Listen To My Latest Podcast Episode:

Signature Story Case Study with Jono Petrohilos

Listen To My Latest Podcast Episode: Signature Story Case Study with Jono Petrohilos

Make these 4 Shifts If You Plan on Hosting Webinars Next Year [The Webinar Series Part 1] - Ep #122

Are webinars still relevant? Do they actually work in today's environment? What’s the balance between teaching without over delivering, while also selling without pitching your face off? Can you host webinars without the schmucky tactics?

If you're curious about the answers to these questions (and you have plans to host webinars within the next year), I created a 3 part series to teach you how to create a webinar that feels good, provides value to your audience without compromising sales. I’ll also share scripting secrets you can use for crafting authentic and effective webinars.

In the first episode, you’ll learn:

  • the real definition of a webinar 
  • why ‘swipe, copy and paste’ culture is hurting your brand
  • 4 distinct shits to start making now to make your webinars less fluffy and more effective 

 


 LISTEN to the full AUDIO of this episode:

 

Subscribe to Heather’s YouTube Channel here.


 

Episode Highlights

What...

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My 5 Best On Camera Speaking Tips - Ep #121

Over the years I’ve learned many tips and strategies for speaking on stages and today I’m sharing my absolute best tips for on-camera speaking. 

I’ll share with you 5 tangible and tactical ways to be more engaging, effective and entertaining when you hit record.

LISTEN to the full AUDIO of this episode:


 

Subscribe to Heather’s YouTube Channel here.


 

5 Tangible and Tactical Ways to Show Up Best on Video

 1. Preparation

Preparation means a lot of things to a lot of different people but what quality preparation is, it is essentially this idea of doing your homework and your research. It is actually more about getting relevant information to equip you to be in the moment so that you'll be prepared to be able to have quality conversations.

Your version of preparation might look different from mine so you need to define what that looks like for you and know what's your comfort zone. Be intentional with your planning and ask yourself, ...

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How to Get Eyes on your Biz When You Don't Have a Following - Ep #120

There's this idea that you have to have a certain number of "leads" on your email list before you can launch a successful product or program. If you're feeling like you do not have a large enough email list or a big enough following on whatever social media platform you're on, this episode is a must-listen.

Today we're digging into the question: how do I get more eyes on my business if I don't have a following? 

Inside I'll share with you 5 ways that you can get in front of your ideal customers, plus how to reframe outreach if you feel awkward pitching yourself. 

 

Episode Highlights 
  • Defining your and knowing what your audience size is
  • Importance of keeping track of the numbers in your business
  • Recognizing and honoring the idea of pitching yourself to someone else
  • 5 Places to look at  to get in front of your ideal customers plus ways on how to approach this

 

Let’s anchor down and define your audience

When I talk about your audience, I'm...

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Creating Powerful Presence - Ep #119

Have you ever been around someone with incredible energy that you just want to be around? I call it magnetic presence and it goes far beyond the words they say. The question is: are some people just born with it? Or can you cultivate the skill of presence?

 Today I want to expand our typical conversation about speaking to a broader talk around how we show up in business AND life. Because creating a magnetic presence will not only help you attract your ideal customers, it will enrich your personal relationships.

 This episode is about awareness and intention for how to show up as your best.

 

 Episode Highlights 

  • The 7-38-55 Rule of  Communication
  • Speaking is more than just our words
  • How video / voice messaging can quickly elevate how you speak to people
  • “Presence Challenge” you can try to create inspired actions to help you take ownership of your presence and how you show up

 

Speaking: It's more than just our words

When it comes to...

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Your New Mantra: For Now, Not Forever - Ep #118

How do I niche down and figure out my area of expertise, make it specific and still resonate but not abandon the wealth of knowledge and experience I can bring to the table? How do I make hard decisions in my business?

These are some of the questions I hear most often. It's a constant battle most budding entrepreneurs are grappling with often early on in their business and even my students inside my program, Speak Up to Level Up, struggle with this too.

Today's theme that will become our mantra is this phrase: 

It's for now, not forever. 

We have this deep feeling that we're meant to do something bigger — a realization of how gifted and incredibly skilled we are and that we could help other people. 

But there comes a point where we doubt ourselves, get a little dramatic at times and think everything is important and feel permanent leaving us second guessing all our decisions. 

