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Signature Story Case Study with Jono Petrohilos

Listen To My Latest Podcast Episode: Signature Story Case Study with Jono Petrohilos

Signature Story Case Study with Jono Petrohilos - Ep #126

We’re back with another exciting interview from a million dollar course creator, Jono Petrohilos.

I had the pleasure of being a guest on Jono’s podcast, Course Creator Community Podcast: Craft Your SIgnature Talk with Heather Sager.

Jono’s storytelling ability and strong communication skills impressed me from the start. When I heard him share his signature story (from being ranked as the worst fitness bootcamp instructor to creating a million dollar digital course business TEACHING other fitness instructors), I knew I had to have him on the show.

In this episode we’re doing something a little different. Instead of digging into Jono’s expertise on building a digital course business (though he drops some great gems in the episode), our conversation was designed to be a case study for crafting a strong Signature Story.

You’ll hear Jono share his story (like he would from a stage), then we have a candid conversation around why it worked, what process...

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My Top 3 Scripting Secrets for Authentic and Effective Webinars - Ep #124

This is the last part of our 3 part series on webinars. Check out:

In this final episode of our 3 part series all about webinars, I’m addressing the topic of scripting.

It can be a powerful way to concisely get your point across, ensure you hit the essential talking points and mail your pitch— but scripting can also tank engagement and audience retention.

So join me inside this episode to learn my top 3 scripting secrets (hint: it's very limited and some very strategically).

In this episode, you'll learn:

  • What it means to use intentional scripting
  • How to script in a way that serves your audience (not yourself)
  • The 3 specific spots on a webinar to script so you get to the point faster and connect more effectively with your audience
  • Plus actionable tips on how you can apply this on...
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The Secret to High Converting Webinars (that Actually Deliver Value) - Ep #123

This is part 2 of our 3 part series on webinars. Check out part one *Make these 4 Shifts If You Plan on Hosting Webinars Next Year * right here.

A webinar is more than just a sales tool, it’s an opportunity to help your ideal customer understand the context of their problem, what it takes to get to a solution and make a decision. The biggest challenge most online entrepreneurs face with webinars is crafting one that actually gives value and converts.

If you want to better understand what it actually means to create valuable content on a webinar in a way that works for your niche and your audience, without the tired sales tactics, then this episode will teach you how. 

In the second episode, you'll learn:

  • what exactly you need your webinar to do
  • the over / under teaching dilemma 
  • how to sell without sounding schmucky or pushy
  • four specific things to help you challenge yourself to create tangible (non fluffy) content that converts

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Make these 4 Shifts If You Plan on Hosting Webinars Next Year [The Webinar Series Part 1] - Ep #122

Are webinars still relevant? Do they actually work in today's environment? What’s the balance between teaching without over delivering, while also selling without pitching your face off? Can you host webinars without the schmucky tactics?

If you're curious about the answers to these questions (and you have plans to host webinars within the next year), I created a 3 part series to teach you how to create a webinar that feels good, provides value to your audience without compromising sales. I’ll also share scripting secrets you can use for crafting authentic and effective webinars.

In the first episode, you’ll learn:

  • the real definition of a webinar 
  • why ‘swipe, copy and paste’ culture is hurting your brand
  • 4 distinct shits to start making now to make your webinars less fluffy and more effective 

 


 LISTEN to the full AUDIO of this episode:

 

Subscribe to Heather’s YouTube Channel here.


 

Episode Highlights

What...

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Meera Kothand: Speaking to an Audience That Doesn't Look Like You - Ep #107

Most marketing gurus tell you to nail your messaging you have to know exactly who you’re talking to. And they’re not wrong, but what if your audience doesn’t sound like you, look like you, or even live on the same continent?

You’re about to meet Meera Kothand, a digital marketing strategist and Amazon best-selling author who built her successful online business working with clients on the other side of the world. She helps solopreneurs and small business owners go from sub-zero when they're just starting out to getting to that first milestone of making a full-time income from their online business.

Get ready for a refreshing, insightful and tactical conversation on elevating your brand voice and connecting with your audience on another level.

 

Episode Highlights

  • What is a brand voice and the role of this for business owners when it comes to attracting the right people?
  • Your brand voice as a manifestation of your brand's personality
  • How to craft a...
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Zafira Rajan: Bringing Personality Through Your Voice (even if you're an introvert) - Ep #106

As a speaking coach, I’m good with words.

