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Listen To My Latest Podcast Episode:

Make Fear Your Homeboy with Judi Holler

Listen To My Latest Podcast Episode: Make Fear Your Homeboy with Judi Holler

Make Fear Your Homeboy with Judi Holler - Ep #44

podcast Jul 01, 2020
 

Sometimes fear is obvious: fear of heights, public speaking, spiders.  

Sometimes fear is complicated: fear of success, loss, failure. 

Sometimes we don’t even realize that fear is even present, but masked as something else: impostor syndrome, procrastination, doubt.

When it comes to chasing big goals you can count on FEAR being present (or acknowledge that your goals aren’t big enough).

But how do we embrace this fear, listen to it and use it as fuel to accomplish our dreams? Enter this week’s guest, the #FearBoss Queen herself, Judi Holler

Judi’s a professional keynote speaker and creative CEO. A professionally trained improviser and alumni of the Second City Training Center’s Conservatory in Chicago, Judi just celebrated the one year birthday of her best selling book, Fear is My Homeboy.

This just might be my favorite interview I’ve ever done, partly because Judi’s energy is so electrifying, but also because...

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Why Selling from the Stage feels schmucky (and what to do instead) - Ep #43

podcast Jun 24, 2020
 

What is it about selling that makes many sweaty and uncomfortable? 

What’s even more unnerving? Selling from the stage.

In this episode, I speak candidly around the concept of selling from the stage. 

Because if you've been around with me for any amount of time, you know that I'm not really a fan of it. I do think there’s a place for it in business, but I am not a big believer that it should be your core strategy for monetizing speaking (it should instead be a facet of it).

I want to give you some prompts to explore how the topic jives with you so you can determine if and how you’ll embrace it in your business.

Episode Highlights:

How to create scarcity and urgency to have people take advantage of your offers without being schmucky?

(12:24) It could be having a really killer session where you deliver this tremendous insight and value and provoke new ways of thinking. And then for the people who are really excited and jiving, it's offering them the...

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5 Essential Truths for Crafting Your Signature Story - Ep#42

podcast Jun 17, 2020
 

What do you need to know when it comes to crafting a signature story that inspires and connects the dots for your audience?

Wait, what the heck is a signature story and do you need one?

Short answer yes, because like many entrepreneurs you’re probably making this rookie marketing mistake:

When talking about yourself and your background you rample a laundry list of experiences, resembling more of a resume than a journey an audience can relate to. The no-no is that you think you’re telling your “story”.

It’s ok if you’ve done this. Truthfully, me too.

I mean, it's hard NOT to when someone asks you “how did you end up in this line of work”, or “tell me a bit about your background”.

But here’s the most important thing to understand when it comes to your role as a marketer using story:

The story that matters most is the quiet one unfolding within your listener as they hear you tell yours.

 

 

...

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The Power of Story - Virtual Summit Interview - Ep #41

podcast Jun 10, 2020
 

You already know you should tell more stories. What you might not know is telling them isn’t enough. This week I’m sharing with you my interview in the Power of Story virtual summit about the art of strategic storytelling and what you need to know to deliver stories in a compelling way.

In this interview with Adrienne Dyer, I share:

  1. What exactly is strategic storytelling
  2. How to place stories at the right times in your content
  3. The biggest mistakes made when telling stories in business (and how to avoid them)
  4. Beyond the stories, what you need to know about delivering your message

I encourage you to not only take notes on the storytelling strategies in this episode, but since I’m also in an interview format (ie on a stage), take note on HOW I show up and deliver my content. This is another chance for you to see me model my speaking strategies in real (erm virtual) life.

Episode Highlights:

On my start to storytelling in business

(11:41) I learned that...

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From Stage Fright to the Spotlight with Natalie Workman - Ep #40

podcast May 27, 2020
 

You might NEVER guess it now, but Natalie Workman, the host of the WorkWoman podcast used to be paralyzed by her fear of public speaking.  For years she stayed on the sidelines allowing others to take the spotlight while she built her career behind the scenes.

Last year she invited me to her home to talk about private coaching.

As I got situated on the couch, she jumped right in, “Heather, I called you because I have to push through this fear head on.”

I’d known Natalie for years. 

She’s kind, confident and damn good at making you feel special when you talked with her. A real knack for moving conversations along by asking good questions (a skill she told me she learned from her mom).

She wanted to play a bigger game personally and professionally and had set big fat SCARY goals.

