Feel like you have too much on your plate to focus on visibility? I get it— pitching podcasts or finding stages that get your message in front of more people is an important, yet non-urgent task.

I don’t have to tell you that if you want to grow your audience, you have to make it a priority.

So today I’m sharing my five ways you can simplify your efforts, save time and get more bang for your viability buck!

In this episode, you’ll learn:

• Big mistake most online business owners make when it comes to visibility
• 5 Visibility Boosting Tips that make visibility not only easier but also more effective 
• How to make a PR speaking kit and what to include

LISTEN to the full AUDIO of this episode:

Subscribe to Heather’s YouTube Channel here.

5 Visibility Boosting Tips

(Pulled from show transcript — please excuse any typos )

1. Make sure you have your PR speaking kit ready on one spot.

What is actually a PR...

If you’ve felt the pull to share your story in a bigger way from stages, the question is when is the right time to get serious about it?

If you’re like most business owners, you have a list, a mile long filled with competing priorities– many of which are on the “do it now” list, so “speaking on stages” just doesn’t feel urgent.

But what if I told you that speaking on stages is something that can happen much sooner than you think? And what if I told you that the #1 regret my private clients have is not preparing for big stage moments sooner? What if I told you that by taking steps now to speak on stages, you would actually improve other areas of your business?

This is what we’re going to explore in today’s episode. I’ll share when to start getting serious with pursuing stages.Spoiler – the sooner you START, the sooner you'll get good at it. 

And when you have the skills to command a stage, it makes micro...

In today's episode, I'm welcoming back to the show one my dear friends, Krystal Proffitt for a revealing discussion on how she has leveraged the skill of speaking to grow her brand and land every single stage on her dream list for 2021. 

In previous episodes, we’ve talked about the fear of public speaking, but what about the business owners who love speaking and have never been one to shy away from an audience?

Enter Krystal. She’s sharing how her natural strengths in communication were actually holding her back in a way that she didn't expect, plus what she specifically worked on to reach her goals.

This interview kicks off a new segment on the show where I feature other entrepreneurs leveraging their voice to make an impact.

A few of my favorite episode Highlights

Krystal shares her big scary goals back in 2020 and what happened to these goals when the whole world shutdown (i.e. physical stages weren't a thing anymore)

"I had this energy around, 'oh my...

When you position yourself as an industry authority, opportunities will come to YOU. You attract clients, get more recognition and get paid, very well. But in a world full of competition and endless marketing messages, how do you stand out and why would someone choose YOU?

Today’s episode will show you the 4 drivers that define every industry authority and how to leverage them for your brand. You’ll learn how to be more sophisticated when talking about what it is you do, where to focus your efforts and how to evaluable your own credibility.

Episode Highlights & Key Takeaways:

• What exactly IS authority and how do you get it?
• Competency - the nuance that you really need to embrace 
• What is it that makes industry power-players the go-to? (and how YOU can become one of them?)
• How communication impacts your authority status
• The 4 Authority Drivers (with reflection questions)

LISTEN to the full AUDIO of this episode:

Subscribe to ...

As you pause and reflect this time of year (as many of us do), I bet showing up in a more magnetic way is one of those aspirational goals you've set for yourself.

And here’s the thing you need to know for next year:

Pitching and guest speaking will never be an urgent task on your list.

But they will continue to be one of the most effective ways to reach cold-to-you- audiences that warm quickly through the credibility the host gives you.

Getting seen isn't just about booking podcast interviews. It's about having a strategic plan to speak on the right platforms, to the right audience with the right message. 

Let 2022 be the year you consistently show up and share your message to grow your audience and authority. Tune in to this bonus episode from my final live training of this year to learn my strategy for INTENTIONAL VISIBILITY to help you save time and get results right out of the gate in the new year.

In this episode, you'll learn:

• What is visibility in the real context...

In today’s episode I invited Braden Drake, an attorney and tax pro who helps creative entrepreneurs, his take on making his technical topics engaging (and fun)!

In this unscripted conversation about business building, Braden shares how he’s used his voice and personality to build his brand. 

We talk about  breaking the mold in the industry and how to show up for your people as your true self.

If you ever wonder how to find the balance between figuring out your online business structure and infusing your personality with your marketing tactics, this is an episode I think you’ll really enjoy.

Episode Highlights:

• How to talk about things that are technical in a fun and engaging way. 
• How Braden “divorces himself” from industry standard jargon and committed to showing up as himself.  
• Picking up on social cue elements when people are not engaging (ie., jumping out of webinars or  walking out of your live talk) and how...

This is the last part of our 3 part series on webinars. Check out:

• Part one *Make these 4 Shifts If You Plan on Hosting Webinars Next Year * right here and 
• Part two *The Secret to High Converting Webinars (that Actually Deliver Value)P right here.

In this final episode of our 3 part series all about webinars, I’m addressing the topic of scripting.

It can be a powerful way to concisely get your point across, ensure you hit the essential talking points and mail your pitch— but scripting can also tank engagement and audience retention.

So join me inside this episode to learn my top 3 scripting secrets (hint: it's very limited and some very strategically).

In this episode, you'll learn:

• What it means to use intentional scripting
• How to script in a way that serves your audience (not yourself)
• The 3 specific spots on a webinar to script so you get to the point faster and connect more effectively with your audience
• Plus actionable tips on how you can apply this on...

This is part 2 of our 3 part series on webinars. Check out part one *Make these 4 Shifts If You Plan on Hosting Webinars Next Year * right here.

A webinar is more than just a sales tool, it’s an opportunity to help your ideal customer understand the context of their problem, what it takes to get to a solution and make a decision. The biggest challenge most online entrepreneurs face with webinars is crafting one that actually gives value and converts.

If you want to better understand what it actually means to create valuable content on a webinar in a way that works for your niche and your audience, without the tired sales tactics, then this episode will teach you how. 

In the second episode, you'll learn:

• what exactly you need your webinar to do
• the over / under teaching dilemma 
• how to sell without sounding schmucky or pushy
• four specific things to help you challenge yourself to create tangible (non fluffy) content that converts

Be sure you’re subscribed to...

Are webinars still relevant? Do they actually work in today's environment? What’s the balance between teaching without over delivering, while also selling without pitching your face off? Can you host webinars without the schmucky tactics?

If you're curious about the answers to these questions (and you have plans to host webinars within the next year), I created a 3 part series to teach you how to create a webinar that feels good, provides value to your audience without compromising sales. I’ll also share scripting secrets you can use for crafting authentic and effective webinars.

In the first episode, you’ll learn:

• the real definition of a webinar 
• why ‘swipe, copy and paste’ culture is hurting your brand
• 4 distinct shits to start making now to make your webinars less fluffy and more effective 

 LISTEN to the full AUDIO of this episode:

Subscribe to Heather’s YouTube Channel here.

Episode Highlights

What...

There's this idea that you have to have a certain number of "leads" on your email list before you can launch a successful product or program. If you're feeling like you do not have a large enough email list or a big enough following on whatever social media platform you're on, this episode is a must-listen.

Today we're digging into the question: how do I get more eyes on my business if I don't have a following? 

Inside I'll share with you 5 ways that you can get in front of your ideal customers, plus how to reframe outreach if you feel awkward pitching yourself. 

Episode Highlights 

• Defining your and knowing what your audience size is
• Importance of keeping track of the numbers in your business
• Recognizing and honoring the idea of pitching yourself to someone else
• 5 Places to look at  to get in front of your ideal customers plus ways on how to approach this

Let’s anchor down and define your audience

When I talk about your audience, I'm...