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Authentic Selling On & Off Social with Nikki Rausch

Listen To My Latest Podcast Episode: Authentic Selling On & Off Social with Nikki Rausch

Authentic Selling On & Off Social with Nikki Rausch - Ep #59

 

As online entrepreneurs, selling often starts on social media, but many forget to include it in their selling strategy (or even have a strategy at all!) Let’s change that.

I had the pleasure of interviewing sales expert, Nikki Rausch, who teaches how to be authentic when it comes to selling using a step by step process.

In this episode, she teaches you how to guide someone from uninterested or unaware of your services, down the pathway to selling with ease.

Topics Discussed in this episode:

  • What is Authentic Selling and why is it so important to have a selling process?
  • How to talk 'with' people instead of 'at' them on your social media platforms
  • Creating curiosity on social so you can begin moving people to the next step of your selling process
  • How to invite someone to that next step when they show interest
  • Phrases to avoid using because they can come off as condescending when you're really trying to build rapport

About my guest:

After 25 years of experience selling...

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How To Come Up With A Bank Of Story Ideas For Your Content - Ep #58

 

As the popular marketing saying goes: facts tell, stories sell.  

Stories are incredible for connection and engagement, but what if you just don’t have any good ones? Or everytime you need one, you go blank? 

You need a bank of stories to pull from that you can use over and over again. In this episode, I give you my 3 step process for documenting and organizing stories so you’re never caught trying to think of one on the fly, or worse, omitting it all together.

Storytelling should be fun, not stressful. Get ready to add more personality and power to podcast interviews, weekly content, emails and more.

Episode Highlights

MYTH: Your life is boring and you have no stories.

(04:46) How we see the world is based around our own beliefs. If you tell yourself you have no stories, you're going to make that truth.

The reality is our whole life is a story. Every memory we have from our childhood, from our work experiences, waiting in line at the coffee shop,...

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Creating Story from Struggle with Stephanie McLarty - Ep #57

 

We're talking about facing hard things today in business, pivoting when things don't go according to plan and how to make quick decisions as a business owner when you think everything has been lost. 

To really make progress on your goals and your dreams and your business, you have to be able to be mentally strong, you have to be able to keep going no matter what.

Today’s guest, Stephanie McLarty, shows how she did just that when faced with the devastating reality that the business she worked tirelessly to build was in financial ruins.

Stephanie is Founder & CEO of REfficient, which provides a reuse and recycling marketplace in the Telecom sector. In the last few years, REfficient has ensured 150,000+ items were diverted from landfill annually and into productive reuse. After becoming a mom, Stephanie saw firsthand the power of entrepreneurship to provide freedom, flexibility and income for families. She created Wealth of Family to help moms start a business...

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How to Position Your Offer to Serve Corporate with RJ Connell - Ep #56

 

Have you ever wondered how some coaches and consultants land 5 to 6 figure corporate contracts?

Meanwhile, you might be sitting over here trying to up your prices or figure out how to make that little baby nugget offer work.

But what if YOUR offer could work for a corporate client?

Or what companies were looking for workshop speakers to teach on the EXACT topic that you are the expert in?

Open up your google docs and get ready to take ALLTHENOTES because this week’s guest is bringing the FIRE.

Meet RJ Connell.

She’s the CEO of RJC Consulting –– a corporate consulting firm that provides training for BIPOC entrepreneurs and allies to help them land their first, next, or biggest corporate contract. They teach scalable business systems, using research-based sales and business techniques, equipping entrepreneurs with the tools they need to navigate entrepreneurship successfully through a corporate lens.

 

When I met RJ last year I knew immediately...

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How to Handle Tech Surprises When Virtually Speaking - Ep #55

 

If you plan on speaking on virtual or live event stages, you’ll inevitably face tech issues. The question is: will you handle them in a way that adds credibility to your brand or harms your reputation?  Will you roll with the punches or waste precious time with a deer in headlights look?

Today, I'm sharing some real examples of speaking hiccups and teaching three specific steps to help you navigate them with grace, leaving your audience thinking, “dang, if she can do THAT, what ELSE can she do for me?”

