There's a shift happening in the online business space as consumers are becoming increasingly turned off by overt selling tactics. So how can entrepreneurs adapt to the new way of selling online? This is a question that today's guest and Sales Enablement Strategist, Luis Báez will answer (plus a whole lot more).

With over 14 years in Sales & Marketing, Luis brings a breadth of knowledge and experience that spans across Digital Advertising, Software-as-a-Service, and Sustainability — with a revenue impact of over $500 Million to date. This was one of the most practical and inspiring interviews I’ve had on the show. Luis spoke from his heart, and his truth from living in poverty to being an out gay Latino sales executive and how each experience has shaped how he teaches others to show up, serve well and stand out.

Since leaving his corporate sales life, Luis has dedicated his work to empowering and enabling underrepresented entrepreneurs and online businesses...

How do people make those awesome looking videos for social media without hiring an editor or mastering editing software? 

If you've thought about creating videos for your marketing but find yourself stuck with .. listen up!

You already know that video is a FIRE strategy for connecting with your audience. And those who put a little effort into the quality of your videos (set, lighting & audio), raise the bar for how you perceive their brand. 

So where does that leave you? 

You want a brand that's inspiring, provides tangible value AND looks pretty, but without tech chops for editing, a big budget for nice equipment or understanding what "nice" actually means... 

Creating video is a task that’s remained on the “for later” list.

Enter this week's FIRE episode on The Heather Sager Show with Michael Moore.

It’s 2 video nerds in one awesome conversation about how to make video more doable for online biz owners.

Michael shares tips for...

Is there a right or wrong way to structure an online program? Most the ideas business owners come up with are based on what other people have done… and many of them are the same strategies on rinse and repeat. 

Today I’m sharing with you exactly how (and WHY) I’ve structured my six-figure program with three unique engagement strategies that you can leverage for your own business.

In this episode we’ll dive into…

• structural changes I made to my program and how it evolved
• knowing when to offer one-one-one as a bonus inside your course / program
• three enhancements I added to my program (plus some tips on how you can make these as part of your own course /program)
• recommended tools

Episode Highlights

Speak Up to Level Up (SULU) Evolution (to give you some context around structural changes I made)

SULU as a group coaching program

When we first launched SULU, we launched it as a group coaching program. It was 10 weeks long but we just...

I'm joined this week by a real estate specialist, entrepreneur, podcast host and Speak Up to Level Up member, Paige Schulte. In this conversation she shares her unique perspective for how speaking has played out in both business to business (B2B) and business to consumer (B2C) worlds.

We also talk around how speaking can help be an accelerant for your business not only to get exposure but more so how can we be more intentional around all of the micro opportunities that are around us every day whether it's in a service-based business or a coaching business and looking for the opportunities to practice and get more confident.

In this episode we dive into...

• The importance of practicing and using stronger language on Instagram stories and live streams
• What happens when you approach one-on-one meetings and sales presentations like mini speeches
• How to leveraging Clubhouse to test the waters in speaking and position yourself as an expert
• Managing filler words, boundaries… and so...

Everybody’s telling you it’s time to get your annual plan together and develop a strategy to knock it out of the park in 2020. If that feels a bit overwhelming, today’s episode is for you.

// Get your at a glance google sheet calendar by texting ITFACTOR 33777 // 

Today’s guest, Kristen Westcott is here to help us plan effectively, even when don’t have a lot of time. After more than a decade of helping others with goal setting, time management and project management, Kristen is an operations consultant and project manager to online coaches and course creators looking to scale their businesses without the added frustration. She guides her clients through strategically planning out their quarterly goals, manages their projects, teams and day-to-day operations so they can be the CEO of their business.  Her gift is helping entrepreneurs take their vision and create an action plan so that it becomes a reality.

If you want practical skills...

Do you ever fan girl over another business owner and ask... HOW THE HECK DO THEY DO THAT? And secretly, or maybe not so secretly wish — that you could get a backstage pass to what tools or tricks they use in their business to create their work?

Well, today you’re in luck because I’m sharing with you my “power tools”. These are the 10 techy tools that I use daily in my business… and I think they’re going to love them.

Links Mentioned:

// Get the full episode show notes over on the blog at: https://www.heathersager.com/blog/power-tools

// I can't wait to hear your favorite nugget from this episode. Take a screenshot and post to IG stories and tag me @theheathersager #FYIFPodcast

// Ready for more? Hit that SUBSCRIBE button so you don't miss the next FYIF episode.

// Ready to NAIL YOUR NEXT TALK? If you have a live presentation, workshop or talk coming up and you want to show up as an authority and turn that event into...

Do you ever fan girl over another business owner and ask... HOW THE HECK DO THEY DO THAT? And secretly, or maybe not so secretly wish — that you could get a backstage pass to what tools or tricks they use in their business to create their work?

Well, today you’re in luck because I’m sharing with you my power tools. These are the 10 techy tools that I use daily in my business… and I think they’re going to love them.

**Disclaimer: Some of the following links are affiliate links. These come at no additional charge to you, but allow me to receive a payment or an incentive if you make a purchase through one of them**

Temi

Quick & Easy Transcription

I use transcription to get the ideas out of my head through my mouth and on to paper. Temi creates the transcript so I can move forward with my content.

This advanced speech recognition software takes speech to text in five minutes with 85% accuracy. Submit your audio or video file to Temi, review your...