Listen To My Latest Podcast Episode:
Authentic Selling On & Off Social with Nikki Rausch
Listen To My Latest Podcast Episode: Authentic Selling On & Off Social with Nikki Rausch
Let your voice become your best brand asset.
If you want your audience to connect with your marketing, they have to connect with YOU. It's not the email funnels, fancy copy or social media strategy, your brand comes to life when you show up on camera and in person.
And if you don't deliver your message with confidence, authenticity and inspiration, your dream client won't follow (and most certainly won't buy from) you.
Welcome to The Heather Sager Show, where I teach you how to step into the role of an influential speaker so you become a known authority in your niche and grow your online business.
As online entrepreneurs, selling often starts on social media, but many forget to include it in their selling strategy (or even have a strategy at all!)
In this episode sales expert, Nikki Rausch, teaches her authentic approach to selling with a step by step process for guiding someone from uninterested or unaware of your services, down the pathway to selling with ease.
As the popular marketing saying goes: facts tell, stories sell. Stories are incredible for connection and engagement, but what if you just don’t have any good ones? Or everytime you need one, you go blank?
You need a bank of stories to pull from that you can use over and over again. In this episode, I give you my 3 step process for documenting and organizing stories so you’re never caught trying to think of one on the fly, or worse, omitting it all together. Storytelling should be fun, not stressful. Get ready to add more personality and power to podcast interviews, weekly content, emails and more.
We're talking about facing hard things today in business, pivoting when things don't go according to plan and how to make quick decisions as a business owner when you think everything has been lost.
CEO and Founder of REfficient, Stephanie McLarty, shares her story of scaling her business to 7 figures in 3 years only to face a disastrous financial crisis. She bravely talks the most difficult time in her entrepreneurial journey in hopes that it inspires more business owners to share their stories.
You have an offer and most likely have been doing one on one work, coaching or starting to scale with an online course. Today’s guest, corporate consulting CEO, RJ Connell, will teach you how to take that same offer and serve corporate clients to help you scale your business. In this episode she’ll unpack exactly how to get started and teach you the 6 most common corporate objectives you’ll need to know to speak in the language of the decision makers.
If you want to become a paid speaker, lean in and listen up because although we're talking specifically about consulting packages, these are similar techniques to the ones I use to negotiate my fees when I'm speaking on corporate stages.
If you plan on speaking on virtual or live event stages, you’ll inevitably face tech issues. The question is: will you handle them in a way that adds credibility to your brand or harms your reputation? Will you roll with the punches or waste precious time with a deer in headlights look?
Today, I'm sharing some real examples of speaking hiccups and teaching three specific steps to help you navigate them with grace, leaving your audience thinking, “dang, if she can do THAT, what ELSE can she do for me?”
Joining me for a conversation about protecting your intellectual property is my attorney, Paula Yost. We’re talking about trademarks, copyrights and parents, answering all the questions (many you may have not even known to ask!)
What should you trademark? What phase of your business should you do it? And are you really protected with copyright law? Answering these and more.
I love shiny objects. I love a little glitz, a little sparkle. When things become hard (aka every day as an entrepreneur) it’s easy to lose focus and want to move on to the next shiny thing. Yes, THAT NEW THING will become the secret to our success. False.
We both know that pushing through the hard stuff leads to break throughs. The question is, how do you actually determine if you're getting caught up in shiny object syndrome, or if it's actually an incredible opportunity that you should say yes to that is going to help you further along in your business? Tune in to find out.
Welcome to the Heather Sager Show! Yep, that’s right, new name, same great content & same terrible jokes ;)
Sometimes life serves up unexpected curve balls and you decide how you handle them. Today I’m sharing the WHY behind the podcast name change along with 4 secrets that I use to navigate twists like this in life and business (like a total re-brand in 36 hours).
Today, I'm not going to give you the 73 reasons you needed to go live because I’m betting you already know that it is an incredible way to reach your audience (you can learn more about that on episode #34).
