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When you sell online courses or coaching programs, you can outsource a lot of the tasks in your business– from your sales page to your emails, even your content creation! But there is ONE thing that cannot be outsourced for personal brand based businesses and how you approach this one thing will make or break your launch.
Whether that’s on a live stream during a challenge launch, a webinar or workshop series, your ability to communicate effectively will determine the success of your launch.
And if what you say doesn't make sense or resonate with your ideal person, they will NOT buy from you.
Your message must be clear and speak to a specific person's problem, but if delivered in a mediocre or super fumbly way (like with a ton of filler words or robotic on camera), the person that you’re trying to connect to won’t see you as an authority who can help them.
Confidence sells. And...
One of the best ways to connect with your ideal customers is by becoming a guest on podcasts. But the big question is how do you find shows and get the host to say yes to YOU as a guest? That’s exactly what we’re diving into on today’s episode with podcast pitching expert and PR agency owner, Christina Lenkowski.
Inside this episode, Christina and I are talking about...
LISTEN to the full AUDIO of this episode:
About My Guest:
Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries...
>>> Ready to level up your speaking skills? The Speaking Workshops are coming! Grab your seat or get on the waitlist right here! <<<
In an effort to be more concrete, more valuable and stand out from the “fluffy crap” online, far too many struggling entrepreneurs focus on packing “how to” content into their marketing.
It makes sense, on the surface, we’re all tired of the fluffy training disguised as “mindset” work, so we set out to share tangible, practical information that can truly serve our ideal customers.
But I don’t have to tell you that a plethora of free, “how to” content already exists on the internet. So if your audience truly wanted that information, they’d have it by now.
So the question is: if “how to” content isn’t the answer, but neither is the fluffy stuff…how do you attract clients with your content?
The answer? INFLUENCE. You must...