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Listen To My Latest Podcast Episode:

Planning Guest Speaking & Visibility for 2023 - Ep #176

I bet reaching more people and creating a meaningful impact is one of your aspirational goals. 

And as an online business owners, you’re trying to blend marketing strategies designed to reach the masses with a more personable, relationship focused approach.

So the question is: how can you truly connect with people through relationships AND grow at the speed you want? And if people don’t know who you are or what services you offer, how can you expect them to pay attention and to trust you? 

In this week’s episode, we’re looking in the rearview mirror to help you reflect on your visibility efforts and determine a strategy you can implement next yearone that is aligned, more intentional and will create a bigger impact in your business. Whether you've been doing visibility for a while but you haven't gotten much traction or you put it on the backburner, this episode is a must listen.

In this episode, we dig into…

  • Building relationships...
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One Ridiculously Simple Strategy To Increase Sales Before The End of the Year - Ep #174

It’s no secret that you wear a lot of hats running a business, and if you’re anything like most online business owners, the majority of your time is spent on content creation, admin and other behind the scenes work.

But how can you expect to make money in your business if you spend the majority of your time on things that aren’t directly tied to sales or designed to make sales down the road (and the road keeps getting longer)?

In today’s episode, I’ll share with you my ridiculously simple strategy that’s going to help you generate more sales. So if you are not quite on track with where you want to be this year or are looking for a cash boost, this episode will be the fire to get you moving.

Episode Highlights:

  • The four traps that keep business owners stuck with sales
  • My go-to strategy to generate sales
  • The tough love, real talk advice you didn’t realize you needed to end the year
  • Plus tips you can do to time audit yourself + your goals and...
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How Speaking On Stages Opened Doors They Never Thought Possible - Ep #170

As business owners, we are the best advocates and ambassadors for our brands and the more that we can get ourselves out there with the right message in the right places, this is where that ripple effect of opportunity starts happening. Not only do we attract our ideal clients, but we create really quality relationships. 

Today’s episode is a BONUS episode replay from an Instagram Live I did, bringing a couple of our clients from The Speaker Co to share their journeys of how leveraging their message and their voices in the last year has made a bigger impact with their business.

Remember, there are people who are waiting that you know you can help but until you take the bold move, you pick up the microphone, you turn on the camera or you pitch that opportunity–how are they ever going to hear your message?  So this is your reminder to be a little more brave, be a little bit more bold and start making progress. Sure, you might be a little crappy to start but you...

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Speaker Series: How 4 Business Owners Leveraged Speaking to Grow - Ep #169

Speaking can feel intimidating and terrifying. But if you have big dreams and want to truly make an impact in the world, you can’t do so by staying silent. You have to leverage your voice.

Today’s episode is a special one—I’m passing the microphone to real business owners just like you. I thought it might be helpful to hear how other entrepreneurs take courageous action, get results and believe everything is possible if you just start taking that first step to step up and help your ideal clients.

These amazing business owners are graduates of my original program. They are real women who want to get their message out in a bigger way with real stories to share and meaningful wins to celebrate that will surely touch your heart.

I hope the stories that you hear today unravel something in you to push you to be a little more brave for you to try new things, for you to raise your hand for a speaking opportunity, for you to be a little bit more louder with your voice...

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10 Stages You Could Be Speaking On Now to Attract Clients  - Ep #167

You've heard me say it again and again —

A stage is simply a platform to share your message. 

But when you have big dreams of speaking on big stage, it can feel a little daunting and out of reach.

You keep asking yourself how do I get my message out there while making an impact? How can I start showing up for my people while getting more tangible and relevant results to grow my business?

– and that's exactly what we're going to tackle in today's episode.

I’ll break down the 10 stages that  are available to you RIGHT NOW to speak (some will be familiar, some will be outside the box but ALL of which puts YOU and YOUR MESSAGE in front of MORE PEOPLE.) 

So if you have a dream of speaking one day and making a bigger impact, let this episode be the fire under your focus and a nudge for you to take action.

Episode Highlights:

  • What happens when you don’t speak enough on “stages?”
  • Leveraging your voice to reach and connect more with your...
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The 5 things I’d Do If I Had to Start Over (Speaking Edition) - Ep #165

Speaking on stages is something that can happen much sooner than you think as there are more virtual stages available to business owners than ever. Podcast interviews, live streams, virtual summits, etc.

