Finding Your It Factor

the podcast dedicated to helping you become magnetic

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Episode Show Notes

Everybody’s telling you it’s time to get your annual plan together and develop a strategy to knock it out of the park in 2020. If that feels a bit overwhelming, today’s episode is for you.

// Get your at a glance google sheet calendar by texting ITFACTOR 33777 // 

Today’s guest, Kristen Westcott is here to help us plan effectively, even when don’t have a lot of time. After more than a decade of helping others with goal setting, time management and project management, Kristen is an operations consultant and project manager to online coaches and course creators looking to scale their businesses without the added frustration. She guides her clients through strategically planning out their quarterly goals, manages their projects, teams and day-to-day operations so they can be the CEO of their business.  Her gift is helping entrepreneurs take their vision and create an action plan so that it becomes a reality.

If you want practical skills to approach planning so that you can achieve success in 2020 - tune in now and don’t forget to pick up the FREE resources Kristen offers throughout the episode.

Links Mentioned:

// FREEBIE LINK: kwestcottmedia.com/itfactor

// Text itfactor to 33777 for your Google Sheet Calendar template

Connect with Kristen:

// Website: www.kristenwestcottmedia.com

// On Facebook: @kristenwestcottmedia 

/// On Instagram: @kristen.westcott 

// On LinkedIn: https://www.linkedin.com/in/kristenwestcott/

// I can't wait to hear your favorite nugget from this episode. Take a screenshot and post to IG stories and tag me @theheathersager #FYIFPodcast

// Ready for more? Hit that SUBSCRIBE button so you don't miss the next FYIF episode.

// Ready to NAIL YOUR NEXT TALK? If you have a live presentation, workshop or talk coming up and you want to show up as an authority and turn that event into future business, get my 10 Must Ask Questions Before Taking the Stage.  It's the ultimate planning guide full of tips and strategies that you didn't know you needed to know.

As entrepreneurs we often get pulled into the pressures, stresses, and let’s be real - sexiness -  of things we work on each day. But there comes a point when begin to alienate the thing that most likely inspired us to become business owners in the first place: our family. 

Today’s guest, Nick Murphy knows the struggle entrepreneurs face finding balance in their lives. As an NFL veteran turned serial entrepreneur, he knows a thing or two about discipline, ambition, and peak performance. With 5 kids of his own, he set out to teach parentpreneurs (yep, that’s parents + entrepreneurs) how to accelerate the growth of their businesses so they can hustle less and earn more – all while being present to what matters most at home.

Nick’s perspective on business growth related to this so-called balance (btw he hates that word) between family and work is quite refreshing and doesn’t ask you to choose between your two babies or push guilt for loving your work.

If you like this conversation, join Nick and me at the 2019 Parentpreneur Virtual Summit (yep, yours truly is one of the guest speakers on the line up!) Text parentpreneur to 44222 or click here to save your seat.

Links Mentioned:

// Follow Nick on Instagram: @coachnickmurphy

// Check out Nick’s website: nickmurphy.io  

// I can't wait to hear your favorite nugget from this episode. Take a screenshot and post to IG stories and tag me @theheathersager #FYIFPodcast

// Ready for more? Hit that SUBSCRIBE button so you don't miss the next FYIF episode.

// Ready to NAIL YOUR NEXT TALK? If you have a live presentation, workshop or talk coming up and you want to show up as an authority and turn that event into future business, get my 10 Must Ask Questions Before Taking the Stage.  It's the ultimate planning guide full of tips and strategies that you didn't know you needed to know.

Want to know how to get present, push through discomfort, and become more magnetic in the process?

When your mind is racing all the time, it’s difficult to slow down and be present and presence is QUEEN when it comes to communication. That means keeping your nerves, insecurities or wandering thoughts at bay to focus on what (or who) is right in front of you. But it isn’t just your mind that creates presence, it starts with your body.

Today’s guest, mindfulness educator Athea Davis is helping us explore the connection between our bodies and our minds, sharing how yoga and mindfulness practices can be powerful tools for showing up for our audiences in a bigger way.

