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Listen To My Latest Podcast Episode:

How to Position Your Offer to Serve Corporate with RJ Connell

Listen To My Latest Podcast Episode: How to Position Your Offer to Serve Corporate with RJ Connell

How to Position Your Offer to Serve Corporate with RJ Connell - Ep #56

 

Have you ever wondered how some coaches and consultants land 5 to 6 figure corporate contracts?

Meanwhile, you might be sitting over here trying to up your prices or figure out how to make that little baby nugget offer work.

But what if YOUR offer could work for a corporate client?

Or what companies were looking for workshop speakers to teach on the EXACT topic that you are the expert in?

Open up your google docs and get ready to take ALLTHENOTES because this week’s guest is bringing the FIRE.

Meet RJ Connell.

She’s the CEO of RJC Consulting –– a corporate consulting firm that provides training for BIPOC entrepreneurs and allies to help them land their first, next, or biggest corporate contract. They teach scalable business systems, using research-based sales and business techniques, equipping entrepreneurs with the tools they need to navigate entrepreneurship successfully through a corporate lens.

 

When I met RJ last year I knew immediately...

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How to Handle Tech Surprises When Virtually Speaking - Ep #55

 

If you plan on speaking on virtual or live event stages, you’ll inevitably face tech issues. The question is: will you handle them in a way that adds credibility to your brand or harms your reputation?  Will you roll with the punches or waste precious time with a deer in headlights look?

Today, I'm sharing some real examples of speaking hiccups and teaching three specific steps to help you navigate them with grace, leaving your audience thinking, “dang, if she can do THAT, what ELSE can she do for me?”

 

Good content, delivery and adaptability is essential to your brand.

(09:39) You have to have good content. You have to have a level of presence about you that elevates your brand. It's got to get people to connect to it. If you have poor delivery, it doesn't matter how good your content is, people are not going to remember it. They're not going to be engaged. You're not going to hold their attention. Your delivery has to be there, but your...

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Understanding Trademarks & Copyrights for Your Online Business with Paula Yost - Ep #54

 

Two short weeks ago I shared about the moment I made a huge, unexpected pivot in my business and rebranded in less than 48 hours (learn all about that here).

Lesson learned, you don’t mess around when it comes to researching names for your business, podcast and programs. And even if you’ve think you’ve done your due diligence, if you don’t understand trademarks and statues and classes and *insert other legal mumbo jumbo here*, you’re most likely not protecting your intellectual property.

As an online business owner, you’ve got to cover your assets (namely, your content).

 That’s why I interviewed my newly acquired attorney and am sharing with you my missteps (hello unexpected cease and desist letter leading to a podcast show name revamp), so that you can learn from my mistakes and we can all do better at this whole online business thing.

 On this episode, attorney Paula Yost is answer these important questions:

  • ...
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5 Questions to Halt Shiny Object Syndrome - Ep #53

 

 I love shiny objects. I love a little glitz, a little sparkle. 

When things become hard (aka every day as an entrepreneur) it’s easy to lose focus and want to move on to the next shiny thing. Yes, THAT NEW THING will become the secret to our success.

False

We both know that pushing through the hard stuff leads to break throughs.

The question is, how do you actually determine if you're getting caught up in shiny object syndrome, or if it's actually an incredible opportunity that you should say yes to that is going to help you further along in your business?

You must have a filtering system to keep a clear head and not get caught up in the marketing hype.

Say no to FOMO and hello to real growth.

I do this with 5 simple, yet powerful questions. So simple, you might laugh. 

But remember, all you need is a good prompt to get your brain and your gut working in sync.

Here’s 5 specific questions to ask yourself when you're going through shiny...

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Unexpected Twist - 4 Secrets to Resiliency - Ep #52

 

Welcome to the Heather Sager Show! Yep, that’s right, new name, same great content & same terrible jokes ;)

Sometimes life serves up unexpected curve balls and you decide how you handle them. Today I’m sharing the WHY behind the podcast name change along with 4 secrets that I use to navigate twists like this in life and business (like a total re-brand in 36 hours).


