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Listen To My Latest Podcast Episode:

Practice Makes Perfect? Think again.

Listen To My Latest Podcast Episode: Practice Makes Perfect? Think again.

Meera Kothand: Speaking to an Audience That Doesn't Look Like You - Ep #107

Most marketing gurus tell you to nail your messaging you have to know exactly who you’re talking to. And they’re not wrong, but what if your audience doesn’t sound like you, look like you, or even live on the same continent?

You’re about to meet Meera Kothand, a digital marketing strategist and Amazon best-selling author who built her successful online business working with clients on the other side of the world. She helps solopreneurs and small business owners go from sub-zero when they're just starting out to getting to that first milestone of making a full-time income from their online business.

Get ready for a refreshing, insightful and tactical conversation on elevating your brand voice and connecting with your audience on another level.

 

Episode Highlights

  • What is a brand voice and the role of this for business owners when it comes to attracting the right people?
  • Your brand voice as a manifestation of your brand's personality
  • How to craft a...
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Be a Leader for Your Audience [Cross Cast Interview] - Ep #96

Leadership is defined simply as influence (John C Maxwell). If you want other people to look to you as an authority and listen to your message, you have to step up and be a leader for other people.

This week I’m sharing with you my interview on the Intentional Optimists Podcast where I share my experience leading teams for the last decade to help you show up as a leader for your audience. 

Shareworthy Insights:
  • You have to first be able to lead and manage yourself before you can lead other people.
  • Energy comes from within. You create and generate your own energy.
  • Double-check your objective and make sure it's a service-oriented one, not a revenue-generated one. 
  • Trust yourself and follow your gut even when you're gonna make somebody else uncomfortable. You have to step up and be that brave person.
  • Be more intentional with the words that we use and how we communicate with other people.
  • A leader has to be willing to be unliked.
  • Set your intentions of how you want to...
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How Improving Her Speaking Helped this Realtor Better Serve with Her Clients with Paige Schulte - Ep #81

I'm joined this week by a real estate specialist, entrepreneur, podcast host and Speak Up to Level Up member, Paige Schulte. In this conversation she shares her unique perspective for how speaking has played out in both business to business (B2B) and business to consumer (B2C) worlds.

We also talk around how speaking can help be an accelerant for your business not only to get exposure but more so how can we be more intentional around all of the micro opportunities that are around us every day whether it's in a service-based business or a coaching business and looking for the opportunities to practice and get more confident.

In this episode we dive into...

  • The importance of practicing and using stronger language on Instagram stories and live streams
  • What happens when you approach one-on-one meetings and sales presentations like mini speeches
  • How to leveraging Clubhouse to test the waters in speaking and position yourself as an expert
  • Managing filler words, boundaries… and so...
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4 Ways to Use Story to Connect in your Marketing with Lindsay Rogers - Ep #76

It’s said that stories are 22 times more powerful than facts. That’s why so many speakers (myself included) use them to convey their messages from stages.  It’s my FAVORITE kind of on stage content which is why you’ll find many episodes dedicated the topic of storytelling like how to tell your signature story or ways to come up with story ideas and my best storytelling tips here.

But storytelling is also a powerful way to communicate beyond live presentation and video, especially when it comes to marketing your brand. That’s why I asked storytelling strategist Lindsay Yaw Rogers to come on the show to share how you can leverage stories in your marketing to connect with your audience in 4 unique ways you might not have considered. 

 

 

In this episode you’ll learn…

  • why storytelling hits both the logic and emotional chord.
  • the S.T.O.R.Y. acronym that will help you remember what to include in yours.
  • The most impactful way...
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4 Tips to Influence when Speaking - Ep #62

 

In today's episode, I'm sharing with you my interview on the Power Your Purpose podcast with Megan Accardo. I share some of my best speaking tips, strategies and insights. Plus we get personal talking about my hearing loss and how that's affected my career, and core elements of my signature talk.

Here’s a sneak peek at some of the topics we cover:

  • Why setting your intention before any important conversation will guide you toward greater success in communicating your message
  • How to use video to accelerate relationships, especially in this virtual working world (and how to get out of your own way and not focus on your own fears and insecurities while using said video)
  • The importance of practicing conversations, but why you should NOT write actual scripts (hint: use only bullet points!)
  • Why using storytelling is an incredibly important tool to show possibility and evoke emotion in those you are speaking to
  • And so, so much more!

My hope in sharing this conversation is to...

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How To Come Up With A Bank Of Story Ideas For Your Content - Ep #58

 

As the popular marketing saying goes: facts tell, stories sell.  

Stories are incredible for connection and engagement, but what if you just don’t have any good ones? Or everytime you need one, you go blank? 

You need a bank of stories to pull from that you can use over and over again. In this episode, I give you my 3 step process for documenting and organizing stories so you’re never caught trying to think of one on the fly, or worse, omitting it all together.

Storytelling should be fun, not stressful. Get ready to add more personality and power to podcast interviews, weekly content, emails and more.

Episode Highlights

MYTH: Your life is boring and you have no stories.

(04:46) How we see the world is based around our own beliefs. If you tell yourself you have no stories, you're going to make that truth.

The reality is our whole life is a story. Every memory we have from our childhood, from our work experiences, waiting in line at the coffee shop,...

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