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These 4 CEO Mindset Shifts Have Allowed Me to Grow My Online Business in a Way that Works for My Life - Ep #148

I get a lot of non-speaking related questions from clients and audience members curious about how I structure my online business, how I leverage a team and continue to grow without working crazy hours.

So I’ve put together a series dedicated to online business over the next few weeks just for you. 

In today’s episode, I’m sharing 4 key mental shifts that have allowed me to scale the digital side of my business. Looking back on my journey, these are the key insights that I attribute to my success so I hope these lessons will help you exactly where you are.

In this episode, you’ll learn:
  • how I shifted from a consultant coach to building a scalable online business

  • what does it take to make money online and normalizing the idea of making money

  • biggest insights and lessons that I learned to help you on your business building journey

 

LISTEN to the full AUDIO of this episode:

 

Subscribe to Heather’s YouTube Channel here.

 ...

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Make Your Signature Story Magnetic [Recast Episode 42] - Ep #147

solo episode storytelling May 02, 2022

How do you talk about yourself in a way that pulls your audience in without rambling a long life-back story?

As an online business owner, you have to know (and share) your signature story. It's the difference between that long winded resume style answer that gets people pressing the skip forward button— and your ideal customer leaning in, thinking “I’ve got to know more”.

To help you master this, we’re doing a throwback today to Episode #42 to help you master 5 insights to crafting your signature story. 

If you already listened to it, it's more than worth to re-listen until you nail your signature story because your story will evolve and chances are the way you're telling your story could be improved.

I hope you enjoy this recast and I can't wait to hear you craft your next version of your signature story.

 

In this episode, you’ll learn:

  • What exactly is a Signature Story and do you need one?
  • Does your signature story have to be...
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5 Ways to Save Time and Get More From Podcasts & Speaking Gigs - Ep #146

Feel like you have too much on your plate to focus on visibility? I get it— pitching podcasts or finding stages that get your message in front of more people is an important, yet non-urgent task.

I don’t have to tell you that if you want to grow your audience, you have to make it a priority.

So today I’m sharing my five ways you can simplify your efforts, save time and get more bang for your viability buck!

In this episode, you’ll learn:

  • Big mistake most online business owners make when it comes to visibility
  • 5 Visibility Boosting Tips that make visibility not only easier but also more effective 
  • How to make a PR speaking kit and what to include

 

LISTEN to the full AUDIO of this episode:

 

Subscribe to Heather’s YouTube Channel here.

 


 

5 Visibility Boosting Tips

(Pulled from show transcript — please excuse any typos )

 

1. Make sure you have your PR speaking kit ready on one spot.

What is actually a PR...

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Perfect speeches suck. Here's what to strive for instead - Ep #145

Would you believe me if I told you that if you showed up perfectly for your audience, you’d actually turn them off? 

No one is perfect. Deep down we know this and yet we continue to chase an ideal to the point that we are unwilling to take action until we find the ‘right’ way to get the outcome we want.

But this perfection trap is precisely the thing keeping you from connecting with your audience.

Learn WHY and what to do instead when you show up on stages or other areas in your business where perfection keeps you stuck in this episode.

 

Episode Highlights

  • What is Perfection Trap and what happens when we get stuck on this
  • Why perfectionism will actually make you a sucky speaker
  • 3 Things that you need to focus on to avoid Perfection Trap

 

3 Things to focus on to avoid Perfection Trap

1. Be prepared.

This does not mean having a script and having it so well memorized that you know exactly what to say because here's the thing— our brains like...

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4 Personal Breakthroughs That Led to My Best Business Quarter - Ep #144

This is part 3 of 3 from a series all about health and showing up at your best for your business. Check out episode 142 How to Wake Up Well Rested & Have More Energy to Show Up in Your Business with Tanessa Shears. And episode 143 Unlock More Creativity, Productivity & Magnetism by Working WITH Your Cycle with Renae Fieck.

I just wrapped a 75 day mental toughness challenge and I’m sharing with you what motivated me to complete one of the most intense challenges on the internet— 75 Hard, TWICE.

For 75 days I worked out 2x a day for 45 minutes each, (one of which was outdoors regardless of weather), drank 1 gallon of water, read at least 10 pages from a non fiction book, took a daily progress photo, ate super clean (with no cheats, no dairy and no alcohol)…

All while having my highest podcast download month, signed my largest 1:1 client contract, spoke on my first live stage of the year, and had the biggest ever launch for my program.