You already know you should be showing up consistently, but the idea of hitting LIVE gives you more than jitters. Let’s uncover 4 truths for how to show up more confidently on live streams so that you can push through the fear and focus on the message.
How do you integrate speaking on virtual stages into a money maker for your biz? Theoretically, when you get more eyes and ears on your business, the revenue should follow, right? But that’s not always true. Delivering content, then wishing for sales isn’t going to cut it, instead you’ve got to be confident that your efforts are driving results.
Today I’m sharing with you five specific steps to help you successfully connect the dots between speaking and your business offers, whether that’s coaching, done for you services or digital products and programs.
I’m joined this week by copywriter and launch strategist, Liz Wilcox, who shares insights on writing newsletters faster (and with less pressure) and a simple marketing framework to help eliminate overwhelm when launching.
We also talk openly about money and sales, two topics that could block you from successful launches, but the real show factor comes in the moment she challenges the common writing tip: write your newsletters like talking to a friend.
We talk a lot about speaking around here. Crafting your talk, building an audience, connecting with an audience, speaking from live stages, live streams, cameras… the list goes on. It’s clear (at least I hope) that I’m passionate about helping online entrepreneurs use their voices to make a meaningful impact.
I had a lightbulb moment last month after a discussion with diversity, equity and inclusion (DEI) consultant Erica Courdae, when I realized that I needed to better define the word “audience” when talking about speaking. Today I’m sharing with you my interview with her and we’re talking about the importance of leaders creating inclusive communities, especially as online entrepreneurs.
It’s the “can I pick your brain” topic I get most. It typically comes from someone looking to leave their 9-5 or take their business online. They want to know, how does this whole online business thing work? How did I do it? How could they do something similar?
Today, I’m pulling back the curtain to share with you how I've structured my online business and how it's evolved since I left corporate. I’m a firm believer that when you have a clear pathway (ie menu of services) for how people work with you through different revenue streams, you make business easier on yourself and for others to work with you.
The relationship we have with our smartphones is arguably the most intimate relationship in our lives. It’s a sad truth. Mental clarity, social skills, memory and focus are significantly (and negatively) impacted by the tool that also provides so much value and connectivity. I’m NOT encouraging you to get rid of your phone, but rather reassess your relationship, because if you want to show up in a magnetic way, you need space to be creative and shine.
In today's episode, as part of a new series on the podcast called Backwards Book Club, I’m highlighting the incredible book:
How to Break Up with Your Phone: the 30 day plan to take back your life by Catherine Price.
I believe that the secret to finding and rocking your IT FACTOR stems from the inner work we do on ourselves. When you’re clear on who you are and continually strive to become the best version of yourself, the law of attraction kicks in and others are drawn to you like a magnet.
Today I’m challenging you to consider the level of intentionality you place on your learning: are you growing in the right areas? Do you have the capacity for the information you consume to become knowledge? Are you giving yourself space to think and reflect? This power is what fuels your success.
When it comes to chasing big goals you can count on FEAR being present (or acknowledge that your goals aren’t big enough). But how do we embrace this fear, listen to it and use it as fuel to accomplish our dreams? Enter this week’s guest, the #FearBoss Queen herself, Judi Holler.
Judi’s a professional keynote speaker and creative CEO. She just celebrated the one year birthday of her best selling book, Fear is My Homeboy. Jump into this episode for a hit of inspiration and one of my absolute favorite conversations.
What is it about selling that makes many sweaty and uncomfortable? What’s even more unnerving? Selling from the stage. Because if you've been around with me for any amount of time, you know that I'm not really a fan of it. I do think there’s a place for it in business, but I am not a big believer that it should be your core strategy for monetizing speaking (it should instead be a facet of it).
In this episode, I speak candidly around the concept of selling from the stage. I want to give you some prompts to explore how the topic jives with you so you can determine if and how you’ll embrace it in your business.