I used to feel weird saying that, like I was being braggadocious, but now I’m confident in my skills (I mean, if we can’t own the skills we’ve worked hard to master, how can we expect others to believe in us?!)

Seriously. Pass me a mic and I’ll deliver an inspirational pep that will make you laugh, tear up with emotion and teach you something that will stick with you.

BUT, give me a blank piece of paper, or empty google doc and ask me to write a paragraph of inspiration? 

I’ll take my seat on the struggle bus.

I’ve learned that it’s one thing to speak words and another to write them.

The former comes naturally for me, the later… I’ve had to develop.

I’ve also learned that it’s the opposite for many… with writing feeling more natural and controlled and speaking… total deer in headlights!

Take my client Zafira Rajan.

She’s literally a professional...

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3 Things Influential Entrepreneurs Do When Talking To Their Audience - Ep #105

Have you noticed how the mentors you follow online seem to have this magnetic pull? That podcaster in your ears has become a trusted biz bestie that you rely on each week, you find yourself saying the phrases of your fav business coach, you jump at the chance (or at least pay attention) when you see that they’re speaking at an upcoming virtual summit even if you’ve heard them speak many times.

Whether that’s Brendon Burchard, Amy Porterfield, Lewis Howes, Anthony Trucks, Rachel Rogers, Brene Brown, Gary V, or whoever is on your online mentor list, it seems that whenever they open their mouth, it’s pure gold.  Each has their own distinct personality, communication style and many different business models. So the question is - was there some kind of unicorn magic passed to them in utero? Or are there commonalities that we can use as a road map for becoming more influential?

Today I’m going to share with you 3 distinct behaviors adopted by the highly...

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The #1 Reason Your Message Isn't Attracting Your Ideal Client - Ep #101

Do you find yourself wondering if what you're putting out online is working? Are you constantly searching for the next course or swipe to figure out the right phrasing to click with your ideal customer, but are starting to feel frustrated. You know your messaging is off, but not entirely sure why or how to fix it.

Today we’re going to dive into one of the top messaging mistakes that I see so many entrepreneurs making and more importantly, how to correct it. This is a topic I'm deeply passionate about and I hope the insights and strategies you'll learn in this episode will empower you to start doing more thinking for yourself and your business.

 

Episode Highlights

  • The number one reason why your messaging isn't attracting your ideal clients
  • Getting clear on your strategy and understanding how this exactly connects with your main objective
  • How often should you talk about your program or product (is there such a thing as too much?)
  • What's the block that is keeping most...
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3 Reasons Why Those Guest Appearances Aren't Getting You New Leads - Ep #86

What do you do when podcast interviews and other visibility efforts just aren’t driving leads?

You might wonder if you’re doing something wrong, or wonder if all that time and energy is actually paying off?  Maybe you’ve considered that podcasting or being a guest on other platforms doesn't work for your business...

Today, I answer these questions head on and share the three specific reasons that I see business owners get stuck and share the shifts to approach visibility and guess speaking in a way that actually drives results for your business. 

In this episode we’ll dive into…

  • The top visibility missteps that derail your visibility efforts driving leads
  • actionable tips to implement to be more magnetic with your voice online
  • real-life scenarios/examples so you can put this into practice for your business

Subscribe to Heather’s YouTube Channel here.

 

LISTEN to the AUDIO of this episode:

 

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5 Ways to Repurpose your Signature Talk - Ep #26

 

You’ve probably heard that you need a signature talk if you plan to speak on a stage. It can feel a little intimidating putting together that perfect mix of inspiration, education and storytelling. But that hard work will pay off, especially when you learn to give that talk more life than the stage. 

Today  I’ll explain what a signature talk is and why every business owner needs one (even if they rarely speak on stage) and share five strategies that you can use to repurpose your message. 

This episode is brought to you by my Speak with Style Masterclass. In this totally free workshop, not only will you get to experience my speaking chops in real life (LIVE!), you’ll learn my secrets of stepping on stage with killer confidence and walking off with a list of obsessed fans ready to buy.  We’ll cover: 

  • Your Unique Speaker Persona: Learn how to leverage your strengths and tap into the speaker sweet spots you have...
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