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Listen To My Latest Podcast Episode:

Make these 4 Shifts If You Plan on Hosting Webinars Next Year [The Webinar Series Part 1] - Ep #122

Are webinars still relevant? Do they actually work in today's environment? What’s the balance between teaching without over delivering, while also selling without pitching your face off? Can you host webinars without the schmucky tactics?

If you're curious about the answers to these questions (and you have plans to host webinars within the next year), I created a 3 part series to teach you how to create a webinar that feels good, provides value to your audience without compromising sales. I’ll also share scripting secrets you can use for crafting authentic and effective webinars.

In the first episode, you’ll learn:

  • the real definition of a webinar 
  • why ‘swipe, copy and paste’ culture is hurting your brand
  • 4 distinct shits to start making now to make your webinars less fluffy and more effective 

 


 LISTEN to the full AUDIO of this episode:

 

Subscribe to Heather’s YouTube Channel here.


 

Episode Highlights

What...

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Meera Kothand: Speaking to an Audience That Doesn't Look Like You - Ep #107

Most marketing gurus tell you to nail your messaging you have to know exactly who you’re talking to. And they’re not wrong, but what if your audience doesn’t sound like you, look like you, or even live on the same continent?

You’re about to meet Meera Kothand, a digital marketing strategist and Amazon best-selling author who built her successful online business working with clients on the other side of the world. She helps solopreneurs and small business owners go from sub-zero when they're just starting out to getting to that first milestone of making a full-time income from their online business.

Get ready for a refreshing, insightful and tactical conversation on elevating your brand voice and connecting with your audience on another level.

 

Episode Highlights

  • What is a brand voice and the role of this for business owners when it comes to attracting the right people?
  • Your brand voice as a manifestation of your brand's personality
  • How to craft a...
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Zafira Rajan: Bringing Personality Through Your Voice (even if you're an introvert) - Ep #106

As a speaking coach, I’m good with words.

I used to feel weird saying that, like I was being braggadocious, but now I’m confident in my skills (I mean, if we can’t own the skills we’ve worked hard to master, how can we expect others to believe in us?!)

Seriously. Pass me a mic and I’ll deliver an inspirational pep that will make you laugh, tear up with emotion and teach you something that will stick with you.

BUT, give me a blank piece of paper, or empty google doc and ask me to write a paragraph of inspiration? 

I’ll take my seat on the struggle bus.

I’ve learned that it’s one thing to speak words and another to write them.

The former comes naturally for me, the later… I’ve had to develop.

I’ve also learned that it’s the opposite for many… with writing feeling more natural and controlled and speaking… total deer in headlights!

Take my client Zafira Rajan.

She’s literally a professional...

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3 Things Influential Entrepreneurs Do When Talking To Their Audience - Ep #105

Have you noticed how the mentors you follow online seem to have this magnetic pull? That podcaster in your ears has become a trusted biz bestie that you rely on each week, you find yourself saying the phrases of your fav business coach, you jump at the chance (or at least pay attention) when you see that they’re speaking at an upcoming virtual summit even if you’ve heard them speak many times.

Whether that’s Brendon Burchard, Amy Porterfield, Lewis Howes, Anthony Trucks, Rachel Rogers, Brene Brown, Gary V, or whoever is on your online mentor list, it seems that whenever they open their mouth, it’s pure gold.  Each has their own distinct personality, communication style and many different business models. So the question is - was there some kind of unicorn magic passed to them in utero? Or are there commonalities that we can use as a road map for becoming more influential?

Today I’m going to share with you 3 distinct behaviors adopted by the highly...

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The #1 Reason Your Message Isn't Attracting Your Ideal Client - Ep #101

Do you find yourself wondering if what you're putting out online is working? Are you constantly searching for the next course or swipe to figure out the right phrasing to click with your ideal customer, but are starting to feel frustrated. You know your messaging is off, but not entirely sure why or how to fix it.

Today we’re going to dive into one of the top messaging mistakes that I see so many entrepreneurs making and more importantly, how to correct it. This is a topic I'm deeply passionate about and I hope the insights and strategies you'll learn in this episode will empower you to start doing more thinking for yourself and your business.

 

Episode Highlights

  • The number one reason why your messaging isn't attracting your ideal clients
  • Getting clear on your strategy and understanding how this exactly connects with your main objective
  • How often should you talk about your program or product (is there such a thing as too much?)
  • What's the block that is keeping most...
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3 Reasons Why Those Guest Appearances Aren't Getting You New Leads - Ep #86

What do you do when podcast interviews and other visibility efforts just aren’t driving leads?

You might wonder if you’re doing something wrong, or wonder if all that time and energy is actually paying off?  Maybe you’ve considered that podcasting or being a guest on other platforms doesn't work for your business...

Today, I answer these questions head on and share the three specific reasons that I see business owners get stuck and share the shifts to approach visibility and guess speaking in a way that actually drives results for your business. 

In this episode we’ll dive into…

  • The top visibility missteps that derail your visibility efforts driving leads
  • actionable tips to implement to be more magnetic with your voice online
  • real-life scenarios/examples so you can put this into practice for your business

Subscribe to Heather’s YouTube Channel here.

 

LISTEN to the AUDIO of this episode:

 

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5 Ways to Repurpose your Signature Talk - Ep #26

 

You’ve probably heard that you need a signature talk if you plan to speak on a stage. It can feel a little intimidating putting together that perfect mix of inspiration, education and storytelling. But that hard work will pay off, especially when you learn to give that talk more life than the stage. 

Today  I’ll explain what a signature talk is and why every business owner needs one (even if they rarely speak on stage) and share five strategies that you can use to repurpose your message. 

This episode is brought to you by my Speak with Style Masterclass. In this totally free workshop, not only will you get to experience my speaking chops in real life (LIVE!), you’ll learn my secrets of stepping on stage with killer confidence and walking off with a list of obsessed fans ready to buy.  We’ll cover: 

  • Your Unique Speaker Persona: Learn how to leverage your strengths and tap into the speaker sweet spots you have...
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Nail Your Topic: 5 Tips for Choosing Your Signature Talk Concept - Ep #22

 

When it comes to delivering a talk to your ideal audience - your topic matters. It’s how you stand out in a sea of pitches and jump out from a lineup of a bunch of other talks. Sure, your content and delivery will make you shine, but it all begins with the topic you choose. 

**Download the cheat sheet for today’s episode to put into ACTION what you learn*

Here’s what we’ll cover:

  1. Clarifying the type of stage
  2. Choosing the right type of talk
  3. Solving your audience’s pain point
  4. Staying on brand
  5. Embrace immediate feedback

Whether you have people seeking you out to speak or are just dipping a toe in the water - let 2020 be the year that you clarify a topic you (and your audience) are passionate about!

Links Mentioned:

// Cheat Sheet - heathersager.com/topicideas

// Speak Up to Level Up Waitlist: heathersager.com/jointhewaitlist

// I can't wait to hear your favorite nugget from this episode. Take a screenshot and post to IG...

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