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Ever heard a business coach tell you that selling is “just a numbers game”? They say that if you can just get your offer in front of more people, eventually you'll start making sales.
But if it really was as simple as putting offers in front of more potential buyers, why are there so many broke content creators? Harsh truth, I know. But those business coaches aren’t entirely wrong, they just left out a critical piece of information.
It isn’t about getting the offer in front of more people, it’s about connecting a MESSAGE that resonates to your offer. Said another way, it’s all about the CONTEXT you provide.
In today’s episode, I’ll share the 7 essential ingredients that will allow you to create messaging that resonates. So grab a notebook, a cup of something warm and start planning that effective messaging. You’ve got this!
When you think of writing copy for your launch or your newsletter, how does it feel? Light and east? Fun? Heavy and total chore?
How how do you feel when you sit down to write promotional emails or *gulp* a sales page?
Whether or not you signed up to “be a writer” when you started your business, the truth is that clearly communicating your ideas through great copy is a requirement.
Between newsletters, blog posts, video descriptions, captions, lead magnets, promotional emails, sales and check out pages (those last 3 are the money makers btw) writing is part of building an online brand.
But what if you don’t consider yourself a great writer?
What if you struggle to come up with ideas or “get into flow” when you sit down to type?
And even if you can write great content, what if persuasive selling in copy seems like an unsolvable rubik’s cube?
Today's episode will help you step into the role of writer and become...
This week you’re getting TWO speaking coaches in one episode! For the first time EVER on the show, I’m sharing my mic with my “competitor” to bring you the most amazing conversation on all things speaking, storytelling and the five stage languages YOU must master to become magnetic on stage.
You’re going to be obsessed with today’s guest: speaking coach, storytelling and communication expert— Mike Ganino. So whether you're a first time-speaker or a seasoned speaker, this episode is going to make you laugh… and take ALL the notes. I’m advance— you’re so welcome ;)
I don’t have to tell you that getting your message noticed in this era of CONTENT OVERLOAD takes work.
But did you know that you could actually be causing your ideal client to pass right by your amazing tips and juicy insights?
It doesn’t matter how deep your experience or good your results, if your ideal client never hears, what chance do you have for them to love it, sign up for your free guide or join your program?
In today’s episode, I’ll share with you one of the top mistakes I help my clients correct when speaking to their ideal person. More importantly, I’ll teach you how to FIX IT so that your message will get heard and get them into action.
Are slides necessary in a presentation? Does virtual versus in person change that answer? And what do you do if you don’t have a great eye for design?
Slides reinforce what you're saying and to help with understanding. And when used well, they’re a powerful tool for delivering your message more effectively.
Not to worry. In today's episode, my guest Emily Hall, founder and lead creator at E + M Creative (an amazing agency that does presentations and design for speakers and online entrepreneurs) joins us to talk about how you can structure your slides in a more sexy and effective way for your audience and your business.
She’s breaking down the top mistakes presenters make with their slides, how you can correct them and how to adapt your visuals for different environments (including virtual presentations). Stick with us until the end and you’ll learn her three C’s for more effective slides. I hope you’ll enjoy listening and...
When you sell online courses or coaching programs, you can outsource a lot of the tasks in your business– from your sales page to your emails, even your content creation! But there is ONE thing that cannot be outsourced for personal brand based businesses and how you approach this one thing will make or break your launch.
Whether that’s on a live stream during a challenge launch, a webinar or workshop series, your ability to communicate effectively will determine the success of your launch.
And if what you say doesn't make sense or resonate with your ideal person, they will NOT buy from you.
Your message must be clear and speak to a specific person's problem, but if delivered in a mediocre or super fumbly way (like with a ton of filler words or robotic on camera), the person that you’re trying to connect to won’t see you as an authority who can help them.
Confidence sells. And...
>>> Ready to level up your speaking skills? The Speaking Workshops are coming! Grab your seat or get on the waitlist right here! <<<
In an effort to be more concrete, more valuable and stand out from the “fluffy crap” online, far too many struggling entrepreneurs focus on packing “how to” content into their marketing.
It makes sense, on the surface, we’re all tired of the fluffy training disguised as “mindset” work, so we set out to share tangible, practical information that can truly serve our ideal customers.
But I don’t have to tell you that a plethora of free, “how to” content already exists on the internet. So if your audience truly wanted that information, they’d have it by now.
So the question is: if “how to” content isn’t the answer, but neither is the fluffy stuff…how do you attract clients with your content?
The answer? INFLUENCE. You must...
We’re back with another exciting interview from a million dollar course creator, Jono Petrohilos.
I had the pleasure of being a guest on Jono’s podcast, Course Creator Community Podcast: Craft Your SIgnature Talk with Heather Sager.
Jono’s storytelling ability and strong communication skills impressed me from the start. When I heard him share his signature story (from being ranked as the worst fitness bootcamp instructor to creating a million dollar digital course business TEACHING other fitness instructors), I knew I had to have him on the show.
In this episode we’re doing something a little different. Instead of digging into Jono’s expertise on building a digital course business (though he drops some great gems in the episode), our conversation was designed to be a case study for crafting a strong Signature Story.
You’ll hear Jono share his story (like he would from a stage), then we have a candid conversation around why it worked, what process...
This is the last part of our 3 part series on webinars. Check out:
In this final episode of our 3 part series all about webinars, I’m addressing the topic of scripting.
It can be a powerful way to concisely get your point across, ensure you hit the essential talking points and mail your pitch— but scripting can also tank engagement and audience retention.
So join me inside this episode to learn my top 3 scripting secrets (hint: it's very limited and some very strategically).
In this episode, you'll learn:
This is part 2 of our 3 part series on webinars. Check out part one *Make these 4 Shifts If You Plan on Hosting Webinars Next Year * right here.
A webinar is more than just a sales tool, it’s an opportunity to help your ideal customer understand the context of their problem, what it takes to get to a solution and make a decision. The biggest challenge most online entrepreneurs face with webinars is crafting one that actually gives value and converts.
If you want to better understand what it actually means to create valuable content on a webinar in a way that works for your niche and your audience, without the tired sales tactics, then this episode will teach you how.
In the second episode, you'll learn:
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