Every business must tell their signature story. It’s how customers connect to more than a product or service, especially if you're a personal brand based business. Sadly, instead of telling a story, most entrepreneurs deliver a laundry list of experiences that sound more like a resume than a journey their audience can relate to.
In this episode, I break down what you need to know to craft your signature story to inspire and connect the dots for your audience wherever you choose to tell it.
You already know you should tell more stories. What you might not know is telling them isn’t enough.
This week I’m sharing with you my interview in the Power of Story virtual summit about the art of strategic storytelling and what you need to know to deliver stories in a compelling way. I encourage you to not only take notes on the storytelling strategies in this episode, but since I’m also in an interview format (ie on a stage), take note on HOW I show up and deliver my content. This is another chance for you to see me model my speaking strategies in real (erm virtual) life.
You might NEVER guess it now, but Natalie Workman, the host of the WorkWoman podcast used to be paralyzed by her fear of public speaking. For years she stayed on the sidelines allowing others to take the spotlight while she built her career behind the scenes.
In this episode, Natalie shares her story as a reminder to smart, capable women who know they have the skills to teach and help others.Learn how she pushed through that break and now shows up on stages DAILY with her team at Cardone Ventures, her top rated podcast, live event stages and more.
I wondered: what was it that helped some entrepreneurs break through the noise and find success while others continued to struggle in the hamster wheel of content, not making much progress? Was it tactics or strategies that separated those who broke through from those who just existed?
In this episode, I share my perspective on the specific beliefs that have helped me rise in my career, from an event coordinator to executive overseeing training for more than 2800 team members across North America.
When my client Ally asked me to teach in her virtual summit recently I jumped at the chance. She wanted me to help her audience get more comfortable on camera and show up for their businesses online.
Today I’m sharing the audio of this virtual session with you. We cover why so many fear the camera and how to navigate it, the nuances between live vs recorded video, planning content for video effectively and the top tech questions answered. This is your shot to experience one of my live sessions firsthand (and for free).
It's that word that seems so immeasurable—trust.
Today we’re breaking it down and giving your tangible strategies for building trust faster with your online audience in my interview with the founder of the Get Real Project and co-author of The Trusted Advisor FieldBook — a comprehensive tool kit for leading with trust, Andrea Howe.
This is the last part of a 3 part series on building the “know, like & trust factor” with your online audience, focusing today on TRUST.
There's something about a podcast that's different than any other kind of stage. If you’ve been thinking about jumping into the world of podcasting or are early in your journey behind the mic, this episode is for you.
Podcasting expert and host of The Proffitt Podcast, Krystal Proffitt joins me to break down the mystery of this world behind the mic. Plus she shares her simple 5 step strategy to starting a podcast (it’s not as complicated as you might think).
Meet my guest: Harvard law grad lawyer turned online entrepreneur and email writing lover, Bobby Klinck.
Today, we’re talking about how to add more cowbell into your emails. This is Part 1 of a 3 part series on building the “know, like & trust factor” with your online audience.
But wait, who’s Bobby? And why do you need cowbells? Listen in for how Bobby uses emails to accelerate the “know, like & trust factor” with his audience.
Live video is a great way to create that authentic connection with your audience. People don't expect it to be great or polished, it's meant to be raw. You're meant to make mistakes. That makes you much more human, which draws people closer.
Guest Melanie Dyann Howe is a marketing strategist who specializes in helping people develop their personal brands and use social media to market themselves and their business. She offers marketing courses, coaching programs, is a speaker and host of The DIY Marketing School podcast.
There's no right way to run a business through a pandemic, just try your best to focus on what’s most important and give yourself a lot of grace.
I’ve rallied up 5 of my online entrepreneurial friends to share how they’re showing up during this time to offer productivity and time management tips for running business, while keeping your sanity through quarantine.
It’s a new quarter. A fresh (ish) start. It’s time to assess the last 90 days, including these last few roller coaster like weeks.