Chances are it’s likely you’ve felt this before. 

But what if we...

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3 Ways to Monetize Free Speaking Gigs (without selling from the stage) - Ep #116

Hooray! You’ve booked yourself on a podcast, virtual summit or other speaking event! Most likely you’re not collecting a fee for this work, instead hoping the visibility will pay off on the back end.

Today, I’m sharing three specific ways you can monetize (aka get paid) from that free speaking gig without feeling like a slimy sales schmuck.

Inside this episode you’ll learn:

  • Getting more visible doesn’t necessarily equate with growing your audience
  • Being an INTENTIONAL entrepreneur 
  • Three specific things on how you can monetize your free speaking (without selling from the stage) plus quick tips you can adopt for your business.

 

Episode Highlights

 

Getting more visible doesn’t necessarily equate with growing your audience

We know theoretically that the more we get visible, the more we get eyes on our business and with this whole case around us we kind of operate with this belief that if we get on stages, be guests on podcasts, if...

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Practice Makes Perfect? Think again. - Ep #115

It is often said that practice is the key to attaining high levels of skills in any discipline. And while true, if spend all your time practicing without ever actually putting the skill into real situations— you won’t grow. This is particularly important when it comes to your voice. 

So today, I’m sharing with you exactly how to get results from practicing your speaking skills. 

Inside this episode you’ll learn:

  • Why practicing on your own isn’t going to cut it
  • The big challenge that happens when you’re practicing in a vacuum
  • What are the benefits of starting to speaking now even before you’re ready
  • How does one get better
  • Building the resiliency in your speaking ‘muscle’ and trusting your own voice

 

Episode Highlights

Practice alone does not make perfect

It is often said that practice is the key to attaining high levels of skills in any discipline. We hear people say that the secret is you just need to practice...

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When You Struggle to Own Your Expert Status - Ep #114

A lot of times as we're growing in our businesses or in our careers, we have a tendency to shy Have you ever felt uncomfortable calling yourself an “expert”? On one hand, you have incredible experience and knowledge with your topic, but on the other, it feels there are so many more people who are qualified. Leaving you with the question, who am I to… 

...speak on that stage. 

… Post that video. 

… Create that program.

… call myself an expert.

It’s likely you’ve felt this before. You know that you have a great deal of expertise and know that your experience is valuable that it can help and teach others, BUT you still second guess yourself at almost every turn. 

So the question is, do true “experts” feel this way? Is it possible to own your authority AND feel like you’re not qualified enough?

We dive into this today in a real, unscripted conversation where I share my perspective on why calling...

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How to Raise Your Speaking Fee (even if it's currently zero) - Ep #111

So you’d like to start charging (or charge more) for speaking gigs, but aren’t feeling confident with how to approach this with potential clients.

Today I’ll walk you through the main factors to consider when choosing your speaking fees plus tips for confidently presenting on speaking inquiry calls.

Inside this episode (or check out the full transcript below), you’ll learn:

  • Whether or not to charge for speaking
  • Factors that influence your speaking fee
  • How to confidently choose a rate you’re excited about
  • Tips to navigating an effective speaking inquiry call 
  • What to do when they say no to your rate

 

Episode Highlights

How much should I charge? 

This is one of the most common questions I get. The truth is that there is no rule around it and obviously there are many value factors you have to consider for choosing your fee. 

 

A good rule of thumb for appropriate pricing

 Dorie Clark, author and pro speaker has written a...

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How to Audit & Improve Guest Speaking Results - Ep #109

How do I find opportunities to speak? How do I get noticed and chosen to be a guest on the right podcasts and events?

These are some of the questions I hear most often, entrepreneurs who understand that guest speaking on other people’s platforms is one of the best ways to quickly grow an engaged audience.

But the question is, is it really about finding MORE opportunities?

Sometimes yes, but what I find is that many business owners grossly underutilize the opportunities they already have, missing out on previous connections (and results).

Maybe you’re here because you’ve been doing the work to put yourself out there.

You’ve identified a topic or two that you’re pitching to podcast hosts. You’ve most likely already taught a workshop or webinar, you’ve pushed past the fear or speaking in front of groups (mostly) because you’ve accepted that getting visible and putting yourself out there is part of growing your online business.

You are...

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