Listen To My Latest Podcast Episode:

Signature Story Case Study with Jono Petrohilos

Listen To My Latest Podcast Episode: Signature Story Case Study with Jono Petrohilos

Cara Chace: Creating Evergreen Traffic with Pinterest - Ep #125

I use Pinterest to save recipes, holiday decor ideas and design inspiration, so whenever I hear someone preach “you should be using Pinterest for business”, I roll my eyes thinking, “who searches for business content on that platform”? 

Turns out, a lot of people directly on the platform and indirectly through Google (which pulls straight from Pinterest).

If you’re looking to drive more traffic to your website, drop everything and listen to this conversation with Pinterest Pro, Cara Chace, who helped me understand Pinterest as an evergreen traffic source— versus the daily turn of social media.

As the creator of Pin Power Method, Cara teaches entrepreneurs how to use Pinterest effectively in their business and in this episode she shares how you can put Pinterest to use for your online business without spending countless hours each week.

 

Episode Highlight:

  • How Cara went from being a special agent to Pinterest guru
  • Pinterest isn’t...
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My Top 3 Scripting Secrets for Authentic and Effective Webinars - Ep #124

This is the last part of our 3 part series on webinars. Check out:

In this final episode of our 3 part series all about webinars, I’m addressing the topic of scripting.

It can be a powerful way to concisely get your point across, ensure you hit the essential talking points and mail your pitch— but scripting can also tank engagement and audience retention.

So join me inside this episode to learn my top 3 scripting secrets (hint: it's very limited and some very strategically).

In this episode, you'll learn:

  • What it means to use intentional scripting
  • How to script in a way that serves your audience (not yourself)
  • The 3 specific spots on a webinar to script so you get to the point faster and connect more effectively with your audience
  • Plus actionable tips on how you can apply this on...
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The Secret to High Converting Webinars (that Actually Deliver Value) - Ep #123

This is part 2 of our 3 part series on webinars. Check out part one *Make these 4 Shifts If You Plan on Hosting Webinars Next Year * right here.

A webinar is more than just a sales tool, it’s an opportunity to help your ideal customer understand the context of their problem, what it takes to get to a solution and make a decision. The biggest challenge most online entrepreneurs face with webinars is crafting one that actually gives value and converts.

If you want to better understand what it actually means to create valuable content on a webinar in a way that works for your niche and your audience, without the tired sales tactics, then this episode will teach you how. 

In the second episode, you'll learn:

  • what exactly you need your webinar to do
  • the over / under teaching dilemma 
  • how to sell without sounding schmucky or pushy
  • four specific things to help you challenge yourself to create tangible (non fluffy) content that converts

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Make these 4 Shifts If You Plan on Hosting Webinars Next Year [The Webinar Series Part 1] - Ep #122

Are webinars still relevant? Do they actually work in today's environment? What’s the balance between teaching without over delivering, while also selling without pitching your face off? Can you host webinars without the schmucky tactics?

If you're curious about the answers to these questions (and you have plans to host webinars within the next year), I created a 3 part series to teach you how to create a webinar that feels good, provides value to your audience without compromising sales. I’ll also share scripting secrets you can use for crafting authentic and effective webinars.

In the first episode, you’ll learn:

  • the real definition of a webinar 
  • why ‘swipe, copy and paste’ culture is hurting your brand
  • 4 distinct shits to start making now to make your webinars less fluffy and more effective 

 


 LISTEN to the full AUDIO of this episode:

 

Subscribe to Heather’s YouTube Channel here.


 

Episode Highlights

What...

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How to Get Eyes on your Biz When You Don't Have a Following - Ep #120

There's this idea that you have to have a certain number of "leads" on your email list before you can launch a successful product or program. If you're feeling like you do not have a large enough email list or a big enough following on whatever social media platform you're on, this episode is a must-listen.

Today we're digging into the question: how do I get more eyes on my business if I don't have a following? 

Inside I'll share with you 5 ways that you can get in front of your ideal customers, plus how to reframe outreach if you feel awkward pitching yourself. 

 

Episode Highlights 
  • Defining your and knowing what your audience size is
  • Importance of keeping track of the numbers in your business
  • Recognizing and honoring the idea of pitching yourself to someone else
  • 5 Places to look at  to get in front of your ideal customers plus ways on how to approach this

 

Let’s anchor down and define your audience

When I talk about your audience, I'm...