I’ll show you how with my simple and effective quarterly review process: the Sexy Debrief. It's a system I created for my personal and professional goals that helps me build a habit of frequent check-ins so I can pivot when needed and stay on track with the big picture.
How do you keep a positive attitude and outlook through hardship?
In today's episode, I’m sharing with you 5 Strategies to Protect and Maintain Your Headspace through challenging times. These are the tangible strategies that have helped me through difficult times and I hope will help you maintain your vision of making a positive impact to others.
We have to learn to communicate with others who have differing beliefs and opinions, without an agenda to persuade or convince that we are “in the right”.
I’m sharing with you today 4 principals I’ve learned that have helped me show up and connect with others through challenging times.
Connection with others is the richness to our lives and business.
Today I’m giving you some tools to help you show up in these critical conversations with more intentionality so you can nurture the relationships that matter most. and share with you 4 Power Questions I use daily during my “Daily 10.”
When it comes to business (and life), the question we should continually be asking ourselves is: Where am I going and how am I growing?
I’m sharing about my experience at Brendon Burchard’s live event, HPX (High Performance Experience). Specifically, the 7 insights that resonated most with me that I think will do the same for you.
We have far more control over our energy than we think, including nerves like stage fright.
In today's episode, my guest, Whitney McNeill joins me for a conversation about the connection between our mind and body, managing your energy through those pesky nerves, the power of affirmations and mindset and so much more.
You’ve probably heard that you need a signature talk if you plan to speak on a stage. It can feel a little intimidating putting together that perfect mix of inspiration, education and storytelling.
Today I’ll explain what a signature talk is and why every business owner needs one and share five strategies that you can use to repurpose your message.
A few weeks ago, I was chatting with my good friend about the ups and downs of being a strong, opinionated woman in business.
I’m bringing you a bonus episode with my friend, Heather Block. Touching on topics that many shy away from confidence, self awareness to asking better questions and ditching the identify that’s holding you back.
The big question for many entrepreneurs is: when’s the right time to start speaking on podcasts and stages?
Joining me in a conversation on visibility and getting started before you feel ready, is my good friend, mentor and client, the legendary Tarzan Kay.
Let’s talk pitching. Getting your name, your face and your content out into the world by becoming a GUEST on other people’s platforms.
Get ready for my 4 Pitching Truths that will help you land Your Next YES.
When it comes to delivering a talk to your ideal audience - your topic matters. Sure, your content and delivery will make you shine, but it all begins with the topic you choose.
In today's episode, I'll share 5 Tips on Choosing Your Signature Talk so you'll stand out in a sea of pitches and jump out from a lineup of a bunch of other talks.
Even if your nerves seem overwhelming or you’re worried you’ll suck at first, remember that those BIG goals you’re chasing won’t happen until you put yourself out there. I’m giving you the roadmap to make it happen.
This 5-Step mini-training will help you grow your authority and your audience by speaking on stages.
We all want that outer glow. And I'm not talking about that dewy skin, outer glow like Giselle. I'm talking about magnetism. Or as we call it around here, the “It Factor”.
Today I’m sharing that the secret to embracing your “It Factor” is the inner work you do to grow yourself personally and professionally.
I get a lot of questions from business owners about personal branding in the online space
Today's guest, Brittany Krystle shares what you need to know about building a personal brand online and sharing insights on showing up online with strong content that attracts your ideal customer.
So, do you um, sometimes stumble on your words and like uh add fillers in when you’re trying to, uh figure out what to say on like video? Those ums, uhs… likes, sorta, kinda and the sneaky sentence connectors, SO and… and so… filler words are diluting your message.
Listen up, it’s time to cut those pesky fillers.
It surprises most people to learn that I have a hearing loss and often leads to a lot of questions, especially since I’ve built my coaching business on the topic of communications.
For today’s episode, I’m going unscripted and getting super raw *bring the tissues* to share with you the real truth behind my seemingly invisible disability (and how it led to my superpower).
