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Ever heard a business coach tell you that selling is “just a numbers game”? They say that if you can just get your offer in front of more people, eventually you'll start making sales.
But if it really was as simple as putting offers in front of more potential buyers, why are there so many broke content creators? Harsh truth, I know. But those business coaches aren’t entirely wrong, they just left out a critical piece of information.
It isn’t about getting the offer in front of more people, it’s about connecting a MESSAGE that resonates to your offer. Said another way, it’s all about the CONTEXT you provide.
In today’s episode, I’ll share the 7 essential ingredients that will allow you to create messaging that resonates. So grab a notebook, a cup of something warm and start planning that effective messaging. You’ve got this!
When you think of writing copy for your launch or your newsletter, how does it feel? Light and east? Fun? Heavy and total chore?
How how do you feel when you sit down to write promotional emails or *gulp* a sales page?
Whether or not you signed up to “be a writer” when you started your business, the truth is that clearly communicating your ideas through great copy is a requirement.
Between newsletters, blog posts, video descriptions, captions, lead magnets, promotional emails, sales and check out pages (those last 3 are the money makers btw) writing is part of building an online brand.
But what if you don’t consider yourself a great writer?
What if you struggle to come up with ideas or “get into flow” when you sit down to type?
And even if you can write great content, what if persuasive selling in copy seems like an unsolvable rubik’s cube?
Today's episode will help you step into the role of writer and become...
I bet reaching more people and creating a meaningful impact is one of your aspirational goals.
And as an online business owners, you’re trying to blend marketing strategies designed to reach the masses with a more personable, relationship focused approach.
So the question is: how can you truly connect with people through relationships AND grow at the speed you want? And if people don’t know who you are or what services you offer, how can you expect them to pay attention and to trust you?
In this week’s episode, we’re looking in the rearview mirror to help you reflect on your visibility efforts and determine a strategy you can implement next year—one that is aligned, more intentional and will create a bigger impact in your business. Whether you've been doing visibility for a while but you haven't gotten much traction or you put it on the backburner, this episode is a must listen.
In this episode, we dig into…
When was the last time your confidence took a hit? Maybe a failed launch, or not getting enough views on your Instagram stories? How about unsubscribes from your list? Or a negative review.
Shaky confidence happens to everyone, especially entrepreneurs building businesses.
Think about it. You’re quite literally building something you’ve never done before, constantly learning new skills,tech and tactics. Of course you’ll question yourself, feel like a fake or consider burning it all down, every now and then.
But what you do in those moments matters. Do you get back up quickly? Do you spiral out? Do you look to others for validation? Or push through reciting affirmations?
Confidence seems “fluffy and intangible, but often shows up in a physical manifestation. On today’s episode we’re talking about how confidence impacts your business, how to recognize the symptoms of lost confidence and what to do when it inevitably shakes.
It’s no secret that you wear a lot of hats running a business, and if you’re anything like most online business owners, the majority of your time is spent on content creation, admin and other behind the scenes work.
But how can you expect to make money in your business if you spend the majority of your time on things that aren’t directly tied to sales or designed to make sales down the road (and the road keeps getting longer)?
In today’s episode, I’ll share with you my ridiculously simple strategy that’s going to help you generate more sales. So if you are not quite on track with where you want to be this year or are looking for a cash boost, this episode will be the fire to get you moving.
As an online entrepreneur, we are often the face of our companies. Everything about us speaks, from the way we groom ourselves to the way that we physically show up AKA our appearance—all these things matter. It is an extension and enhancement of our brand which sends a message to our prospects and our audience (whether we like it or not!)
But the question is, are you happy with the message that's being shared? And if you're not feeling extremely confident where you're not getting the reception that you desire and not attracting the quality clients you're after, this might be an area that you really can step up in your game.
Today's guest, Kristina Pernforns, an Image and Interior style specialist is going to help you understand exactly how your personal style reflects how you want to be seen. And if you want to build trust and credibility with your audience, you have to look the part.
This is one of my favorite interviews I've done in quite a while and I’m sure...
Whether you’re just getting started as a business owner or you’ve been at it for years, it’s essential to have a firm grasp and a complete understanding of your business financials.
Part of being confident in your brand is also understanding your finances—and there’s no one I trust more when it comes to this than my CFO, Serena Shoup.
I ask Serena, who you might remember from episode 140, has graciously taken the mic while I rest and recover my voice.
Serena is a founding member from our program, The Speaker Society. She is a CPA who runs a virtual bookkeeping business dedicated to helping course creators and online experts manage their cash and make informed decisions based on their numbers when it comes to launching, growing, and scaling.
This episode is short and sweet but is filled with tangible tips that will help you become more profit conscious and be more comfortable around your money.
I hope you enjoy this special...
How many ideas do you have on any given day? How often do you sit down and dream about the different revenue plans for your business, the different offers that you create, the different types of podcast episodes you can do or the different tactics for marketing you can try?
As business owners, what a beautiful gift it is to have the opportunity to create things from nothing and build them out into the world to help other people. We’re full of innovative ideas, wanting to always do new things and start taking action on them.
But what happens when you start taking action on all of these things and you don't actually stick to one thing long enough to make it work?
If you won’t be careful, this same gift can also be your biggest liability as to why you’re not making any progress in your business and you find yourself stuck in the mud and you can't seem to get out.
I want to challenge you today to ask yourself, have I really committed to...
As business owners, we are the best advocates and ambassadors for our brands and the more that we can get ourselves out there with the right message in the right places, this is where that ripple effect of opportunity starts happening. Not only do we attract our ideal clients, but we create really quality relationships.
Today’s episode is a BONUS episode replay from an Instagram Live I did, bringing a couple of our clients from The Speaker Co to share their journeys of how leveraging their message and their voices in the last year has made a bigger impact with their business.
Remember, there are people who are waiting that you know you can help but until you take the bold move, you pick up the microphone, you turn on the camera or you pitch that opportunity–how are they ever going to hear your message? So this is your reminder to be a little more brave, be a little bit more bold and start making progress. Sure, you might be a little crappy to start but you...
Speaking can feel intimidating and terrifying. But if you have big dreams and want to truly make an impact in the world, you can’t do so by staying silent. You have to leverage your voice.
Today’s episode is a special one—I’m passing the microphone to real business owners just like you. I thought it might be helpful to hear how other entrepreneurs take courageous action, get results and believe everything is possible if you just start taking that first step to step up and help your ideal clients.
These amazing business owners are graduates of my original program. They are real women who want to get their message out in a bigger way with real stories to share and meaningful wins to celebrate that will surely touch your heart.
I hope the stories that you hear today unravel something in you to push you to be a little more brave for you to try new things, for you to raise your hand for a speaking opportunity, for you to be a little bit more louder with your voice...