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Listen To My Latest Podcast Episode:

Signature Story Case Study with Jono Petrohilos - Ep #126

We’re back with another exciting interview from a million dollar course creator, Jono Petrohilos.

I had the pleasure of being a guest on Jono’s podcast, Course Creator Community Podcast: Craft Your SIgnature Talk with Heather Sager.

Jono’s storytelling ability and strong communication skills impressed me from the start. When I heard him share his signature story (from being ranked as the worst fitness bootcamp instructor to creating a million dollar digital course business TEACHING other fitness instructors), I knew I had to have him on the show.

In this episode we’re doing something a little different. Instead of digging into Jono’s expertise on building a digital course business (though he drops some great gems in the episode), our conversation was designed to be a case study for crafting a strong Signature Story.

You’ll hear Jono share his story (like he would from a stage), then we have a candid conversation around why it worked, what process...

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Meera Kothand: Speaking to an Audience That Doesn't Look Like You - Ep #107

Most marketing gurus tell you to nail your messaging you have to know exactly who you’re talking to. And they’re not wrong, but what if your audience doesn’t sound like you, look like you, or even live on the same continent?

You’re about to meet Meera Kothand, a digital marketing strategist and Amazon best-selling author who built her successful online business working with clients on the other side of the world. She helps solopreneurs and small business owners go from sub-zero when they're just starting out to getting to that first milestone of making a full-time income from their online business.

Get ready for a refreshing, insightful and tactical conversation on elevating your brand voice and connecting with your audience on another level.

 

Episode Highlights

  • What is a brand voice and the role of this for business owners when it comes to attracting the right people?
  • Your brand voice as a manifestation of your brand's personality
  • How to craft a...
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4 Ways to Use Story to Connect in your Marketing with Lindsay Rogers - Ep #76

It’s said that stories are 22 times more powerful than facts. That’s why so many speakers (myself included) use them to convey their messages from stages.  It’s my FAVORITE kind of on stage content which is why you’ll find many episodes dedicated the topic of storytelling like how to tell your signature story or ways to come up with story ideas and my best storytelling tips here.

But storytelling is also a powerful way to communicate beyond live presentation and video, especially when it comes to marketing your brand. That’s why I asked storytelling strategist Lindsay Yaw Rogers to come on the show to share how you can leverage stories in your marketing to connect with your audience in 4 unique ways you might not have considered. 

 

 

In this episode you’ll learn…

  • why storytelling hits both the logic and emotional chord.
  • the S.T.O.R.Y. acronym that will help you remember what to include in yours.
  • The most impactful way...
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How To Include Your "Why" in your Brand with Dawn Foster - Ep #65

 

Creativity is a gift as an entrepreneur.

But sometimes our creativity can overtake our decision making in business.

Like when we get a little too precious with that canva graphic, trying to make “just the right quote card” that perfectly blends our aesthetic while making a statement.

But it gets little to no engagement on Instagram.

Meanwhile, a screenshot of your notes app gets hearts for a week!

And let’s get real, sometimes we get a little too attached to our marketing creative and make emotional decisions, versus data driven ones.

That’s exactly why I brought on marketing strategist Dawn Foster to share her approach, which is rooted in data, helping you incorporate you and your WHY into your brand while being making strategic.

 Topics Covered:
  • How do design and communication show up in your business and what means to bring those two things together
  • Infusing yourself into your brand to connect more with your audience
  • Distinction between...
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4 Tips to Influence when Speaking - Ep #62

 

In today's episode, I'm sharing with you my interview on the Power Your Purpose podcast with Megan Accardo. I share some of my best speaking tips, strategies and insights. Plus we get personal talking about my hearing loss and how that's affected my career, and core elements of my signature talk.

Here’s a sneak peek at some of the topics we cover:

  • Why setting your intention before any important conversation will guide you toward greater success in communicating your message
  • How to use video to accelerate relationships, especially in this virtual working world (and how to get out of your own way and not focus on your own fears and insecurities while using said video)
  • The importance of practicing conversations, but why you should NOT write actual scripts (hint: use only bullet points!)
  • Why using storytelling is an incredibly important tool to show possibility and evoke emotion in those you are speaking to
  • And so, so much more!

My hope in sharing this conversation is...

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How To Come Up With A Bank Of Story Ideas For Your Content - Ep #58

 

As the popular marketing saying goes: facts tell, stories sell.  

Stories are incredible for connection and engagement, but what if you just don’t have any good ones? Or everytime you need one, you go blank? 

You need a bank of stories to pull from that you can use over and over again. In this episode, I give you my 3 step process for documenting and organizing stories so you’re never caught trying to think of one on the fly, or worse, omitting it all together.

Storytelling should be fun, not stressful. Get ready to add more personality and power to podcast interviews, weekly content, emails and more.

Episode Highlights

MYTH: Your life is boring and you have no stories.

(04:46) How we see the world is based around our own beliefs. If you tell yourself you have no stories, you're going to make that truth.

The reality is our whole life is a story. Every memory we have from our childhood, from our work experiences, waiting in line at the coffee...

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Creating Story from Struggle with Stephanie McLarty - Ep #57

 

We're talking about facing hard things today in business, pivoting when things don't go according to plan and how to make quick decisions as a business owner when you think everything has been lost. 

To really make progress on your goals and your dreams and your business, you have to be able to be mentally strong, you have to be able to keep going no matter what.

Today’s guest, Stephanie McLarty, shows how she did just that when faced with the devastating reality that the business she worked tirelessly to build was in financial ruins.

Stephanie is Founder & CEO of REfficient, which provides a reuse and recycling marketplace in the Telecom sector. In the last few years, REfficient has ensured 150,000+ items were diverted from landfill annually and into productive reuse. After becoming a mom, Stephanie saw firsthand the power of entrepreneurship to provide freedom, flexibility and income for families. She created Wealth of Family to help moms start a business...

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5 Essential Truths for Crafting Your Signature Story - Ep#42

 

What do you need to know when it comes to crafting a signature story that inspires and connects the dots for your audience?

Wait, what the heck is a signature story and do you need one?

Short answer yes, because like many entrepreneurs you’re probably making this rookie marketing mistake:

When talking about yourself and your background you rample a laundry list of experiences, resembling more of a resume than a journey an audience can relate to. The no-no is that you think you’re telling your “story”.

It’s ok if you’ve done this. Truthfully, me too.

I mean, it's hard NOT to when someone asks you “how did you end up in this line of work”, or “tell me a bit about your background”.

But here’s the most important thing to understand when it comes to your role as a marketer using story:

The story that matters most is the quiet one unfolding within your listener as they hear you tell yours.

 

 

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The Power of Story - Virtual Summit Interview - Ep #41

 

You already know you should tell more stories. What you might not know is telling them isn’t enough. This week I’m sharing with you my interview in the Power of Story virtual summit about the art of strategic storytelling and what you need to know to deliver stories in a compelling way.

In this interview with Adrienne Dyer, I share:

  1. What exactly is strategic storytelling
  2. How to place stories at the right times in your content
  3. The biggest mistakes made when telling stories in business (and how to avoid them)
  4. Beyond the stories, what you need to know about delivering your message

I encourage you to not only take notes on the storytelling strategies in this episode, but since I’m also in an interview format (ie on a stage), take note on HOW I show up and deliver my content. This is another chance for you to see me model my speaking strategies in real (erm virtual) life.

Episode Highlights:

On my start to storytelling in business

(11:41) I learned that...

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