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Listen To My Latest Podcast Episode:

Visibility & Vulnerability: How Much to Share as a Personal Brand - Ep #183

Subscribe to Heather’s YouTube Channel here. 

You know you need to be more visible in your business, but does that mean you need to be vulnerable too? According to the definition of the word – YES.

Vulnerability is about exposing yourself to potential harm, physically or emotionally, and when you’re a personal brand who puts themselves out there–  online or on stage, that’s inherently VULNERABLE.

So if you’ve ever asked yourself questions like: 

How much of my story should I share? Did I over share? Should I be more vulnerable?

How much is too much to share? What should I NOT be sharing with my audience? 

 

Here’s a glimpse of what you’re going to learn in this episode…

  • What is vulnerability and how it can help you build high quality relationships with your audience
  • How to show the real you while maintaining professional 
  • Tangible tactics to be more strategic when sharing vulnerable...
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Curiosity, Pivoting & The Pep Talk You Didn’t Know You Needed with Ellen Yin - Ep #182

Subscribe to Heather’s YouTube Channel here.

Evolution is a natural part of our lives, and our entrepreneurship is no exception. Building a brand is a process of iterationand today’s guest, founder & host of Cubicle to CEO® Ellen Yin, has much to say on the matter.

Ditching her 9 to 5, with zero back up plan, she’s been making things work swimmingly ever since. But was it profitable from the get go? How many times did she pivot? What were the skills that helped her breakthrough to her next level?

Tune in and get ready to be inspired by her story of courageously creating her own path through curiosity, tenacity and bold moves. 

This episode is EVERYTHING you needed to hear today, packed with beautiful insights and valuable tip, so let’s jump to it.

In this episode, Ellen shares:

  • How she has evolved and pivoted her business (more than once) and the lessons she’s learned along the way
  • The childhood trait she still uses as an...
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The 4 Business Pillars That Allow Me to Only Need a Hint of Hustle - Ep #181

Subscribe to Heather’s YouTube Channel here.

If you listen to any episode, let THIS be the one!

The law of the vital few says that 80% of your results come from 20% of your efforts, the question is: where are you spending your time?

After spending 15 years hustling my way up the corporate ladder I developed a workstyle based on busy work – which I brought into my business. In this first official episode of Hint of Hustle, I’ll share with you the real story of how I ditched overwhelm and intentionally designed a business that fits my life, not over runs it. You’ll learn why hustle is absolutely necessary in season,


Episode Highlights:

  • The first business model I chose and why I quickly ditched it
  • The #1 thing I did right early on in my business
  • How tension and rest work together to create bigger results
  • The shift I made to eliminate guilt around time off
  • What you can expect each week moving forward :)

 

OTHER WAYS TO ENJOY THIS EPISODE:

  • Listen to...
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What To Do When Your Confidence Gets Shaky - Ep #175

When was the last time your confidence took a hit? Maybe a failed launch, or not getting enough views on your Instagram stories? How about unsubscribes from your list? Or a negative review.

Shaky confidence happens to everyone, especially entrepreneurs building businesses. 

Think about it. You’re quite literally building something you’ve never done before, constantly learning new skills,tech and tactics. Of course you’ll question yourself, feel like a fake or consider burning it all down, every now and then.

But what you do in those moments matters. Do you get back up quickly? Do you spiral out? Do you look to others for validation? Or push through reciting affirmations?

Confidence seems “fluffy and intangible, but often shows up in a physical manifestation. On today’s episode we’re talking about how confidence impacts your business, how to recognize the symptoms of lost confidence and what to do when it inevitably shakes.  

Episode...

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One Ridiculously Simple Strategy To Increase Sales Before The End of the Year - Ep #174

It’s no secret that you wear a lot of hats running a business, and if you’re anything like most online business owners, the majority of your time is spent on content creation, admin and other behind the scenes work.

But how can you expect to make money in your business if you spend the majority of your time on things that aren’t directly tied to sales or designed to make sales down the road (and the road keeps getting longer)?

In today’s episode, I’ll share with you my ridiculously simple strategy that’s going to help you generate more sales. So if you are not quite on track with where you want to be this year or are looking for a cash boost, this episode will be the fire to get you moving.

