Listen To My Latest Podcast Episode:

Signature Story Case Study with Jono Petrohilos

Listen To My Latest Podcast Episode: Signature Story Case Study with Jono Petrohilos

My Top 3 Scripting Secrets for Authentic and Effective Webinars - Ep #124

This is the last part of our 3 part series on webinars. Check out:

In this final episode of our 3 part series all about webinars, I’m addressing the topic of scripting.

It can be a powerful way to concisely get your point across, ensure you hit the essential talking points and mail your pitch— but scripting can also tank engagement and audience retention.

So join me inside this episode to learn my top 3 scripting secrets (hint: it's very limited and some very strategically).

In this episode, you'll learn:

  • What it means to use intentional scripting
  • How to script in a way that serves your audience (not yourself)
  • The 3 specific spots on a webinar to script so you get to the point faster and connect more effectively with your audience
  • Plus actionable tips on how you can apply this on...
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The Secret to High Converting Webinars (that Actually Deliver Value) - Ep #123

This is part 2 of our 3 part series on webinars. Check out part one *Make these 4 Shifts If You Plan on Hosting Webinars Next Year * right here.

A webinar is more than just a sales tool, it’s an opportunity to help your ideal customer understand the context of their problem, what it takes to get to a solution and make a decision. The biggest challenge most online entrepreneurs face with webinars is crafting one that actually gives value and converts.

If you want to better understand what it actually means to create valuable content on a webinar in a way that works for your niche and your audience, without the tired sales tactics, then this episode will teach you how. 

In the second episode, you'll learn:

  • what exactly you need your webinar to do
  • the over / under teaching dilemma 
  • how to sell without sounding schmucky or pushy
  • four specific things to help you challenge yourself to create tangible (non fluffy) content that converts

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Make these 4 Shifts If You Plan on Hosting Webinars Next Year [The Webinar Series Part 1] - Ep #122

Are webinars still relevant? Do they actually work in today's environment? What’s the balance between teaching without over delivering, while also selling without pitching your face off? Can you host webinars without the schmucky tactics?

If you're curious about the answers to these questions (and you have plans to host webinars within the next year), I created a 3 part series to teach you how to create a webinar that feels good, provides value to your audience without compromising sales. I’ll also share scripting secrets you can use for crafting authentic and effective webinars.

In the first episode, you’ll learn:

  • the real definition of a webinar 
  • why ‘swipe, copy and paste’ culture is hurting your brand
  • 4 distinct shits to start making now to make your webinars less fluffy and more effective 

 


 LISTEN to the full AUDIO of this episode:

 

Subscribe to Heather’s YouTube Channel here.


 

Episode Highlights

What...

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How to Get Eyes on your Biz When You Don't Have a Following - Ep #120

There's this idea that you have to have a certain number of "leads" on your email list before you can launch a successful product or program. If you're feeling like you do not have a large enough email list or a big enough following on whatever social media platform you're on, this episode is a must-listen.

Today we're digging into the question: how do I get more eyes on my business if I don't have a following? 

Inside I'll share with you 5 ways that you can get in front of your ideal customers, plus how to reframe outreach if you feel awkward pitching yourself. 

 

Episode Highlights 
  • Defining your and knowing what your audience size is
  • Importance of keeping track of the numbers in your business
  • Recognizing and honoring the idea of pitching yourself to someone else
  • 5 Places to look at  to get in front of your ideal customers plus ways on how to approach this

 

Let’s anchor down and define your audience

When I talk about your audience, I'm...

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3 Ways to Monetize Free Speaking Gigs (without selling from the stage) - Ep #116

Hooray! You’ve booked yourself on a podcast, virtual summit or other speaking event! Most likely you’re not collecting a fee for this work, instead hoping the visibility will pay off on the back end.

Today, I’m sharing three specific ways you can monetize (aka get paid) from that free speaking gig without feeling like a slimy sales schmuck.

Inside this episode you’ll learn:

  • Getting more visible doesn’t necessarily equate with growing your audience
  • Being an INTENTIONAL entrepreneur 
  • Three specific things on how you can monetize your free speaking (without selling from the stage) plus quick tips you can adopt for your business.

 

Episode Highlights

 

Getting more visible doesn’t necessarily equate with growing your audience

We know theoretically that the more we get visible, the more we get eyes on our business and with this whole case around us we kind of operate with this belief that if we get on stages, be guests on podcasts, if...

