Discover the 5 Core Ingredients EVERY Online Business Needs Before You Can Scale! Join us LIVE with my business Coach James Wedmore --the stuff he teaches will blow your mind. Register for the FREE LIVE 3-Part Training: The Rise of the Digital CEO!

Part of becoming an entrepreneur and creating your own business is figuring out what you want life to look like, to feel like and then leaning into that without getting swept up in the success definitions of other people. 

This week’s episode is inspired by some reflections that I had recently where I had this big aha moment that got me thinking about what else has become possible for me specifically in the type of business I have today and how becoming a digital CEO changed my life beyond money. 

I’m sharing some insights with you today to provoke your thought process around how you're feeling in business and maybe what you want to get out of it. 

And if you've been feeling a little uninspired lately where you...

This is a special episode takeover by my business coach, James Wedmore. Check out The Mind Your Business Podcast with James Wedmore

We’ve been conditioned to believe that the more we work, the more we earn. And often we use "busy" as a badge of honor – we equate success with working more hours and how hard we put effort into our work.

But I bet, there’s not a single person in the world who wouldn’t like to work less and make more money at the same time. And maybe like me, you probably started your business because you wanted to have ownership and control of how you spent your time. You do not have this dream to be chained to your desk all the time and work ridiculous hours.

So what does it really take to GROW YOUR INCOME and INCREASE YOUR RESULTS while actually WORKING LESS? And Is it really possible?

Listen to today’s episode – it’s a podcast takeover with my business coach, James Wedmore. He shares with us what it really takes to build a...

^{*** If you’re not consistently attracting qualified leads into your business, check out this Free List-Building Challenge: Generate an Email List with Highly-Engaged Contacts that Convert Into Customers right here. Hosted by my business coach, James Wedmore.}

I get a lot of non-speaking related questions from clients and audience members curious about how I structure my online business, how I leverage a team and continue to grow without working crazy hours.

So I’ve put together a series dedicated to online business over the next few weeks just for you. 

In today’s episode, I’m sharing 4 key mental shifts that have allowed me to scale the digital side of my business. Looking back on my journey, these are the key insights that I attribute to my success so I hope these lessons will help you exactly where you are.

In this episode, you’ll learn:

• how I shifted from a consultant coach to building a scalable online business

• what does it take to make...

Feel like you have too much on your plate to focus on visibility? I get it— pitching podcasts or finding stages that get your message in front of more people is an important, yet non-urgent task.

I don’t have to tell you that if you want to grow your audience, you have to make it a priority.

So today I’m sharing my five ways you can simplify your efforts, save time and get more bang for your viability buck!

In this episode, you’ll learn:

• Big mistake most online business owners make when it comes to visibility
• 5 Visibility Boosting Tips that make visibility not only easier but also more effective 
• How to make a PR speaking kit and what to include

LISTEN to the full AUDIO of this episode:

Subscribe to Heather’s YouTube Channel here.

5 Visibility Boosting Tips

(Pulled from show transcript — please excuse any typos )

1. Make sure you have your PR speaking kit ready on one spot.

What is actually a PR...

Even if you have no dreams of speaking on a stage— there are fundamental skills you must master as a business owner to effectively communicate with your audience. Especially if you have a desire to reach more people and create scalable programs.

In today’s episode, you’ll hear from Speak Up to Level Up member, Serena Shoup, a CPA running a virtual bookkeeping business dedicated to helping course creators. She’s someone who would not classify herself as a speaker and hated the idea of being in front of people, but had a heart to be a mentor, a desire to serve and an idea for a new offer in her business.

If leveling up in your business, reaching for bigger things, making a bigger impact with your voice and your heart is something that you're sitting with right now, I want you to listen to this interview as Serena shares her story of transformation and how she embraces her fear on stage and use it as fuel to accomplish her goals for her business.

A few...

I don’t have to tell you that getting your message noticed in this era of CONTENT OVERLOAD takes work.

But did you know that you could actually be causing your ideal client to pass right by your amazing tips and juicy insights?

It doesn’t matter how deep your experience or good your results, if your ideal client never hears, what chance do you have for them to love it, sign up for your free guide or join your program?

In today’s episode, I’ll share with you one of the top mistakes I help my clients correct when speaking to their ideal person. More importantly, I’ll teach you how to FIX IT so that your message will get heard and get them into action.

Episode Highlights & Key Takeaways:

• The number one mistake people do with their content
• Why speaking in general language hurts your business 
• What IS specificity and why it makes your storytelling SO effective
• How can you bring more specificity into your language to pull your audience more ...

When you position yourself as an industry authority, opportunities will come to YOU. You attract clients, get more recognition and get paid, very well. But in a world full of competition and endless marketing messages, how do you stand out and why would someone choose YOU?

Today’s episode will show you the 4 drivers that define every industry authority and how to leverage them for your brand. You’ll learn how to be more sophisticated when talking about what it is you do, where to focus your efforts and how to evaluable your own credibility.

Episode Highlights & Key Takeaways:

• What exactly IS authority and how do you get it?
• Competency - the nuance that you really need to embrace 
• What is it that makes industry power-players the go-to? (and how YOU can become one of them?)
• How communication impacts your authority status
• The 4 Authority Drivers (with reflection questions)

LISTEN to the full AUDIO of this episode:

Subscribe to ...

Do you consider yourself a good presenter? Maybe you’ve worked hard at it— or maybe you were born with natural talent.

Maybe you wouldn’t classify yourself as “good” when it comes to speaking to audiences (but you’d like to).

Either way, the important question to ask yourself  is— what measuring stick are you using to make that evaluation? Chances are it’s all just— feeling.

And while emotion is critical when it comes to speaking, it isn’t the best assessment tool ;)

Truth is — it’s difficult to measure our own skill of speaking when there isn’t always numerical data to pull from. I mean, sure, when we use speaking for growing our online businesses, core metrics like leads and sales will tell us if we’re on track.

But if you are “off track”, how do you self correct to know exactly WHAT to work on?

Speaking is a SKILL. 

And in this episode, you’re going to learn how to...

Are slides necessary in a presentation? Does virtual versus in person change that answer? And what do you do if you don’t have a great eye for design?

Slides reinforce what you're saying and to help with understanding.  And when used well, they’re a powerful tool for delivering your message more effectively. 

Not to worry. In today's episode, my guest Emily Hall, founder and lead creator at E + M Creative (an amazing agency that does presentations and design for speakers and online entrepreneurs) joins us to talk about how you can structure your slides in a more sexy and effective way for your audience and your business.

She’s breaking down the top mistakes presenters make with their slides, how you can correct them and how to adapt your visuals for different environments (including virtual presentations). Stick with us until the end and you’ll learn her three C’s for more effective slides.  I hope you’ll enjoy listening and...

When you sell online courses or coaching programs, you can outsource a lot of the tasks in your business– from your sales page to your emails, even your content creation! But there is ONE thing that cannot be outsourced for personal brand based businesses and how you approach this one thing will make or break your launch. 

You cannot outsource your verbal communication with your ideal customer.

Whether that’s on a live stream during a challenge launch, a webinar or workshop series, your ability to communicate effectively will determine the success of your launch.

And if what you say doesn't make sense or resonate with your ideal person, they will NOT buy from you.

 Your message must be clear and speak to a specific person's problem, but if delivered in a mediocre or super fumbly way (like with a ton of filler words or robotic on camera), the person that you’re trying to connect to won’t see you as an authority who can help them.

Confidence sells. And...