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Listen To My Latest Podcast Episode:

10 Stages You Could Be Speaking On Now to Attract Clients  - Ep #167

You've heard me say it again and again —

A stage is simply a platform to share your message. 

But when you have big dreams of speaking on big stage, it can feel a little daunting and out of reach.

You keep asking yourself how do I get my message out there while making an impact? How can I start showing up for my people while getting more tangible and relevant results to grow my business?

– and that's exactly what we're going to tackle in today's episode.

I’ll break down the 10 stages that  are available to you RIGHT NOW to speak (some will be familiar, some will be outside the box but ALL of which puts YOU and YOUR MESSAGE in front of MORE PEOPLE.) 

So if you have a dream of speaking one day and making a bigger impact, let this episode be the fire under your focus and a nudge for you to take action.

Episode Highlights:

  • What happens when you don’t speak enough on “stages?”
  • Leveraging your voice to reach and connect more with your...
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The 5 things I’d Do If I Had to Start Over (Speaking Edition) - Ep #165

Speaking on stages is something that can happen much sooner than you think as there are more virtual stages available to business owners than ever. Podcast interviews, live streams, virtual summits, etc.

So the question is — where do you start?

If I were to start today from scratch building my online business through speaking there are FIVE core areas I’d focus on and I’m sharing them with you. 

So whether you’re just getting started with crafting your message or you’re looking to be more effective when you show up— today's episode will help you: 

  • intentionally get on the RIGHT stages
  • put yourself in front of your ideal customers
  • gain credibility & position yourself as an authority
  • build an engaged audience who wants to work with you.

 

Episode Highlights:

  • The top mistakes to avoid when choosing your speaking topic
  • Where to focus to increase your effectiveness when finding stages
  • Swipe my DM pitch script to book your first or...
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Why your email list isn't growing (and how to use speaking to accelerate it) - Ep #160

We know that building our email list is important but let’s be real—growing it is never as easy as we'd like it to be especially when we’re trying to grow organically. 

Tune in on today’s episode as I uncover four specific reasons why your list isn’t growing (and what you should do to get more traction). So if yours is growing painfully slow or worse, it’s been crickets on your list, it could be because you’re making one or more of these mistakes.

I hope you enjoy this week’s quick but tangible conversation to help you be more intentional with your strategy and get you results.

 

Episode Takeaways and Key Highlights:

  • Why having an email list and growing it is important
  • The difference between audience engagement and list growth (and where you might be stuck)
  • The trap many entrepreneurs fall into when they get excited about learning about business growth (and how it negatively impacts your audience growth
  • Why focusing on your...
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How to Nail Your First (or Next) Podcast Interview - Ep #159

Wooooo! You landed a podcast interview—congratulations! Whether this is your first podcast appearance or your 20th, you're probably wondering what you can do to maximize your ‘onstage’ moment and ensure you sound good in the interview! 

Or maybe you’re seriously freaking out with nerves wondering how you can gracefully cancel ← that’s totally normal if this is your first time, but don’t you dare decline that invite because I’ve got you covered!

Get ready for this masterclass of an episode! 

I’m sharing EXACTLY what to do before, during, and after every podcast interview to fully leverage this opportunity for your business (or at least calm your nerves so you can show up and deliver mildly coherent sentences)

 

GRAB THE FREE PODCAST PREP GUIDE

This episode is so value packed, but don’t worry about taking notes, we created a PDF resource so you have a checklist to use to rock every podcast episode from here on...

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Optimizing Your Launches with Copywriter Nicola Moors - Ep #153

You are going to LOVE today’s conversation! I sat down with journalist-turned-copywriter Nicola Moors for a fascinating and insightful chat about all things copy and launching.

We dig into how copywriting is a DATA driven process (which surprised me because I think of writing as a creative thing). 

Writing copy that converts was one of the most intimidating tasks in my business when I started marketing digital programs and I immediately wanted to outsource… maybe that’s you too? 

If so,  you might be surprised by Nicola’s recommendation. She helps coaches and course creators have profitable launches fuelled by data and research. Her data-approach to messaging and funnels has won her clients above-industry-average results.

