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Listen To My Latest Podcast Episode:

The 5 things I’d Do If I Had to Start Over (Speaking Edition) - Ep #165

Speaking on stages is something that can happen much sooner than you think as there are more virtual stages available to business owners than ever. Podcast interviews, live streams, virtual summits, etc.

So the question is — where do you start?

If I were to start today from scratch building my online business through speaking there are FIVE core areas I’d focus on and I’m sharing them with you. 

So whether you’re just getting started with crafting your message or you’re looking to be more effective when you show up— today's episode will help you: 

  • intentionally get on the RIGHT stages
  • put yourself in front of your ideal customers
  • gain credibility & position yourself as an authority
  • build an engaged audience who wants to work with you.

 

Episode Highlights:

  • The top mistakes to avoid when choosing your speaking topic
  • Where to focus to increase your effectiveness when finding stages
  • Swipe my DM pitch script to book your first or...
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What Visibility Means and Why It's Important for Your Online Business - Ep #162

Understanding the importance of visibility is crucial for an online business because it allows you to be found by people who are looking for the services you provide.

I’m sure that you want to get more eyes on your offers because you have something in this world that can help other people and you know that is up to you to be the advocate for that and to shout loud and clear to tell people about what it is that you do so that you can help them.

Episode Highlights:

  •  What exactly is Visibility 
  •  Does it really make a difference in your online business (aka should it be on your priority list?)
  •  WHY is showing up difficult for so many people?
  •  How personal do you need to get when you show up as a personal brand?
  •  Plus where should you start to gain some traction with it (check out my ORE Challenge)
 

LISTEN TO THIS EPISODE ON APPLE PODCASTS / SPOTIFY / STITCHER

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5 Ways to Save Time and Get More From Podcasts & Speaking Gigs - Ep #146

Feel like you have too much on your plate to focus on visibility? I get it— pitching podcasts or finding stages that get your message in front of more people is an important, yet non-urgent task.

I don’t have to tell you that if you want to grow your audience, you have to make it a priority.

So today I’m sharing my five ways you can simplify your efforts, save time and get more bang for your viability buck!

In this episode, you’ll learn:

  • Big mistake most online business owners make when it comes to visibility
  • 5 Visibility Boosting Tips that make visibility not only easier but also more effective 
  • How to make a PR speaking kit and what to include

 

LISTEN to the full AUDIO of this episode:

 

Subscribe to Heather’s YouTube Channel here.

 


 

5 Visibility Boosting Tips

(Pulled from show transcript — please excuse any typos )

 

1. Make sure you have your PR speaking kit ready on one spot.

What is actually a PR...

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When can I start speaking on stages? - Ep #141

If you’ve felt the pull to share your story in a bigger way from stages, the question is when is the right time to get serious about it?

If you’re like most business owners, you have a list, a mile long filled with competing priorities– many of which are on the “do it now” list, so “speaking on stages” just doesn’t feel urgent.

But what if I told you that speaking on stages is something that can happen much sooner than you think? And what if I told you that the #1 regret my private clients have is not preparing for big stage moments sooner? What if I told you that by taking steps now to speak on stages, you would actually improve other areas of your business?

This is what we’re going to explore in today’s episode. I’ll share when to start getting serious with pursuing stages.Spoiler – the sooner you START, the sooner you'll get good at it. 

And when you have the skills to command a stage, it makes micro...

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How to Improve When You’re Already a Good Speaker with Krystal Proffitt - Ep #139

In today's episode, I'm welcoming back to the show one my dear friends, Krystal Proffitt for a revealing discussion on how she has leveraged the skill of speaking to grow her brand and land every single stage on her dream list for 2021. 

In previous episodes, we’ve talked about the fear of public speaking, but what about the business owners who love speaking and have never been one to shy away from an audience?

Enter Krystal. She’s sharing how her natural strengths in communication were actually holding her back in a way that she didn't expect, plus what she specifically worked on to reach her goals.

This interview kicks off a new segment on the show where I feature other entrepreneurs leveraging their voice to make an impact.

 

A few of my favorite episode Highlights

Krystal shares her big scary goals back in 2020 and what happened to these goals when the whole world shutdown (i.e. physical stages weren't a thing anymore)

"I had this energy around, 'oh my...