Episode Highlights:

  • The four traps that keep business owners stuck with sales
  • My go-to strategy to generate sales
  • The tough love, real talk advice you didn’t realize you needed to end the year
  • Plus tips you can do to time audit yourself + your goals and...
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Don't Let This Powerful Entrepreneurial Trait Sabotage Your Progress - Ep #171

How many ideas do you have on any given day? How often do you sit down and dream about the different revenue plans for your business, the different offers that you create, the different types of podcast episodes you can do or the different tactics for marketing you can try? 

As business owners, what a beautiful gift it is to have the opportunity to create things from nothing and build them out into the world to help other people. We’re full of innovative ideas, wanting to always do new things and start taking action on them.  

But what happens when you start taking action on all of these things and you don't actually stick to one thing long enough to make it work? 

If you won’t be careful, this same gift can also be your biggest liability as to why you’re not making any progress in your business and you find yourself stuck in the mud and you can't seem to get out. 

I want to challenge you today to ask yourself, have I really committed to...

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[Conference Debrief] Craft + Commerce Takeaways & What to Know About Live Events Post Pandemic - Ep #158

Live events are slowly making their return and business owners are also slowly integrating back in— but if you’re like me, you’re craving to be back in person to feel the electrifying energy and connection of a conference.

So the question is— are they still that? What’s changed with live events since the pandemic, what should you keep in mind when choosing events moving forward?

This week, I’m joined by my friend Emily Hall of E+M Creative (who attended the event with me) to answer these questions and share our biggest takeaways and insights from our first in person conference in TWO years– ConvertKit’s Craft+Commerce.

If you want to attend live events in the next year (or host your own!) this episode is for you :)

Episode Highlights:

  • A full debrief on Craft + Commerce Conference speakers, workshops and experience  
  • Smaller, curated events versus the giant conference— which is better for your biz?
  • How to choose and...
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Why to NOT batch your weekly content (and what to do instead) - Ep #157

You've most likely heard of the concept of batching (doing similar tasks together to free up time) and love the idea.  But if you can’t seem to make batching work in your biz, here's the secret spoiler – I discovered that NOT batching like the gurus glorified led to the most amazing momentum.

Curious to know more about this? Tune in to find out why I actually recommend you do not batch (especially when you're newer in your business) and what you should do instead. We're gonna dig into that in today’s episode and I’m sure you're gonna LOVE this one. 

 

Episode Highlights:

  • What is batching and why it’s valuable in some areas of your business
  • Things to be aware of when you do decide to batch
  • When batching can hurt your momentum and growth 
  • Plus what you can do instead to leverage batching in a way that works with your season and style

 

What is batching and why it’s important?

Essentially, batching is taking similar tasks...

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How to Make Showing Up for Your Brand More Fun - Ep #156

Ok let’s get real this week— does visibility sometimes feel like a chore in your biz? Showing up consistently can start to feel draining and a lot of business owners are publicly sharing how “over” they are with social media, but the harsh truth is that if you’re feeling burned out or annoyed by “having to show up” for your business— your audience is going to pick up on your vibes.

Instead of fighting it— let’s make it ENJOYABLE. I’ll help you navigate just how inside this episode. These are reminders that I need to keep revisiting (and I need this message probably just as much as you do!). So it’s time to shake things up and get that magnetic groove back so that you can bring creativity in your business and inspire your audience. 

 

Episode Highlights:

  • How you can attract more people by showing up more vibrantly (and  how do you do so when it doesn't feel so fun)
  • What you can do if you’re...
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How to Gracefully Handle Unsolicited Feedback - Ep #155

When others have an opinion about the way you should be running your business, you might find yourself overwhelmed with feedback — both good and bad.  The question is what do you do with it, how do you handle these feelings and the weight of it when you're trying to grow a business? 

Whether it’s feedback about a presentation, a random internet stranger commenting on your content or a well intentioned family member offering ideas… knowing what to say and how to emotionally navigate these moments is a critical skill that you must master as a leader in your business. 

Tune in to this candid conversation and learn the four steps that you can apply to  filter out feedback to be able to determine if this is helpful or not so you can focus more on the work and less on the distractions.

 

Episode Highlights:

  • The why’s of unsolicited feedback
  • Anticipating and handling negative feedback
  • Being mindful around things that we allow into our life...
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