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Listen To My Latest Podcast Episode:

Here's How to Nail Your Messaging in 2023 - Ep #178

Ever heard a business coach tell you that selling is “just a numbers game”? They say that if you can just get your offer in front of more people, eventually you'll start making sales.

But if it really was as simple as putting offers in front of more potential buyers, why are there so many broke content creators? Harsh truth, I know. But those business coaches aren’t entirely wrong, they just left out a critical piece of information.

It isn’t about getting the offer in front of more people, it’s about connecting a MESSAGE that resonates  to your offer. Said another way, it’s all about the CONTEXT you provide.

In today’s episode, I’ll share the 7 essential ingredients that will allow you to create messaging that resonates. So grab a notebook, a cup of something warm and start planning that effective messaging. You’ve got this!

Episode Highlights:

  • Demystify what “messaging” means to create desire and demand for...
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Planning Guest Speaking & Visibility for 2023 - Ep #176

I bet reaching more people and creating a meaningful impact is one of your aspirational goals. 

And as an online business owners, you’re trying to blend marketing strategies designed to reach the masses with a more personable, relationship focused approach.

So the question is: how can you truly connect with people through relationships AND grow at the speed you want? And if people don’t know who you are or what services you offer, how can you expect them to pay attention and to trust you? 

In this week’s episode, we’re looking in the rearview mirror to help you reflect on your visibility efforts and determine a strategy you can implement next yearone that is aligned, more intentional and will create a bigger impact in your business. Whether you've been doing visibility for a while but you haven't gotten much traction or you put it on the backburner, this episode is a must listen.

In this episode, we dig into…

  • Building relationships...
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What To Do When Your Confidence Gets Shaky - Ep #175

When was the last time your confidence took a hit? Maybe a failed launch, or not getting enough views on your Instagram stories? How about unsubscribes from your list? Or a negative review.

Shaky confidence happens to everyone, especially entrepreneurs building businesses. 

Think about it. You’re quite literally building something you’ve never done before, constantly learning new skills,tech and tactics. Of course you’ll question yourself, feel like a fake or consider burning it all down, every now and then.

But what you do in those moments matters. Do you get back up quickly? Do you spiral out? Do you look to others for validation? Or push through reciting affirmations?

Confidence seems “fluffy and intangible, but often shows up in a physical manifestation. On today’s episode we’re talking about how confidence impacts your business, how to recognize the symptoms of lost confidence and what to do when it inevitably shakes.  

Episode...

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One Ridiculously Simple Strategy To Increase Sales Before The End of the Year - Ep #174

It’s no secret that you wear a lot of hats running a business, and if you’re anything like most online business owners, the majority of your time is spent on content creation, admin and other behind the scenes work.

But how can you expect to make money in your business if you spend the majority of your time on things that aren’t directly tied to sales or designed to make sales down the road (and the road keeps getting longer)?

In today’s episode, I’ll share with you my ridiculously simple strategy that’s going to help you generate more sales. So if you are not quite on track with where you want to be this year or are looking for a cash boost, this episode will be the fire to get you moving.

Episode Highlights:

  • The four traps that keep business owners stuck with sales
  • My go-to strategy to generate sales
  • The tough love, real talk advice you didn’t realize you needed to end the year
  • Plus tips you can do to time audit yourself + your goals and...
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Don't Let This Powerful Entrepreneurial Trait Sabotage Your Progress - Ep #171

How many ideas do you have on any given day? How often do you sit down and dream about the different revenue plans for your business, the different offers that you create, the different types of podcast episodes you can do or the different tactics for marketing you can try? 

As business owners, what a beautiful gift it is to have the opportunity to create things from nothing and build them out into the world to help other people. We’re full of innovative ideas, wanting to always do new things and start taking action on them.  

But what happens when you start taking action on all of these things and you don't actually stick to one thing long enough to make it work? 

If you won’t be careful, this same gift can also be your biggest liability as to why you’re not making any progress in your business and you find yourself stuck in the mud and you can't seem to get out. 

I want to challenge you today to ask yourself, have I really committed to...

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10 Stages You Could Be Speaking On Now to Attract Clients  - Ep #167

You've heard me say it again and again —

A stage is simply a platform to share your message. 

