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How to Audit & Improve Guest Speaking Results - Ep #109

How do I find opportunities to speak? How do I get noticed and chosen to be a guest on the right podcasts and events?

These are some of the questions I hear most often, entrepreneurs who understand that guest speaking on other people’s platforms is one of the best ways to quickly grow an engaged audience.

But the question is, is it really about finding MORE opportunities?

Sometimes yes, but what I find is that many business owners grossly underutilize the opportunities they already have, missing out on previous connections (and results).

Maybe you’re here because you’ve been doing the work to put yourself out there.

You’ve identified a topic or two that you’re pitching to podcast hosts. You’ve most likely already taught a workshop or webinar, you’ve pushed past the fear or speaking in front of groups (mostly) because you’ve accepted that getting visible and putting yourself out there is part of growing your online business.

You are...

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How to Stop Mimicking Your Mentors - Ep #108

Have you found yourself saying something that doesn't sound like you and you've literally never said before then you have a moment where you realized that you were talking just like your mentor or someone else that you follow?

We all tend to mimic gestures of the people we like and are influenced by the voices of the people around us (it’s a proven sales tactic for professionals!) But it might become problematic if you don’t realize that you’ve lost your own unique voice in exchange for industry jargon and just regurgitated words.

Today we're going to dive into one of the traps that I see happening a lot in the online space—the MARKETING PARROT TRAP. Listen to this episode and give yourself the gift of uniqueness to ensure that when you do show up, it is truly YOU coming out. 

 

Episode Highlights (full transcript below):

  • What exactly is Marketing PARROT Trap?
  • Why do we continue to mimic and parrot other people? (even if we're aware and we don't...
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3 Things Influential Entrepreneurs Do When Talking To Their Audience - Ep #105

Have you noticed how the mentors you follow online seem to have this magnetic pull? That podcaster in your ears has become a trusted biz bestie that you rely on each week, you find yourself saying the phrases of your fav business coach, you jump at the chance (or at least pay attention) when you see that they’re speaking at an upcoming virtual summit even if you’ve heard them speak many times.

Whether that’s Brendon Burchard, Amy Porterfield, Lewis Howes, Anthony Trucks, Rachel Rogers, Brene Brown, Gary V, or whoever is on your online mentor list, it seems that whenever they open their mouth, it’s pure gold.  Each has their own distinct personality, communication style and many different business models. So the question is - was there some kind of unicorn magic passed to them in utero? Or are there commonalities that we can use as a road map for becoming more influential?

Today I’m going to share with you 3 distinct behaviors adopted by the highly...

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The #1 Reason Your Message Isn't Attracting Your Ideal Client - Ep #101

Do you find yourself wondering if what you're putting out online is working? Are you constantly searching for the next course or swipe to figure out the right phrasing to click with your ideal customer, but are starting to feel frustrated. You know your messaging is off, but not entirely sure why or how to fix it.

Today we’re going to dive into one of the top messaging mistakes that I see so many entrepreneurs making and more importantly, how to correct it. This is a topic I'm deeply passionate about and I hope the insights and strategies you'll learn in this episode will empower you to start doing more thinking for yourself and your business.

 

Episode Highlights

  • The number one reason why your messaging isn't attracting your ideal clients
  • Getting clear on your strategy and understanding how this exactly connects with your main objective
  • How often should you talk about your program or product (is there such a thing as too much?)
  • What's the block that is keeping most...
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Be a Leader for Your Audience [Cross Cast Interview] - Ep #96

Leadership is defined simply as influence (John C Maxwell). If you want other people to look to you as an authority and listen to your message, you have to step up and be a leader for other people.

This week I’m sharing with you my interview on the Intentional Optimists Podcast where I share my experience leading teams for the last decade to help you show up as a leader for your audience. 

Shareworthy Insights:
  • You have to first be able to lead and manage yourself before you can lead other people.
  • Energy comes from within. You create and generate your own energy.
  • Double-check your objective and make sure it's a service-oriented one, not a revenue-generated one. 
  • Trust yourself and follow your gut even when you're gonna make somebody else uncomfortable. You have to step up and be that brave person.
  • Be more intentional with the words that we use and how we communicate with other people.
  • A leader has to be willing to be unliked.
  • Set your intentions of how you want to...
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3 Enhancements I've made to my online program that you should steal - Ep #90

Is there a right or wrong way to structure an online program? Most the ideas business owners come up with are based on what other people have done… and many of them are the same strategies on rinse and repeat. 