It wasn’t until this moment that I realized that Natalie’s fear of public speaking was crippling and deeply rooted. 

She had an embarrassing...

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From Average to Unforgettable: 5 Beliefs Separating You From Success - Ep #39

podcast May 20, 2020
 

When I started my online business, I noticed right away that there were some people in the industry who were clearly “the authority”. They were the magnetic ones that seemed to be everywhere.

I saw videos of them on stages at industry events, they were running facebook ads and did the circuit of podcasts. They had their funnels dialed and seemed to be connected to everyone.

I’d find myself in Facebook groups filled with more breakthrough stories of other entrepreneurs with big launches, media spots and big wins.

It was exciting, inspiring. But also, left a bit to an internal struggle. Because of every success story, I’d see 20 more of entrepreneurs frustrated or stuck (which is how I felt).

I wondered: what was it that helped some entrepreneurs break through the noise and find success while others continued to struggle in the hamster wheel of content, not making much progress?

Was it tactics or strategies that separated those who broke through from...

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Show Up with Confidence on Camera - Conquering Fear & Creating Engaging Video Content - Ep #38

podcast May 13, 2020
 

Today I’m sharing the audio of this virtual session with you for two reasons:

1. I’m sure you have similar questions around leveraging the power of video in your business, specifically how to show up more confidently and eloquently. The idea of putting your face on camera can feel a little overwhelming. In this session, I help demystify that for business owners who want to do video work.

2. I want you to hear what a live, engaging and effective presentation sounds like. Even if the topic doesn't resonate with you, pay attention because this is VERY meta. You get to hear a virtually speaking coach… speak virtually! 

Pay attention to my engagement techniques, the nuggets of credibility and the overall flow and my energy. This is your shot to experience one of my live sessions firsthand (and for free).

In this episode we cover:

  1. Why so many fear the camera and how to navigate it
  2. The nuances between live vs recorded video
  3. Planning content for video...
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Becoming a Trusted Authority in Online Marketing with Andrea Howe - Ep #37

podcast May 06, 2020
 

It's that word that seems so immeasurable—trust.

When growing your audience and authority online, building trust with others is a requirement.

But trust is slippery because in the online space, we are SKEPTICAL of things on the internet!

So how do you get strangers on the internet to TRUST you?

Shift your focus from trying to get others to trust you to elevating your trustworthiness..

What exactly is trustworthiness? And how do you go about elevating it in this skeptical online space?

Cue my expert guest, Andrea Howe.

She’s the Founder of the Get Real Project and co-author of the Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust.

I first met Andrea almost a decade ago when I hired her to come into my former company to run a workshop with our team on building trust based relationships.

She was so effective we brought her back again and again.

When I was creating a 3 part series on the “know, like and trust factor”, I knew the...

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5 Steps to Starting a Podcast with Krystal Proffitt - Ep #36

podcast Apr 29, 2020
 

This is Part 2 of a 3 part series on building the “know, like & trust factor” with your online audience. Listen to part 1 with Bobby Klinck here.

There's something about a podcast that's different than any other kind of stage.

Building a relationship through the earbuds of your audience is one of the most effective ways to create that know, like and trust factor. The auditory connection is unlike any other form of content. 

You feel like you actually know the person you spend an hour or more with each and every week.

If you’ve been thinking about jumping into the world of podcasting or are early in your journey behind the mic, this episode is for you.

Podcasting expert and host of The Proffitt Podcast,Krystal Proffitt joins me to break down the mystery of this world behind the mic.

Krystal shares “anyone who’s looking to establish credibility or authority within their space, a podcast is perfect for you because it gives you the chance...
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You Need More Cowbell: The Power of Personality in Email with Bobby Klinck - Ep #35

podcast Apr 22, 2020
 

**This is Part 1 of a 3 part series on building the “know, like & trust factor” with your online audience.**

You can infuse your personality into a presentation, podcast or video, but if your emails resemble dry toast, you won’t keep your audience.

In business, every single touch point you have with someone is your chance to strengthen or weaken their perception of your brand.

What’s your current email relationship status?

If you’re like many online entrepreneurs, who aren’t copywriters, chances are it’s complicated

Maybe you dread writing that weekly newsletter to your list or have lackluster engagement with the emails you DO send.

Whatever your email “complicated status” situation is, I’d like to play matchmaker.

Meet Bobby Klinck.

A Harvard Law Grad turned online entrepreneur—but he’s NOT your typical lawyer. He doesn't do suits, he hates legalese more than you do, and has a tendency to...

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