Athea Davis is a mindfulness educator at KIPP Texas Public Schools. She’s the author of Today’s Gonna Be Awesomesauce: Daily Meditations for Youth, Parents & Families, and the creator of the powerfully positive weekly classroom + home resource, the affirmation + art card deck, also called, Today’s Gonna Be Awesomesauce! Athea owns Sol Sense Yoga, a mindfully-infused education and leadership company, where she leads live mindfulness trainings + digital courses for leaders, educators, and parents. She is the host of the rising education podcast, Mindful Living with Athea Davis. Athea lives with her superhero love family in Houston, Texas and is dedicated to spreading the awesomesauce sparkle here, there, and everywhere!

She’s full of energy and put a big smile on my face-- and I’m sure she’ll do the same for you (even if you’re like me and the thought of yoga makes you YAWN). 

Get ready to learn how to quiet your mind and leverage your-- as Athea puts it-- awesome sauce.   

Links Mentioned:

// Connect with Athea on Instagram @atheadavis

// Visit Athea’s website: soulsenseyoga.com

// Mindful Living with Athea Davis Podcast

// I can't wait to hear your favorite nugget from this episode. Take a screenshot and post to IG stories and tag me @theheathersager #FYIFPodcast

// Ready for more? Hit that SUBSCRIBE button so you don't miss the next FYIF episode.

// Ready to NAIL YOUR NEXT TALK? If you have a live presentation, workshop or talk coming up and you want to show up as an authority and turn that event into future business, get my 10 Must Ask Questions Before Taking the Stage.  It's the ultimate planning guide full of tips and strategies that you didn't know you needed to know.

Want to know the real secret to finding your IT FACTOR? It’s being YOU.

The more we understand ourselves, the more authentic we can be. If you are consuming other people’s content online and find yourself modeling their way of speaking, posting or just doing business, it especially important for you to understand your specific strengths and tendencies so that you show up as YOU.

Today’s guest, Melissa Koehler is sharing with us all about the Enneagram --a system of personality typing that describes patterns in how people conceptualize the world and manage their emotions.

Melissa is a Small Business Strategist and serial entrepreneur who started her first business in 2001. From stationery design, to scrapbooking, to professional photography, she’s self-taught her way to success on her own terms. Today she’s the founder of a multi-million dollar consultancy that helps creative entrepreneurs turn their passions into a sustainable living. With her background in Enneagram personality types, Melissa shows fellow creatives how to build lovable brands by owning who they are, and differentiate their products and services in the marketplace. She believes in pizza, Jesus, and that when women are empowered, everyone wins. 

Now, even if you think you know about the Enneagram, you won’t want to miss Melissa’s perspective.. Get ready to learn how to leverage your natural talents.  

Links Mentioned:

// Cliff Notes Version of the Enneagram – Melissa’s PDF: https://melissakoehler.lpages.co/type-guide/

// Enneagram Institute Test ($12)

// The Road Back to You by Ian Chron and Susanne Stabile

// The Path Between Us by Suzanne Stabile

// Learn all about the resources that Melissa has to offer by checking out her website at Melissakoehler.net

// Connect with Melissa on Instagram @mkoehler

// I can't wait to hear your favorite nugget from this episode. Take a screenshot and post to IG stories and tag me @theheathersager #FYIFPodcast

// Ready for more? Hit that SUBSCRIBE button so you don't miss the next FYIF episode.

// Ready to NAIL YOUR NEXT TALK? If you have a live presentation, workshop or talk coming up and you want to show up as an authority and turn that event into future business, get my 10 Must Ask Questions Before Taking the Stage.  It's the ultimate planning guide full of tips and strategies that you didn't know you needed to know.

Do you ever fan girl over another business owner and ask... HOW THE HECK DO THEY DO THAT? And secretly, or maybe not so secretly wish — that you could get a backstage pass to what tools or tricks they use in their business to create their work?