So the question is — where do you start?

If I were to start today from scratch building my online business through speaking there are FIVE core areas I’d focus on and I’m sharing them with you. 

So whether you’re just getting started with crafting your message or you’re looking to be more effective when you show up— today's episode will help you: 

  • intentionally get on the RIGHT stages
  • put yourself in front of your ideal customers
  • gain credibility & position yourself as an authority
  • build an engaged audience who wants to work with you.

 

Episode Highlights:

  • The top mistakes to avoid when choosing your speaking topic
  • Where to focus to increase your effectiveness when finding stages
  • Swipe my DM pitch script to book your first or...
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Why your email list isn't growing (and how to use speaking to accelerate it) - Ep #160

We know that building our email list is important but let’s be real—growing it is never as easy as we'd like it to be especially when we’re trying to grow organically. 

Tune in on today’s episode as I uncover four specific reasons why your list isn’t growing (and what you should do to get more traction). So if yours is growing painfully slow or worse, it’s been crickets on your list, it could be because you’re making one or more of these mistakes.

I hope you enjoy this week’s quick but tangible conversation to help you be more intentional with your strategy and get you results.

 

Episode Takeaways and Key Highlights:

  • Why having an email list and growing it is important
  • The difference between audience engagement and list growth (and where you might be stuck)
  • The trap many entrepreneurs fall into when they get excited about learning about business growth (and how it negatively impacts your audience growth
  • Why focusing on your...
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How to Nail Your First (or Next) Podcast Interview - Ep #159

Wooooo! You landed a podcast interview—congratulations! Whether this is your first podcast appearance or your 20th, you're probably wondering what you can do to maximize your ‘onstage’ moment and ensure you sound good in the interview! 

Or maybe you’re seriously freaking out with nerves wondering how you can gracefully cancel ← that’s totally normal if this is your first time, but don’t you dare decline that invite because I’ve got you covered!

Get ready for this masterclass of an episode! 

I’m sharing EXACTLY what to do before, during, and after every podcast interview to fully leverage this opportunity for your business (or at least calm your nerves so you can show up and deliver mildly coherent sentences)

 

GRAB THE FREE PODCAST PREP GUIDE

This episode is so value packed, but don’t worry about taking notes, we created a PDF resource so you have a checklist to use to rock every podcast episode from here on...

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Optimizing Your Launches with Copywriter Nicola Moors - Ep #153

You are going to LOVE today’s conversation! I sat down with journalist-turned-copywriter Nicola Moors for a fascinating and insightful chat about all things copy and launching.

We dig into how copywriting is a DATA driven process (which surprised me because I think of writing as a creative thing). 

Writing copy that converts was one of the most intimidating tasks in my business when I started marketing digital programs and I immediately wanted to outsource… maybe that’s you too? 

If so,  you might be surprised by Nicola’s recommendation. She helps coaches and course creators have profitable launches fuelled by data and research. Her data-approach to messaging and funnels has won her clients above-industry-average results.

 

In this episode, we dig into…

  • The things you should consider before hiring a copywriter in your business
  • The importance of knowing your numbers (and why a lot of people would shy away from that)
  • The real...
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5 Ways to Save Time and Get More From Podcasts & Speaking Gigs - Ep #146

Feel like you have too much on your plate to focus on visibility? I get it— pitching podcasts or finding stages that get your message in front of more people is an important, yet non-urgent task.

I don’t have to tell you that if you want to grow your audience, you have to make it a priority.

So today I’m sharing my five ways you can simplify your efforts, save time and get more bang for your viability buck!

In this episode, you’ll learn:

  • Big mistake most online business owners make when it comes to visibility
  • 5 Visibility Boosting Tips that make visibility not only easier but also more effective 
  • How to make a PR speaking kit and what to include

 

LISTEN to the full AUDIO of this episode:

 

Subscribe to Heather’s YouTube Channel here.

 


 

5 Visibility Boosting Tips

(Pulled from show transcript — please excuse any typos )

 

1. Make sure you have your PR speaking kit ready on one spot.

What is actually a PR...

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