Listen To My Latest Podcast Episode:
If you were handed a mic and 5 minutes to share your message, could you do it? Would you be able to distill your story– the things that have made you, YOU, into those few precious moments?
That was the exact situation today’s guest was in when she was presented with the opportunity to compete at Speaker Slam. This was a shock even to her, as she has JUST made the decision to finally act on her long time goal of becoming a speaker!
In this conversation, she shares her personal journey on how she worked hard to hone her speaking skills and took action to own her dream. We dive into the importance of practicing and getting feedback from peers, how investing in yourself can push you forward to your goals, and most importantly how you can distill your story into one powerful core message that can move your audience.
This week you’re getting TWO speaking coaches in one episode! For the first time EVER on the show, I’m sharing my mic with my “competitor” to bring you the most amazing conversation on all things speaking, storytelling and the five stage languages YOU must master to become magnetic on stage.
You’re going to be obsessed with today’s guest: speaking coach, storytelling and communication expert— Mike Ganino. So whether you're a first time-speaker or a seasoned speaker, this episode is going to make you laugh… and take ALL the notes. I’m advance— you’re so welcome ;)
How do you talk about yourself in a way that pulls your audience in without rambling a long life-back story?
As an online business owner, you have to know (and share) your signature story. It's the difference between that long winded resume style answer that gets people pressing the skip forward button— and your ideal customer leaning in, thinking “I’ve got to know more”.
To help you master this, we’re doing a throwback today to Episode #42 to help you master 5 insights to crafting your signature story.
If you already listened to it, it's more than worth to re-listen until you nail your signature story because your story will evolve and chances are the way you're telling your story could be improved.
I hope you enjoy this recast and I can't wait to hear you craft your next version of your signature story.
I don’t have to tell you that getting your message noticed in this era of CONTENT OVERLOAD takes work.
But did you know that you could actually be causing your ideal client to pass right by your amazing tips and juicy insights?
It doesn’t matter how deep your experience or good your results, if your ideal client never hears, what chance do you have for them to love it, sign up for your free guide or join your program?
In today’s episode, I’ll share with you one of the top mistakes I help my clients correct when speaking to their ideal person. More importantly, I’ll teach you how to FIX IT so that your message will get heard and get them into action.
We’re back with another exciting interview from a million dollar course creator, Jono Petrohilos.
I had the pleasure of being a guest on Jono’s podcast, Course Creator Community Podcast: Craft Your SIgnature Talk with Heather Sager.
Jono’s storytelling ability and strong communication skills impressed me from the start. When I heard him share his signature story (from being ranked as the worst fitness bootcamp instructor to creating a million dollar digital course business TEACHING other fitness instructors), I knew I had to have him on the show.
In this episode we’re doing something a little different. Instead of digging into Jono’s expertise on building a digital course business (though he drops some great gems in the episode), our conversation was designed to be a case study for crafting a strong Signature Story.
You’ll hear Jono share his story (like he would from a stage), then we have a candid conversation around why it worked, what process...
Most marketing gurus tell you to nail your messaging you have to know exactly who you’re talking to. And they’re not wrong, but what if your audience doesn’t sound like you, look like you, or even live on the same continent?
You’re about to meet Meera Kothand, a digital marketing strategist and Amazon best-selling author who built her successful online business working with clients on the other side of the world. She helps solopreneurs and small business owners go from sub-zero when they're just starting out to getting to that first milestone of making a full-time income from their online business.
Get ready for a refreshing, insightful and tactical conversation on elevating your brand voice and connecting with your audience on another level.
It’s said that stories are 22 times more powerful than facts. That’s why so many speakers (myself included) use them to convey their messages from stages. It’s my FAVORITE kind of on stage content which is why you’ll find many episodes dedicated the topic of storytelling like how to tell your signature story or ways to come up with story ideas and my best storytelling tips here.
But storytelling is also a powerful way to communicate beyond live presentation and video, especially when it comes to marketing your brand. That’s why I asked storytelling strategist Lindsay Yaw Rogers to come on the show to share how you can leverage stories in your marketing to connect with your audience in 4 unique ways you might not have considered.
In this episode you’ll learn…
Creativity is a gift as an entrepreneur.
But sometimes our creativity can overtake our decision making in business.
Like when we get a little too precious with that canva graphic, trying to make “just the right quote card” that perfectly blends our aesthetic while making a statement.
But it gets little to no engagement on Instagram.
Meanwhile, a screenshot of your notes app gets hearts for a week!
And let’s get real, sometimes we get a little too attached to our marketing creative and make emotional decisions, versus data driven ones.
That’s exactly why I brought on marketing strategist Dawn Foster to share her approach, which is rooted in data, helping you incorporate you and your WHY into your brand while being making strategic.
In today's episode, I'm sharing with you my interview on the Power Your Purpose podcast with Megan Accardo. I share some of my best speaking tips, strategies and insights. Plus we get personal talking about my hearing loss and how that's affected my career, and core elements of my signature talk.
Here’s a sneak peek at some of the topics we cover:
My hope in sharing this conversation is...
As the popular marketing saying goes: facts tell, stories sell.
Stories are incredible for connection and engagement, but what if you just don’t have any good ones? Or everytime you need one, you go blank?
You need a bank of stories to pull from that you can use over and over again. In this episode, I give you my 3 step process for documenting and organizing stories so you’re never caught trying to think of one on the fly, or worse, omitting it all together.
Storytelling should be fun, not stressful. Get ready to add more personality and power to podcast interviews, weekly content, emails and more.
(04:46) How we see the world is based around our own beliefs. If you tell yourself you have no stories, you're going to make that truth.
The reality is our whole life is a story. Every memory we have from our childhood, from our work experiences, waiting in line at the coffee...