Listen To My Latest Podcast Episode:

Signature Story Case Study with Jono Petrohilos

Listen To My Latest Podcast Episode: Signature Story Case Study with Jono Petrohilos

How to Get Eyes on your Biz When You Don't Have a Following - Ep #120

There's this idea that you have to have a certain number of "leads" on your email list before you can launch a successful product or program. If you're feeling like you do not have a large enough email list or a big enough following on whatever social media platform you're on, this episode is a must-listen.

Today we're digging into the question: how do I get more eyes on my business if I don't have a following? 

Inside I'll share with you 5 ways that you can get in front of your ideal customers, plus how to reframe outreach if you feel awkward pitching yourself. 

 

Episode Highlights 
  • Defining your and knowing what your audience size is
  • Importance of keeping track of the numbers in your business
  • Recognizing and honoring the idea of pitching yourself to someone else
  • 5 Places to look at  to get in front of your ideal customers plus ways on how to approach this

 

Let’s anchor down and define your audience

When I talk about your audience, I'm...

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3 Ways to Monetize Free Speaking Gigs (without selling from the stage) - Ep #116

Hooray! You’ve booked yourself on a podcast, virtual summit or other speaking event! Most likely you’re not collecting a fee for this work, instead hoping the visibility will pay off on the back end.

Today, I’m sharing three specific ways you can monetize (aka get paid) from that free speaking gig without feeling like a slimy sales schmuck.

Inside this episode you’ll learn:

  • Getting more visible doesn’t necessarily equate with growing your audience
  • Being an INTENTIONAL entrepreneur 
  • Three specific things on how you can monetize your free speaking (without selling from the stage) plus quick tips you can adopt for your business.

 

Episode Highlights

 

Getting more visible doesn’t necessarily equate with growing your audience

We know theoretically that the more we get visible, the more we get eyes on our business and with this whole case around us we kind of operate with this belief that if we get on stages, be guests on podcasts, if...

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How to Raise Your Speaking Fee (even if it's currently zero) - Ep #111

So you’d like to start charging (or charge more) for speaking gigs, but aren’t feeling confident with how to approach this with potential clients.

Today I’ll walk you through the main factors to consider when choosing your speaking fees plus tips for confidently presenting on speaking inquiry calls.

Inside this episode (or check out the full transcript below), you’ll learn:

  • Whether or not to charge for speaking
  • Factors that influence your speaking fee
  • How to confidently choose a rate you’re excited about
  • Tips to navigating an effective speaking inquiry call 
  • What to do when they say no to your rate

 

Episode Highlights

How much should I charge? 

This is one of the most common questions I get. The truth is that there is no rule around it and obviously there are many value factors you have to consider for choosing your fee. 

 

A good rule of thumb for appropriate pricing

 Dorie Clark, author and pro speaker has written a...

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Luis Báez: The New Way of Selling Online - Ep #104

There's a shift happening in the online business space as consumers are becoming increasingly turned off by overt selling tactics. So how can entrepreneurs adapt to the new way of selling online? This is a question that today's guest and Sales Enablement Strategist, Luis Báez will answer (plus a whole lot more).

With over 14 years in Sales & Marketing, Luis brings a breadth of knowledge and experience that spans across Digital Advertising, Software-as-a-Service, and Sustainability — with a revenue impact of over $500 Million to date. This was one of the most practical and inspiring interviews I’ve had on the show. Luis spoke from his heart, and his truth from living in poverty to being an out gay Latino sales executive and how each experience has shaped how he teaches others to show up, serve well and stand out.

Since leaving his corporate sales life, Luis has dedicated his work to empowering and enabling underrepresented entrepreneurs and online businesses...

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The #1 Reason Your Message Isn't Attracting Your Ideal Client - Ep #101

Do you find yourself wondering if what you're putting out online is working? Are you constantly searching for the next course or swipe to figure out the right phrasing to click with your ideal customer, but are starting to feel frustrated. You know your messaging is off, but not entirely sure why or how to fix it.

Today we’re going to dive into one of the top messaging mistakes that I see so many entrepreneurs making and more importantly, how to correct it. This is a topic I'm deeply passionate about and I hope the insights and strategies you'll learn in this episode will empower you to start doing more thinking for yourself and your business.

 

Episode Highlights

  • The number one reason why your messaging isn't attracting your ideal clients
  • Getting clear on your strategy and understanding how this exactly connects with your main objective
  • How often should you talk about your program or product (is there such a thing as too much?)
  • What's the block that is keeping most...
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3 Reasons Why Those Guest Appearances Aren't Getting You New Leads - Ep #86

What do you do when podcast interviews and other visibility efforts just aren’t driving leads?

