:

Listen To My Latest Podcast Episode:

5 Questions to Halt Shiny Object Syndrome - Ep #53

 

 I love shiny objects. I love a little glitz, a little sparkle. 

When things become hard (aka every day as an entrepreneur) it’s easy to lose focus and want to move on to the next shiny thing. Yes, THAT NEW THING will become the secret to our success.

False

We both know that pushing through the hard stuff leads to break throughs.

The question is, how do you actually determine if you're getting caught up in shiny object syndrome, or if it's actually an incredible opportunity that you should say yes to that is going to help you further along in your business?

You must have a filtering system to keep a clear head and not get caught up in the marketing hype.

Say no to FOMO and hello to real growth.

I do this with 5 simple, yet powerful questions. So simple, you might laugh. 

But remember, all you need is a good prompt to get your brain and your gut working in sync.

Here’s 5 specific questions to ask yourself when you're going through shiny...

Continue Reading...

Unexpected Twist - 4 Secrets to Resiliency - Ep #52

 

Welcome to the Heather Sager Show! Yep, that’s right, new name, same great content & same terrible jokes ;)

Sometimes life serves up unexpected curve balls and you decide how you handle them. Today I’m sharing the WHY behind the podcast name change along with 4 secrets that I use to navigate twists like this in life and business (like a total re-brand in 36 hours).


Continue Reading...

4 Confidence Boosting Secrets for Live Streaming - Ep #51

 

I often say that a stage is simply a platform to share your message. In this online world, especially during the pandemic, most have been surprised to learn just how many stages are readily available and are ready to start exploring.

Today we’re talking about live streaming, however the secrets I share are absolutely relevant to pre-recorded video or any other stage that you find yourself speaking.

Before we dive in, if fear of the camera is something that you’re struggling with, grab my Confidence Booster: 5 Hacks to Shake Your Fear & Kickstart Your Confidence. It’s a simple PDF guide to help you press LIVE, plus you’ll also get access to my recommended tech list, including the cameras, tripods, lights, streaming software and other misc tech I share with my clients and students. Grab it here.

Making the decision to start showing up on live stages can often be an emotional decision rooted in FEAR.

What will others think of me?

What if I make a...

Continue Reading...

How to Integrate Speaking with Digital Courses or Products - Ep #50

 

Imagine this:

It’s 2 weeks after you delivered your best presentation at a virtual summit. The high of the event is wearing off and you check your Kajabi dashboard to see your sales numbers.

You’re greeted with the stark realization that all the energy and time you put into your talk created ZERO real leads into your business.

You don’t understand. 

What happened?

You were charming, made them laugh, delivered some of your BEST tips.

Yet, barely anyone signed up for that freebie and those who DID aren’t converting into customers.

Sadly, I see this happen every day.

Passionate business owners muster up the courage to put themselves out there, just to be met with disappointment that their energy and effort isn’t paying off.

They know that a strong online marketing strategy should include a visibility plan. Theoretically, when you show up on podcasts or speak on virtual stages and get more eyes on your business, the revenue will...

Continue Reading...

How I’ve structured my online business to replace my six figure salary (and thrive during quarantine) - Ep #47

 

It’s the “can I pick your brain” topic I get most.

It typically comes from someone looking to leave their 9-5 or take their business online. They want to know, how does this whole online business thing work? How did I do it? How could they do something similar?

Today I’m pulling back the curtain to share with you how I've structured my online business and how it's evolved over the last two years because just 18 months ago I was still working in corporate full time.

I’m a firm believer that when you have a clear pathway (ie menu of services) for how people work with you through different revenue streams, you make business easier on yourself and for others to work with you. 

Inside this episode, I’ll share my 4 primary revenue streams:

  1. Paid Speaking
  2. 1:1 Coaching
  3. Group Coaching 
  4. Digital Courses & Workshops

Episode Highlights:

Importance of having a strong business framework

(06:21) When you have a really clear pathway, like...

Continue Reading...

Why You Should Break Up with Your Phone - Ep #46

 

It’s the dirty little secret we don’t talk about in online business.

We sneak it into the bathroom, hide under our sheets, or in the pantry pretending to find the kids snacks... 

glued to our smartphones, “working”.

