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Authentic Selling On & Off Social with Nikki Rausch

Listen To My Latest Podcast Episode: Authentic Selling On & Off Social with Nikki Rausch

Authentic Selling On & Off Social with Nikki Rausch - Ep #59

 

As online entrepreneurs, selling often starts on social media, but many forget to include it in their selling strategy (or even have a strategy at all!) Let’s change that.

I had the pleasure of interviewing sales expert, Nikki Rausch, who teaches how to be authentic when it comes to selling using a step by step process.

In this episode, she teaches you how to guide someone from uninterested or unaware of your services, down the pathway to selling with ease.

Topics Discussed in this episode:

  • What is Authentic Selling and why is it so important to have a selling process?
  • How to talk 'with' people instead of 'at' them on your social media platforms
  • Creating curiosity on social so you can begin moving people to the next step of your selling process
  • How to invite someone to that next step when they show interest
  • Phrases to avoid using because they can come off as condescending when you're really trying to build rapport

About my guest:

After 25 years of experience selling...

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How to Handle Tech Surprises When Virtually Speaking - Ep #55

 

If you plan on speaking on virtual or live event stages, you’ll inevitably face tech issues. The question is: will you handle them in a way that adds credibility to your brand or harms your reputation?  Will you roll with the punches or waste precious time with a deer in headlights look?

Today, I'm sharing some real examples of speaking hiccups and teaching three specific steps to help you navigate them with grace, leaving your audience thinking, “dang, if she can do THAT, what ELSE can she do for me?”

 

Good content, delivery and adaptability is essential to your brand.

(09:39) You have to have good content. You have to have a level of presence about you that elevates your brand. It's got to get people to connect to it. If you have poor delivery, it doesn't matter how good your content is, people are not going to remember it. They're not going to be engaged. You're not going to hold their attention. Your delivery has to be there, but your...

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5 Questions to Halt Shiny Object Syndrome - Ep #53

 

 I love shiny objects. I love a little glitz, a little sparkle. 

When things become hard (aka every day as an entrepreneur) it’s easy to lose focus and want to move on to the next shiny thing. Yes, THAT NEW THING will become the secret to our success.

False

We both know that pushing through the hard stuff leads to break throughs.

The question is, how do you actually determine if you're getting caught up in shiny object syndrome, or if it's actually an incredible opportunity that you should say yes to that is going to help you further along in your business?

You must have a filtering system to keep a clear head and not get caught up in the marketing hype.

Say no to FOMO and hello to real growth.

I do this with 5 simple, yet powerful questions. So simple, you might laugh. 

But remember, all you need is a good prompt to get your brain and your gut working in sync.

Here’s 5 specific questions to ask yourself when you're going through shiny...

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4 Confidence Boosting Secrets for Live Streaming - Ep #51

 

I often say that a stage is simply a platform to share your message. In this online world, especially during the pandemic, most have been surprised to learn just how many stages are readily available and are ready to start exploring.

Today we’re talking about live streaming, however the secrets I share are absolutely relevant to pre-recorded video or any other stage that you find yourself speaking.

Before we dive in, if fear of the camera is something that you’re struggling with, grab my Confidence Booster: 5 Hacks to Shake Your Fear & Kickstart Your Confidence. It’s a simple PDF guide to help you press LIVE, plus you’ll also get access to my recommended tech list, including the cameras, tripods, lights, streaming software and other misc tech I share with my clients and students. Grab it here.

Making the decision to start showing up on live stages can often be an emotional decision rooted in FEAR.

What will others think of me?

What if I make a...

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Why You Should Break Up with Your Phone - Ep #46

 

It’s the dirty little secret we don’t talk about in online business.

We sneak it into the bathroom, hide under our sheets, or in the pantry pretending to find the kids snacks... 

glued to our smartphones, “working”.

We have online businesses to run, so we have to be online, right?

A quick pop onto Facebook to check replies for that last post.

Then over to Instagram to see if any non-bots answered our question sticker (still nope).

Each grab of the phone starts the involuntarily, yet obligatory app circle:

Check mail

All 3 accounts.

Open Instagram 

DMs. Stories. Feed.

Jump to Facebook

Notifications. Groups. Feed. .

Back to Insta.

Why am I here?

Maybe a little Slack, Vox + Marco Polo?

24 minutes later you have no clue what you just did for “work”.