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How to Boost Your Authority and Become the Go-To in Your Industry - Ep #137

When you position yourself as an industry authority, opportunities will come to YOU. You attract clients, get more recognition and get paid, very well. But in a world full of competition and endless marketing messages, how do you stand out and why would someone choose YOU?

Today’s episode will show you the 4 drivers that define every industry authority and how to leverage them for your brand. You’ll learn how to be more sophisticated when talking about what it is you do, where to focus your efforts and how to evaluable your own credibility.

 

Episode Highlights & Key Takeaways:

  • What exactly IS authority and how do you get it?
  • Competency - the nuance that you really need to embrace 
  • What is it that makes industry power-players the go-to? (and how YOU can become one of them?)
  • How communication impacts your authority status
  • The 4 Authority Drivers (with reflection questions)

 

LISTEN to the full AUDIO of this episode:

 

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Bonus Training: How to Get Eyes on Your Business in 2022 - Ep #128

As you pause and reflect this time of year (as many of us do), I bet showing up in a more magnetic way is one of those aspirational goals you've set for yourself.

And here’s the thing you need to know for next year:

Pitching and guest speaking will never be an urgent task on your list.

But they will continue to be one of the most effective ways to reach cold-to-you- audiences that warm quickly through the credibility the host gives you.

Getting seen isn't just about booking podcast interviews. It's about having a strategic plan to speak on the right platforms, to the right audience with the right message. 

Let 2022 be the year you consistently show up and share your message to grow your audience and authority. Tune in to this bonus episode from my final live training of this year to learn my strategy for INTENTIONAL VISIBILITY to help you save time and get results right out of the gate in the new year.

In this episode, you'll learn:

  • What is visibility in the real context...
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Braden Drake: Ditch the Jargon and Just Be Yourself - Ep #127

In today’s episode I invited Braden Drake, an attorney and tax pro who helps creative entrepreneurs, his take on making his technical topics engaging (and fun)!

In this unscripted conversation about business building, Braden shares how he’s used his voice and personality to build his brand. 

We talk about  breaking the mold in the industry and how to show up for your people as your true self.

If you ever wonder how to find the balance between figuring out your online business structure and infusing your personality with your marketing tactics, this is an episode I think you’ll really enjoy.

 

Episode Highlights:

  • How to talk about things that are technical in a fun and engaging way. 
  • How Braden “divorces himself” from industry standard jargon and committed to showing up as himself.  
  • Picking up on social cue elements when people are not engaging (ie., jumping out of webinars or  walking out of your live talk) and how...
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My Top 3 Scripting Secrets for Authentic and Effective Webinars - Ep #124

This is the last part of our 3 part series on webinars. Check out:

In this final episode of our 3 part series all about webinars, I’m addressing the topic of scripting.

It can be a powerful way to concisely get your point across, ensure you hit the essential talking points and mail your pitch— but scripting can also tank engagement and audience retention.

So join me inside this episode to learn my top 3 scripting secrets (hint: it's very limited and some very strategically).

In this episode, you'll learn:

  • What it means to use intentional scripting
  • How to script in a way that serves your audience (not yourself)
  • The 3 specific spots on a webinar to script so you get to the point faster and connect more effectively with your audience
  • Plus actionable tips on how you can apply this on...
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The Secret to High Converting Webinars (that Actually Deliver Value) - Ep #123

This is part 2 of our 3 part series on webinars. Check out part one *Make these 4 Shifts If You Plan on Hosting Webinars Next Year * right here.

A webinar is more than just a sales tool, it’s an opportunity to help your ideal customer understand the context of their problem, what it takes to get to a solution and make a decision. The biggest challenge most online entrepreneurs face with webinars is crafting one that actually gives value and converts.

If you want to better understand what it actually means to create valuable content on a webinar in a way that works for your niche and your audience, without the tired sales tactics, then this episode will teach you how. 

In the second episode, you'll learn:

  • what exactly you need your webinar to do
  • the over / under teaching dilemma 
  • how to sell without sounding schmucky or pushy
  • four specific things to help you challenge yourself to create tangible (non fluffy) content that converts

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