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Trish Taylor: Style is an Inside Out Job - Ep #113

Your style is something that makes you unique. A big part of this is how you show up, what you're wearing and how you're styled. They all come together and create a story. That’s why I brought in this week's guest, Trish Taylor, a stylist and a brand embodiment coach who helps online entrepreneurs grow their brand and confidence and show up authentically.

We talk about practical styling tips and how your style can help bring your brand to life in photos and video. We also take a little woo woo turn and talk about how to move past mental blocks when it comes to being seen using tools like meditation and journaling and even EFT tapping.

Not into the woo? No sweat, we approach this in a way that will fuel your soul to help you confidently show up for your brand, whether you're nervous getting on video or terrified of putting yourself out there on podcasts. So if you've ever struggled with that a bit, this episode is definitely for you. 

 

Episode Highlights

  • How Trish...
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How to Raise Your Speaking Fee (even if it's currently zero) - Ep #111

So you’d like to start charging (or charge more) for speaking gigs, but aren’t feeling confident with how to approach this with potential clients.

Today I’ll walk you through the main factors to consider when choosing your speaking fees plus tips for confidently presenting on speaking inquiry calls.

Inside this episode (or check out the full transcript below), you’ll learn:

  • Whether or not to charge for speaking
  • Factors that influence your speaking fee
  • How to confidently choose a rate you’re excited about
  • Tips to navigating an effective speaking inquiry call 
  • What to do when they say no to your rate

 

Episode Highlights

How much should I charge? 

This is one of the most common questions I get. The truth is that there is no rule around it and obviously there are many value factors you have to consider for choosing your fee. 

 

A good rule of thumb for appropriate pricing

 Dorie Clark, author and pro speaker has written a...

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Masterminds: Help or Hype? [w/ Jen Argue] - Ep# - 110

Are masterminds all hype or all help? Are they really that transformational? What’s the difference between a coaching program and a mastermind? Why do they cost so dang much??

These questions and more will be discussed in this episode featuring my guest, Jen Argue, CEO and head mastermind facilitator. Find out exactly what a mastermind is, what it’s not and decide if this kind of community just might be what you’re missing in your business.

Inside this episode, you’ll learn:

  • What is a mastermind and the difference does it make?
  • Do you actually need a mastermind for your type of business?
  • When's the right time to invest in a mastermind and where should you start?
  • What you should be looking for if you're going to invest your time and money for a mastermind?
  • What’s the difference between a free and paid mastermind?
  • How do you get the most value in a peer mastermind?  

LISTEN to the full AUDIO of this episode:

 

Subscribe to ...

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How to Audit & Improve Guest Speaking Results - Ep #109

How do I find opportunities to speak? How do I get noticed and chosen to be a guest on the right podcasts and events?

These are some of the questions I hear most often, entrepreneurs who understand that guest speaking on other people’s platforms is one of the best ways to quickly grow an engaged audience.

But the question is, is it really about finding MORE opportunities?

Sometimes yes, but what I find is that many business owners grossly underutilize the opportunities they already have, missing out on previous connections (and results).

Maybe you’re here because you’ve been doing the work to put yourself out there.

You’ve identified a topic or two that you’re pitching to podcast hosts. You’ve most likely already taught a workshop or webinar, you’ve pushed past the fear or speaking in front of groups (mostly) because you’ve accepted that getting visible and putting yourself out there is part of growing your online business.

You are...

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How to Stop Mimicking Your Mentors - Ep #108

Have you found yourself saying something that doesn't sound like you and you've literally never said before then you have a moment where you realized that you were talking just like your mentor or someone else that you follow?

We all tend to mimic gestures of the people we like and are influenced by the voices of the people around us (it’s a proven sales tactic for professionals!) But it might become problematic if you don’t realize that you’ve lost your own unique voice in exchange for industry jargon and just regurgitated words.

Today we're going to dive into one of the traps that I see happening a lot in the online space—the MARKETING PARROT TRAP. Listen to this episode and give yourself the gift of uniqueness to ensure that when you do show up, it is truly YOU coming out. 

 

Episode Highlights (full transcript below):

  • What exactly is Marketing PARROT Trap?
  • Why do we continue to mimic and parrot other people? (even if we're aware and we don't...
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