Today I’m sharing with you exactly how (and WHY) I’ve structured my six-figure program with three unique engagement strategies that you can leverage for your own business.

In this episode we’ll dive into…

  • structural changes I made to my program and how it evolved
  • knowing when to offer one-one-one as a bonus inside your course / program
  • three enhancements I added to my program (plus some tips on how you can make these as part of your own course /program)
  • recommended tools

 


Episode Highlights

Speak Up to Level Up (SULU) Evolution (to give you some context around structural changes I made)

 
SULU as a group coaching program

When we first launched SULU, we launched it as a group coaching program. It was 10 weeks long but we just...

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3 Reasons Why Those Guest Appearances Aren't Getting You New Leads - Ep #86

What do you do when podcast interviews and other visibility efforts just aren’t driving leads?

You might wonder if you’re doing something wrong, or wonder if all that time and energy is actually paying off?  Maybe you’ve considered that podcasting or being a guest on other platforms doesn't work for your business...

Today, I answer these questions head on and share the three specific reasons that I see business owners get stuck and share the shifts to approach visibility and guess speaking in a way that actually drives results for your business. 

In this episode we’ll dive into…

  • The top visibility missteps that derail your visibility efforts driving leads
  • actionable tips to implement to be more magnetic with your voice online
  • real-life scenarios/examples so you can put this into practice for your business

Subscribe to Heather’s YouTube Channel here.

 

LISTEN to the AUDIO of this episode:

 

RELATED / MENTIONED EPISODES:...

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How to Create Trust by Setting and Communicating your Boundaries - Ep #82

The term “boundaries” has become common vernacular in the entrepreneurial world, but its meaning and implementation often get muddy. “Boundaries” are often declared at a breaking point of resentment and frustration when client communication steamrolls the schedule for far too long, resulting in a highly uncomfortable (and often avoided) conversation.

In today's episode, you’ll learn how to have this conversation confidently. We’ll discuss not only how to set boundaries that work for your life and business (and why you should have them in place), but more importantly how to communicate them in a way that builds client trust.

In this episode, we'll dive into...

  • what are boundaries and why we need to set them
  • how to be explicitly clear with your boundaries
  • how to be a stronger leader and communicate your boundaries in a way that influences other people for good
  • how to reinforce your boundaries in a proactive and positive way
  • real-life...
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3 Questions to Ask Before Seeking Media Opportunities for Your Business - Ep #80

Before jumping on the PR/Media blitz train that promises piles of leads, exposure and the coveted “AS SEEN ON” section for your website, slow down and set your strategy.  In this episode, I’m sharing 3 essential questions to consider BEFORE chasing media opportunities.

Ensure the energy and effort you're putting into growing your online business is pointed at the things that matter to you and will get you the results you’re after. So if you have ever asked the question: do I really need those “as seen on” logos on my website? Or “does being featured on TV or publications actually drive sales?”, this episode is for you.

Subscribe to Heather’s YouTube Channel here.

 

HEY! Are you an online entrepreneur ready to nail your message on podcasts, live streams and other virtual stages? Join me on my FREE training: How to Fill Your Programs Through Speaking WITHOUT Needing a Big Audience or Second Guessing What You Say

 ...

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Should I script my videos with a teleprompter? - Ep #78

Should I script my videos? That's a question I hear often followed with…should I use a teleprompter? 

People think that there is just a yes or no, it's black and white, either your script or you totally go off the cuff and word vomit on video. We think that some people have this miraculous, natural talent for speaking off the cuff. But the truth is, they’re good because they’ve had experience.

Today, you’ll learn that there’s actually quite a gradient when it comes to scripting, you don’t have to choose one side. 

In this episode, I’ll share my take on teleprompters then walk you through five levels of scripting to help you find the best way for your current skill set, brand voice and personality.

LISTEN to the AUDIO of this episode:

In this episode we’ll dive into...

  • Understanding that not all video is the same and therefore requires different approaches
  • 5 levels of scripting, so you have more choices than off the cuff...
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