Listen To My Latest Podcast Episode:

The #1 Reason Your Message Isn't Attracting Your Ideal Client

Listen To My Latest Podcast Episode: The #1 Reason Your Message Isn't Attracting Your Ideal Client

The #1 Reason Your Message Isn't Attracting Your Ideal Client - Ep #101

Do you find yourself wondering if what you're putting out online is working? Are you constantly searching for the next course or swipe to figure out the right phrasing to click with your ideal customer, but are starting to feel frustrated. You know your messaging is off, but not entirely sure why or how to fix it.

Today we’re going to dive into one of the top messaging mistakes that I see so many entrepreneurs making and more importantly, how to correct it. This is a topic I'm deeply passionate about and I hope the insights and strategies you'll learn in this episode will empower you to start doing more thinking for yourself and your business.

 

Episode Highlights

  • The number one reason why your messaging isn't attracting your ideal clients
  • Getting clear on your strategy and understanding how this exactly connects with your main objective
  • How often should you talk about your program or product (is there such a thing as too much?)
  • What's the block that is keeping most...
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Jill Stanton: Be Unapologetically You - Ep #100

Putting yourself out there can feel HARD. And being completely real, BOLD and opinionated? It can  be terrifying (what will people think?!). So while many say they WANT to stand out, they choose instead to blend in.

But not today’s guest.

I wanted episode 100 to be special, so I sat down with the incredible Jill Stanton of Screw the Nine to Five for a real talk convo about life, business, being a mom and making noise. 

In this episode, Jill opens up and shares her struggle of self-doubt, how she stays future focused and positive by changing her thoughts, and of course, we’ll talk about how Jill approaches speaking on a stage. 

 

Episode Highlights
  • How to switch that default mode of worrying to being willing
  • Being conscious with your disempowering beliefs (and how you’re not aware you’re playing the victim)
  • How to have better thoughts and upgrade your thinking
  • What to do when you find yourself spinning again in this destructive thought...
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[Monday Motivator] Let Go - Ep #99

I just wrapped up the 75 Hard Program where I fully committed to my health, growth and development for the last 75 days. And I've gotten lots of questions around, how do you do all these things and still show up consistently?

Join me today on my morning walk as I share a quick conversation around the idea of letting go of this vision of needing to get everything perfect and just go get things done to move your business and life forward.

 
Shareworthy Insights:
  • Let go of thinking that you need to do everything perfectly.
  • Stop making your life difficult for no reason at all instead focus on what are the most critical things that need to get done to move your business and your life forward. 
  • Get real with yourself and ask, do you really need to do all of these things? Make the conscious effort to only choose those that really matter and constantly let go of the things that are not.
  • Know that there are so many productivity roadmaps and tools available to us but they're not...
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Cara Harvey: Productivity for Content Creators - Ep #98

You've most likely heard of the concept of batching (doing similar tasks together to free up time) and love the idea. But if you find it challenging to adopt the concept into your business, it might be because of the way that you work. For most content creators who come from corporate, teaching or other professions, what made them a "success" in those environments won't create the flexibility and freedom you seek as a business owner.

Enter my productivity obsessed guest today, Cara Harvey of A Purpose Driven Mom. In this episode we talk all things productivity for online entrepreneurs from making that mental shift in how we work, our take on hustle (which might surprise you), how to be intentional with your planning, content batching and overall time management to free you up for what matters most.

 

Episode Highlights:
  • What is hustle culture and is the term "hustle" always bad?
  • Embrace the concept of seasons of push, rest and planning.
  • Understand that productivity isn't a...
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[Monday Motivator] Confidence - Ep #97

Join me on my morning walk for a special edition of the Monday Motivator episode all about CONFIDENCE (chirping birds included). 

When most people come to work with me, one of their top goals is to grow their confidence. The challenge is, how do you grow such an intangible feeling? Today I give you a recipe to follow. 

Shareworthy Insights:
  • Stop chasing the idea of finding more confidence instead figure out what skills do you need for you to be able to execute something. 
  • Confidence isn’t the absence of fear.
  • Preparation builds confidence.
  • You do not have to master something to build your confidence.
LISTEN to the AUDIO of this episode:
 

Grab the full transcript here.

Subscribe to Heather’s YouTube Channel here.


>>> Are you an online entrepreneur wanting to attract dream clients?