Well, today you’re in luck because I’m sharing with you my “power tools”. These are the 10 techy tools that I use daily in my business… and I think they’re going to love them.

Links Mentioned:

// Get the full episode show notes over on the blog at: https://www.heathersager.com/blog/power-tools

// I can't wait to hear your favorite nugget from this episode. Take a screenshot and post to IG stories and tag me @theheathersager #FYIFPodcast

// Ready for more? Hit that SUBSCRIBE button so you don't miss the next FYIF episode.

// Ready to NAIL YOUR NEXT TALK? If you have a live presentation, workshop or talk coming up and you want to show up as an authority and turn that event into future business, get my 10 Must Ask Questions Before Taking the Stage.  It's the ultimate planning guide full of tips and strategies that you didn't know you needed to know.

Whether you’re just getting started as a business owner or you’ve been at it for years, it’s essential to have a firm grasp on the machine that fuels your business— money.

Today’s special guest, Meg Wheeler, is a business and financial coach who teaches coaches, consultants and creatives how to run financially fit businesses. She’s sharing with us her 3 Money Principles AND seven pro tips for staying on track.

This episode is filled with gold. By the time we finish, you’ll have a firm grasp on exactly what you need to be doing to create (or rebuild) a solid financial foundation. 

As Meg says, “the way that you treat your business and the way that you put your business out in the world is how other people are going to treat your business.” Give your business the attention it deserves and learn what your relationship with money has to do with you becoming more magnetic.

***

Meg’s 3 money principles:

  1.   Money is just one form of compensating someone for their product or service. It’s not inherently good or bad.
  2.   Your financial numbers provide crucial business insights that help you make better business decisions.
  3.   The more you ignore your numbers, the harder it gets.

Meg’s 7 tips for staying on track.

  1.   Decide on Your Business Entity
  2.   Separate Business Bank Account
  3.   Choose an Accounting System
  4.   Make it Easy for People to Give You Money
  5.   Save for and Pay Your Quarterly Estimated Taxes
  6.   Create a Budget and Refine it Regularly
  7.   Set Up Money Meetings

Take Action:

Consider Meg’s 7 tips. Which one needs your attention immediately? Schedule a time this week to make it happen.

Highlights from this Episode:

(04:31) whether or not you should be focusing on the money stuff in your business actually has nothing to do with whether or not you're making money.

(10:06) If you can bring on an accountant, great, but even if you are able to bring someone at, you've got to understand this stuff yourself because you're still the business owner.

Links Mentioned:

// Meg’s Website: Megkwheeler.com

// Biz Money Blueprint Course: Bizmoneyblueprint.com

// Money Meetings Toolkit: Megkwheeler.com/toolkit

// Connect with Meg on Instagram: @megkwheeler

// I can't wait to hear your favorite nugget from this episode. Take a screenshot and post to IG stories and tag me @theheathersager #FYIFPodcast

// Ready for more? Hit that SUBSCRIBE button so you don't miss the next FYIF episode.

// Ready to NAIL YOUR NEXT TALK? If you have a live presentation, workshop or talk coming up and you want to show up as an authority and turn that event into future business, get my 10 Must Ask Questions Before Taking the Stage.  It's the ultimate planning guide full of tips and strategies that you didn't know you needed to know.

When getting ready for a big talk, I bet you spend the bulk of your preparation time developing your content. Whether it's creating a mind map or an outline, writing a script to practice from, or jumping straight to it and creating a PowerPoint. 

Regardless, I bet you spend more time creating the content than practicing HOW you’ll deliver your message. 

But remember this: Your words matter (work on those), but how you deliver them matters far more. Because even when not speaking, you’re communicating to your audience. 

When you embrace this and get more intentional with how you communicate, you become far more influential. Learn how in today’s episode as I introduce my Delivery Core Four and share how you can elevate your skills.

Take Action:

What’s the one Delivery Core Four area that you really need to focus on this week? Do you need to get better with your tone, slow down your pace, or practice using your hands? Whatever it is, pick one and then tag me @theheathersager in your IG Storiesso I can cheer you on!