I believe that your...

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Unlock More Creativity, Productivity & Magnetism by Working WITH Your Cycle with Renae Fieck - Ep #143

This is part 2 of 3 from a series all about health and showing up at your best for your business. Check out episode 142 How to Wake Up Well Rested & Have More Energy to Show Up in Your Business with Tanessa Shears.

Have you ever felt super motivated to create a plan for your business, but a week later when it’s time to do the work you ghost on your scheduled lives, abandon your content batching blocks and end up in front of Netflix with all the snacks?

It’s confusing because sometimes you’re on FIRE and in flow, then the crash of the entrepreneurial roller coaster has you questioning EVERYTHING.

We feel these highs and lows. And you might be thinking this is just all part of our journey as an entrepreneur.

But when was the last time you really questioned that and leaned into what feels right for you?

And what if I tell you that this is just how your body is intended to run naturally and that your cycle is playing a big part of it.

Today episode will help...

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How to Wake Up Well Rested & Have More Energy to Show Up in Your Business with Tanessa Shears - Ep #142

This is part 1 of 3 from a series all about health and showing up at your best for your business. Check out episode 143 Unlock More Creativity, Productivity & Magnetism by Working WITH Your Cycle with Renae Fieck.

What if I told you that you could amplify your results, creativity and magnetism by making one simple change?

What is it? It’s your sleep.

Think about it.  When was the last time you woke up feeling rested?

Like really well rested.

Not ‘slam the snooze, feel like you got hit by a freight train (aka your toddler’s midnight kick boxing) start the day guzzling coffee’ morning.

The kind where you wake up and feel clear, energized… good.

Many say that building a business takes sacrifice— but for women who don’t want that sacrifice to come at their family’s expense, they cut back on their “me time”.

Except they didn’t really have “me” time, so they cut back on sleep time.

Sound familiar?

The...

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When can I start speaking on stages? - Ep #141

If you’ve felt the pull to share your story in a bigger way from stages, the question is when is the right time to get serious about it?

If you’re like most business owners, you have a list, a mile long filled with competing priorities– many of which are on the “do it now” list, so “speaking on stages” just doesn’t feel urgent.

But what if I told you that speaking on stages is something that can happen much sooner than you think? And what if I told you that the #1 regret my private clients have is not preparing for big stage moments sooner? What if I told you that by taking steps now to speak on stages, you would actually improve other areas of your business?

This is what we’re going to explore in today’s episode. I’ll share when to start getting serious with pursuing stages.Spoiler – the sooner you START, the sooner you'll get good at it. 

And when you have the skills to command a stage, it makes micro...

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From Service Provider to Six Figure Group Coaching Program - Speaking Success Story with Serena Shoup - Ep #140

Even if you have no dreams of speaking on a stage— there are fundamental skills you must master as a business owner to effectively communicate with your audience. Especially if you have a desire to reach more people and create scalable programs.

In today’s episode, you’ll hear from Speak Up to Level Up member, Serena Shoup, a CPA running a virtual bookkeeping business dedicated to helping course creators. She’s someone who would not classify herself as a speaker and hated the idea of being in front of people, but had a heart to be a mentor, a desire to serve and an idea for a new offer in her business.

If leveling up in your business, reaching for bigger things, making a bigger impact with your voice and your heart is something that you're sitting with right now, I want you to listen to this interview as Serena shares her story of transformation and how she embraces her fear on stage and use it as fuel to accomplish her goals for her business.

 

A few...

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How to Improve When You’re Already a Good Speaker with Krystal Proffitt - Ep #139

In today's episode, I'm welcoming back to the show one my dear friends, Krystal Proffitt for a revealing discussion on how she has leveraged the skill of speaking to grow her brand and land every single stage on her dream list for 2021. 

In previous episodes, we’ve talked about the fear of public speaking, but what about the business owners who love speaking and have never been one to shy away from an audience?

Enter Krystal. She’s sharing how her natural strengths in communication were actually holding her back in a way that she didn't expect, plus what she specifically worked on to reach her goals.

This interview kicks off a new segment on the show where I feature other entrepreneurs leveraging their voice to make an impact.

 

A few of my favorite episode Highlights

Krystal shares her big scary goals back in 2020 and what happened to these goals when the whole world shutdown (i.e. physical stages weren't a thing anymore)

"I had this energy around, 'oh my...

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