But when you have big dreams of speaking on big stage, it can feel a little daunting and out of reach.

You keep asking yourself how do I get my message out there while making an impact? How can I start showing up for my people while getting more tangible and relevant results to grow my business?

– and that's exactly what we're going to tackle in today's episode.

I’ll break down the 10 stages that  are available to you RIGHT NOW to speak (some will be familiar, some will be outside the box but ALL of which puts YOU and YOUR MESSAGE in front of MORE PEOPLE.) 

So if you have a dream of speaking one day and making a bigger impact, let this episode be the fire under your focus and a nudge for you to take action.

Episode Highlights:

  • What happens when you don’t speak enough on “stages?”
  • Leveraging your voice to reach and connect more with your...
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Emily & Heather - The Making of Our Partnership - Ep #166

I finally get to introduce you to my new business partner, Emily Hall! She’s a THREE time guest of the show, but this is the first official appearance since announcing The Speaker Co this summer.

If you’re like me– super curious and intrigued by what other business owners think about– then you’re going to LOVE this unscripted convo where we take you behind the scenes to how we got here, where we’re going next and what YOU can expect moving forward.

Episode Highlights:

  • Why Emily and I decided to jump into a business bed together
  • How our communication differences work together (and how we’ve adjusted) 
  • The extremely unique superpower we share that most think would be a disadvantage
  • The 3 Cs that are fundamental to our business
  • Our Business Building Values
  • And what you can expect from The Speaker Co moving forward

 

LISTEN to the full AUDIO of this episode:

 

LISTEN TO THIS EPISODE ON APPLE PODCASTS / SPOTIFY / STITCHER

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The 5 things I’d Do If I Had to Start Over (Speaking Edition) - Ep #165

Speaking on stages is something that can happen much sooner than you think as there are more virtual stages available to business owners than ever. Podcast interviews, live streams, virtual summits, etc.

So the question is — where do you start?

If I were to start today from scratch building my online business through speaking there are FIVE core areas I’d focus on and I’m sharing them with you. 

So whether you’re just getting started with crafting your message or you’re looking to be more effective when you show up— today's episode will help you: 

  • intentionally get on the RIGHT stages
  • put yourself in front of your ideal customers
  • gain credibility & position yourself as an authority
  • build an engaged audience who wants to work with you.

 

Episode Highlights:

  • The top mistakes to avoid when choosing your speaking topic
  • Where to focus to increase your effectiveness when finding stages
  • Swipe my DM pitch script to book your first or...
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5 Ways That Live Video Will Turn You Into A Better Speaker - Ep #164

One of the best ways to get better at public speaking is to do it. But most people only practice when they are in front of a live audience (or are too terrified to get started). Wouldn't it be great if you could practice more often? Or find a low stakes way to build your confidence? Cue: live video.

Live video on social media is an unexpectedly useful tool for developing confidence and skill with public speaking. Not to mention video a fire strategy that connects you with your audience.

That is why in today’s episode I’m sharing with you the five ways that will help you redefine your leverage live video to become a magnetic speaker on any stage. 

Episode Highlights:

  • Why going live is the best move for any kind of speaker
  • How video accelerate your on stage skills
  • The difference between live video as a strategy versus a tactic for your business
  • Five specific ways live video can help you become a magnetic speaker (plus some tips to uplevel your speaking skills)

...

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What Visibility Means and Why It's Important for Your Online Business - Ep #162

Understanding the importance of visibility is crucial for an online business because it allows you to be found by people who are looking for the services you provide.

I’m sure that you want to get more eyes on your offers because you have something in this world that can help other people and you know that is up to you to be the advocate for that and to shout loud and clear to tell people about what it is that you do so that you can help them.

Episode Highlights:

  •  What exactly is Visibility 
  •  Does it really make a difference in your online business (aka should it be on your priority list?)
  •  WHY is showing up difficult for so many people?
  •  How personal do you need to get when you show up as a personal brand?
  •  Plus where should you start to gain some traction with it (check out my ORE Challenge)
 

LISTEN TO THIS EPISODE ON APPLE PODCASTS / SPOTIFY / STITCHER

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