Highlights from the Episode:

(08:30) Every moment we are communicating like it or not. So once you become more aware and take ownership of the fact that you're always saying something, even when you're not, you can begin to do something about it to make sure that what you're saying in this world is what you want others to hear.

(24:27) When it comes to showing up for your audience and delivering the message that you have in your head and in your heart, you have to bring the soul, you have to bring the fire, you got to bring the heat baby, and you do that through the Delivery Core Four. 

Links Mentioned:

// Tonya Reiman’s Book: The Power of Body Language

// Vanessa Van Edwards TedTalk: Contagious

// Heather Sager YouTube Video: Talk With Your Hands

// I can't wait to hear your favorite nugget from this episode. Take a screenshot and post to IG stories and tag me @theheathersager #FYIFPodcast

// Ready for more? Hit that SUBSCRIBE button so you don't miss the next FYIF episode.

// Ready to NAIL YOUR NEXT TALK? If you have a live presentation, workshop or talk coming up and you want to show up as an authority and turn that event into future business, get my 10 Must Ask Questions Before Taking the Stage.  It's the ultimate planning guide full of tips and strategies that you didn't know you needed to know.

Last weekend I attended Amy Porterfield’s Entrepreneur Experience Conference. If you weren’t there, just let me tell you it was amazing. I learned so much and I get the opportunity to share a little of what I learned in this episode of the Finding Your It Factor Podcast. 

One of the biggest takeaways was my realization that sometimes we focus so hard on how we show up on stage, but we don’t put a lot of energy and attention into how we show up for ourselves. 

Are you guilty of that?

I loved watching Amy answer questions during Q & A time. She actually listened. She actually cared. She brought humility and passion and compassion and presence to each conversation. 

I bet if you thought about it, you do the same with your clients and followers, right? 

But what about you? Do you treat yourself the same way? Do you show up for yourself when no one else is around? 

Take a listen to this off the cuff episode as we talk about how to embrace Q & A sessions as a strategy to extend your content, as well as how to show up for yourself. Because, if we can’t be the best version of us for ourselves, well…we won’t be able to attract ideal clients or inspire other people. And isn’t that the goal?

Take Action:

How are you showing up for yourself when no one is watching?

Highlights from this Episode:

(12:40) So Q and A is a strategy for you to deliver your core content, but beyond the time that you were allowed to deliver your talk.

(21:07) as a speaker, we typically focus on our facial expressions and our tone and our message and even our body language and how we move. We focus on all those things when we're speaking. But the question you have to be asking yourself is how do you show up when you think nobody's watching?

Links Mentioned:

 // Sign up for my free Speak With Style masterclass and learn how you can step on stage with killer confidence and walk off with a list of obsessed fans ready to work with you. 

// I can't wait to hear your favorite nugget from this episode. Take a screenshot and post to IG stories and tag me @theheathersager #FYIFPodcast

// Ready for more? Hit that SUBSCRIBE button so you don't miss the next FYIF episode.


// Ready to NAIL YOUR NEXT TALK? If you have a live presentation, workshop or talk coming up and you want to show up as an authority and turn that event into future business, get my 10 Must Ask Questions Before Taking the Stage.  It's the ultimate planning guide full of tips and strategies that you didn't know you needed to know.

Are you a self proclaimed personal development junkie like me? Podcasts, audiobooks, actual books, online courses… scrolling IG or FB for doses of inspiration? It can fuel you with ideas for an ongoing list of dreams and goals… but it can also leave you feeling, at times, less than enough.

It’s like those dreams and ideas become this looming to-do list of things you’ve yet to accomplish. And you realize that sometimes the goal you set for yourself isn’t the goal you truly want. 

It’s a terrible feeling to know that you could be making strides toward your big goal, but those other items on your list make you feel…stuck. And out of sheer stubbornness, you just don’t want to take an item off your to-do list.

…and so, it sits there, week after week and month after month, making you feel guilty about the lack of progress you’ve made. Sometimes preventing you from working on the goals that really matter. You know, the ones that are actually going to make a difference?

