Listen To My Latest Podcast Episode:
How to Position Your Offer to Serve Corporate with RJ Connell
Listen To My Latest Podcast Episode: How to Position Your Offer to Serve Corporate with RJ Connell
Sometimes fear is obvious: fear of heights, public speaking, spiders.
Sometimes fear is complicated: fear of success, loss, failure.
Sometimes we don’t even realize that fear is even present, but masked as something else: impostor syndrome, procrastination, doubt.
When it comes to chasing big goals you can count on FEAR being present (or acknowledge that your goals aren’t big enough).
But how do we embrace this fear, listen to it and use it as fuel to accomplish our dreams? Enter this week’s guest, the #FearBoss Queen herself, Judi Holler.
Judi’s a professional keynote speaker and creative CEO. A professionally trained improviser and alumni of the Second City Training Center’s Conservatory in Chicago, Judi just celebrated the one year birthday of her best selling book, Fear is My Homeboy.
This just might be my favorite interview I’ve ever done, partly because Judi’s energy is so electrifying, but also because...
What is it about selling that makes many sweaty and uncomfortable?
What’s even more unnerving? Selling from the stage.
In this episode, I speak candidly around the concept of selling from the stage.
Because if you've been around with me for any amount of time, you know that I'm not really a fan of it. I do think there’s a place for it in business, but I am not a big believer that it should be your core strategy for monetizing speaking (it should instead be a facet of it).
I want to give you some prompts to explore how the topic jives with you so you can determine if and how you’ll embrace it in your business.
How to create scarcity and urgency to have people take advantage of your offers without being schmucky?
(12:24) It could be having a really killer session where you deliver this tremendous insight and value and provoke new ways of thinking. And then for the people who are really excited and jiving, it's offering them the...
What do you need to know when it comes to crafting a signature story that inspires and connects the dots for your audience?
Wait, what the heck is a signature story and do you need one?
Short answer yes, because like many entrepreneurs you’re probably making this rookie marketing mistake:
When talking about yourself and your background you rample a laundry list of experiences, resembling more of a resume than a journey an audience can relate to. The no-no is that you think you’re telling your “story”.
It’s ok if you’ve done this. Truthfully, me too.
I mean, it's hard NOT to when someone asks you “how did you end up in this line of work”, or “tell me a bit about your background”.
But here’s the most important thing to understand when it comes to your role as a marketer using story:
The story that matters most is the quiet one unfolding within your listener as they hear you tell yours.
You already know you should tell more stories. What you might not know is telling them isn’t enough. This week I’m sharing with you my interview in the Power of Story virtual summit about the art of strategic storytelling and what you need to know to deliver stories in a compelling way.
In this interview with Adrienne Dyer, I share:
I encourage you to not only take notes on the storytelling strategies in this episode, but since I’m also in an interview format (ie on a stage), take note on HOW I show up and deliver my content. This is another chance for you to see me model my speaking strategies in real (erm virtual) life.
On my start to storytelling in business
(11:41) I learned that...
You might NEVER guess it now, but Natalie Workman, the host of the WorkWoman podcast used to be paralyzed by her fear of public speaking. For years she stayed on the sidelines allowing others to take the spotlight while she built her career behind the scenes.
Last year she invited me to her home to talk about private coaching.
As I got situated on the couch, she jumped right in, “Heather, I called you because I have to push through this fear head on.”
I’d known Natalie for years.
She’s kind, confident and damn good at making you feel special when you talked with her. A real knack for moving conversations along by asking good questions (a skill she told me she learned from her mom).
She wanted to play a bigger game personally and professionally and had set big fat SCARY goals.
It wasn’t until this moment that I realized that Natalie’s fear of public speaking was crippling and deeply rooted.
She had an embarrassing...
When I started my online business, I noticed right away that there were some people in the industry who were clearly “the authority”. They were the magnetic ones that seemed to be everywhere.
I saw videos of them on stages at industry events, they were running facebook ads and did the circuit of podcasts. They had their funnels dialed and seemed to be connected to everyone.
I’d find myself in Facebook groups filled with more breakthrough stories of other entrepreneurs with big launches, media spots and big wins.
It was exciting, inspiring. But also, left a bit to an internal struggle. Because of every success story, I’d see 20 more of entrepreneurs frustrated or stuck (which is how I felt).
I wondered: what was it that helped some entrepreneurs break through the noise and find success while others continued to struggle in the hamster wheel of content, not making much progress?
Was it tactics or strategies that separated those who broke through from...
Today I’m sharing the audio of this virtual session with you for two reasons:
1. I’m sure you have similar questions around leveraging the power of video in your business, specifically how to show up more confidently and eloquently. The idea of putting your face on camera can feel a little overwhelming. In this session, I help demystify that for business owners who want to do video work.
2. I want you to hear what a live, engaging and effective presentation sounds like. Even if the topic doesn't resonate with you, pay attention because this is VERY meta. You get to hear a virtually speaking coach… speak virtually!
Pay attention to my engagement techniques, the nuggets of credibility and the overall flow and my energy. This is your shot to experience one of my live sessions firsthand (and for free).
In this episode we cover:
It's that word that seems so immeasurable—trust.
When growing your audience and authority online, building trust with others is a requirement.
But trust is slippery because in the online space, we are SKEPTICAL of things on the internet!
So how do you get strangers on the internet to TRUST you?
What exactly is trustworthiness? And how do you go about elevating it in this skeptical online space?
Cue my expert guest, Andrea Howe.
She’s the Founder of the Get Real Project and co-author of the Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust.
I first met Andrea almost a decade ago when I hired her to come into my former company to run a workshop with our team on building trust based relationships.
She was so effective we brought her back again and again.
When I was creating a 3 part series on the “know, like and trust factor”, I knew the...
Disclosure: This post contains an affiliate link for the streaming tool: StreamYard. You can use the service completely free, however if you choose to upgrade to a paid plan using my link, you’ll get a $10 credit and I’ll receive a small commission (no additional cost to you). You do not need a streaming service to apply many of the strategies we cover in this episode.
I’m sure you’ve heard that videos are gold on social media, but did you know that LIVE videos get SIX times more engagement than a regular video?
Maybe you’ve been thinking about video for your business, but your perfectionistic side has been holding you back.
Or maybe it’s the tech.
Maybe you’re terrified of the camera or have no clue what you’d talk about.
But here’s the thing:
“Live video is a great way to create that authentic connection with your...
I’ve established a pretty solid work-from-home routine this last year, keeping my kids in daycare 4 days a week so I can run my online business.
But then…March 2020 happened.
Quarantine and kids are home 24/7.
What’s the right way to feel right now?
Lucky for being able to be home with my kids and still make money?
Guilty because others have had their world turned upside down and I’m still standing?
Annoyed for playing Candyland for the 97th time with my 5 year old when what I want to be doing is write?
Guilty again for thinking and writing the above?
Lonely because even though my inner circle is small, and I don’t see them often (#introvert) the thought of NOT being able to is quite depressing.
There's no right way to run a business through a pandemic. However you’re feeling, try to give yourself a heavy dose of grace.
Just focus on the things that are most important to you.
As we each figure out this new way to work, I thought...