You might wonder if you’re doing something wrong, or wonder if all that time and energy is actually paying off?  Maybe you’ve considered that podcasting or being a guest on other platforms doesn't work for your business...

Today, I answer these questions head on and share the three specific reasons that I see business owners get stuck and share the shifts to approach visibility and guess speaking in a way that actually drives results for your business. 

In this episode we’ll dive into…

  • The top visibility missteps that derail your visibility efforts driving leads
  • actionable tips to implement to be more magnetic with your voice online
  • real-life scenarios/examples so you can put this into practice for your business

Subscribe to Heather’s YouTube Channel here.

 

LISTEN to the AUDIO of this episode:

 

RELATED / MENTIONED EPISODES:...

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3 Questions to Ask Before Seeking Media Opportunities for Your Business - Ep #80

Before jumping on the PR/Media blitz train that promises piles of leads, exposure and the coveted “AS SEEN ON” section for your website, slow down and set your strategy.  In this episode, I’m sharing 3 essential questions to consider BEFORE chasing media opportunities.

Ensure the energy and effort you're putting into growing your online business is pointed at the things that matter to you and will get you the results you’re after. So if you have ever asked the question: do I really need those “as seen on” logos on my website? Or “does being featured on TV or publications actually drive sales?”, this episode is for you.

Subscribe to Heather’s YouTube Channel here.

 

HEY! Are you an online entrepreneur ready to nail your message on podcasts, live streams and other virtual stages? Join me on my FREE training: How to Fill Your Programs Through Speaking WITHOUT Needing a Big Audience or Second Guessing What You Say

 ...

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How to Personalize Pitching using a VA with Emily Reagan - Part 2 - Ep #74

Thinking about leveraging a virtual assistant to help you with the pitching process, but unsure what (or how) to delegate without having to redo the work yourself? It is possible to entrust this process to a VA or member of your team without a big PR budget or relying on generic templates that will go straight to the trash bin.

In part 2 of this two episode series (see episode 73 for part 1 filled with tangible strategies) you’ll learn from Emily Reagan, a self-proclaimed jill-of-all trades when it comes to digital marketing and techie skills (and gal behind many of my virtual stages booked in 2020). 

Emily shares 7 ways to involve a VA and personalize the pitching process to get more YESes with less overwhelm. Learn how to delegate the actual writing of a pitch, the admin work of the process you might not even be aware of (but could suck up your precious time), and how to finally get yourself organized on the back end of pitching and which tasks you should keep as your...

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How to Personalize Pitching Using a VA with Emily Reagan - Part 1 - Ep #73

When you talk a lot about becoming a guest on podcasts and speaking on event stages, you hear a lot of questions about HOW to get booked.

What’s the best way to find stages? What makes a good pitch? Do I need to do it myself, or can I use an agency? Where can I find pitch swipes? What should I talk about? 

All fair questions (and ones I teach often), but even with all these questions answered, many business owners STILL don’t send pitches.

Why? It comes down to 3 reasons:

1) They’re already well known and people are REQUESTING their presence (#PRgoals)

2) Rejection sucks so they avoid it, often disguising that fear with a bunch of how-to questions, thinking the more they know will help them take the leap.

3) Doing the research, sending customized pitches (because generic ones will go straight to the trash bin), building relationships and following up takes time.

If you’re a #1, you keep rocking with yo bad self (aka, this is probably not for you). 

...
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Is Guest Speaking Wasting My Time? [My 2020 Speaking Recap] - Ep #68

 

What do you do when you feel like you've been doing a lot of work to put yourself out there speaking, but it's not actually driving leads? I recently got a question around whether or not guest speaking was a big fat waste of time.  Today, I answer this question head on and share insights on what I learned in 2020 (including how many guest speaking events I did in 2020). Plus share specific questions to help you troubleshoot when you feel stuck.

Episode Highlights

MYTH: Speaking has to equate to sales

I believe that speaking is far more than sales (though you DO want to ensure you have a clear path between speaking and revenue generating activity). But speaking is also about IMPACT.

You do not have to sell from the stage for a speaking event to be impactful, you don’t need 500 opt-ins for a guest lecture to be a success.  The beautiful part of running your own businesses is YOU define success. 

Speaking isn't always about directly driving leads,...

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