Listen To My Latest Podcast Episode:
We’re back with another exciting interview from a million dollar course creator, Jono Petrohilos.
I had the pleasure of being a guest on Jono’s podcast, Course Creator Community Podcast: Craft Your SIgnature Talk with Heather Sager.
Jono’s storytelling ability and strong communication skills impressed me from the start. When I heard him share his signature story (from being ranked as the worst fitness bootcamp instructor to creating a million dollar digital course business TEACHING other fitness instructors), I knew I had to have him on the show.
In this episode we’re doing something a little different. Instead of digging into Jono’s expertise on building a digital course business (though he drops some great gems in the episode), our conversation was designed to be a case study for crafting a strong Signature Story.
You’ll hear Jono share his story (like he would from a stage), then we have a candid conversation around why it worked, what process...
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I use Pinterest to save recipes, holiday décor ideas and design inspiration, so whenever I hear someone preach “you should be using Pinterest for business”, I roll my eyes thinking, “who searches for business content on that platform”?
Turns out, a lot of people directly on the platform and indirectly through Google (which pulls straight from Pinterest).
If you’re looking to drive more traffic to your website, drop everything and listen to this conversation with Pinterest Pro, Cara Chace, who helped me understand Pinterest as an evergreen traffic source— versus the daily turn of social media.
As the creator of Pin Power Method, Cara teaches entrepreneurs how to use Pinterest effectively in their business and in this episode she shares how you can put Pinterest to use for...
This is the last part of our 3 part series on webinars. Check out:
In this final episode of our 3 part series all about webinars, I’m addressing the topic of scripting.
It can be a powerful way to concisely get your point across, ensure you hit the essential talking points and mail your pitch— but scripting can also tank engagement and audience retention.
So join me inside this episode to learn my top 3 scripting secrets (hint: it's very limited and some very strategically).
In this episode, you'll learn:
This is part 2 of our 3 part series on webinars. Check out part one *Make these 4 Shifts If You Plan on Hosting Webinars Next Year * right here.
A webinar is more than just a sales tool, it’s an opportunity to help your ideal customer understand the context of their problem, what it takes to get to a solution and make a decision. The biggest challenge most online entrepreneurs face with webinars is crafting one that actually gives value and converts.
If you want to better understand what it actually means to create valuable content on a webinar in a way that works for your niche and your audience, without the tired sales tactics, then this episode will teach you how.
In the second episode, you'll learn:
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Are webinars still relevant? Do they actually work in today's environment? What’s the balance between teaching without over delivering, while also selling without pitching your face off? Can you host webinars without the schmucky tactics?
If you're curious about the answers to these questions (and you have plans to host webinars within the next year), I created a 3 part series to teach you how to create a webinar that feels good, provides value to your audience without compromising sales. I’ll also share scripting secrets you can use for crafting authentic and effective webinars.
In the first episode, you’ll learn:
Subscribe to Heather’s YouTube Channel here.
Over the years I’ve learned many tips and strategies for speaking on stages and today I’m sharing my absolute best tips for on-camera speaking.
I’ll share with you 5 tangible and tactical ways to be more engaging, effective and entertaining when you hit record.
Subscribe to Heather’s YouTube Channel here.
Preparation means a lot of things to a lot of different people but what quality preparation is, it is essentially this idea of doing your homework and your research. It is actually more about getting relevant information to equip you to be in the moment so that you'll be prepared to be able to have quality conversations.
Your version of preparation might look different from mine so you need to define what that looks like for you and know what's your comfort zone. Be intentional with your planning and ask yourself, ...
There's this idea that you have to have a certain number of "leads" on your email list before you can launch a successful product or program. If you're feeling like you do not have a large enough email list or a big enough following on whatever social media platform you're on, this episode is a must-listen.
Today we're digging into the question: how do I get more eyes on my business if I don't have a following?
Inside I'll share with you 5 ways that you can get in front of your ideal customers, plus how to reframe outreach if you feel awkward pitching yourself.
When I talk about your audience, I'm...
Have you ever been around someone with incredible energy that you just want to be around? I call it magnetic presence and it goes far beyond the words they say. The question is: are some people just born with it? Or can you cultivate the skill of presence?
Today I want to expand our typical conversation about speaking to a broader talk around how we show up in business AND life. Because creating a magnetic presence will not only help you attract your ideal customers, it will enrich your personal relationships.
This episode is about awareness and intention for how to show up as your best.
When it comes to...
How do I niche down and figure out my area of expertise, make it specific and still resonate but not abandon the wealth of knowledge and experience I can bring to the table? How do I make hard decisions in my business?
These are some of the questions I hear most often. It's a constant battle most budding entrepreneurs are grappling with often early on in their business and even my students inside my program, Speak Up to Level Up, struggle with this too.
Today's theme that will become our mantra is this phrase:
It's for now, not forever.
We have this deep feeling that we're meant to do something bigger — a realization of how gifted and incredibly skilled we are and that we could help other people.
But there comes a point where we doubt ourselves, get a little dramatic at times and think everything is important and feel permanent leaving us second guessing all our decisions.
Chances are it’s likely you’ve felt this before.
But what if we...
Confidence. It’s the word that I hear most when people tell me their goals related to speaking. People often consider it a feeling that you either have or must fake it until you magically do. How is it that we can be so confident in some areas, but insecure in others?
Today I’m sharing with you where confidence comes from and how you can consistently grow it for yourself. So if you’re struggling with confidence because you're venturing into something new or struggling with self doubt, this message today is for you.
The original video Heather linked to no longer exists, but check out this version: https://www.facebook.com/watch/?v=581039669500146
Well, hey friend, welcome back to another episode. I am...