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4 Confidence Boosting Secrets for Live Streaming - Ep #51

 

I often say that a stage is simply a platform to share your message. In this online world, especially during the pandemic, most have been surprised to learn just how many stages are readily available and are ready to start exploring.

Today we’re talking about live streaming, however the secrets I share are absolutely relevant to pre-recorded video or any other stage that you find yourself speaking.

Before we dive in, if fear of the camera is something that you’re struggling with, grab my Confidence Booster: 5 Hacks to Shake Your Fear & Kickstart Your Confidence. It’s a simple PDF guide to help you press LIVE, plus you’ll also get access to my recommended tech list, including the cameras, tripods, lights, streaming software and other misc tech I share with my clients and students. Grab it here.

Making the decision to start showing up on live stages can often be an emotional decision rooted in FEAR.

What will others think of me?

What if I make a...

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How to Integrate Speaking with Digital Courses or Products - Ep #50

 

Imagine this:

It’s 2 weeks after you delivered your best presentation at a virtual summit. The high of the event is wearing off and you check your Kajabi dashboard to see your sales numbers.

You’re greeted with the stark realization that all the energy and time you put into your talk created ZERO real leads into your business.

You don’t understand. 

What happened?

You were charming, made them laugh, delivered some of your BEST tips.

Yet, barely anyone signed up for that freebie and those who DID aren’t converting into customers.

Sadly, I see this happen every day.

Passionate business owners muster up the courage to put themselves out there, just to be met with disappointment that their energy and effort isn’t paying off.

They know that a strong online marketing strategy should include a visibility plan. Theoretically, when you show up on podcasts or speak on virtual stages and get more eyes on your business, the revenue will follow…...

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The Power of Simple Launching with Liz Wilcox - Ep #49

 

Sometimes the best piece of business advice we need is simple.

Literally. That’s the advice: BE SIMPLE.

We have a tendency to over complicate things and unintentionally overwhelm a project before it ever sees the glow of a screen, especially in the online marketing world.

And if you keep finding yourself stuck writing to your email list or getting an offer out into the world, this episode of Finding Your It Factor is for you.

Meet Liz Wilcox, a serial entrepreneur who specializes in email marketing. She helps freelancers and professionals alike package up their magic and turn it into emails that convert. 

While she's always been a freelancer, she found her way to the online space and fell in love with doing her own thing. Today, Liz teaches people how to build online relationships and make sales through email marketing. 

 Let me share with you a bit more of the Liz I know and why you want to hear our conversation.

 I met Liz in a mastermind and...

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Listening, Learning & Acting in the Way of a Change-maker with Erica Courdae - Ep #48

 

We talk a lot about speaking around here.

Crafting your talk, building an audience, connecting with an audience, speaking from live stages, live streams, cameras… the list goes on. 

It’s clear (at least I hope) that I’m passionate about helping online entrepreneurs use their voices to make a meaningful impact.

I had a lightbulb moment last month after a discussion with diversity, equity and inclusion (DEI) consultant Erica Courdae, when I realized that I needed to better define the word “audience” when talking about speaking.

When picturing an audience, you most likely imagine a one-sided conversation. A microphone, maybe even a podium or a camera, separating us (the speaker) from them (the crowd). 

Us and them.

This separation happens beyond the stage. 

And while it’s true that one way conversations are at times necessary in business and life, today I want you to consider shifting away from one sided conversations to...

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How I’ve structured my online business to replace my six figure salary (and thrive during quarantine) - Ep #47

 

It’s the “can I pick your brain” topic I get most.

It typically comes from someone looking to leave their 9-5 or take their business online. They want to know, how does this whole online business thing work? How did I do it? How could they do something similar?

Today I’m pulling back the curtain to share with you how I've structured my online business and how it's evolved over the last two years because just 18 months ago I was still working in corporate full time.

I’m a firm believer that when you have a clear pathway (ie menu of services) for how people work with you through different revenue streams, you make business easier on yourself and for others to work with you. 

Inside this episode, I’ll share my 4 primary revenue streams:

  1. Paid Speaking
  2. 1:1 Coaching
  3. Group Coaching 
  4. Digital Courses & Workshops

Episode Highlights:

Importance of having a strong business framework

(06:21) When you have a really clear pathway, like a...

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