The good news? There’s a solution and it comes down to asking the following questions:

  1. Do I even want this?
  2. What’s going to be different in my life if I were to achieve this?
  3. Why is this so important to me?
  4. When I achieve it, what then will be possible for me?
  5. Imagine you’ve just accomplished your goal, how would you act today?

 Today, I’m giving you permission to slow the heck down and take a good, hard look at your list of goals. It’s time to get unstuck. It’s time to Marie Kondo the crap out of that list so that you can have the wins and successes you’ve been dreaming about and (bonus!) actually feel like you’re succeeding.  

 To do that, you have to take back control of your thoughts, your action items, and your dreams. Isn’t it about time?

 The truth is that your goals should pull you up not push you down and that’s exactly what this conversation is about today. Let’s get out of the mud and start living our dreams. Are you ready to join me?

Take Action:

 Pick the one bucket that you are most excited about - the one you are going to take down the road with you. Are you 100% committed to making that happen? If so, it’s time to take action!

Highlights from this Episode:

 (10:47) - we're feeling like we're constantly failing because that damn list is looming over us and I'm not even talking about the to do list right now. I'm talking about that dreams list.

 (11:13) - oftentimes that list of dreams, that list of goals, the list of things that we want to be, it's filled with things that we might not even want.

 (14:50) - I opened the opportunity for them to reassess their goals, to re-identify them and actually choose the thing that they wanted, the thing that would light them up, the thing that they would feel so good if they achieved it as their outcome at the end of our program.

 (16:36) - when you have all these dreams or goals on your list, the thing that's missing, the thing that's holding you back from making true meaningful progress is you have to make an actual decision that you're going all in on this goal. 

 (30:49) - You have to have a really solid why for you to make massive action towards a goal. If you're going to stick with something through the good and the really uncomfortable times, you have to have a compelling why.

Links Mentioned:

 // Want to snag a seat in my new small group coaching program: SPEAK UP to LEVEL UP - Business Growth Accelerator?  Join the wait list here 

// I can't wait to hear your favorite nugget from this episode. Take a screenshot and post to IG stories and tag me @theheathersager #FYIFPodcast

// Ready to NAIL YOUR NEXT TALK? If you have a live presentation, workshop or talk coming up and you want to show up as an authority and turn that event into future business, get my 10 Must Ask Questions Before Taking the Stage.  It's the ultimate planning guide full of the tips and strategies that you didn't know you needed to know.

If you want to crush your business goals, you've got to embrace speaking opportunities. Does that mean you need to jump on stage in front of 1,000 people right away? Heck no.  

When most entrepreneurs think of speaking, they think of either professional speakers charging a fee for their talk or speaking for free to get experience… to eventually command a fee. But this concept of trading money for time wasn’t why you built your business. And speaking for free without a strategy isn’t going to lead you towards the results you want. The good news is that these aren’t the only ways to speak to get results in your business.  

In this episode, I’m sharing three specific speaking strategies you can use in your business to achieve your revenue goals. We’ll talk about the similarities and differences between speaking for a fee, speaking to sell your programs, and speaking to grow your audience. 

We’ll also talk about keeping your WHY front and center when it comes to picking a speaking strategy. That means, you choose the right opportunities to achieve your goals without sacrificing your business, your family, your health or yourself in the process.

How do we do that? That’s the challenge. Listen to the full episode to find out more.

Now It’s Your Turn:

Love today’s episode? Take a screenshot and tag me on Instagram @theheathersager along with the speaking strategy you’re going to use to reach your goals in 2020.

And don't forget to hit that SUBSCRIBE button so you don't miss the next #FYIFpodcast episode.

Episode Highlights: 

(05:17) - things became very, very clear for me when I realized that there are different types of speaking that you can use to build a successful business

(07:59) - think about each of these strategies as three distinct things in the context of today's conversation so that you can make a decision that’s going to be right for you and your business goals.