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Trish Taylor: Style is an Inside Out Job - Ep #113

Your style is something that makes you unique. A big part of this is how you show up, what you're wearing and how you're styled. They all come together and create a story. That’s why I brought in this week's guest, Trish Taylor, a stylist and a brand embodiment coach who helps online entrepreneurs grow their brand and confidence and show up authentically.

We talk about practical styling tips and how your style can help bring your brand to life in photos and video. We also take a little woo woo turn and talk about how to move past mental blocks when it comes to being seen using tools like meditation and journaling and even EFT tapping.

Not into the woo? No sweat, we approach this in a way that will fuel your soul to help you confidently show up for your brand, whether you're nervous getting on video or terrified of putting yourself out there on podcasts. So if you've ever struggled with that a bit, this episode is definitely for you. 

 

Episode Highlights

  • How Trish...
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How to Raise Your Speaking Fee (even if it's currently zero) - Ep #111

So you’d like to start charging (or charge more) for speaking gigs, but aren’t feeling confident with how to approach this with potential clients.

Today I’ll walk you through the main factors to consider when choosing your speaking fees plus tips for confidently presenting on speaking inquiry calls.

Inside this episode (or check out the full transcript below), you’ll learn:

  • Whether or not to charge for speaking
  • Factors that influence your speaking fee
  • How to confidently choose a rate you’re excited about
  • Tips to navigating an effective speaking inquiry call 
  • What to do when they say no to your rate

 

Episode Highlights

How much should I charge? 

This is one of the most common questions I get. The truth is that there is no rule around it and obviously there are many value factors you have to consider for choosing your fee. 

 

A good rule of thumb for appropriate pricing

 Dorie Clark, author and pro speaker has written a...

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3 Things Influential Entrepreneurs Do When Talking To Their Audience - Ep #105

Have you noticed how the mentors you follow online seem to have this magnetic pull? That podcaster in your ears has become a trusted biz bestie that you rely on each week, you find yourself saying the phrases of your fav business coach, you jump at the chance (or at least pay attention) when you see that they’re speaking at an upcoming virtual summit even if you’ve heard them speak many times.

Whether that’s Brendon Burchard, Amy Porterfield, Lewis Howes, Anthony Trucks, Rachel Rogers, Brene Brown, Gary V, or whoever is on your online mentor list, it seems that whenever they open their mouth, it’s pure gold.  Each has their own distinct personality, communication style and many different business models. So the question is - was there some kind of unicorn magic passed to them in utero? Or are there commonalities that we can use as a road map for becoming more influential?

Today I’m going to share with you 3 distinct behaviors adopted by the highly...

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3 Reasons Why Those Guest Appearances Aren't Getting You New Leads - Ep #86

What do you do when podcast interviews and other visibility efforts just aren’t driving leads?

You might wonder if you’re doing something wrong, or wonder if all that time and energy is actually paying off?  Maybe you’ve considered that podcasting or being a guest on other platforms doesn't work for your business...

Today, I answer these questions head on and share the three specific reasons that I see business owners get stuck and share the shifts to approach visibility and guess speaking in a way that actually drives results for your business. 

In this episode we’ll dive into…

  • The top visibility missteps that derail your visibility efforts driving leads
  • actionable tips to implement to be more magnetic with your voice online
  • real-life scenarios/examples so you can put this into practice for your business

Subscribe to Heather’s YouTube Channel here.

 

LISTEN to the AUDIO of this episode:

 

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Creating Your Signature Method with April Beach - Ep #75

Meet April Beach, one of the OG lifestyle entrepreneurs who excel with helping business owners nail their signature method. In today’s episode we cover the difference between methods and frameworks, how having a solid offer is critical BEFORE adding speaking to your biz, plus her new fav platform - Clubhouse (specifically how to leverage its unique benefits in your business).

 

 

Episode Summary

  • It all starts with your signature method and your signature offer. Everything stems from there. It is the beginning of huge things that have to be done.
  • Having your signature offer is not something that just makes you better. It's something that stops the bleeding.
  • All the marketing that you do, don’t mean anything unless you have the foundation of what you want to be known for built, which starts with your method and your framework, which then goes into your signature offer.
  • Without a signature offer and a signature framework or method, you're never going to be able...
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