 

In this episode, we dig into…

  • The things you should consider before hiring a copywriter in your business
  • The importance of knowing your numbers (and why a lot of people would shy away from that)
  • The real...
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5 Ways to Save Time and Get More From Podcasts & Speaking Gigs - Ep #146

Feel like you have too much on your plate to focus on visibility? I get it— pitching podcasts or finding stages that get your message in front of more people is an important, yet non-urgent task.

I don’t have to tell you that if you want to grow your audience, you have to make it a priority.

So today I’m sharing my five ways you can simplify your efforts, save time and get more bang for your viability buck!

In this episode, you’ll learn:

  • Big mistake most online business owners make when it comes to visibility
  • 5 Visibility Boosting Tips that make visibility not only easier but also more effective 
  • How to make a PR speaking kit and what to include

 

LISTEN to the full AUDIO of this episode:

 

Subscribe to Heather’s YouTube Channel here.

 


 

5 Visibility Boosting Tips

(Pulled from show transcript — please excuse any typos )

 

1. Make sure you have your PR speaking kit ready on one spot.

What is actually a PR...

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When can I start speaking on stages? - Ep #141

If you’ve felt the pull to share your story in a bigger way from stages, the question is when is the right time to get serious about it?

If you’re like most business owners, you have a list, a mile long filled with competing priorities– many of which are on the “do it now” list, so “speaking on stages” just doesn’t feel urgent.

But what if I told you that speaking on stages is something that can happen much sooner than you think? And what if I told you that the #1 regret my private clients have is not preparing for big stage moments sooner? What if I told you that by taking steps now to speak on stages, you would actually improve other areas of your business?

This is what we’re going to explore in today’s episode. I’ll share when to start getting serious with pursuing stages.Spoiler – the sooner you START, the sooner you'll get good at it. 

And when you have the skills to command a stage, it makes micro...

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How to Improve When You’re Already a Good Speaker with Krystal Proffitt - Ep #139

In today's episode, I'm welcoming back to the show one my dear friends, Krystal Proffitt for a revealing discussion on how she has leveraged the skill of speaking to grow her brand and land every single stage on her dream list for 2021. 

In previous episodes, we’ve talked about the fear of public speaking, but what about the business owners who love speaking and have never been one to shy away from an audience?

Enter Krystal. She’s sharing how her natural strengths in communication were actually holding her back in a way that she didn't expect, plus what she specifically worked on to reach her goals.

This interview kicks off a new segment on the show where I feature other entrepreneurs leveraging their voice to make an impact.

 

A few of my favorite episode Highlights

Krystal shares her big scary goals back in 2020 and what happened to these goals when the whole world shutdown (i.e. physical stages weren't a thing anymore)

"I had this energy around, 'oh my...

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Get More Out of Your Podcast Interviews with Christina Lenkowski - #133

 One of the best ways to connect with your ideal customers is by becoming a guest on podcasts. But the big question is how do you find shows and get the host to say yes to YOU as a guest? That’s exactly what we’re diving into on today’s episode with podcast pitching expert and PR agency owner, Christina Lenkowski.

Inside this episode, Christina and I are talking about...

  • why pitching the “big shows” is a waste of your time
  • a simple strategy to find podcasts aligned with your ideal customer 
  • the dreaded podcast one night stand 
  • what step in the pitching process is more important than the pitch itself
  • Plus so much more!

LISTEN to the full AUDIO of this episode:

 

 

About My Guest:

Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries...

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Bonus Training: How to Get Eyes on Your Business in 2022 - Ep #128

As you pause and reflect this time of year (as many of us do), I bet showing up in a more magnetic way is one of those aspirational goals you've set for yourself.

And here’s the thing you need to know for next year:

Pitching and guest speaking will never be an urgent task on your list.

But they will continue to be one of the most effective ways to reach cold-to-you- audiences that warm quickly through the credibility the host gives you.

Getting seen isn't just about booking podcast interviews. It's about having a strategic plan to speak on the right platforms, to the right audience with the right message. 

Let 2022 be the year you consistently show up and share your message to grow your audience and authority. Tune in to this bonus episode from my final live training of this year to learn my strategy for INTENTIONAL VISIBILITY to help you save time and get results right out of the gate in the new year.

In this episode, you'll learn:

  • What is visibility in the real context...
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