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Part of becoming an entrepreneur and creating your own business is figuring out what you want life to look like, to feel like and then leaning into that without getting swept up in the success definitions of other people. 

This week’s episode is inspired by some reflections that I had recently where I had this big aha moment that got me thinking about what else has become possible for me specifically in the type of business I have today and how becoming a digital CEO changed my life beyond money. 

I’m sharing some insights with you today to provoke your thought process around how you're feeling in business and maybe what you want to get out of it. 

And if you've been feeling a little uninspired lately where you...

^{*** If you’re not consistently attracting qualified leads into your business, check out this Free List-Building Challenge: Generate an Email List with Highly-Engaged Contacts that Convert Into Customers right here. Hosted by my business coach, James Wedmore.}

I get a lot of non-speaking related questions from clients and audience members curious about how I structure my online business, how I leverage a team and continue to grow without working crazy hours.

So I’ve put together a series dedicated to online business over the next few weeks just for you. 

In today’s episode, I’m sharing 4 key mental shifts that have allowed me to scale the digital side of my business. Looking back on my journey, these are the key insights that I attribute to my success so I hope these lessons will help you exactly where you are.

In this episode, you’ll learn:

• how I shifted from a consultant coach to building a scalable online business

• what does it take to make...

How do you talk about yourself in a way that pulls your audience in without rambling a long life-back story?

As an online business owner, you have to know (and share) your signature story. It's the difference between that long winded resume style answer that gets people pressing the skip forward button— and your ideal customer leaning in, thinking “I’ve got to know more”.

To help you master this, we’re doing a throwback today to Episode #42 to help you master 5 insights to crafting your signature story. 

If you already listened to it, it's more than worth to re-listen until you nail your signature story because your story will evolve and chances are the way you're telling your story could be improved.

I hope you enjoy this recast and I can't wait to hear you craft your next version of your signature story.

In this episode, you’ll learn:

• What exactly is a Signature Story and do you need one?
• Does your signature story have to be...

Feel like you have too much on your plate to focus on visibility? I get it— pitching podcasts or finding stages that get your message in front of more people is an important, yet non-urgent task.

I don’t have to tell you that if you want to grow your audience, you have to make it a priority.

So today I’m sharing my five ways you can simplify your efforts, save time and get more bang for your viability buck!

In this episode, you’ll learn:

• Big mistake most online business owners make when it comes to visibility
• 5 Visibility Boosting Tips that make visibility not only easier but also more effective 
• How to make a PR speaking kit and what to include

LISTEN to the full AUDIO of this episode:

Subscribe to Heather’s YouTube Channel here.

5 Visibility Boosting Tips

(Pulled from show transcript — please excuse any typos )

1. Make sure you have your PR speaking kit ready on one spot.

What is actually a PR...

Would you believe me if I told you that if you showed up perfectly for your audience, you’d actually turn them off? 

No one is perfect. Deep down we know this and yet we continue to chase an ideal to the point that we are unwilling to take action until we find the ‘right’ way to get the outcome we want.

But this perfection trap is precisely the thing keeping you from connecting with your audience.

Learn WHY and what to do instead when you show up on stages or other areas in your business where perfection keeps you stuck in this episode.

Episode Highlights

• What is Perfection Trap and what happens when we get stuck on this
• Why perfectionism will actually make you a sucky speaker
• 3 Things that you need to focus on to avoid Perfection Trap

3 Things to focus on to avoid Perfection Trap

1. Be prepared.

This does not mean having a script and having it so well memorized that you know exactly what to say because here's the thing— our brains like...

This is part 3 of 3 from a series all about health and showing up at your best for your business. Check out episode 142 How to Wake Up Well Rested & Have More Energy to Show Up in Your Business with Tanessa Shears. And episode 143 Unlock More Creativity, Productivity & Magnetism by Working WITH Your Cycle with Renae Fieck.

I just wrapped a 75 day mental toughness challenge and I’m sharing with you what motivated me to complete one of the most intense challenges on the internet— 75 Hard, TWICE.

For 75 days I worked out 2x a day for 45 minutes each, (one of which was outdoors regardless of weather), drank 1 gallon of water, read at least 10 pages from a non fiction book, took a daily progress photo, ate super clean (with no cheats, no dairy and no alcohol)…

All while having my highest podcast download month, signed my largest 1:1 client contract, spoke on my first live stage of the year, and had the biggest ever launch for my program.

I believe that your...

If you’ve felt the pull to share your story in a bigger way from stages, the question is when is the right time to get serious about it?

If you’re like most business owners, you have a list, a mile long filled with competing priorities– many of which are on the “do it now” list, so “speaking on stages” just doesn’t feel urgent.

But what if I told you that speaking on stages is something that can happen much sooner than you think? And what if I told you that the #1 regret my private clients have is not preparing for big stage moments sooner? What if I told you that by taking steps now to speak on stages, you would actually improve other areas of your business?

This is what we’re going to explore in today’s episode. I’ll share when to start getting serious with pursuing stages.Spoiler – the sooner you START, the sooner you'll get good at it. 

And when you have the skills to command a stage, it makes micro...

I don’t have to tell you that getting your message noticed in this era of CONTENT OVERLOAD takes work.

But did you know that you could actually be causing your ideal client to pass right by your amazing tips and juicy insights?

It doesn’t matter how deep your experience or good your results, if your ideal client never hears, what chance do you have for them to love it, sign up for your free guide or join your program?

In today’s episode, I’ll share with you one of the top mistakes I help my clients correct when speaking to their ideal person. More importantly, I’ll teach you how to FIX IT so that your message will get heard and get them into action.

Episode Highlights & Key Takeaways:

• The number one mistake people do with their content
• Why speaking in general language hurts your business 
• What IS specificity and why it makes your storytelling SO effective
• How can you bring more specificity into your language to pull your audience more ...

When you position yourself as an industry authority, opportunities will come to YOU. You attract clients, get more recognition and get paid, very well. But in a world full of competition and endless marketing messages, how do you stand out and why would someone choose YOU?

Today’s episode will show you the 4 drivers that define every industry authority and how to leverage them for your brand. You’ll learn how to be more sophisticated when talking about what it is you do, where to focus your efforts and how to evaluable your own credibility.

Episode Highlights & Key Takeaways:

• What exactly IS authority and how do you get it?
• Competency - the nuance that you really need to embrace 
• What is it that makes industry power-players the go-to? (and how YOU can become one of them?)
• How communication impacts your authority status
• The 4 Authority Drivers (with reflection questions)

LISTEN to the full AUDIO of this episode:

Subscribe to ...

Do you consider yourself a good presenter? Maybe you’ve worked hard at it— or maybe you were born with natural talent.

Maybe you wouldn’t classify yourself as “good” when it comes to speaking to audiences (but you’d like to).

Either way, the important question to ask yourself  is— what measuring stick are you using to make that evaluation? Chances are it’s all just— feeling.

And while emotion is critical when it comes to speaking, it isn’t the best assessment tool ;)

Truth is — it’s difficult to measure our own skill of speaking when there isn’t always numerical data to pull from. I mean, sure, when we use speaking for growing our online businesses, core metrics like leads and sales will tell us if we’re on track.

But if you are “off track”, how do you self correct to know exactly WHAT to work on?

Speaking is a SKILL. 

And in this episode, you’re going to learn how to...