(11:40) - speaking for money, I do believe that this could be a part of your strategy, but I don't think it should be your core strategy if you're building a coaching business, a business as a service provider or a digital product based business

(21:57) - If you don't have a way to connect the dots between your speaking events and your funnels, your business, your paid products, you have to ask yourself the question, is it a good use of your time? 

Get the full transcript here

Links Mentioned:

Does the thought of speaking on stages get your excited or make you want to hide? As an online entrepreneur, you want to position yourself as an authority and speaking on stages is one of the fastest ways to establish yourself. But which comes first? Authority so you get invited to speak, or speaking to be seen as an authority? Many business owners sit on the sidelines waiting for the right moment in their business to step into the spotlight… and that’s a mistake. Finding the courage to get on stage, can be scary. And that’s why today I’m sharing with you 7 ways to incorporate speaking into your business besides a keynote (aka big stage) presentation. Listen in to learn how you can establish your authority and make a big impact while growing your audience.

LISTEN HERE

What comes to mind when you hear the words role play, rehearsal and practice?

Do you get excited? I bet not. You probably roll your eyes, become a little dizzy, and come up with a list of other things that are FAR more important in your business.

The saying goes, practice makes perfect? Well, SCREW perfect. Nobody wants to hear or watch perfect. But that doesn’t mean you shouldn’t practice. If you want to show up with confidence and authority on your videos, webinars, live presentations and sales calls, practice is a necessity. 

It’s how you show your audience that you value and respect their time. It's how you NOT show up like a robot. When you practice, you can become more intentional with capturing their attention at the right times so they’ll go running to sign up for your email list (and buy your programs).

But not all practice is created equal. In today’s episode I’m sharing my 4 Levels of Practice that you can incorporate into your day to strengthen your presentation muscles with your audience. 

LISTEN HERE

If you want to elevate your personal brand, get super clear on your personal style and bring it every day to your business. Whether it's for a keynote talk, a Facebook live, or a zoom chat with a prospect, when you feel confident in what you’re wearing you naturally show with more authority.

In today’s episode, I’m welcoming my first guest, Melanie Kluger, to talk to us about the link between style and confidence (which of course is essential to becoming a magnetic brand). 

Melanie is a personal stylist, best selling author, closet connoisseur and creator of THE CONFIDENT CLOSET. She believes that you can use your clothes as a tool to be seen the way that you want to be seen. But it’s more than how others perceive you, it's about you showing up for yourself. If you truly know your style and you feel confident in what you're wearing, you show up in the world in a very different way. And especially if you’re an entrepreneur with a personal brand this is something you can use to elevate your business.

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Have you ever had an awesome thought, but when you open your mouth to speak it doesn't come out anything like in your head? Or worse, you held it in because you couldn’t muster the courage to try.

When it comes to articulating our ideas, THE STRUGGLE. IS. REAL. 

Whether it's speaking up in a meeting, thinking on your feet during a Q&A​ or addressing a price question with a client, you've got to clearly and concisely share your thoughts and jump into the conversations that matter.

In this episode of Finding Your It Factor you'll learn:

  • Why so many of us struggle speaking up
  • The secret to becoming more concise
  • An exercise to externally process your thoughts
  • Sentence starters to get you into action

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The secret to being authentic, is knowing exactly who you are and who you’re not.

In this episode, I’m sharing 4 questions (plus a heck of a lot more) that will help you craft your brand persona so that you can make big strides in becoming a more magnetic communicator. 

Maybe you have a live presentation coming up or you're wanting to get better on camera. Or maybe you want to be more compelling and increase your conversion rates in your sales conversations. 

You can't make real progress in those areas until you’re clear on how you want others to perceive you-- here’s why. If you start trying to acquire those skills without having clarity on your brand persona, when you start learning from and modeling others, that modeling will quickly turn into mimicry. And soon enough you’ll be a tapestry of other people. It feels inauthentic. Show up as yourself (the ONE thing that makes your brand unique) by exploring some key questions to bring your brand to life. 

LISTEN NOW

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