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The words “selling” and “persuasion” illicit a visceral response from many.
When I looked up the definition on ye ole google months back, the Oxford dictionary defined it as:
I don’t know about you, but I don’t love the idea of being on the receiving end of that.
I’m reminded of the numerous political social media arguments between strangers who want others to believe what they believe so they scream louder with all caps.
Like if we just keep talking and pushing, we’ll wear someone down.
So when it comes to selling and persuading others to take action in our business, it’s no wonder that many shy away from it.
But what if I were to tell you that persuasion can be a good thing? That what I described below is actually a form of hubris and manipulation?...
What do you do when you feel like you've been doing a lot of work to put yourself out there speaking, but it's not actually driving leads? I recently got a question around whether or not guest speaking was a big fat waste of time. Today, I answer this question head on and share insights on what I learned in 2020 (including how many guest speaking events I did in 2020). Plus share specific questions to help you troubleshoot when you feel stuck.
I believe that speaking is far more than sales (though you DO want to ensure you have a clear path between speaking and revenue generating activity). But speaking is also about IMPACT.
You do not have to sell from the stage for a speaking event to be impactful, you don’t need 500 opt-ins for a guest lecture to be a success. The beautiful part of running your own businesses is YOU define success.
Speaking isn't always about directly driving leads,...
In today's episode, I'm going to teach you four levers that you can adjust to become a better speaker. Pinpointing exactly where to focus will allow you to self-evaluate so you can make quick progress with your development. I believe that when you are more intentional with your message, speaking can become your best marketing tool.
Have you ever started talking and realized that you’re not entirely sure what point you’re trying to make? So you keep talking, thinking… it will become clear!
This is completely fine for everyday conversation (I mean, we all do it!), but when it comes to speaking on behalf of your brand clarity is critical.
Donald Miller, Author of Story Brand, says “When you confuse, you lose.”
This is especially true with speaking.
Clarity is making sure that whenever you speak to an audience or a...
When people make a shift in their careers or in their business, typically, they aren't scared of the big goal they set out for themselves. They aren't scared of success. People are scared of starting off and being seen as small. <—- Brendon Burchard shared something similar to this last week during a training event and it really got me thinking about where many of my clients and students get stuck.
So in this raw, unplugged episode, I’m sharing tangible actions to take to stop the self sabotaging head game that happens when you start leveling up (especially when getting more visible).
This is a must listen for any Entrepreneur who’s working on a big level up in the next 12 months.
“People aren't scared of success. They’re scared of starting off and being seen as small.” Brendon Burchard
This is a reality. It's no wonder we think like this because in the Facebook groups and the programs we're in, we see the...
What actions can you be taking right now to build momentum for pitching events in 2020? Today I'm sharing with you four specific actions to intentionally lay the tracks for visibility next year. We’re talking about your business, your message and your relationships. So if you want to pitch and land big stages next year (like podcasts interview, virtual summits and guest lectures) this one’s for you.
Don't just randomly see something online and have just your go-to shows that you want to be a guest on. Don't make it a passive dreaming thing. You need to be clear. Here's what you can do:
In today's episode, I'm sharing with you my interview on the Power Your Purpose podcast with Megan Accardo. I share some of my best speaking tips, strategies and insights. Plus we get personal talking about my hearing loss and how that's affected my career, and core elements of my signature talk.
Here’s a sneak peek at some of the topics we cover:
My hope in sharing this conversation is...
When you picture a “speaker”, I bet you picture a conference with a big stage. Well, besides the fact that conferences are a no-go in a pandemic, even if the live event world were open for business, you’d still have choices for sharing your message.
Today, I’m sharing with you 5 kinds of stages that you could be speaking on as a guest speaker to grow your authority.
Before you jump to opportunities, make sure you have your strategy. Here’s a few questions to help:
For more on developing your speaking strategy, grab my 5 step roadmap for speaking on stages here.
(03:40) I do think there's something to be said about identifying with this expert...
Do you ever feel like you’re talking to an empty room when you present virtually? You’re not alone, many speakers have found the transition from in person speaking to virtual stages a bit rocky, not anticipating the lack of audience engagement.
But is it really possible to get virtual engagement or should you have to just accept the lackluster zoom stares?
In this episode, I’ll show you that it is totally possible and teach you how to drive engagement from your virtual platform.
I often hear from aspiring speakers that they “thrive of off live engagement”, this made the transition pretty jarring when it came to transitioning to virtual.
Ultimately, you should never rely on your audience as your source of energy.
So it starts with ensuring that you cut ties with that above narrative, and replace it with “I BRING MY OWN ENERGY”.
As Brendon Burchard often says, a power plant has to GENERATE its...
As the popular marketing saying goes: facts tell, stories sell.
Stories are incredible for connection and engagement, but what if you just don’t have any good ones? Or everytime you need one, you go blank?
You need a bank of stories to pull from that you can use over and over again. In this episode, I give you my 3 step process for documenting and organizing stories so you’re never caught trying to think of one on the fly, or worse, omitting it all together.
Storytelling should be fun, not stressful. Get ready to add more personality and power to podcast interviews, weekly content, emails and more.
(04:46) How we see the world is based around our own beliefs. If you tell yourself you have no stories, you're going to make that truth.
The reality is our whole life is a story. Every memory we have from our childhood, from our work experiences, waiting in line at the coffee...
If you plan on speaking on virtual or live event stages, you’ll inevitably face tech issues. The question is: will you handle them in a way that adds credibility to your brand or harms your reputation? Will you roll with the punches or waste precious time with a deer in headlights look?
Today, I'm sharing some real examples of speaking hiccups and teaching three specific steps to help you navigate them with grace, leaving your audience thinking, “dang, if she can do THAT, what ELSE can she do for me?”
(09:39) You have to have good content. You have to have a level of presence about you that elevates your brand. It's got to get people to connect to it. If you have poor delivery, it doesn't matter how good your content is, people are not going to remember it. They're not going to be engaged. You're not going to hold their attention. Your delivery has to be there, but your...