mastermind is, what it’s not and decide if this kind of community just might be what you’re missing in your business.

Inside this episode, you’ll learn:

  • What is a mastermind and the difference does it make?
  • Do you actually need a mastermind for your type of business?
  • When's the right time to invest in a mastermind and where should you start?
  • What you should be looking for if you're going to invest your time and money for a mastermind?
  • What’s the difference between a free and paid mastermind?
  • How do you get the most value in a peer mastermind?  

LISTEN to the full AUDIO of this episode:

 

Subscribe to ...

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Meera Kothand: Speaking to an Audience That Doesn't Look Like You - Ep #107

Most marketing gurus tell you to nail your messaging you have to know exactly who you’re talking to. And they’re not wrong, but what if your audience doesn’t sound like you, look like you, or even live on the same continent?

You’re about to meet Meera Kothand, a digital marketing strategist and Amazon best-selling author who built her successful online business working with clients on the other side of the world. She helps solopreneurs and small business owners go from sub-zero when they're just starting out to getting to that first milestone of making a full-time income from their online business.

Get ready for a refreshing, insightful and tactical conversation on elevating your brand voice and connecting with your audience on another level.

 

Episode Highlights

  • What is a brand voice and the role of this for business owners when it comes to attracting the right people?
  • Your brand voice as a manifestation of your brand's personality
  • How to craft a...
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