Join me inside my FREE TRAINING where I'll teach you how to nail your message when speaking on podcasts, live video and other virtual stages to grow your online...

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Be a Leader for Your Audience [Cross Cast Interview] - Ep #96

Leadership is defined simply as influence (John C Maxwell). If you want other people to look to you as an authority and listen to your message, you have to step up and be a leader for other people.

This week I’m sharing with you my interview on the Intentional Optimists Podcast where I share my experience leading teams for the last decade to help you show up as a leader for your audience. 

Shareworthy Insights:
  • You have to first be able to lead and manage yourself before you can lead other people.
  • Energy comes from within. You create and generate your own energy.
  • Double-check your objective and make sure it's a service-oriented one, not a revenue-generated one. 
  • Trust yourself and follow your gut even when you're gonna make somebody else uncomfortable. You have to step up and be that brave person.
  • Be more intentional with the words that we use and how we communicate with other people.
  • A leader has to be willing to be unliked.
  • Set your intentions of how you want to...
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Gut Check Your "Should Do" List - Ep #95

In today's #mondaymotivator  we're going to explore a word that I see a lot in the online business space and hear so many business owners use (guilty here too), "should.." 

Listen in for why I recommend you take a closer look at what you “should” be doing in your life and business. 

Key Takeaways
  • Shoulds come from external modeling or an expectation of someone else.
  • Should often sit in our to do list without a lot of forward movement, but carry a whole lot of guilt.
  • You are the business owner and you need to take ownership for the strategies and actions that you apply (don’t rely on other experts or leaders to lay out your path telling you what you “should” do.
  • Get real with yourself (empower yourself!) Make the conscious choice to either do something or you don't. Get the “shoulds” out there - it just doesn't serve you. 

LISTEN to the AUDIO of this episode:
 

>>> Are you an online entrepreneur wanting...

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How to Make Pro Videos with Your Phone with Michael Moore - Ep #94

How do people make those awesome looking videos for social media without hiring an editor or mastering editing software? 

If you've thought about creating videos for your marketing but find yourself stuck with .. listen up!

You already know that video is a FIRE strategy for connecting with your audience. And those who put a little effort into the quality of your videos (set, lighting & audio), raise the bar for how you perceive their brand. 

So where does that leave you? 

You want a brand that's inspiring, provides tangible value AND looks pretty, but without tech chops for editing, a big budget for nice equipment or understanding what "nice" actually means... 

Creating video is a task that’s remained on the “for later” list.

Enter this week's FIRE episode on The Heather Sager Show with Michael Moore.

It’s 2 video nerds in one awesome conversation about how to make video more doable for online biz owners.

Michael shares tips for...

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The Truth About Entrepreneurs Who “Serve” - Ep #93

Whether you're trying to generate leads or looking for ways to expand your business to new horizons, reciprocity is a beautiful and perfect tool when used in the right manner. The key is to be clear with your intentions and adjust how you approach things without expectations. 

Today’s #mondaymotivator challenges you to allow yourself to just be free of the outcomes and just focus on being helpful. You won’t always get something tangible in return but you will strengthen the relationships that matter most for your business’s growth to succeed.

Subscribe to Heather’s YouTube Channel here.

 


LISTEN to the AUDIO of this episode:

 

HEY! Are you an online entrepreneur ready to nail your message on podcasts, live streams and other virtual stages? Join me on my FREE training: How to Fill Your Programs Through Speaking WITHOUT Needing a Big Audience or Second Guessing What You Say

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Create vs Consume on Instagram with Tyler J McCall - Ep #92

I recently had a virtual chat with Tyler McCall on Facebook live, and loved the conversation so much I wanted to share it with you here. He shares how to think about your Instagram account a little bit differently making sure you're putting in the right time and energy into this.

If you’re ready to level up on the ‘gram (or you’re feeling a little IG fatigue) this episode is for you. 

In this episode we’ll dive into…

  • stepping into the role of a creator versus a consumer
  • how do you use Instagram with intention to grow your online business
  • what do you do when you're feeling a little meh with Instagram and how do you fall back in love with using the platform
  • strategies to make Instagram work for your business (with a lot less work)

 

Subscribe to Heather’s YouTube Channel here.

LISTEN to the AUDIO of this episode:

 

 Episode Highlights

In going through Instagram rut 

(9:12) Getting into the rut comes through comparison....

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