We have online businesses to run, so we have to be online, right?

A quick pop onto Facebook to check replies for that last post.

Then over to Instagram to see if any non-bots answered our question sticker (still nope).

Each grab of the phone starts the involuntarily, yet obligatory app circle:

Check mail

All 3 accounts.

Open Instagram 

DMs. Stories. Feed.

Jump to Facebook

Notifications. Groups. Feed. .

Back to Insta.

Why am I here?

Maybe a little Slack, Vox + Marco Polo?

24 minutes later you have no clue what you just did for “work”.

Cut the crap, we can’t intelligently call this work.

For me, it became more of an escape.

From what? I do not know.

To where? Also not entirely sure.

Our smartphones take us to...

Continue Reading...

More Than #Selfcare: Create Capacity for Your Success - Ep#45

 

I believe that the secret to finding and rocking your IT FACTOR stems from the inner work we do on ourselves. 

When you’re clear on who you are and continually strive to become the best version of yourself, the law of attraction kicks in and others are drawn to you like a magnet.

If you’re a fan of personal development like me, listening to podcasts, books and taking online courses, you’ve most likely experienced the high that comes when you get inspired to dream and hope.

You’ve also most likely experienced the overflow of information, drinking from the fire hose of inspirational how-tos, chasing the next motivational hit, never stopping long enough to allow information to transform into knowledge.

Today I’m challenging you to consider the level of intentionality you place on your learning: are you growing in the right areas?

And secondly, do you have the capacity for the information you consume to become knowledge? Are you giving...

Continue Reading...

Why Selling from the Stage feels schmucky (and what to do instead) - Ep #43

 

What is it about selling that makes many sweaty and uncomfortable? 

What’s even more unnerving? Selling from the stage.

In this episode, I speak candidly around the concept of selling from the stage. 

Because if you've been around with me for any amount of time, you know that I'm not really a fan of it. I do think there’s a place for it in business, but I am not a big believer that it should be your core strategy for monetizing speaking (it should instead be a facet of it).

I want to give you some prompts to explore how the topic jives with you so you can determine if and how you’ll embrace it in your business.

Episode Highlights:

How to create scarcity and urgency to have people take advantage of your offers without being schmucky?

(12:24) It could be having a really killer session where you deliver this tremendous insight and value and provoke new ways of thinking. And then for the people who are really excited and jiving, it's offering them...

Continue Reading...

5 Essential Truths for Crafting Your Signature Story - Ep#42

 

What do you need to know when it comes to crafting a signature story that inspires and connects the dots for your audience?

Wait, what the heck is a signature story and do you need one?

Short answer yes, because like many entrepreneurs you’re probably making this rookie marketing mistake:

When talking about yourself and your background you rample a laundry list of experiences, resembling more of a resume than a journey an audience can relate to. The no-no is that you think you’re telling your “story”.

It’s ok if you’ve done this. Truthfully, me too.

I mean, it's hard NOT to when someone asks you “how did you end up in this line of work”, or “tell me a bit about your background”.

But here’s the most important thing to understand when it comes to your role as a marketer using story:

The story that matters most is the quiet one unfolding within your listener as they hear you tell yours.

 

 

...

Continue Reading...

The Power of Story - Virtual Summit Interview - Ep #41

 

You already know you should tell more stories. What you might not know is telling them isn’t enough. This week I’m sharing with you my interview in the Power of Story virtual summit about the art of strategic storytelling and what you need to know to deliver stories in a compelling way.

In this interview with Adrienne Dyer, I share:

  1. What exactly is strategic storytelling
  2. How to place stories at the right times in your content
  3. The biggest mistakes made when telling stories in business (and how to avoid them)
  4. Beyond the stories, what you need to know about delivering your message

I encourage you to not only take notes on the storytelling strategies in this episode, but since I’m also in an interview format (ie on a stage), take note on HOW I show up and deliver my content. This is another chance for you to see me model my speaking strategies in real (erm virtual) life.

Episode Highlights:

On my start to storytelling in business

(11:41) I learned that...

Continue Reading...
1 2 3 4 5 6 7 8 9 10
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.