Cut the crap, we can’t intelligently call this work.

For me, it became more of an escape.

From what? I do not know.

To where? Also not entirely sure.

Our smartphones take us to...

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More Than #Selfcare: Create Capacity for Your Success - Ep#45

 

I believe that the secret to finding and rocking your IT FACTOR stems from the inner work we do on ourselves. 

When you’re clear on who you are and continually strive to become the best version of yourself, the law of attraction kicks in and others are drawn to you like a magnet.

If you’re a fan of personal development like me, listening to podcasts, books and taking online courses, you’ve most likely experienced the high that comes when you get inspired to dream and hope.

You’ve also most likely experienced the overflow of information, drinking from the fire hose of inspirational how-tos, chasing the next motivational hit, never stopping long enough to allow information to transform into knowledge.

Today I’m challenging you to consider the level of intentionality you place on your learning: are you growing in the right areas?

And secondly, do you have the capacity for the information you consume to become knowledge? Are you giving...

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Becoming a Trusted Authority in Online Marketing with Andrea Howe - Ep #37

 

It's that word that seems so immeasurable—trust.

When growing your audience and authority online, building trust with others is a requirement.

But trust is slippery because in the online space, we are SKEPTICAL of things on the internet!

So how do you get strangers on the internet to TRUST you?

Shift your focus from trying to get others to trust you to elevating your trustworthiness..

What exactly is trustworthiness? And how do you go about elevating it in this skeptical online space?

Cue my expert guest, Andrea Howe.

She’s the Founder of the Get Real Project and co-author of the Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust.

I first met Andrea almost a decade ago when I hired her to come into my former company to run a workshop with our team on building trust based relationships.

She was so effective we brought her back again and again.

When I was creating a 3 part series on the “know, like and trust factor”, I knew the...

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You Need More Cowbell: The Power of Personality in Email with Bobby Klinck - Ep #35

 

**This is Part 1 of a 3 part series on building the “know, like & trust factor” with your online audience.**

You can infuse your personality into a presentation, podcast or video, but if your emails resemble dry toast, you won’t keep your audience.

In business, every single touch point you have with someone is your chance to strengthen or weaken their perception of your brand.

What’s your current email relationship status?

If you’re like many online entrepreneurs, who aren’t copywriters, chances are it’s complicated

Maybe you dread writing that weekly newsletter to your list or have lackluster engagement with the emails you DO send.

Whatever your email “complicated status” situation is, I’d like to play matchmaker.

Meet Bobby Klinck.

A Harvard Law Grad turned online entrepreneur—but he’s NOT your typical lawyer. He doesn't do suits, he hates legalese more than you do, and has a tendency to...

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5 Ways to Structure Live Video Shows with Melanie Dyann Howe - Ep #34

 

Disclosure: This post contains an affiliate link for the streaming tool: StreamYard. You can use the service completely free, however if you choose to upgrade to a paid plan using my link, you’ll get a $10 credit and I’ll receive a small commission (no additional cost to you). You do not need a streaming service to apply many of the strategies we cover in this episode.

 

When it comes to content, video is the PRINCESS and live video is the QUEEN. 

I’m sure you’ve heard that videos are gold on social media, but did you know that LIVE videos get SIX times more engagement than a regular video?

Maybe you’ve been thinking about video for your business, but your perfectionistic side has been holding you back.

Or maybe it’s the tech.

Maybe you’re terrified of the camera or have no clue what you’d talk about.

But here’s the thing: 

“Live video is a great way to create that authentic connection with your...

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Quarantine Productivity Hacks for Online Entrepreneurs - Ep #33

 

I’ve established a pretty solid work-from-home routine this last year, keeping my kids in daycare 4 days a week so I can run my online business.

But then…March 2020 happened. 

Quarantine and kids are home 24/7.

What’s the right way to feel right now?

Lucky for being able to be home with my kids and still make money?

Guilty because others have had their world turned upside down and I’m still standing?

Annoyed for playing Candyland for the 97th time with my 5 year old when what I want to be doing is write?

Guilty again for thinking and writing the above?

Lonely because even though my inner circle is small, and I don’t see them often (#introvert) the thought of NOT being able to is quite depressing.

There's no right way to run a business through a pandemic. However you’re feeling, try to give yourself a heavy dose of grace.

Just focus on the things that are most important to you.

As we each figure out this new way to work, I thought...

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