Slow down so you can speed up. It’s a phrase I heard years ago that helped me understand that taking time to think, reflect and plan is one of the most valuable uses of your time.
On today's episode, I share the top 5 lessons I learned in my first year of online business like picking the right mentors, investing in your own learning, taking action, avoiding the head game, and talking to REAL people – in real life.
If you're feeling a bit overwhelm in getting your annual plan together and developing strategy to knock it out of the park in 2020, today’s episode is for you.
Kristen Westcott is here to help us plan effectively, even when we don’t have a lot of time. Tune in now and don't forget to pick up the FREE resources Kristen offers throughout the episode.
As entrepreneurs we often get pulled into the pressures, stresses of things we work on each day.
Today’s guest, Nick Murphy knows the struggle entrepreneurs face finding balance in their lives. He set out to teach parentpreneurs how to accelerate the growth of their businesses all while being present to what matters most at home.
Want to know how to get present, push through discomfort, and become more magnetic in the process?
Today’s guest, Athea Davis is helping us explore the connection between our bodies and our minds. Get ready to learn how to quiet your mind and leverage your-- as Athea puts it-- awesome sauce.
Want to know the real secret to finding your IT FACTOR? It’s being YOU.
Today’s guest, Melissa Koehler is sharing with us all about the Enneagram --a system of personality typing describing patterns in how people conceptualize the world and manage their emotions. Get ready to learn how to leverage your natural talents.
Do you ever fan girl over another business owner and ask... HOW THE HECK DO THEY DO THAT?
Today, you’re in luck because I’m sharing with you my “power tools”. These are the 10 techy tools that I use daily in my business… and I think they’re going to love them.
Whether you’re just getting started as a business owner or you’ve been at it for years, it’s essential to have a firm grasp on the machine that fuels your business— money.
Today’s special guest, Meg Wheeler, shares with us her 3 Money Principles AND seven pro tips for staying on track.
When getting ready for a big talk, I bet you spend the bulk of your preparation time developing your content.
In this episode, learn how to elevate your skills, get more intentional with how you communicate and become far more influential as I introduce my Delivery Core Four.
Last weekend I attended Amy Porterfield’s Entrepreneur Experience Conference. If you weren’t there, just let me tell you it was amazing.
Listen to this episode as I share a little of what I learned and talk about how to embrace Q & A sessions as a strategy to extend your content, as well as how to show up for yourself.
Are you a self proclaimed personal development junkie like me? It can fuel you with ideas for an ongoing list of dreams and goals… but it can also leave you feeling, at times, less than enough.
In today’s episode, I’m giving you permission to slow the heck down and take a good, hard look at your list of goals. It’s time to get unstuck. Are you ready to join me?
If you want to crush your business goals, you've got to embrace speaking opportunities.
In this episode, I’m sharing three specific speaking strategies you can use in your business to achieve your revenue goals.
Does the thought of speaking on stages get your excited or make you want to hide?
That’s why today I’m sharing with you 7 ways to incorporate speaking into your business besides a keynote (aka big stage) presentation.
If you want to show up with confidence and authority on your videos, webinars, live presentations and sales calls, practice is a necessity.
In today’s episode I’m sharing my 4 Levels of Practice that you can incorporate into your day to strengthen your presentation muscles with your audience
If you want to elevate your personal brand, get super clear on your personal style and bring it every day to your business.
In today’s episode, I’m welcoming my first guest, Melanie Kluger, to talk to us about the link between style and confidence (which of course is essential to becoming a magnetic brand).
Have you ever had an awesome thought, but when you open your mouth to speak it doesn't come out anything like in your head? Or worse, you held it in because you couldn’t muster the courage to try.
When it comes to articulating our ideas, THE STRUGGLE. IS. REAL.
The secret to being authentic, is knowing exactly who you are and who you’re not.
In this episode, I’m sharing 4 questions (plus a heck of a lot more) that will help you craft your brand persona so that you can make big strides in becoming a more magnetic communicator.
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