 

Good content, delivery and adaptability is essential to your brand.

(09:39) You have to have good content. You have to have a level of presence about you that elevates your brand. It's got to get people to connect to it. If you have poor delivery, it doesn't matter how good your content is, people are not going to remember it. They're not going to be engaged. You're not going to hold their attention. Your delivery has to be there, but your...

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Understanding Trademarks & Copyrights for Your Online Business with Paula Yost - Ep #54

 

Two short weeks ago I shared about the moment I made a huge, unexpected pivot in my business and rebranded in less than 48 hours (learn all about that here).

Lesson learned, you don’t mess around when it comes to researching names for your business, podcast and programs. And even if you’ve think you’ve done your due diligence, if you don’t understand trademarks and statues and classes and *insert other legal mumbo jumbo here*, you’re most likely not protecting your intellectual property.

As an online business owner, you’ve got to cover your assets (namely, your content).

 That’s why I interviewed my newly acquired attorney and am sharing with you my missteps (hello unexpected cease and desist letter leading to a podcast show name revamp), so that you can learn from my mistakes and we can all do better at this whole online business thing.

 On this episode, attorney Paula Yost is answer these important questions:

  • ...
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5 Questions to Halt Shiny Object Syndrome - Ep #53

 

 I love shiny objects. I love a little glitz, a little sparkle. 

When things become hard (aka every day as an entrepreneur) it’s easy to lose focus and want to move on to the next shiny thing. Yes, THAT NEW THING will become the secret to our success.

False

We both know that pushing through the hard stuff leads to break throughs.

The question is, how do you actually determine if you're getting caught up in shiny object syndrome, or if it's actually an incredible opportunity that you should say yes to that is going to help you further along in your business?

You must have a filtering system to keep a clear head and not get caught up in the marketing hype.

Say no to FOMO and hello to real growth.

I do this with 5 simple, yet powerful questions. So simple, you might laugh. 

But remember, all you need is a good prompt to get your brain and your gut working in sync.

Here’s 5 specific questions to ask yourself when you're going through shiny...

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Unexpected Twist - 4 Secrets to Resiliency - Ep #52

 

Welcome to the Heather Sager Show! Yep, that’s right, new name, same great content & same terrible jokes ;)

Sometimes life serves up unexpected curve balls and you decide how you handle them. Today I’m sharing the WHY behind the podcast name change along with 4 secrets that I use to navigate twists like this in life and business (like a total re-brand in 36 hours).


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4 Confidence Boosting Secrets for Live Streaming - Ep #51

 

I often say that a stage is simply a platform to share your message. In this online world, especially during the pandemic, most have been surprised to learn just how many stages are readily available and are ready to start exploring.

Today we’re talking about live streaming, however the secrets I share are absolutely relevant to pre-recorded video or any other stage that you find yourself speaking.

Before we dive in, if fear of the camera is something that you’re struggling with, grab my Confidence Booster: 5 Hacks to Shake Your Fear & Kickstart Your Confidence. It’s a simple PDF guide to help you press LIVE, plus you’ll also get access to my recommended tech list, including the cameras, tripods, lights, streaming software and other misc tech I share with my clients and students. Grab it here.

Making the decision to start showing up on live stages can often be an emotional decision rooted in FEAR.

What will others think of me?

What if I make a...

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How to Integrate Speaking with Digital Courses or Products - Ep #50

 

Imagine this:

It’s 2 weeks after you delivered your best presentation at a virtual summit. The high of the event is wearing off and you check your Kajabi dashboard to see your sales numbers.

You’re greeted with the stark realization that all the energy and time you put into your talk created ZERO real leads into your business.

You don’t understand. 

What happened?

You were charming, made them laugh, delivered some of your BEST tips.

Yet, barely anyone signed up for that freebie and those who DID aren’t converting into customers.

Sadly, I see this happen every day.

Passionate business owners muster up the courage to put themselves out there, just to be met with disappointment that their energy and effort isn’t paying off.

They know that a strong online marketing strategy should include a visibility plan. Theoretically, when you show up on podcasts or speak on virtual stages and get more eyes on your business, the revenue will follow…...

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